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SuperFresh is a supermarket brand owned by Key Food Stores which operates in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
and its
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
suburbs. The company currently operates twenty supermarkets. The name previously belonged to a chain of stores run by A&P, based largely in the city and suburbs of
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
and
Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
.


History


A&P ownership (1982–2015)

A&P created the supermarket brand in 1982 and converted its Mid-Atlantic region stores to the new name. During this time, SuperFresh stores were located in the
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
area,
Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent Del ...
,
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
, southern
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
,
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, and northern
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...
. SuperFresh stores also operated in
Baton Rouge, Louisiana Baton Rouge ( ; ) is a city in and the capital of the U.S. state of Louisiana. Located the eastern bank of the Mississippi River, it is the parish seat of East Baton Rouge Parish, Louisiana's most populous parish—the equivalent of counties ...
, until 2003, when they were rebranded to A&P's
Sav-A-Center Sav-A-Center was a trade name owned by The Great Atlantic & Pacific Tea Company. History The Sav-A-Center name was first used for a chain of 20 supermarkets in the greater New Orleans, Louisiana, area. The division operated throughout Louisiana, ...
banner. A&P also operated SuperFresh stores in its Canadian division, until rebranding those stores as
Food Basics Food Basics Ltd. is a Canadian supermarket chain owned by Metro Inc. The company operates over 130 stores throughout Ontario. History Food Basics was created by A&P Canada to compete with the successful No Frills warehouse-style supermarket ...
. In 2006, A&P acquired six Clemens Family Markets, which were located in Montgomery and Bucks counties in suburban Philadelphia, converting them to the SuperFresh banner. In 2007, A&P acquired the
Pathmark Pathmark is a supermarket brand owned by Allegiance Retail Services, a retailers’ cooperative based in Iselin, New Jersey, USA. Pathmark currently has one location in East Flatbush, Brooklyn, New York, which it has operated since 2019. From ...
supermarket chain and, in 2008, announced plans to convert eight of the 13 Philadelphia-area SuperFresh stores to its new Pathmark Sav-A-Center banner. The company planned to renovate the remaining SuperFresh stores into its successful "Fresh" format (used in its A&P Fresh Markets). The change would re-position the Superfresh brand as an upscale banner. Following its Chapter 11 bankruptcy reorganization, A&P announced in early 2011 its intention to sell or close 32 stores across its six supermarket banners. Included in the group were eight SuperFresh stores and one former Superfresh store in
Glasgow, Delaware Glasgow is a census-designated place (CDP) in New Castle County, Delaware, United States. The population was 14,303 at the 2010 census. History La Grange and the James Stewart House are listed on the National Register of Historic Places. Geog ...
, which had just been converted to the Pathmark Sav-A-Center brand two years prior. The stores that closed were: *40 Souder Road
Brunswick, Maryland Brunswick is a city in southwestern Frederick County, Maryland, United States. The city is located on the north bank of the Potomac River; Loudoun County, Virginia occupies the opposite shore. The population of Brunswick was 7,762 at the 2020 c ...
*2892
Salisbury, Maryland Salisbury () is a city in and the county seat of Wicomico County, Maryland, United States, and the largest city in the state's Eastern Shore region. The population was 33,050 at the 2020 census. Salisbury is the principal city of the Salisbury ...
*5258
Yardley, Pennsylvania Yardley is a borough in Bucks County, Pennsylvania. Yardley borders the Delaware River and Ewing, New Jersey to its east and Lower Makefield Township to its north, west, and south. The United States Post Office assigns many addresses in Lower Ma ...
*5377
Lionville, Pennsylvania Lionville is a census-designated place (CDP) in Uwchlan Township, Chester County, Pennsylvania, United States. The population was 6,189 at the 2010 census. Prior to 2010 the CDP was recorded as Lionville-Marchwood. "Marchwood", however, refers o ...
*5404 East Windsor, New Jersey *5420 Hamilton Township, New Jersey *5460
Mount Holly, New Jersey Mount Holly is a township that is the county seat of Burlington County in the U.S. state of New Jersey. It is an eastern suburb of Philadelphia, the nation's sixth largest city as of 2020, As of the 2020 U.S. census, the township's population w ...
*5476
Cape May Court House, New Jersey Cape May Court House is an unincorporated community and census-designated place (CDP) located within Middle Township in Cape May County, New Jersey, United States.
*5493
Hammonton, New Jersey Hammonton is a town in Atlantic County, in the U.S. state of New Jersey, that has been referred to as the "Blueberry Capital of the World". As of the 2020 U.S. census, the town's population was 14,711, a decline of 80 from the 2010 census coun ...
*5590
Glasgow, Delaware Glasgow is a census-designated place (CDP) in New Castle County, Delaware, United States. The population was 14,303 at the 2010 census. History La Grange and the James Stewart House are listed on the National Register of Historic Places. Geog ...
(former Superfresh, converted to Pathmark Sav-A-Center) On April 13, 2011, A&P announced plans to close or sell 25 additional SuperFresh stores: 22 in Maryland, 2 in Delaware (Dover and Milford), and the only store in
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
These supermarkets closed by July 15 and were replaced by
Shoppers Food & Pharmacy Shoppers Food & Pharmacy, also known as Shoppers Food Warehouse, is a chain of 22 supermarkets located in the Baltimore and Washington, D.C., metropolitan areas. Shoppers has fresh produce, Swift Angus beef, Smithfield natural pork, all-natural ...
, ShopRite, and Fresh & Green's. On November 14, 2012, A&P announced the closure of three
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin, Ocean City, and Wildwood as the only remaining stores in New Jersey. On July 20, 2015, A&P announced that it was filing for bankruptcy for a second time. The company liquidated in late 2015, selling as many stores as possible to competitors, and closing the remainder. During this process, all Superfresh stores were either closed or rebannered as Acme or ShopRite.


Key Food ownership (2016–present)

In February 2016, Key Food Stores acquired the trademark and rights to the SuperFresh brand name during the A&P bankruptcy auction. On March 11, 2016, Key Food relaunched the SuperFresh brand from their location in Paterson, New Jersey, formerly a
Food Basics Food Basics Ltd. is a Canadian supermarket chain owned by Metro Inc. The company operates over 130 stores throughout Ontario. History Food Basics was created by A&P Canada to compete with the successful No Frills warehouse-style supermarket ...
. Additional stores have opened in: *Baldwin, NY (former
Pathmark Pathmark is a supermarket brand owned by Allegiance Retail Services, a retailers’ cooperative based in Iselin, New Jersey, USA. Pathmark currently has one location in East Flatbush, Brooklyn, New York, which it has operated since 2019. From ...
) *Bronx, NY *Bronx, NY *Brooklyn, NY *Brooklyn, NY *Belleville, NJ (former Pathmark) *Bloomfield, NJ (former A&P) *Clifton, NJ *Elmhurst, NY *Glen Rock, NJ (former
Food Basics Food Basics Ltd. is a Canadian supermarket chain owned by Metro Inc. The company operates over 130 stores throughout Ontario. History Food Basics was created by A&P Canada to compete with the successful No Frills warehouse-style supermarket ...
) *Hopelawn, NJ *Irvington, NJ (former Pathmark) *Jackson Heights, NY *Linden, NJ *Passaic, NJ *Paterson, NJ (former Food Basics) *Roselle, NJ *Staten Island, NY (former Pathmark) *Staten Island, NY *Sunnyside, NY When SuperFresh was operated by A&P, its operational territory was the
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
,
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, and
Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
metropolitan areas. Since the acquisition of the brand by Key Food, the focus has been in parts of New York City and its nearby New Jersey suburbs.


Slogans

*Doing More for You *The great store...just next door! *We Built A Proud New Feeling (mid-to-late 1980s; also used by parent chain A&P during this time) *We're Fresh... We're Super Fresh *We're Fresh Obsessed *I Love This Store! (2002–2010) *You want lower prices, we hear you. (2010–2011) *Better Store, Better Living. (2011–Present) *The Savings Never Stop. Every Aisle, Every Item, Every Day. (2016–Present)


References


External links


Official website
{{Supermarkets of the United States The Great Atlantic & Pacific Tea Company Supermarkets of the United States Companies based in Baltimore American companies established in 1982 Retail companies established in 1982 1982 establishments in the United States Companies that filed for Chapter 11 bankruptcy in 2010 Companies that filed for Chapter 11 bankruptcy in 2015