Super C is a

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...

discount supermarket chain with 98 stores in

. The stores average in size. Super C offers 8,000 products including some 1,200 products from the Super C

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

brand. Super C traces its origins as La Ferme Carnaval founded on September 15, 1982 which opened a supermarket under the trade name Super Carnaval on January 12, 1983 in

Beauport, Quebec Beauport is a borough of Quebec City, Quebec, Canada on the Saint Lawrence River. Beauport is a northeastern suburb of Quebec City. Manufacturers include paint, construction materials, printers, and hospital supplies. Food transportation is impo ...

. The company was acquired by Metro-Richelieu on June 1, 1987 from Toronto-based Burnac Corporation. In 1991, the 14 Super Carnaval outlets were converted in phases to the new banner Super C with the last stores renamed by May 1992. Since then, Super C has expanded by either obtaining the lease of vacant shopping mall anchor spaces, building its own free-standing stores or replacing Metro-branded locations. Only a handful of today's Super C outlets are former Super Carnaval grocery stores. In mid-2006, all but one of the 9 remaining

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

stores were converted to

Food Basics Food Basics Ltd. is a Canadian supermarket chain owned by Metro Inc. The company operates over 130 stores throughout Ontario. History Food Basics was created by A&P Canada to compete with the successful No Frills warehouse-style supermarket ...

or Loeb stores. The Pembroke, Ontario store closed, and the building is now occupied by

Value Village Savers, Inc. headquartered in Bellevue, Washington, U.S., is a privately held for-profit thrift store retailer offering second hand merchandise. An international company, Savers has more than 315 locations throughout the United States of Ameri ...

. In 2013, there were 85 Super C's across the province of Quebec.

Advertising slogans

*1998–2004: Alimentation aux Meilleurs Prix! (Food at the Best Prices!) ''(used in stores in Quebec)'' *1998–2004: Fresh Food for Less! ''(used in Ontario stores and in English media in Ontario and Quebec)'' *2004–2006: Where food prices are lower every day ''(used in Ontario stores and in English media in Ontario and Quebec)'' *2004-2009/10: C'est le meilleur Marché (It's the best market) *2009–present: Beau, bon, pas cher (Beautiful, good, cheap)

Private labels

* Selection * Éconochoix / Econochoice * Irresistibles * Super C * Loeb Bakery Shoppe * The Event Pleaser * Red Grill Meats

References

External links

* Companies based in Montreal Metro Inc. Supermarkets of Canada Discount stores of Canada 1982 establishments in Quebec {{retail-company-stub

Advertising slogans

Private labels

See also

References

External links