SuperPretzel is a brand of frozen
pretzels marketed by
J & J Snack Foods Corporation.
The basic product is a box containing 6 pretzels, which are designed to be heated in either the
oven or
microwave
Microwave is a form of electromagnetic radiation with wavelengths ranging from about one meter to one millimeter corresponding to frequencies between 300 MHz and 300 GHz respectively. Different sources define different frequency ra ...
, as well as a
packet of salt to add to the pretzels.
History
In 1971, Gerry Shreiber bought a struggling pretzel company in
bankruptcy court
United States bankruptcy courts are courts created under Article I of the United States Constitution. The current system of bankruptcy courts was created by the United States Congress in 1978, effective April 1, 1984. United States bankruptcy c ...
for about $70,000.
Shreiber's plan was to market soft pretzels to sports stadiums, which at the time had a limited menu. To build a display case, Shreiber used several metal hooks arranged in the shape of a tree, and built a glass case around it. He coined the name "SuperPretzel" due to his love of
Superman.
Operations
SuperPretzel products are available across a number of retail chains in the United States and Canada including Target, K Mart, Winn Dixie, Key Food, and Food Universe. Their products are also sold online by Instacart, Amazon Fresh, Fresh Direct, PeaPod, goPuff, and Shipt.A
References
External links
Product websiteCompany website
J & J Snack Foods Corporation brands
Pretzels
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