Sunset Productions, Inc. was a television production and licensing subsidiary of

Warner Bros. Pictures Warner Bros. Pictures is an American film production and distribution company of the Warner Bros. Pictures Group division of Warner Bros. Entertainment (both ultimately owned by Warner Bros. Discovery). The studio is the flagship producer of ...

headed by Jack M. Warner. It was an entity separate from

Warner Bros. Television Warner Bros. Television Studios (operating under the name Warner Bros. Television; formerly known as Warner Bros. Television Division) is an American television production and distribution studio of the Warner Bros. Television Group division of ...

History

Sunset was originally established as a subsidiary of

Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...

that focused on television. Its first production was a series of half-hour shows. On February 12, 1955, Warner Bros. sold the TV distribution rights to 191 of their

black-and-white Black-and-white (B&W or B/W) images combine black and white in a continuous spectrum, producing a range of shades of grey. Media The history of various visual media began with black and white, and as technology improved, altered to color. ...

cartoons to Guild Films through Sunset. The cartoons part of the deal were the black-and-white '' Looney Tunes'' and all of the non-Harman-Ising black-and-white '' Merrie Melodies''. All references to Warner Bros. in the cartoons were removed because Warner did not want to antagonize theater owners as a result of their television deals. Guild Films would hold onto the TV distribution rights to the cartoons until its bankruptcy on March 6, 1961, and the TV rights to the 191 cartoons would be acquired by

Seven Arts Productions Seven Arts Productions was a production company which made films for release by other studios. It was founded in 1957 by Eliot Hyman, Ray Stark, and Norman Katz. History Seven Arts' first film was '' The Gun Runners'', released by United ...

. Sunset eventually began to produce TV commercials. In April 1957, Sunset Productions changed its name to Warner Bros. TV Commercial and Industrial Films. Jack M. Warner would continue to run the subsidiary.

References

{{Warner Bros. Warner Bros. divisions Looney Tunes