Sunrise Radio is an

Asian Asian may refer to: * Items from or related to the continent of Asia: ** Asian people, people in or descending from Asia ** Asian culture, the culture of the people from Asia ** Asian cuisine, food based on the style of food of the people from Asi ...

radio station in Bradford,

West Yorkshire West Yorkshire is a metropolitan and ceremonial county in the Yorkshire and Humber Region of England. It is an inland and upland county having eastward-draining valleys while taking in the moors of the Pennines. West Yorkshire came into exi ...

, in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

Availability

The station broadcasts 24 hours a day on 103.2 FM across Bradford & surrounding areas and on DAB Calderdale,

Kirklees Kirklees is a local government district of West Yorkshire, England, governed by Kirklees Council with the status of a metropolitan borough. The largest town and administrative centre of Kirklees is Huddersfield, and the district also includes ...

and Bradford (which includes Bradford,

Huddersfield Huddersfield is a market town in the Kirklees district in West Yorkshire, England. It is the administrative centre and largest settlement in the Kirklees district. The town is in the foothills of the Pennines. The River Holme's confluence into ...

Keighley Keighley ( ) is a market town and a civil parish in the City of Bradford Borough of West Yorkshire, England. It is the second largest settlement in the borough, after Bradford. Keighley is north-west of Bradford city centre, north-west of ...

) and

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...

. A feed is also available worldwide via the station's website. The station is also the first Asian radio station to link up with another station in another country; it partners with Sunrise FM in Pakistan to broadcast a daily show there. Broadcasting mainly to the region's ethnic minority communities, Bradford City Radio Ltd trading as SUNRISE RADIO (Yorkshire) was formally launched on 9 December 1989. * 103.2 FM – Bradford and surrounding areas * Digital Radio – West Yorkshire, Manchester * Online – via Sunrise FM website and other external radio sites * Mobile / Tablet – via Sunrise Radio FM smartphone app and other radio apps. * TV – via Apple TV

Format

Sunrise Radio works closely with local charities and voluntary groups and provides regular "what's on" information. The station also has regular news bulletins through the day and has "News in-focus" at 5 pm, a 15-minute in-depth report. The music policy consists of "Bollywood", "Lollywood", "Bhangra", "Asian Pop", "Qawalis" and "Ghazals".

Background

The station was launched (as

Bradford City Radio Bradford City Radio or BCR as it was also known, was a small radio station in the early 1990s. It used the old Pennine Radio frequency of 103.2 FM to broadcast and was one of the Independent Broadcasting Authority's incremental stations. Broadca ...

) in December 1989 and is the first and only commercial Asian radio station on FM in the UK. The studios are based in Bradford City Centre and the mix of programming aims to take into account the areas diverse population, something that no other radio station in the region has previously attempted. Sunrise Radio was named "Ethnic Media of the Year" in both 2001 and 2002 and was awarded title "Media of the Year" in 2004. Usha Parmar is the

Chief Executive A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Raj Parmar Raj Parmar (born 1 November 1981) is a British-Indian Bollywood dancer, choreographer, and television and radio personality. Best known for his work with Sunrise Radio as a presenter on the ''Urban Masti Show'', Raj began his career as a trained me ...

is Events and marketing director. He also runs

Spice Entertainment A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of plants used for flavoring or as a garnish. Spices a ...

Recognitions

* Sunrise Radio a finalist in the "Best in Creative Industries" category at the British Indian Awards * Sunrise Radio – Winner of "Regional Radio Station of the Year" Award at Asian Media Awards 2016 * Sunrise Radio – Winner of the "Best Asian Music Radio Station – Northern UK" by LUX entertainment awards * Sunrise Radio – Best Asian Hit Music Station 2020 – England – Corporate Vision Media Innovator Awards

References

* http://sunriseradio.fm/info/how-to-listen/ * http://www.sunriseradio.fm/info/about-sunrise-radio/

External links

* Mass media in Bradford Radio stations in Yorkshire Asian mass media in the United Kingdom British Indian mass media {{UK-radio-station-stub