Sunny Delight Beverages Co. is the creator of SunnyD, formally known as Sunny Delight. It spun off from

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

in 2004. The company is owned by

Harvest Hill Beverage Company Harvesting is the process of gathering a ripe crop from the fields. Reaping is the cutting of grain or pulse for harvest, typically using a scythe, sickle, or reaper. On smaller farms with minimal mechanization, harvesting is the most labor-i ...

History

The original predecessor of Sunny Delight Beverages Co., Sunny Delight, was founded in 1963 in Florida by Howard Dick and Phil Grinnell. In 1966, it was purchased by a Coca-Cola bottling operation who later, in 1982, sold it and its now parent company, Doric Foods, to the bottler's parent,

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups ...

. Doric Foods was then sold in 1983 to a joint venture between Charterhouse Group International and American Fruit Co., creating Sundor Brands Inc. Sundor was acquired by

in 1989. In the late

1990s File:1990s decade montage.png, From top left, clockwise: The Hubble Space Telescope orbits the Earth after it was launched in 1990; American General Dynamics F-16 Fighting Falcon, F-16s and McDonnell Douglas F-15 Eagle, F-15s fly over burning o ...

, SunnyD expanded into both

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...

and

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

. In 2004, Sunny Delight Beverages Co. was established when J. W. Childs, a

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

-based

private equity firm A private equity firm is an investment management company that provides financial backing and makes investments in the private equity of startup or operating companies through a variety of loosely affiliated investment strategies including lev ...

, acquired Sunny Delight brands from

. Through the 2000s, the company expanded its product offering launching the Elations brand in 2007 and acquiring Veryfine and Fruit20 from

Kraft The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arran ...

in the same year. In 2009, it acquired Bossa Nova from that brand's founder. Sunny Delight Europe was sold to

Orangina Orangina () is a lightly carbonated beverage made from carbonated water, 12% citrus juice (10% from concentrated orange, 2% from a combination of concentrated lemon, concentrated mandarin, and concentrated grapefruit juices), as well as 2% ora ...

Schweppes in 2011 and in 2016 J. W. Childs sold Sunny Delight Beverages Co. to

Brynwood Partners Brynwood Partners is an American private equity investment firm focused on leveraged buyout and other control investments. Since its founding in 1984, the firm, headquartered in Greenwich, Connecticut, has raised five investment funds, includin ...

Operations

The company’s main headquarters are located in Blue Ash, Ohio with a head count of 615 employees. It operates five manufacturing plants located in the United States.

Sustainability efforts and achievements

Sunny Delight has set goals in three sustainability areas: environmental, economic and social.

Environmental efforts in 2013

* Sunny Delight Beverages Company (SDBC) reduced packaging materials by 37 million pounds since 2005. Their corrugated reduction alone represented 26 million pounds. * 94.5% of transportation miles were on

SmartWay The SmartWay Transport Partnership is a business organization administered by the United States government and designed to encourage businesses to manage logistics in an environmentally responsible way. The program was formed in 2004, and is admin ...

-certified carriers * Continued use of a

compressed natural gas Compressed natural gas (CNG) is a fuel gas mainly composed of methane (CH4), compressed to less than 1% of the volume it occupies at standard atmospheric pressure. It is stored and distributed in hard containers at a pressure of , usually in ...

(CNG) delivery fleet in the

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

area created annualized savings of 320,000 gallons of diesel fuel. * Realized a 23% reduction in carbon inventory versus previous year (in 2013) * Saw 13% reduction in per-unit non-product related water usage. * Reused, re-circulated or recycled 3.1 billion gallons of water in 2013. * Accomplished a 4.4% reduction in per-unit energy usage

Economic achievements

SDBC seeks to increase profits through stewardship of resources and improvements in the taste, healthiness, and packaging of their products. * Recycling efforts are a revenue stream * Introduced three new products that they believe will help increase revenue and volume as consumers become aware of and purchase them: SunnyD pouches geared toward the lunchbox occasion; SunnyD Chillers to satisfy consumers during thirstquenching occasions; and Sparkling Fruit2O to provide consumers with the excitement of carbonation married with natural fruit flavors and a trusted brand name.{{Cite web , year=2013 , title=Sustainability focus , url=http://ww2.sunnyd.com/files/sustainability/SDBC13-SustainabilityReport.pdf , url-status=dead , archive-url=https://web.archive.org/web/20150416025934/http://ww2.sunnyd.com/files/sustainability/SDBC13-SustainabilityReport.pdf , archive-date=April 16, 2015 , publisher=Sunny Delight Beverages * Significantly increased the use of aseptic packaging capability – a process generating great tasting, preservative free products.

Social efforts

As of 2013, SDBC accomplished the following in employee health improvements: * Motivated healthy behavior changes by rewarding employees up to $300/year for maintaining/improving specific biometric measures. * Developed innovative competitions using employees’ Nike+Fuelbands to encourage exercise. They also made significant contributions to local communities in the following ways: * Contributed $744,000 in monetary and product donations to more than 100 national and local organizations. * Donated another 234,000 books to classrooms through SunnyD Book Spree, for a total donation of more than $6 million worth of books since the program began in 2009. * Provided 85,000 meals to school children who rely on the school system for weekend meals through SunnyD's "Blessings in a Backpack" promotion, which was a partnership with the Blessings organization.

Products

* SunnyD *

Fruit Simple In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering. Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in particula ...

* Elations *

Veryfine Veryfine is a juice beverage brand currently owned by Sunny Delight Beverages. The company was started as Standard Vinegar Co. in Somerville, Massachusetts, in 1865. Arthur Rowse bought the company in 1900, changed the name to New England Vinegar ...

Fruit2O Fruit2O, formerly manufactured by Kraft, is a lightly flavored, non-carbonated water beverage introduced in 1999. Fruit2o was introduced to compete not only with the bottled water market but also with the soft drink market. Sunny Delight Beverage ...

References

External links

Official Site
Juice brands Companies based in Blue Ash, Ohio Corporate spin-offs