The CURE Insurance Arena is a multipurpose arena in
Trenton, New Jersey
Trenton is the capital city of the U.S. state of New Jersey and the county seat of Mercer County. It was the capital of the United States from November 1 to December 24, 1784.Central
New Jersey
New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
NJ Transit
New Jersey Transit Corporation, branded as NJ Transit, and often shortened to NJT, is a state-owned public transportation system that serves the U.S. state of New Jersey, along with portions of New York State and Pennsylvania. It operates bu ...
Philadelphia
Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
Comcast Spectacor
Comcast Spectacor is a Philadelphia-based American sports and entertainment company. It owns the Philadelphia Flyers of the National Hockey League, the Maine Mariners of the ECHL, the Philadelphia Wings of the National Lacrosse League, the Phi ...
.
History and events
The arena opened as Sovereign Bank Arena on October 6, 1999, with a
World Wrestling Entertainment
World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and va ...
event. On November 13, 2009,
Sun National Bank
Sun National Bank is the primary subsidiary of Sun Bancorp, Inc. (Nasdaq: SNBC), a $2.3 billion asset bank holding company headquartered in Mount Laurel, New Jersey. The Bank serves consumers and businesses through more than 30 branch location ...
signed a naming-rights deal for seven years for $2.1 million. Since the arena opened, it has hosted over 1200 events with over 4 million guests attending and has sold out shows by Bruce Springsteen,
World Wrestling Entertainment
World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and va ...
(WWE),
Shania Twain
Eilleen Regina "Shania" Twain ( , ; née Edwards; born August 28, 1965) is a Canadian singer and songwriter. She has sold over 100 million records, making her the best-selling female artist in country music history and one of the best-s ...
,
Keith Urban
Keith Lionel Urban (born 26 October 1967) is an Australian-American musician, singer, guitarist and songwriter known for his work in country music. Recognized with four Grammy Awards, Urban also received fifteen Academy of Country Music Award ...
Justin Bieber
Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
among others. Musical events have dwindled in the 2010s.
CURE Insurance Arena hosted the last regular season games of the premier
2018 JBA season
The 2018 JBA season was the only season of the Junior Basketball Association (JBA), an American men's professional basketball league. The JBA was designed as an alternative to the National Collegiate Athletic Association (NCAA), allowing high sch ...
.
Men's college basketball
The 2000 and 2001
Northeast Conference
The Northeast Conference (NEC) is a collegiate athletic conference whose schools are members of the National Collegiate Athletic Association (NCAA). Teams in the NEC compete in Division I for all sports; football competes in the Division I Foo ...
men's basketball tournaments were held there, as was the 2003
Metro Atlantic Athletic Conference
The Metro Atlantic Athletic Conference (MAAC, ) is a collegiate athletic conference affiliated with NCAA Division I. Of its current 11 full members, 10 are located in three states of the northeastern United States: Connecticut, New Jersey, and ...
University of Connecticut
The University of Connecticut (UConn) is a public land-grant research university in Storrs, Connecticut, a village in the town of Mansfield. The primary 4,400-acre (17.8 km2) campus is in Storrs, approximately a half hour's drive from H ...
went to the Women's Final Four.
Men's club hockey
In 2021,
The College of New Jersey
The College of New Jersey (TCNJ) is a public university in Ewing Township, New Jersey. It is part of New Jersey's public system of higher education. Established in 1855 as the New Jersey State Normal School, TCNJ was the first normal school, or ...
's club ice hockey program announced it would play five home games at the arena during the 2021–22 season. Later on this increased with the non-varsity team using the arena as a home venue to finish the regular season. As defending conference champions, the Lions hosted the 2022 Colonial Cup Playoffs at the arena and reached the championship game before falling to the top seeded
University of Pennsylvania
The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...