Sun Mobile Limited (branded as SUN Mobile), formerly known as New World Mobility Limited, is a

mobile network operator A mobile network operator (MNO), also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of wireless communications services that owns or controls all the elements necessary to sell ...

brand and company in Hong Kong. It is a joint venture of HKT and . New World Mobility Limited and New World Mobility was a subsidiary and a brand of

New World PCS New World PCS Limited (abb. NWPCS) was a mobile network operator (MNO) of Hong Kong. History New World PCS Limited was a subsidiary of New World Development that was incorporated on 16 February 1995. In 1997 the brand New World Mob ...

respectively; New World PCS itself was a subsidiary of

New World Development New World Development Company Limited (NWD), is a Hong Kong-based company focused on property developer in Hong Kong, property, hotels, infrastructure and services and department stores. It was established on 29 May 1970 by Cheng Yu-tung. The ...

. However, New World Development sold the shares of its successor

CSL New World Mobility CSL Mobile Limited () is a Hong Kong telecommunications company, which operates mobile network brands of "csl", "1O1O" and "Club SIM". CSL is a subsidiary of Hong Kong Telecom (HKT) and was Hong Kong's first mobile communications operator esta ...

in 2013. The brand New World Mobility was active until 2014, which was changed to SUN Mobile in the same year; but the legal person New World Mobility Limited was once dormant until re-active again in 2008Data in Hong Kong Companies Registry as a joint venture of CSL New World Mobility and Telecom Digital. During the period of dormant, the brand was operated by sister company of New World Mobility Limited.

History

New World Mobility

New World Mobility Limited was launched in 1998 and previously parented by

Limited, which the latter was incorporated in 1995. New World Mobility, as a brand, was launched in 1997. New World Mobility Limited later became dormant in 2003, which the brand was operated by New World PCS directly. New World PCS was also the licence holder of personal communication services since 1996. New World PCS became a public company indirectly, via a backdoor listing. A listed company

Asia Logistics Technologies Vision Values Holdings Limited is a Caymans-incorporated Hong Kong listed company. The company was under two backdoor listing, which the company was formerly known as New World Mobile Holdings (abb. NWM), Asia Logistics Technologies and Wah Yik Ho ...

acquired New World PCS Holdings (parent of New World PCS) from

and renamed itself into

New World Mobile Holdings Vision Values Holdings Limited is a Caymans-incorporated Hong Kong listed company. The company was under two backdoor listing, which the company was formerly known as New World Mobile Holdings (abb. NWM), Asia Logistics Technologies and Wah Yik Ho ...

in 2004. In March 2006, New World PCS Limited merged with Hong Kong CSL Limited to form a new intermediate

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

called

, whose shareholders are Australian telecommunications company

Telstra Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 20 ...

(76.4%) and

(23.6%). New World Mobility became one of the brands of the holding company's mobile services. In October 2006, New World Mobile Holdings sold its 23.6% stakes of the intermediate holding company to New World Mobile Holdings' parent company

. New World PCS Limited was also renamed to CSL Limited, as a subsidiary of the new holding company in 2008. New World Mobility Limited was back from dormant also in 2008, which CSL Limited owned 60% stake since 2008–09 financial year. The rest of the stake of New World Mobility Limited, was acquired by also in 2008; the latter was a

mobile virtual network operator A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...

of brands such as "Rabbit", which bought the network usage from other companies. New World Mobility Limited operated the brand New World Mobility since circa 2008. New World Development and Telstra sold the stake of CSL New World Mobility to HKT in December 2013. After the transaction, HKT owned New World Mobility, CSL,

PCCW Mobile PCCW Mobile HK Limited previously known as Mandarin Communications Limited, was a subsidiary of PCCW (via HKT) involving mobile network operator of 2G and 3G in Hong Kong. It was previously owned by a Caymans-incorporated Hong Kong listed co ...

and other brands.

SUN Mobile

On 25 September 2014, New World Mobility Limited ceased to exist as HKT revamped the subsidiary under the name SUN Mobile Limited, the company was jointly-owned by HKT (instead of CSL Limited) and Telecom Digital. However, the pronunciation of ''Sun'' was similar to the Cantonese pronunciation of the Chinese character () of the old brand; the new brand in Chinese, was also dropped the world "World" () and replacing the suffix to "Mobile Communications" () only, instead of "Mobility Network" ().

References

External links

*
Old official website
{{Hong Kong mobile phone companies Hong Kong brands Mobile phone companies of Hong Kong Former New World Development subsidiaries Pacific Century Group Telstra Telecommunications companies established in 1997 1997 establishments in Hong Kong 1998 establishments in Hong Kong

History

New World Mobility

SUN Mobile

See also

References

External links