Summit Cookie Bars
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Summit was a
candy bar A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with othe ...
manufactured in the early 1980s by
Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, only being larger than Mercury. In the English language, Mars is named for the Roman god of war. Mars is a terrestrial planet with a thin at ...
in the United States. Labeled "cookie bars" on the packaging, but "candy bars" in some advertising, they consisted of two
wafer A wafer is a crisp, often sweet, very thin, flat, light and dry biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. Wafers can also be made into cookies with cream flavoring sandwiched between them. They ...
s covered with
peanut The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible seeds. It is widely grown in the tropics and subtropics, important to both small and ...
s, all coated in
chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
. In 1983 Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate. Consumer panelists said the modifications were more gimmicky than substantive. The new bar was longer, thinner, and firmer, and received mediocre reviews. Keeping the bar from melting was noted as a problem.Gina Whit
Summit Bar from Mars good but not out of this world
October 12, 1983 Wilmington Morning Star
Production of the bar was halted and it is no longer available."For example, Mars killed its Summit bar even though sales reportedly..."


References

{{Mars confectionery products Mars confectionery brands Chocolate bars