Frosted Flakes or Frosties is a

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in We ...

, produced by the Kellogg Company and consisting of

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or do ...

-coated

corn flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his broth ...

. It was introduced in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983. Generic versions, such as

store brands A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

, are also available. Unlike many cereals, such as

Cheerios Cheerios is a brand of cereal manufactured by General Mills in the United States, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the ...

Shreddies Shreddies are a breakfast cereal first produced in Canada in 1939 by Nabisco. The ''Shreddies'' brand is held by Post Consumer Brands in Canada and elsewhere, and Nestlé in Ireland and the United Kingdom. Manufacture In Canada, production beg ...

and

Rice Krispies Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal, marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice ...

, the name “Frosted Flakes” is so generic that it cannot be trademarked, and thus it often shares its name with competitors.

International names

* Frosted Flakes ( U.S. and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...

) * Frosties ( UK,

Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island in the North Atlantic Ocean, in north-western Europe. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the s ...

Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

, most

Commonwealth A commonwealth is a traditional English term for a political community founded for the common good. Historically, it has been synonymous with "republic". The noun "commonwealth", meaning "public welfare, general good or advantage", dates from the ...

nations, and

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

an and Middle East countries; formerly Frostis in

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...

) * Zucaritas in the U.S. and

Hispanic America The region known as Hispanic America (in Spanish called ''Hispanoamérica'' or ''América Hispana'') and historically as Spanish America (''América Española'') is the portion of the Americas comprising the Spanish-speaking countries of North, ...

(the word translates as "little sugary things") * Sucrilhos in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

(a fusion of sugar + crunch + milho) * Corn Frosty (コーンフロスティ) in

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the n ...

* Corn Frost (콘푸로스트) in

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

Popularity

Frosted Flakes was the second-best-selling cereal in the first half of 2017 within the US in gross sales, after Honey Nut Cheerios.

Marketing

Mascots

Tony the Tiger Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. Tony has also been the mascot for related cereals such as Tony's Cinnamon Kru ...

has been the mascot of Frosted Flakes since its introduction. Tony is known for saying the cereal's slogan: "They're Gr-r-reat!" (the "r"s in "Great" being drawn-out). Tony the Tiger was originally voiced by

Dallas McKennon Dallas Raymond McKennon (July 19, 1919 – July 14, 2009), sometimes credited as Dal McKennon, was an American film, television and voice actor, who had a career lasting over 50 years. During World War II he served in the Army Signal Corps and wa ...

, but

Thurl Ravenscroft Thurl Arthur Ravenscroft (; February 6, 1914May 22, 2005) was an American actor and bass singer. He was known as one of the booming voices behind Kellogg's Frosted Flakes animated spokesman Tony the Tiger for more than five decades. He was also ...

voiced him for more than 50 years, until his death in 2005. Tony was later voiced (in Canada and the US) by former professional wrestling play-by-play announcer Lee Marshall until his death on April 27, 2014. After Marshall's death, he was replaced with

Tex Brashear Tex Brashear (born January 2, 1955) is a voice actor, who after a career in radio in Texas, Arizona, and Los Angeles, made the transition into voice acting. Known as "The Man of 1000 Voices" (although he actually does more than 3000), Brashea ...

. In the UK, Tom Hill voiced Tony after Ravenscroft's death. Tony is drawn wearing a red

bandana A kerchief (from the Old French ''couvrechief'', "cover head"), also known as a bandana, bandanna, or "Wild Rag" (in cowboy culture), is a triangular or square piece of cloth tied around the head, face or neck for protective or decorative purpo ...

on all Frosted Flakes cereal boxes.

Sponsorship

* Kellogg's was a major sponsor of '' Adventures of Superman'' throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star

George Reeves George Reeves (born George Keefer Brewer; January 5, 1914 – June 16, 1959) was an American actor. He is best known for portraying Superman in the television series '' Adventures of Superman'' (1952–1958). His death at age 45 from a g ...

are available on the DVD release of the series' first season. * Frosted Flakes is a sponsor of Challenger Sports British Soccer Camps. * From the mid 1990s to the mid 2000s, Frosted Flakes was a sponsor of children's programming on PBS, including '' Sagwa'', ''

Dragon Tales ''Dragon Tales'' is an animated educational television, educational fantasy children's television series created by Jim Coane and Ron Rodecker and developed by Coane, Wesley Eure, Jeffrey Scott, Cliff Ruby and Elana Lesser and produced by Sony Pi ...

'' and ''

Barney & Friends ''Barney & Friends'' is an American children's television series targeted at young children aged 2–7, created by Sheryl Leach. The series premiered on PBS on April 6, 1992. The series features the title character Barney, a purple anthropomo ...

''.

Varieties

and the

: *Frosted Rice, a

crisped rice Puffed rice and popped rice (or pop rice) are types of puffed grain made from rice commonly eaten in the traditional cuisines of Southeast Asia, East Asia, and South Asia. It has also been produced commercially in the West since 1904 and is popu ...

variant introduced in 1977, similar to Frosted Rice Krispies and Ricicles. Featured a younger, similar mascot named Tony Jr. *Birthday Confetti Frosted Flakes, a 1997 cake-flavored version. Discontinued in 1997. *Cocoa Frosted Flakes, a 1997 cocoa-flavored version. Discontinued in 2000. *Tony's Cinnamon Krunchers, a 2003 cinnamon-flavored variant. Discontinued around 2005. *Whole Grain Tiger Power, a 2005 version with added protein, fiber and calcium, very similar to

Start Start can refer to multiple topics: *Takeoff, the phase of flight where an aircraft transitions from moving along the ground to flying through the air *Starting lineup in sports * Standing start, and rolling start, in an auto race Acronyms *S ...

. Discontinued in 2006. *Tony's Turboz, a 2005 meal replacement variant similar to Whole Grain Tiger Power. Available only in Canada. *Frosted Flakes Gold, a 2008 honey-flavored variant. Reintroduced in 2018 as Honey Nut Frosted Flakes. *Frosted Flakes Chocolate, a 2011 chocolate-flavored version. Reintroduced in 2013. *Banana Frosted Flakes, a variant with flakes containing banana introduced in 1981. Discontinued in 1984. *Cinnamon Frosted Flakes, a 2016 cinnamon-flavored version. *Banana Creme Frosted Flakes, a limited edition banana creme-flavored version introduced in 2019. *Cereal With Marshmallows, Variant of frosted flakes that includes vanilla flavored marshmallows *Cinnamon French Toast, New flakes that are bursting with cinnamon sweetness *Strawberry Milkshake, Strawberry flavor that makes milk into strawberry milk *Cereal Bar, Bar made with traditional Frosted Flakes and marshmallows holding it together In the UK and

: *Toffee Flavoured Frosties, Frosties with the taste of toffee (Tony - ''New Kelloggs Toffee Flavoured Frosties, an explosion of toffee taste, for a limited time only, they're gr-r-reat!''). Limited time only. *Frosties Chocolate, Frosties with the taste of chocolate (Tony - ''New Kelloggs Frosties Chocolate, discover the dark side!''). Discontinued. *Frosties Stripes, Frosties in the shape of thunderbolt symbols. Discontinued. *Reduced Sugar Frosties, Frosties with a third less sugar than regular Frosties. In

: *Sucrilhos Sabor Chocolate, chocolate-flavored Frosted Flakes. *Sucrilhos Power Pops, chocolate-flavored puffs, as opposed to flakes. Previously known as Sucrilhos Power. *Sucrilhos Sabor Banana, banana-flavored Frosted Flakes. Discontinued. *Sucrilhos Sabor Brigadeiro,

brigadeiro The () is a traditional Brazilian dessert. The origin of the dessert is uncertain, but the most common theory is that it was created by a confectioner from Rio de Janeiro, Heloisa Nabuco de Oliveira, to promote the presidential candidacy of Edua ...

-flavored Frosted Flakes. Limited. *Sucrilhos Sabor Canela, cinnamon-flavored Frosted Flakes. Limited. *Sucrilhos Sabor Doce de Leite,

dulce de leche ''Dulce de leche'' (; pt, doce de leite), also known as caramelized milk, milk candy or milk jam in English, is a confection from Latin America prepared by slowly heating sugar and milk over a period of several hours. The resulting substance, ...

-flavored Frosted Flakes. Limited. In 2020 Sucrilhos also started to be sold in the form of cookies. In

Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the List of South American countries by area, second-largest ...

: *Zucaritas Frutilla, strawberry-flavored Frosted Flakes. *Choco Zucaritas, chocolate-flavored Frosted Flakes. In

Mexico Mexico (Spanish language, Spanish: México), officially the United Mexican States, is a List of sovereign states, country in the southern portion of North America. It is borders of Mexico, bordered to the north by the United States; to the so ...

: *Choco Zucaritas, chocolate-flavored Frosted Flakes. In

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the ...

: *Zucaritas Arequipe, caramel-flavored Frosted Flakes. Discontinued. *Zucaritas Power Balls, sphere-shaped Frosted Flakes.

Health

Frosted Flakes, under its Australian name of Frosties, received 2 stars out of 5 on the Australian Government's health star ratings.

References

External links

*
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{{Kellogg's Kellogg's cereals Products introduced in 1952 Flaked breakfast cereals