Stop Bild Sexism
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Stop ''Bild'' Sexism (german: Schluss mit dem Bild-Sexismus) is a campaign opposing what its organizers describe as the
objectification In social philosophy, objectification is the act of treating a person, as an object or a thing. It is part of dehumanization, the act of disavowing the humanity of others. Sexual objectification, the act of treating a person as a mere object of sex ...
of women in '' Bild-Zeitung'', the most popular newspaper in Germany.Kalle, Janina (7 November 2014
"Engagiert gegen "Bild"-Miezen"
NDR.
The paper has been criticized by numerous sources over the years for its sexist representations of women. The campaign's first aim is to persuade the newspaper to stop publishing photographs of the "''Bild''-Girl," a topless model. It also asks that the newspaper start reporting on women and women's issues in the same way that it writes about men. Stop ''Bild'' Sexism was inspired by the No More Page 3 campaign in the UK to persuade '' The Sun'' newspaper to abandon its practice of publishing images of half-naked women.


History

The campaign began in October 2014 with a petition posted on Change.org by Kristina Lunz, a postgraduate student at the
University of Oxford , mottoeng = The Lord is my light , established = , endowment = £6.1 billion (including colleges) (2019) , budget = £2.145 billion (2019–20) , chancellor ...
, asking the Bild's editor,
Kai Diekmann Kai Diekmann (born 27 June 1964 in Ravensburg) is a German journalist. From 1998 until 2000 he was editor of '' Welt am Sonntag'' (English: World on Sunday). From January 2001 to December 2015 he was chief editor of ''Bild''. He is also a member ...
, to remove the topless "''Bild''-Girl" from the publication. The petition was discussed on Twitter under the hashtag #BILDsexism.Eul, Alexandra (16 November 2014)
"Kampagne: Schafft das Bild-Girl ab!"
'' EMMA''.
Burgard, Benjamin (11 November 2014)
"#BILDsexism: Studentin (25) fordert von Kai Diekmann Abschaffung des Bild-Girls"
''
Südkurier The Südkurier is a regional daily newspaper in Germany serving the regions northwest of Lake Constance, Hochrhein and Black Forest with its headquarters Konstanz, Germany. The paper appears with a circulation of around 130,000, six times per w ...
''.
The newspaper stopped publishing topless images on its front page in 2012, but they are still published inside the newspaper and on its website.Harcup, Tony (2014). ''A Dictionary of Journalism'', Oxford University Press, p.&nbs
36
On 17 September 2014 it published photographs of the cleavages of six well-known German women on its front page, and asked readers to rate them. Sophia Becker, the campaign's social-media manager, cited this as an example of the newspaper's pattern of objectifying women and normalizing
sexism Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers pri ...
.Becker, Sophia (2014)
"Sexism in The Media & Its Violent Implications"
''Zod''.
Lunz has described Bild's reporting of
sexual assault Sexual assault is an act in which one intentionally sexually touches another person without that person's consent, or coerces or physically forces a person to engage in a sexual act against their will. It is a form of sexual violence, which ...
and
harassment Harassment covers a wide range of behaviors of offensive nature. It is commonly understood as behavior that demeans, humiliates or embarrasses a person, and it is characteristically identified by its unlikelihood in terms of social and moral ...
as "sexist and
voyeuristic Voyeurism is the sexual interest in or practice of watching other people engaged in intimate behaviors, such as undressing, sexual activity, or other actions of a private nature. The term comes from the French ''voir'' which means "to see". A ...
." She asserts that the tone of outrage found in the publication's frequent reporting of cases of sexual harassment and sexual violence appears to indicate that the anger over violence against women is only superficial, because it is juxtaposed with the publication's frequent use of images of unclothed women. Lunz and Becker said they were inspired by the No More Page 3 campaign, led by Lucy-Anne Holmes, which asked the editor of '' The Sun'' newspaper in the UK to voluntarily remove their similarly topless
Page 3 Page 3, or Page Three, was a British newspaper convention of publishing a large image of a topless female glamour model (known as a Page 3 girl) on the third page of mainstream red-top tabloids. '' The Sun'' introduced the feature, publishi ...
models.


Reception

As of July 2019, the petition had over 58,000 signatures and has been recognized by Diekmann. Campaign supporters include the Deutscher Frauenrat (German Women's Council); Selmin Çalışkan, Secretary General of
Amnesty International Amnesty International (also referred to as Amnesty or AI) is an international non-governmental organization focused on human rights, with its headquarters in the United Kingdom. The organization says it has more than ten million members and s ...
in Germany; , justice minister for
Saxony-Anhalt Saxony-Anhalt (german: Sachsen-Anhalt ; nds, Sassen-Anholt) is a state of Germany, bordering the states of Brandenburg, Saxony, Thuringia and Lower Saxony. It covers an area of and has a population of 2.18 million inhabitants, making i ...
; and members of the
Bundestag The Bundestag (, "Federal Diet") is the German federal parliament. It is the only federal representative body that is directly elected by the German people. It is comparable to the United States House of Representatives or the House of Comm ...
(German Parliament)
Ekin Deligöz Ekin Deligöz (born 21 April 1971) is a Turkish-German politician of Alliance '90/The Greens who has been serving as Parliamentary State Secretary in the Federal Ministry of Family Affairs, Senior Citizens, Women and Youth in the coalition go ...
, Katja Dörner, ,
Britta Haßelmann Britta Haßelmann (born 10 December 1961) is a German politician of Alliance 90/The Greens who has been serving as co-chair of the Green Party’s parliamentary group in the Bundestag since 2021, alongside Katharina Dröge. From 2013 until 2021 ...
,
Katja Kipping Katja Kipping (born 18 January 1978) is a German politician of The Left party who is serving as Senator for Integration, Labour and Social Affairs in the Berlin state government since December 2021. She was previously a member of the Bundestag ...
, Sylvia Kotting-Uhl, Renate Künast, ,
Katja Mast Katja Mast (born 4 February 1971) is a German politician of the SPD who has been serving as a member of the Bundestag from the state of Baden-Württemberg since 2005. Early career Before entering politics, Mast worked in human resources at De ...
, Cornelia Möhring,
Ulli Nissen Ulli Nissen (born 16 June 1959) is a German politician of the Social Democratic Party (SPD) who has been serving as a member of the Bundestag from the state of Hesse since 2013. Political career Born in Essen, North Rhine-Westphalia, Nissen be ...
,
Sönke Rix Sönke Rix (born 3 December 1975) is a German politician of the Social Democratic Party (SPD) who has been serving as a member of the Bundestag from the state of Schleswig-Holstein since 2005. Political career Rix first became a member of the ...
, Ulle Schauws and . It is also supported by
Maria Noichl Maria Noichl (born 9 January 1967) is a German politician and member of the European Parliament representing Germany since July 2014. She is a member of the Social Democratic Party, part of the Party of European Socialists. Prior to entering po ...
and
Terry Reintke Theresa Reintke (born 9 May 1987) is a German politician who has been serving as a member of the European Parliament from Germany since 2014. She is co-president of the Greens/EFA Group in the European Parliament. She is a member of the Allian ...
, members of the
European Parliament The European Parliament (EP) is one of the Legislature, legislative bodies of the European Union and one of its seven Institutions of the European Union, institutions. Together with the Council of the European Union (known as the Council and in ...
; Anke Domscheit-Berg, formerly of the
Piratenpartei Deutschland The Pirate Party Germany (german: Piratenpartei Deutschland), commonly known as Pirates (), is a political party in Germany founded in September 2006 at c-base. It states general agreement with the Swedish Piratpartiet as a party of the informat ...
, and several celebrities, including singer
Jasmin Tabatabai Jasmin Tabatabai ( fa, یاسمین طباطبائی ; born 8 June 1967 in Tehran, Iran, is a German actress and singer. Biography Jasmin Tabatabai's mother is German, and her father is Iranian. She was born and raised in Tehran until the 1979 ...
."Testimonials"
, Stop Bild Sexism.
Axel Springer SE Axel Springer SE () is a German digital and popular periodical publishing house which is the largest in Europe, with numerous multimedia news brands, such as '' Bild'', ''Die Welt'', and '' Fakt'' and more than 15,000 employees. It generated t ...
, the publisher of ''Bild'', has responded to the campaign by issuing a statement of values. These include the importance of mutual respect and maintaining respectful interactions.


Further reading

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References


External links

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Twitter
{{DEFAULTSORT:Stop Bild Sexism Anti-pornography movements Feminist organisations in Germany Fourth-wave feminism Bild