Steven Jay Ross (born Steven Jay Rechnitz; April 5, 1927 – December 20, 1992) was an American businessman and CEO of

Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

(now Warner Bros. Discovery),

Warner Communications Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

, and Kinney National Services, Inc. Ross is also known for popularizing

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

in the United States.

Early life and education

Ross was born Steven Jay Rechnitz on April 5, 1927 in

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

, New York City, the son of Jewish immigrants. His father—who lost all his money during the

Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...

—changed the family name to ''Ross'' in hope of finding work with fewer struggles. Ross attended

Paul Smith's College Paul Smith's College is a private college in Paul Smiths, New York. Paul Smith's College offers associate and bachelor's degrees. Its 14,000-acre campus is one of the largest college campuses in the world. Approximately 1,000 students attend ...

for two years and then joined the

U.S. Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage o ...

. After his military service, he went to work at his uncle's store in the Garment District in Manhattan.

Career

In 1953, he married Carol Rosenthal, the daughter of a Manhattan funeral home owner,

Edward Rosenthal Edward Rosenthal (1903–1991) was a former vice chairman of Warner Communications and president/owner of the Jewish funeral home chain, Riverside Memorial Chapel.Riverside Memorial Chapel The Riverside Memorial Chapel is a Jewish funeral home chain with their main facility at 180 West 76th Street on the Upper West Side of Manhattan, New York City.New York Times: "A $78 Million Year: Steve Ross Defends His Paycheck" BY ROGER COHEN
March 22, 1992 and enabled Ross to obtain bank financing to start a rental company, Abbey Rent a Car. He later merged Abbey with a parking lot operator, the Kinney Parking Company, which was then owned by underworld crime figures Manny Kimmel and

Abner Zwillman Abner "Longie" Zwillman (July 27, 1904 – February 26, 1959) was a Jewish-American mobster who was based primarily in North Jersey. He was a long time friend and associate of mobsters Lucky Luciano and Meyer Lansky. Zwillman's criminal org ...

, and added an office cleaning business (which was jointly owned by the funeral home and a cousin of his father-in-law). Kinney was taken public in 1962 with a market valuation of $12.5 million. In 1964, Kinney purchased wood flooring manufacturer Circle Floor from

Seymour Seymour may refer to: Places Australia * Seymour, Victoria, a township * Electoral district of Seymour, a former electoral district in Victoria * Rural City of Seymour, a former local government area in Victoria * Seymour, Tasmania, a localit ...

and Paul Milstein for $15 million with Paul remaining as manager of the unit until 1971.New York Times: "Milstein Opens Throttle as Builder"
October 18, 1981 Ross served as company president and moved the firm from downtown New York to 10 Rockefeller Plaza. In 1966, Kinney expanded into the entertainment business by purchasing the

Ashley-Famous Ashley-Famous was a talent agency started in 1955 by talent agent Ted Ashley. The agency had a successful 16-year run under that name and owner; it was responsible for many hit television shows and had several famous clients. It changed ownership a ...

talent agency (founded by Ted Ashley) and then in 1969, Kinney paid $400 million for the ailing Warner Bros.-Seven Arts film studio and television and record business. Three years later, after spinning off its non-entertainment assets, Kinney National Services renamed itself

with Ross serving as co-CEO from 1969 to 1972.

Warner Communications/Time Warner

In 1971, Warner expanded into the cable television business by purchasing various small cable companies. Ross competed directly with the Big Three television networks that dominated television broadcasting, believing in the potential of ''narrowcasting'' whereby separate cable channels were developed to target specific audiences with narrower interests, mirroring the radio station model. This pioneering approach led to the creation of the successful cable TV channels

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

and

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...

which were both later sold at a great profit. In 1972, Ross was appointed CEO, president and chairman of

. He introduced an incentive-based compensation program and delegated responsibility to his middle managers. His support and commitment to his employees, combined with lucrative financial incentives and a hands-off management style, inspired deep loyalty. Many employees saw him as a father figure: "Steve was very much what I wish my father was,"

Steven Spielberg Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Sp ...

said. Spielberg dedicated his 1993 film ''

Schindler's List ''Schindler's List'' is a 1993 American epic historical drama film directed and produced by Steven Spielberg and written by Steven Zaillian. It is based on the 1982 novel ''Schindler's Ark'' by Australian novelist Thomas Keneally. The film f ...

'' to Ross. In 1976,

purchased Atari, Inc. and had great success with its

Atari 2600 The Atari 2600, initially branded as the Atari Video Computer System (Atari VCS) from its release until November 1982, is a home video game console developed and produced by Atari, Inc. Released in September 1977, it popularized microprocesso ...

consoles. But by 1983, Atari collapsed in the wake of the video games crash that same year, leaving

vulnerable to a hostile takeover.

Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...

tried to buy Warner, but Ross was able to impede him by selling 20 percent of Warner to

Chris-Craft Industries Chris-Craft Industries, Inc., formerly National Automotive Fibers, Inc., was a publicly held American corporation that was traded on the New York and Pacific Stock Exchanges. In 1962, the company adopted the name of one of its acquisitions, Chri ...

(then controlled by Herbert J. Siegel). In 1979, needing financing to further expand its cable television business, Ross partnered with

American Express American Express Company (Amex) is an American multinational corporation, multinational corporation specialized in payment card industry, payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Man ...

, convincing its executives on the potential of selling AmEx credit cards direct to Warner cable TV customers. Warner-AmEx Cable was established and Warner received a much needed capital injection. AmEx's cross-sale expectations never materialized and in 1984, Warner bought out American Express's remaining share. The cable TV business eventually became the cornerstone of the company until being spun off in 2009. In 1989, Warner Communications was merged with Time Inc. in a $14 billion deal creating the largest media and entertainment company at the time. The merger was seen as a perfect fit: Warner's business was 40 percent international while Time's business was 91% percent domestic; Warner had no magazines while Time had 23 titles; Warner had the world's largest record business while Time was not involved in music; and both were big in the capital intensive cable business where economies of scale mattered. Originally advertised as a combination of equals with both Ross and J. Richard Munro of Time Inc. listed as Co-Chief Operating Officers, within a year of the merger, Ross became the sole CEO. By 1989, Time Warner owned ''

Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...

'', ''

People A person ( : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of prope ...

'' and ''

Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence tw ...

'' magazines (the three largest advertising draws in American publishing); the Warner Bros. studio in Hollywood; the Warner,

Atlantic The Atlantic Ocean is the second-largest of the world's five oceans, with an area of about . It covers approximately 20% of Earth's surface and about 29% of its water surface area. It is known to separate the " Old World" of Africa, Europe ...

, Elektra and

Asylum Asylum may refer to: Types of asylum * Asylum (antiquity), places of refuge in ancient Greece and Rome * Benevolent Asylum, a 19th-century Australian institution for housing the destitute * Cities of Refuge, places of refuge in ancient Judea ...

record companies;

Warner Books Grand Central Publishing is a book publishing imprint of Hachette Book Group, originally established in 1970 as Warner Books when Warner Communications acquired the Paperback Library. When Time Warner sold their book publishing business to Hachet ...

;

DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...

;

Home Box Office Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is b ...

and some of the country's largest cable television systems.

Visionary

Ross moved before many of his competitors to bet heavily on the worldwide potential of cable television, records, videos, and other experiments. Some of his ideas were successful and others failed, but he influenced the development of media and entertainment with his ideas. "If you're not a risk-taker," he once said, "you should get the hell out of business." Ross's early interest in cable television helped him envision narrowcasting—cable channels created for specific audiences—

and

were expressly launched and developed to serve young audiences. Today, these two channels are still successful, and the cable television universe is now filled with hundreds of channels, specializing in many topics. Other projects that Ross supported were not as successful as MTV and Nickelodeon, but certainly left a mark in television and helped shape the TV we are enjoying today. One important project was QUBE. Qube was launched in 1977 in

Columbus, Ohio Columbus () is the state capital and the most populous city in the U.S. state of Ohio. With a 2020 census population of 905,748, it is the 14th-most populous city in the U.S., the second-most populous city in the Midwest, after Chicago, an ...

and was Ross' vision of how television could become interactive. Although this trial was not successful, it was an important step for what became known as advanced television. In some ways, the Qube project failed because it was ahead of its time. QUBE led to further attempts by Warner to integrate more services to cable television. Prominent among these was the

Full Service Network Full Service Network is a Western Pennsylvania facility based Competitive Local Exchange Carrier (CLEC) providing services which include High Speed Internet and Broadband Phone Service. It was founded in 1989 by University of Pittsburgh student D ...

that was launched in 1994 in

Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...

. Ross also supported

Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc., founded in Sunnyvale, Ca ...

from 1977 to 1983, taking the first widely successful video game console to millions of homes around the world. For several years, Atari was a lucrative business for

, but in 1983 it collapsed. Although many of Ross' overly ambitious projects failed, some of these failures shaped future success in the video game and cable industries.

Soccer

Known for promoting and popularizing soccer in the United States, Ross was amongst the group of people who founded the

New York Cosmos New York Cosmos may refer to * New York Cosmos (1970–1985), a team in the North American Soccer League (then the top-tier soccer league in the United States and Canada) * New York Cosmos (2010), a team playing since 2020 in the National Independ ...

in 1971. Backed by his employer Warner Communications, the club brought soccer superstars

Pelé Edson Arantes do Nascimento (; born 23 October 1940), known as Pelé (), is a Brazilian former professional footballer who played as a forward. Widely regarded as one of the greatest players of all time and labelled "the greatest" by FIFA ...

and

Franz Beckenbauer Franz Anton Beckenbauer (, ; born 11 September 1945) is a German former professional footballer and manager. In his playing career he was nicknamed ''Der Kaiser'' ("The Emperor") because of his elegant style, dominance and leadership on the fi ...

, as well as other prominent players such as Carlos Alberto,

Vladislav Bogićević Vladislav Bogićević ( sr-Cyrl, Владислав Богићевић, ; born 7 November 1950) is a Serbian retired football (soccer) player. He is a member of the American National Soccer Hall of Fame. Club career Bogićević's playing caree ...

Johan Neeskens RCH may stand for: * Radio Club de Honduras, an amateur radio organization * Railway Clearing House, the British financial clearing house and technical standards bureau for railways * The Royal Canadian Hussars (Montreal), a unit of the Canadian F ...

, and

Giorgio Chinaglia Giorgio Chinaglia (; 24 January 1947 – 1 April 2012) was an Italian footballer who played as a striker. He grew up and played his early football in Cardiff, Wales, and began his career with Swansea Town in 1964. He later returned to Italy to ...

. Ross was introduced to the sport during the late 1960s by one of his business executives Nesuhi Ertegun from

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most im ...

, the record company co-founded by Nesuhi's brother and also soccer enthusiast

Ahmet Ertegun Ahmet Ertegun (, Turkish spelling: Ahmet Ertegün; ; – December 14, 2006) was a Turkish-American businessman, songwriter, record executive and philanthropist. Ertegun was the co-founder and president of Atlantic Records. He discovered and ch ...

. The two brothers worked for Ross in the early 1970s after Atlantic got bought in 1967 by Warner Bros.-Seven Arts that in turn got bought by Ross's Kinney National Company two years later. When Nesuhi Ertegun had a business opportunity that would require leaving the company, Ross offered anything in an attempt to keep him. Ertegun expressed a desire to have a soccer club created and Ross, a fan of sports in general, obliged. Following the

1970 FIFA World Cup The 1970 FIFA World Cup was the ninth edition of the FIFA World Cup, the quadrennial international football championship for men's senior national teams. Held from 31 May to 21 June in Mexico, it was the first World Cup tournament held outside ...

in Mexico that the Erteguns used to further establish contacts in the soccer world by throwing lavish parties, one of which was attended by Pelé, the brothers came back to New York and held Ross to his promise. In turn, Ross and longtime associate Jay Emmett reached out to eight other top executives and convinced them to contribute $35,000 each towards establishing a new soccer franchise that would compete in the struggling

North American Soccer League The North American Soccer League may refer to: *North American Soccer League (1968–1984), a former Division I league *North American Soccer League (2011–2017) The North American Soccer League (NASL) was a professional men's soccer league ba ...

Founding the New York Cosmos

The franchise called the

was created in early 1971 with Englishman

Clive Toye Clive Roy Toye (born Devonport, Plymouth, 23 November 1932) was inducted to the National Soccer Hall of Fame in the United States in 2003. Toye was born in Plymouth, United Kingdom, to Thomas Roy Toye (1906–65) and Irene Turner. He was a spo ...

as its first general manager and 37-year-old

Gordon Bradley Gordon Bradley (23 November 1933 – 29 April 2008) was an English-American soccer midfielder born and raised on Wearside who played several seasons with lower-division English clubs before moving to play in Canada at the age of 30. During the ...

as the player/coach. Playing out their debut season in almost empty stadiums with virtually no media coverage, the Cosmos were a rag-tag semi-professional operation, but most importantly Ross was hooked and very much interested to see the team do well. Scared of losing money, the ten original investors sold their stake in the franchise to newly created Warner Communications (the company where Ross was CEO and chairman) for $1. Essentially, with the sale, Ross added the modest franchise to the vast media empire he was in charge of running.

Bringing Pelé to America

Following the first few seasons in obscurity, Ross decided that signing a big marquee name was the way forward to achieving greater prominence and ultimately securing the league's long-term dream—a network television deal. The idea of bringing Pelé to America had actually been around for a while as NASL commissioner

Phil Woosnam Phillip Abraham Woosnam (22 December 1932 – 19 July 2013) was a Welsh association football inside-right and manager. A native of Caersws, Powys, Wales, Woosnam played for five clubs in England and one in the United States. He played internat ...

and eventual Cosmos GM Clive Toye discussed it as far back as 1970 and even made an approach to the player in spring 1971, one month after the Cosmos had been formed. However, in 1975 with Ross willing to spend the big money, conditions were finally there to make the dream transfer happen. He sent Emmett, Toye, Cosmos vice-president Raphael de la Sierra, and Nesuhi Ertegun to Brazil where they met with 34-year-old Pelé at a seaside resort and played soccer with him on the beach. Since by this time

Real Madrid Real Madrid Club de Fútbol (, meaning ''Royal Madrid Football Club''), commonly referred to as Real Madrid, is a Spanish professional football club based in Madrid. Founded in 1902 as Madrid Football Club, the club has traditionally wor ...

and

Juventus Juventus Football Club (from la, iuventūs, 'youth'; ), colloquially known as Juve (), is a professional football club based in Turin, Piedmont, Italy, that competes in the Serie A, the top tier of the Italian football league system. Founded in ...

also started sniffing around Pelé in an attempt to bring him to Europe for the first time, the Cosmos delegation used the possibility of making soccer big in a country new to the sport as their main lure and by the end of the day, the Brazilian agreed in principle to come to New York. The actual negotiation with Warner Communications lawyer Norman Samnick, who was deployed to Brazil by Ross, turned out to be a little more difficult: Ross was willing to risk $2 million for three years of play while Pelé demanded $5 million for two years. In the end, the deal agreed was a complex five-part contract worth around $4.5 million in total that included $1 million for three years of play, $1 million for ten years of marketing rights, $1 million for a fourteen-year PR contract, and another $1 million for a music contract. Warner Communications money thus managed to lure arguably then still the biggest name in soccer out of retirement. In addition to huge amounts of money, due to Pelé's special status in Brazil as the country's national treasure, getting him to leave his homeland for the first time in his career involved a lot of politics as well, especially when the Brazilian president demanded that Pelé play another year in Brazil for the "good of his people". Ross called on his political connections in an attempt to soften the Brazilian government's position and eventually managed to get to the US Secretary of State

Henry Kissinger Henry Alfred Kissinger (; ; born Heinz Alfred Kissinger, May 27, 1923) is a German-born American politician, diplomat, and geopolitical consultant who served as United States Secretary of State and National Security Advisor under the presid ...

, who personally called his Brazilian counterpart telling him that Pelé's move to New York would be a huge step forward in the US–Brazil relations. Pelé's arrival created a media sensation and overnight transformed the fortunes of soccer in the USA. From the moment he signed his contract at the

21 Club The 21 Club, often simply 21, was a traditional American cuisine restaurant and former prohibition-era speakeasy, located at 21 West 52nd Street in New York City. Prior to its closure in 2020, the club had been active for 90 years, and it had ...

on June 10, 1975 in front of ecstatic Ross and a crush of worldwide media, the player's every move was followed, bringing attention and credibility to the sport in America. His debut NASL match five days later versus

Dallas Tornado The Dallas Tornado was a soccer team based in Dallas, Texas that played in the North American Soccer League (NASL) from 1967 to 1981. Of the twelve teams that comprised the U.S. in 1967, the Tornado franchise played the longest–15 seasons. T ...

at the dilapidated Downing Stadium on

Randall's Island Randalls Island (sometimes called Randall's Island) and Wards Island are conjoined islands, collectively called Randalls and Wards Islands, in New York County, New York City, Some time after the rail bridge was built, a long, 3 span, steel ar ...

was broadcast live on CBS network. It was the Cosmos tenth match of the

season A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and ...

and led by the Brazilian, who recorded an assist and a goal, they managed to come back from two goals down for the 2–2 final score. The contest was also Pelé's first competitive match in eight months since his last outing with

Santos FC Santos Futebol Clube (), commonly known simply as Santos or Santos FC and nicknamed the ''Peixe'' (; "fish"), is a Brazilian sports club based in Vila Belmiro, a ''bairro'' in the city of Santos. It is also the team with the most goals in ...

in October 1974. He would eventually end up with 5 goals in his debut season during which his biggest challenge became figuring out how to fit into this team of journeymen players with abilities far inferior to his. Still his biggest impact was on the sport in New York and the rest of America as Cosmos' home attendance got tripled in just half the season he was there. They also played in front of huge crowds on the road since everyone wanted to see Pelé – towards the end of the season when he pulled a hamstring and couldn't suit up, 20,000 fans in Philadelphia showed up just to see him in street clothes. Furthermore, the league's profile got raised as other NASL teams – encouraged by Ross' investment in Pelé and the prominence his arrival brought to the Cosmos franchise – started bringing over more big-name aging foreign stars such as

George Best George Best (22 May 1946 – 25 November 2005) was a Northern Irish professional footballer who played as a winger, spending most of his club career at Manchester United. A highly skilful dribbler, Best is regarded as one of the greatest pla ...

who was about to turn 30, 31-year-old

Rodney Marsh Rodney William Marsh (born 11 October 1944) is an English former footballer and football coach; he later worked as a broadcaster. A forward, he won nine caps for England between 1971 and 1973, scoring one international goal. Brought up in th ...

, 34-year-old

Geoff Hurst Sir Geoffrey Charles Hurst (born 8 December 1941) is an English former professional footballer. A striker, he became the first man to score a hat-trick in a World Cup final when England recorded a 4–2 victory over West Germany at Wembley S ...

, and 35-year-old

Bobby Moore Robert Frederick Chelsea Moore (12 April 1941 – 24 February 1993) was an English professional footballer. He most notably played for West Ham United, captaining the club for more than ten years, and was the captain of the England natio ...

More big names arrive in New York

Since the Cosmos failed to make the playoffs in Pelé's debut season, for the next season, Ross decided to complement his superstar with more prominent names from overseas, the biggest of which was 29-year-old temperamental Italian striker Giorgio Chinaglia from S.S. Lazio. The striker became an undeniable goal-scoring hit on the pitch with 19 goals in 19 league appearances that season, but his style of play as well as his egotistical and arrogant manner also got him many detractors both within and outside of the club. However, he endeared himself to Ross as the two soon became very close friends. Due to increased interest, the team moved to Yankee Stadium. Though the Brazilian midfield organizer and the Italian striker quickly developed an uneasy relationship, thanks to their assists and goals, respectively, the club managed to make the playoffs, losing to underdogs

Tampa Bay Rowdies The Tampa Bay Rowdies are an American professional soccer team based in St. Petersburg, Florida. The club was founded in 2008 and first took the pitch in 2010. Since 2017, the Rowdies have been members of the USL Championship in the second tie ...

led by Rodney Marsh in the conference semifinal series 3 games to 1. Pelé still got the league MVP honors and Chinaglia became the league's top goalscorer. Though furious over the early playoff exit, Ross immediately took the team on an exhibition summer tour of Europe with stops to play friendly games in England, France, Belgium, Switzerland, and Italy. Though hugely expensive, the tour generated plenty of publicity for Warner Communications. The 1977 NASL season—Pelé's final season before retirement—began at the newly built

Giants Stadium Giants Stadium (sometimes referred to as Giants Stadium at the Meadowlands or The Swamp) was a stadium located in East Rutherford, New Jersey, in the Meadowlands Sports Complex. The venue was open from 1976 to 2010, and it primarily hosted spo ...

in New Jersey as New York Cosmos dropped "New York" from its name to become just the Cosmos. With the new giant home, Ross decided to Americanize the experience of going to a Cosmos game with cheerleaders, halftime show, and mascots. On the field, however, the squad got internationalized even further with a roster that had players from every corner of the world. Attendance rose slightly to just over 20,000 in the first five games (3 of which Cosmos lost), but still not enough to Ross' liking. In search of more people in the seats, Ross decided to raise the bar again. He reached for the checkbook midway through the season and looked oversees for more big stars, signing 31-year-old German superstar Franz Beckenbauer from

Bayern Munich Fußball-Club Bayern München e. V. (FCB, ), also known as FC Bayern (), Bayern Munich, or simply Bayern, is a German professional sports club based in Munich, Bavaria. It is best known for its professional men's football team, which pla ...

in May 1977. The German's debut was a 4–2 loss away at Tampa while the following week Cosmos beat Toronto at home in front of 31,000 fans. Ross was happy with the attendance increase, but wanted even more and to that end enlisted celebrities that did business with Warner Communications to make publicized appearances at Cosmos home games. People like

Barbra Streisand Barbara Joan "Barbra" Streisand (; born April 24, 1942) is an American singer, actress and director. With a career spanning over six decades, she has achieved success in multiple fields of entertainment, and is among the few performers awar ...

Mick Jagger Sir Michael Philip Jagger (born 26 July 1943) is an English singer and songwriter who has achieved international fame as the lead vocalist and one of the founder members of the rock band the Rolling Stones. His ongoing songwriting partnershi ...

Phil Collins Philip David Charles Collins (born 30 January 1951) is an English singer, musician, songwriter, record producer and actor. He was the drummer and lead singer of the rock band Genesis and also has a career as a solo performer. Between 1982 and ...

Robert Redford Charles Robert Redford Jr. (born August 18, 1936) is an American actor and filmmaker. He is the recipient of various accolades, including an Academy Award from four nominations, a British Academy Film Award, two Golden Globe Awards, the Cec ...

Muhammad Ali Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and activist. Nicknamed "The Greatest", he is regarded as one of the most significant sports figures of the 20th century, ...

Quincy Jones Quincy Delight Jones Jr. (born March 14, 1933) is an American record producer, musician, songwriter, composer, arranger, and film and television producer. His career spans 70 years in the entertainment industry with a record of 80 Grammy Award n ...

Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...

, etc. became a regular sight in the Cosmos locker room and in the luxury boxes at the Giants Stadium. Other changes were in order too as general manager Toye and head coach Bradley got fired and Tampa Bay's Eddie Firmani became the new coach. The team's striker Chinaglia was said to be the driving influence on Ross to hire Chinaglia's good friend Firmani as Chinaglia and Ross developed a personal relationship. Chinaglia thrived under Firmani, scoring goals one after another. The team's play as well as the attendance also started to pick up – led by Pele's hat-trick, the Cosmos finally managed to avenge the losses to Tampa Bay by beating them at home in front 62,394 fans. However, this was followed by another inexplicable dip in form with five losses in seven games. Ross reacted immediately, throwing more big money into the squad, signing Brazil national team's former inspirational captain defender Carlos Alberto who was about to turn 33 years of age. He joined the squad with only four games remaining in the 1977 regular season. By this time, the attendance was rising sharply as the team as well as the league started to catch major buzz. The summer of 1977 was the franchise's first true foray into big time: on August 14, the Giants Stadium was sold out for the Cosmos first game of the playoffs against

Fort Lauderdale Strikers Fort Lauderdale Strikers may refer to: *Fort Lauderdale Strikers (1977–1983), member of North American Soccer League from 1977 to 1983 * Fort Lauderdale Strikers (1988–1994), member of American Soccer League from 1988 to 1989 and American Profe ...

with 77,691 people in the stands. The Cosmos finally won the title defeating

Seattle Sounders Seattle Sounders Football Club is an American professional men's soccer club based in Seattle. The Sounders compete as a member of the Western Conference of Major League Soccer (MLS). The club was established on November 13, 2007, and began ...

in the Soccer Bowl during late August as Beckenbauer became league MVP and Pelé retired in style.

Heading US bid to host the 1986 FIFA World Cup

In November 1982, when Colombia, the originally selected host of the

1986 FIFA World Cup The 1986 FIFA World Cup was the 13th FIFA World Cup, a quadrennial football tournament for men's senior national teams. It was played in Mexico from 31 May to 29 June 1986. The tournament was the second to feature a 24-team format. Colombia ha ...

, gave up on organizing the event, for economic reasons, Ross called upon all his soccer connections and campaigned hard to bring the tournament to the US including meeting with FIFA president João Havelange, but in May 1983

FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' (French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...

decided on Mexico as the replacement host. The United States eventually hosted the World Cup in 1994.

Personal life

Ross was married three times: *In 1953 he married Carol Rosenthal, daughter of

Sir George Martin Sir George Henry Martin (3 January 1926 – 8 March 2016) was an English record producer, arranger, composer, conductor, and musician. He was commonly referred to as the " Fifth Beatle" because of his extensive involvement in each of the Bea ...

of music production company, GrandMaster Music. Mark Ross had two children with his wife Cinthia: Caroline Ross (born 2002) and Brian Ross (born 2001). *In 1980 he married Amanda (née Mortimer) Burden, the daughter of Barbara (née Cushing) Mortimer (who later married CBS chairman, William S. Paley). They divorced 16 months later. *In 1982 he married Courtney Sale, daughter of a prosperous Bryan, Texas, family. She dated Ross before his marriage to Amanda Burden and upon their divorce, they rekindled the relationship, eventually marrying. They remained married until his death in 1992. They had a daughter, Nicole.

Death

Ross died on December 20, 1992, due to complications of

prostate cancer Prostate cancer is cancer of the prostate. Prostate cancer is the second most common cancerous tumor worldwide and is the fifth leading cause of cancer-related mortality among men. The prostate is a gland in the male reproductive system that su ...

, from which he suffered in his final years.

Clint Eastwood Clinton Eastwood Jr. (born May 31, 1930) is an American actor and film director. After achieving success in the Western TV series '' Rawhide'', he rose to international fame with his role as the " Man with No Name" in Sergio Leone's "'' Do ...

dedicated his

Best Picture Oscar The Academy Award for Best Picture is one of the Academy Awards presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) since the awards debuted in 1929. This award goes to the producers of the film and is the only category ...

, which he won for ''

Unforgiven ''Unforgiven'' is a 1992 American Revisionist Western film starring, directed, and produced by Clint Eastwood, and written by David Webb Peoples. The film tells the story of William Munny, an aging outlaw and killer who takes on one more job, ...

'', in Ross's memory.

Legacy

Warner Bros. Studios has named its theater on the backlot of its historic Burbank studio property in honor of their longtime boss, and the UJA-Federation's Entertainment, Media & Communication Division has recognized Ross' commitment to philanthropy by naming the humanitarian award at its annual Leadership Award Dinner in his honor.

Awards and honors

In 1988, Ross was the recipient of the Golden Plate Award of the

American Academy of Achievement The American Academy of Achievement, colloquially known as the Academy of Achievement, is a non-profit educational organization that recognizes some of the highest achieving individuals in diverse fields and gives them the opportunity to meet ...

References

{{DEFAULTSORT:Ross, Steve 1927 births 1992 deaths American chief executives Warner Bros. Discovery people People from Brooklyn National Soccer Hall of Fame members Jewish American philanthropists American soccer chairmen and investors North American Soccer League (1968–1984) executives American media executives People from East Hampton (town), New York 20th-century American businesspeople Burials at Green River Cemetery Philanthropists from New York (state) 20th-century American philanthropists 20th-century American Jews