Steve England is a radio producer and former radio

disc-jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile ...

, and formerly ran a

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...

production company in

Leek, Staffordshire Leek is a market town and civil parish in the county of Staffordshire, England, on the River Churnet. It is situated about north east of Stoke-on-Trent. It is an ancient borough and was granted its royal charter in 1214. It is the administra ...

, which was established in 1997 and has since moved to Sale, Cheshire. He has been called a "guru of radio advertising"

Biography

England was a disc-jockey on the offshore pirate radio stations

Radio Caroline Radio Caroline is a British radio station founded in 1964 by Ronan O'Rahilly and Alan Crawford initially to circumvent the record companies' control of popular music broadcasting in the United Kingdom and the BBC's radio broadcasting monopoly ...

, Radio Mi Amigo and

Radio Atlantis Radio Atlantis was a Belgian-owned offshore pirate radio station, which operated in 1973 and 1974 from the coast of The Netherlands and Belgium. The station began broadcasting from the Radio Caroline ship on 15 July 1973. The station was owned by ...

, and one of the first

independent local radio Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. As a result of the buyouts and mergers permitted by the Broadcasting Act 1990, and deregulation resulting from the Communications Act 2003, ...

stations in the UK,

Piccadilly Radio Greatest Hits Radio Manchester & The North West is an Independent Local Radio station based in Manchester, England, owned and operated by Bauer as part of the Greatest Hits Radio Network. It broadcasts to Greater Manchester and North West Eng ...

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...

. After spending time as head of commercial production, England started a partnership with

Alan Fawkes Alan may refer to: People * Alan (surname), an English and Turkish surname * Alan (given name), an English given name **List of people with given name Alan ''Following are people commonly referred to solely by "Alan" or by a homonymous name.'' * ...

and set up

Alfasound Alfasound was a radio jingle production company based in Manchester from late 1970s to mid-1990s founded by Alan Fawkes and ex-Piccadilly Radio DJ Steve England. Alfasound was responsible for some of the most memorable radio jingles in the 80 ...

in 1979. The company produced many jingle packages for UK and European radio stations from its base in Sale,

Greater Manchester Greater Manchester is a metropolitan county and combined authority area in North West England, with a population of 2.8 million; comprising ten metropolitan boroughs: Manchester, Salford, Bolton, Bury, Oldham, Rochdale, Stockport, Tam ...

; one such package was for the Italian radio station, Radio Nova International. Alan Fawkes and Steve England parted company in 1997 after serious disagreements and England set up his own production company. In 2001, he merged his company with S2Blue. He acts as the UK and Ireland agent for

Jam Creative Productions JAM Creative Productions, Inc., is an American company that produces radio jingles, promo music for television, and commercial jingles for advertisers. It has made more radio jingles than any other jingle company and has become part of America ...

and

PAMS PAMS Productions, Inc. (an acronym for Production, Advertising and Merchandising Service), based in Dallas, Texas, was one of the most famous jingle production companies in American broadcasting. It produced identification packages for radio stat ...

productions of

Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...

, meaning that stations can have many classic radio jingles re-sung with their name. Steve also presented on and helped to set up

Moorlands Radio Moorlands Radio is a community radio station based in Leek in the Staffordshire Moorlands, England. It was granted the full-time licence in the second round of community radio licensing by broadcast regulator Ofcom in February 2008. The station ...

, the

community radio Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting. Community stations serve geographic communities and communities of interest. They broadcast content that is popula ...

station for the

Staffordshire Moorlands Staffordshire Moorlands is a local government district in Staffordshire, England. Its council, Staffordshire Moorlands District Council, is based in Leek and is located between the city of Stoke-on-Trent and the Peak District National Park. The ...

based in Leek, Staffordshire. Steve retired from the business in 2011, but occasionally still performs voice-overs. England now presents weekend shows on Atlantis Radio featuring vintage jingles and 60s songs. https://www.atlantisradio.uk/

Voice-overs

England can be heard on television and radio commercials nationwide. His voice is a regular feature on advertisements for John Peters, SCS, and DFS furniture companies. He has also voiced commercials for Fiat, Netto's, SEEBOARD, Debtfree Direct, and

Butlins Butlin's is a chain of large seaside resorts in the United Kingdom. Butlin's was founded by Billy Butlin to provide affordable holidays for ordinary British families. Between 1936 and 1966, ten camps were built, including one in Ireland and o ...

References

External links

Steve England Official Site

Voice Over Site

S2Blue Official Site

Jam Creative Productions Official Site
{{DEFAULTSORT:England, Steve Living people British radio personalities British radio DJs British radio presenters English radio DJs English radio presenters Offshore radio broadcasters Pirate radio personalities Year of birth missing (living people)