The Info List - Steve Bornstein

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STEVE BORNSTEIN (born April 20, 1952) is the chairman of the Media Networks division of gaming company Activision Blizzard . He previously held high-ranking roles at NFL Network , ESPN
, and ABC . While at ESPN, he organized putting SportsCenter reruns on during the morning hours.


* 1 Early life and education

* 2 Career

* 2.1 ESPN
* 2.2 American Broadcasting Company * 2.3 NFL Network * 2.4 Charitable activities * 2.5 Activision Blizzarad and FlockU.com

* 3 Personal life * 4 References


Bornstein was born and raised to a Jewish family in Fair Lawn , New Jersey to Julian Leon and Marge Frankel Bornstein, as the youngest of four, the others being Fred, Andy, and Faye. He attended the University of Wisconsin–Madison and graduated in 1974 with a Bachelor of Science in communications.


Bornstein began his career as a producer, and later executive producer, at WOSU-TV in Columbus , Ohio
. He also worked with Warner-Amex Cable , producing Ohio
State Buckeyes football programming for the company's interactive QUBE system.


In January 1980, he joined ESPN
as manager of program coordination when the cable sports network was a four-month-old start-up. During his time as manager of programming coordination, he developed and implemented ESPN's successful programming philosophy of presenting a mix of events, sports news and special interest programming. In 1988, Bornstein was promoted to Executive Vice President of Programming and Production. He advanced through the network’s programming and production ranks, becoming ESPN’s youngest president and CEO in 1990 at age 38.

In January 1992, ESPN
Radio was launched and began a rollout of 24-hour programming in October 1998. Also in 1992, Bornstein established the subsidiary ESPN
Enterprises to develop new businesses like ESPN.com, which has grown to become the leading sports news and information site on the internet.

Bornstein helped to oversee the debut of ESPN2
in October 1993 and ESPNews in November 1996. In October 1997, Bornstein directed the acquisition of Classic Sports Network
Classic Sports Network
and rebranded the channel as ESPN
Classic , adding yet another network to the ESPN
family. Additionally, Bornstein oversaw the development of ESPN
International , which has grown to include ownership - in whole or in part - of 24 television networks internationally, as well as a variety of additional businesses that allow ESPN
to reach sports fans in over 61 countries and territories across all seven continents.

In March 1998, ESPN
the Magazine was launched as a joint venture of Disney Publishing and ESPN
with distribution being handled by Hearst Magazines .

Throughout his time at ESPN, the network created many of the popular programming staples that still thrive today, including the iconic SportsCenter franchise, NFL Countdown , NFL PrimeTime
NFL PrimeTime
, Baseball Tonight and the Outside the Lines
Outside the Lines
series. In addition to his contributions to ESPN
programming, Bornstein developed the X Games and Winter X Games, week-long extreme sports competitions. Bornstein is also credited with the creation of the ESPYs Awards, short for Excellence in Sports Performance Yearly Award. First awarded in 1993, the ESPYs gather top celebrities from sports and entertainment to commemorate the past year in sports by recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances.

During his tenure at ESPN, Bornstein's team won 59 Emmys and 57 Cable Ace Awards.


In April 1996, Bornstein was named President of ABC Sports . In a short time, Bornstein established ABC Sports as the preeminent network of college football, creating the College Football Championship Series, and extending contracts with all major CFB conferences.

In 1999, Bornstein was named President of ABC, where he was responsible for all the media network and cable assets at ABC/Disney.


In January 2003, Bornstein was appointed President and CEO of NFL Network and Executive Vice President of Media by then NFL Commissioner Paul Tagliabue
Paul Tagliabue
. While at the NFL, Bornstein oversaw the league's media division, which included the relationships with national broadcast and sponsorship partners as well as NFL-owned media assets and revenue.

In November 2003, Bornstein launched NFL Network , which was the most widely distributed sports network in the history of the industry when it launched and became the youngest network ever to win a Sports Emmy after just 58 days on the air.

In 2009, Bornstein spearheaded the creation of NFL RedZone, the widely acclaimed channel produced by NFL Network that whips around live to every NFL game on Sunday afternoons delivering the touchdowns and most exciting moments to viewers.

Under Bornstein’s leadership, NFL Network and NFL RedZone completed distribution deals with Cablevision and Time Warner Cable in 2012. Currently in more than 72 million homes, NFL Network now has carriage agreements with each of the country’s largest television providers including Comcast, DirecTV, DISH Network, Cablevision, Cox, Charter, Time Warner Cable, Verizon FiOS and AT -webkit-column-width: 30em; column-width: 30em; list-style-type: decimal;">

* ^ " NFL Network executive Steve Bornstein to retire". Awful Announcing. * ^ "Mr. Touchdown For NFL TV Deals". Business Week . October 17, 2005. Retrieved February 8, 2010. * ^ Los Angeles
Los Angeles
Times: "NFL\'s Steve Bornstein defends Thursday games, talks new package" by Joe Flint October 28, 2013 * ^ Hiestano, Michael. "Pioneer steers ABC, ESPN
to top of game", USA Today , December 10, 1997. Accessed March 29, 2011. "He grew up on TV in Fair Lawn, N.J., where he fantasized about becoming an Olympic skier." * ^ A B "Steven M. Bornstein - The V Foundation for Cancer Research". jimmyv.org. * ^ "Wisconsin Legislative Council" (PDF). wisconsin.gov. * ^ "Bornstein succeeds Werner as ESPN
president, CEO. (Steven M. Bornstein; Roger Werner)" – via highbeam.com. * ^ " ESPN
Sees Drop In Unique Visitors, But Still Easily Tops April ComScore Rankings". Sports Business Daily. * ^ " ESPN
Agrees to Buy Cable TV\'s Classic Sports Network". Los Angeles Times . September 4, 1997. * ^ A B C "ESPN, Inc. Fact Sheet". ESPN
MediaZone. * ^ "A Brief History of the X Games". Time . January 22, 2009. * ^ "Former ESPN, ABC, NFL Network President Steve Bornstein Joins PBA Board of Directors". Professional Bowlers Association. * ^ "PR - STEVEN M. BORNSTEIN NAMED PRESIDENT, ABC TELEVISION,". ESPN
(Press release). * ^ Mike Ozanian (June 1, 2013). "How Steve Bornstein Built The NFL Network Into A $5 Billion Business". Forbes. * ^ "NFL Network". NFL Network . * ^ " NFL Network will launch new \'NFL RedZone\' channel this season". NFL Network . * ^ "NFL Network, Time Warner Cable reach multiyear agreement". NFL . * ^ James Andrew Miller; Richard Sandomir (October 28, 2013). "NFL Network’s 10-Year Gains: 13 Games and 72 Million Homes". The New York Times . Retrieved November 12, 2015. * ^ "Steve Bornstein". Broadcasting & Cable . * ^ Morris, Chris (October 22, 2015). "Why Activision-Blizzard just launched a new eSports division". Fortune . Retrieved November 13, 2015. * ^ "Sports Broadcasting Hall of Fame: Steve Bornstein, A Fiery Leader and Dynamic Innovator : Sports Video Group". sportsvideo.org.

* v * t * e

Presidents of American Broadcasting Company


* Edward John Noble (1943–1951) * Robert E. Kintner (1949—1956) * Leonard Goldenson (1951–1986) * Elton Rule (1972–1983) * John Severino (1981–1985) * Mark Mandala (1985–1994) * Daniel Burke (1986–1994) * Bob Iger (1994–1995) * Steve Bornstein (1999–2002) * Alex Wallau (2000) * Anne Sweeney (April 2004–January 2015) * Ben Sherwood (January 2015–present)

* v * t * e

Presidents of ABC Sports


* Edgar Scherick (1956–1964)

* Roone Arledge (1964–February 1986)

* Not formal until 1968

* Dennis Swanson (February 1986–April 1996) * Steve Bornstein (April 1996–March 1999) * Howard Katz (March 1999–March 2003) * George Bodenheimer (March 2003–October 2011) * John Skipper (October 2011–present)

Retrieved from "https://en.wikipedia.org/w/index.php?title=Steve_Bornstein&oldid=800697668" Categories :

* 1952 births * Living people * American Broadcasting Company executives * Jewish American sportspeople * NFL Network * People from Fair Lawn, New Jersey
Fair Lawn, New Jersey
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