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The Info List - Steve Bornstein


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Steve Bornstein (born April 20, 1952) is the chairman of the Media Networks division of gaming company Activision Blizzard. He previously held high-ranking roles at NFL Network,[1] ESPN, and ABC.[2] While at ESPN, he organized putting SportsCenter
SportsCenter
reruns on during the morning hours.

Contents

1 Early life and education 2 Career

2.1 ESPN 2.2 American Broadcasting Company 2.3 NFL Network 2.4 Charitable activities 2.5 Activision Blizzard
Activision Blizzard
and FlockU.com

3 Personal life 4 References

Early life and education[edit] Bornstein was born and raised in a Jewish family[3] in Fair Lawn, New Jersey to Julian Leon and Marge Frankel Bornstein, as the youngest of four, the others being Fred, Andy, and Faye.[4] He attended the University of Wisconsin–Madison
University of Wisconsin–Madison
and graduated in 1974 with a Bachelor of Science
Bachelor of Science
in communications.[5] Career[edit] Bornstein began his career as a producer, and later executive producer, at WOSU-TV
WOSU-TV
in Columbus, Ohio. He also worked with Warner-Amex Cable, producing Ohio
Ohio
State Buckeyes football programming for the company's interactive QUBE
QUBE
system.[6] ESPN[edit] In January 1980, he joined ESPN
ESPN
as manager of program coordination when the cable sports network was a four-month-old start-up. During his time as manager of programming coordination, he developed and implemented ESPN's successful programming philosophy of presenting a mix of events, sports news and special interest programming. In 1988, Bornstein was promoted to Executive Vice President of Programming and Production. He advanced through the network’s programming and production ranks, becoming ESPN’s youngest president and CEO in 1990 at age 38.[7] In January 1992, ESPN
ESPN
Radio was launched and began a rollout of 24-hour programming in October 1998. Also in 1992, Bornstein established the subsidiary ESPN
ESPN
Enterprises to develop new businesses like ESPN.com, which has grown to become the leading sports news and information site on the internet.[8] Bornstein helped to oversee the debut of ESPN2
ESPN2
in October 1993 and ESPNews
ESPNews
in November 1996. In October 1997, Bornstein directed the acquisition of Classic Sports Network
Classic Sports Network
and rebranded the channel as ESPN
ESPN
Classic, adding yet another network to the ESPN
ESPN
family.[9] Additionally, Bornstein oversaw the development of ESPN
ESPN
International, which has grown to include ownership - in whole or in part - of 24 television networks internationally, as well as a variety of additional businesses that allow ESPN
ESPN
to reach sports fans in over 61 countries and territories across all seven continents.[10] In March 1998, ESPN
ESPN
the Magazine was launched as a joint venture of Disney Publishing
Disney Publishing
and ESPN
ESPN
with distribution being handled by Hearst Magazines.[10] Throughout his time at ESPN, the network created many of the popular programming staples that still thrive today, including the iconic SportsCenter
SportsCenter
franchise, NFL Countdown, NFL PrimeTime, Baseball Tonight and the Outside the Lines
Outside the Lines
series. In addition to his contributions to ESPN
ESPN
programming, Bornstein developed the X Games and Winter X Games, week-long extreme sports competitions.[11] Bornstein is also credited with the creation of the ESPYs Awards, short for Excellence in Sports Performance Yearly Award. First awarded in 1993,[10] the ESPYs gather top celebrities from sports and entertainment to commemorate the past year in sports by recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances. During his tenure at ESPN, Bornstein's team won 59 Emmys and 57 Cable Ace Awards.[citation needed] American Broadcasting Company[edit] In April 1996, Bornstein was named President of ABC Sports.[12] In a short time, Bornstein established ABC Sports
ABC Sports
as the preeminent network of college football, creating the College Football Championship Series, and extending contracts with all major CFB conferences. In 1999, Bornstein was named President of ABC, where he was responsible for all the media network and cable assets at ABC/Disney.[13] NFL Network[edit] In January 2003, Bornstein was appointed President and CEO of NFL Network and Executive Vice President of Media by then NFL Commissioner Paul Tagliabue.[14] While at the NFL, Bornstein oversaw the league's media division, which included the relationships with national broadcast and sponsorship partners as well as NFL-owned media assets and revenue. In November 2003, Bornstein launched NFL Network, which was the most widely distributed sports network in the history of the industry when it launched and became the youngest network ever to win a Sports Emmy after just 58 days on the air.[15] In 2009, Bornstein spearheaded the creation of NFL RedZone, the widely acclaimed channel produced by NFL Network
NFL Network
that whips around live to every NFL game on Sunday afternoons delivering the touchdowns and most exciting moments to viewers.[16] Under Bornstein’s leadership, NFL Network
NFL Network
and NFL RedZone completed distribution deals with Cablevision and Time Warner Cable in 2012.[17] Currently in more than 72 million homes, NFL Network
NFL Network
now has carriage agreements with each of the country’s largest television providers including Comcast, DirecTV, DISH Network, Cablevision, Cox, Charter, Time Warner Cable, Verizon FiOS and AT&T U-Verse.[18] Ultimately, Bornstein would bring the league’s internet and mobile assets in-house and help build NFL Media into a collection of league-owned media assets including NFL Network, NFL.com, NFL Mobile, NFL RedZone, NFL Now, and NFL Films along with the NFL’s highly visible social media platforms. While building out and growing the NFL’s own media assets, Bornstein reconfigured and repackaged the NFL’s television assets and helped the league bring NBC back into the fold, move Monday Night Football to ESPN, introduced flexible scheduling, and created a new package of Thursday primetime games for NFL Network, all while creating more value for the NFL and its television partners. Bornstein was instrumental in the December 2011 landmark nine-year extensions with CBS, FOX and NBC which continue the NFL’s tradition on broadcast television through the 2022 season. Those new deals came just three months after he helped secure an eight-year agreement to keep Monday Night Football on ESPN
ESPN
until 2021.[19] Bornstein also helped lead renewal negotiations in 2014 with DirecTV for exclusive rights to carry NFL Sunday Ticket and its package of every Sunday afternoon out-of-market game through a new multi-year agreement. The 2014 renewal also expanded DirecTV’s rights to stream NFL Sunday Ticket live on mobile devices and via broadband, known as NFL Sunday Ticket TV. In 2014, Bornstein was succeeded by Brian Rolapp as CEO of NFL Network. Charitable activities[edit] Bornstein takes part in numerous charitable activities with a wide range of organizations. He is the founder and current Board Chair of The V Foundation, one of the nation’s leading cancer research funding organizations, which has raised more than $125 million for cancer research in the name of late college basketball coach Jim Valvano.[5] In addition, he has served on the President's Council on Physical Fitness and Sports and the California Governor’s Council on Physical Fitness, the National Cable Television Association, Hampton University, Steamboat Ventures, and Infoseek. Activision Blizzard
Activision Blizzard
and FlockU.com[edit] On October 21 video game publisher Activision Blizzard
Activision Blizzard
announced the establishment of a new esports competitive video game division headed by Chairman Steve Bornstein and Senior Vice President Mike Sespo of Major League Gaming.[20] He is currently on the Board of Directors for FlockU.com. Personal life[edit] Bornstein lives in Los Angeles
Los Angeles
with his wife Carol and four children.[21] References[edit]

^ " NFL Network
NFL Network
executive Steve Bornstein to retire". Awful Announcing.  ^ "Mr. Touchdown For NFL TV Deals". Business Week. October 17, 2005. Retrieved February 8, 2010.  ^ Los Angeles
Los Angeles
Times: "NFL's Steve Bornstein defends Thursday games, talks new package" by Joe Flint October 28, 2013 ^ Hiestano, Michael. "Pioneer steers ABC, ESPN
ESPN
to top of game", USA Today, December 10, 1997. Accessed March 29, 2011. "He grew up on TV in Fair Lawn, N.J., where he fantasized about becoming an Olympic skier." ^ a b "Steven M. Bornstein - The V Foundation for Cancer Research". jimmyv.org.  ^ "Wisconsin Legislative Council" (PDF). wisconsin.gov.  ^ "Bornstein succeeds Werner as ESPN
ESPN
president, CEO. (Steven M. Bornstein; Roger Werner)" – via highbeam.com.  ^ " ESPN
ESPN
Sees Drop In Unique Visitors, But Still Easily Tops April ComScore Rankings". Sports Business Daily.  ^ " ESPN
ESPN
Agrees to Buy Cable TV's Classic Sports Network". Los Angeles Times. September 4, 1997.  ^ a b c "ESPN, Inc. Fact Sheet". ESPN
ESPN
MediaZone.  ^ "A Brief History of the X Games". Time. January 22, 2009.  ^ "Former ESPN, ABC, NFL Network
NFL Network
President Steve Bornstein Joins PBA Board of Directors". Professional Bowlers Association.  ^ "PR - STEVEN M. BORNSTEIN NAMED PRESIDENT, ABC TELEVISION,". ESPN (Press release).  ^ Mike Ozanian (June 1, 2013). "How Steve Bornstein Built The NFL Network Into A $5 Billion Business". Forbes.  ^ "NFL Network". NFL Network.  ^ " NFL Network
NFL Network
will launch new 'NFL RedZone' channel this season". NFL Network.  ^ "NFL Network, Time Warner Cable reach multiyear agreement". NFL.  ^ James Andrew Miller; Richard Sandomir (October 28, 2013). "NFL Network's 10-Year Gains: 13 Games and 72 Million Homes". The New York Times. Retrieved November 12, 2015.  ^ "Steve Bornstein". Broadcasting & Cable.  ^ Morris, Chris (October 22, 2015). "Why Activision-Blizzard just launched a new eSports division". Fortune. Retrieved November 13, 2015.  ^ "Sports Broadcasting Hall of Fame: Steve Bornstein, A Fiery Leader and Dynamic Innovator  : Sports Video Group". sportsvideo.org. 

v t e

Presidents of American Broadcasting Company

Key people

Edward John Noble
Edward John Noble
(1943–1951) Robert E. Kintner (1949—1956) Leonard Goldenson (1951–1986) Elton Rule (1972–1983) John Severino (1981–1985) Mark Mandala (1985–1994) Daniel Burke (1986–1994) Bob Iger
Bob Iger
(1994–1995) Steve Bornstein (1999–2002) Alex Wallau (2000) Anne Sweeney (April 2004–January 2015) Ben Sherwood
Ben Sherwood
(January 2015–present)

v t e

Presidents of ABC Sports

Key people

Edgar Scherick (1956–1964) Roone Arledge (1964–February 1986)

Not formal until 1968

Dennis Swanson (February 1986–April 1996) Steve Bornstein (April 1996–March 1999) Howard Katz (March 1999–March 2003) George Bodenheimer (March 2003–October 2011) John Skipper (October 201

.