Sprinkles Cupcakes
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Sprinkles Cupcakes is a bakery chain established in 2005. It is considered the world's first cupcake bakery.


History

In 2002,
Candace Nelson Candace Nelson (born May 8, 1974) is an Indonesian-born pastry chef and judge on the television series ''Cupcake Wars'' and ''Sugar Rush (Netflix TV series), Sugar Rush''. Early life Nelson grew up in Indonesia. Baking runs in her family, as h ...
and her husband Charles Nelson, both
investment bankers Investment banking pertains to certain activities of a financial services company or a corporate division that consist in advisory-based financial transactions on behalf of individuals, corporations, and governments. Traditionally associated with ...
, visited Candace's sister in New York and tried the cupcakes at
Magnolia Bakery Magnolia Bakery is a chain of bakeries founded in New York City. The first location opened in 1996 at 401 Bleecker Street, on the corner of West 11th Street in the West Village neighborhood of Manhattan. The bakery is known for its desserts, e ...
. Candace decided that it was "time for cupcakes to stop being the backup dancer to cakes". Having started a custom cake business after attending Tante Marie's Pastry Program in San Francisco, she set her sights on cupcakes. "I was taking orders for special occasion cakes which I came to realize are, by definition, reserved for special, infrequent occasions," she said. "I wanted to create an artful and handcrafted dessert, yet one which people could eat on a daily basis...which led me to reinvent and elevate the lowly cupcake." Although starting a cupcake bakery was a "high-risk venture" and the bakery business was in a four-year no carb decline, the Nelsons pursued their dream. Their "sleek, minimalistic" store was designed by an architect from
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and the logo and packaging were created by a former
Martha Stewart Martha Helen Stewart (, ; born August 3, 1941) is an American retail businesswoman, writer, and television personality. As founder of Martha Stewart Living Omnimedia, she gained success through a variety of business ventures, encompassing pu ...
employee with design help from graphic designers Kevin Hagen and David Irvin. On April 13, 2005, the Nelsons opened Sprinkles' first store on Little
Santa Monica Boulevard Santa Monica Boulevard is a major west–east thoroughfare in Los Angeles County. It runs from Ocean Avenue in Santa Monica near the Pacific Ocean to Sunset Boulevard at Sunset Junction in Los Angeles. It passes through Beverly Hills and West Ho ...
in
Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. ...
. On the first day, the cupcakes sold out in three hours, and 2,000 cupcakes were sold the first week. Candace is described as taking a "sophisticated" twist on the classic cupcake, using ingredients like sweet cream
butter Butter is a dairy product made from the fat and protein components of churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 80% butterfat. It is used at room temperature as a spread, melted as a condimen ...
, pure Nielsen-Massey Madagascar Bourbon vanilla, Callebaut chocolate, fresh bananas and carrots, real strawberries, and natural citrus zests. She also creates products such as
vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. ...
and
gluten-free A gluten-free diet (GFD) is a nutritional plan that strictly excludes gluten, which is a mixture of proteins found in wheat (and all of its species and hybrids, such as spelt, kamut, and triticale), as well as barley, rye, and oats. The inclus ...
cupcakes and even cupcakes with dog-friendly ingredients. The cupcakes are baked fresh daily and are free from
preservatives A preservative is a substance or a chemical that is added to products such as food products, beverages, pharmaceutical drugs, paints, biological samples, cosmetics, wood, and many other products to prevent decomposition by microbial growth or by ...
,
trans fat Trans fat, also called trans-unsaturated fatty acids, or trans fatty acids, is a type of unsaturated fat that naturally occurs in small amounts in meat and milk fat. It became widely produced as an unintentional byproduct in the industrial pr ...
s, and
artificial flavors A flavoring (or flavouring), also known as flavor (or flavour) or flavorant, is a food additive used to improve the taste or smell of food. It changes the perceptual impression of food as determined primarily by the chemoreceptors of the gust ...
. In 2018, Sprinkles began offering layer cakes in varying flavors.


Locations

Sprinkles has 24 locations throughout the United States (
Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. ...
,
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
,
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
, Georgetown, The Grove, Downtown Los Angeles,
Westlake Village Westlake Village is a city in Los Angeles County on its western border with Ventura County. The City of Westlake Village incorporated in 1981 becoming the 82nd municipality of Los Angeles County.Baker, Pam (2002). ''Thousand Oaks Westlake Vill ...
,
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 i ...
,
La Jolla La Jolla ( , ) is a hilly, seaside neighborhood within the city of San Diego, California, United States, occupying of curving coastline along the Pacific Ocean. The population reported in the 2010 census was 46,781. La Jolla is surrounded on ...
,
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
,
Palo Alto Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto. The city was es ...
, Scottsdale,
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, Tampa, San Ramon, and
Newport Beach Newport Beach is a coastal city in South Orange County, California. Newport Beach is known for swimming and sandy beaches. Newport Harbor once supported maritime industries however today, it is used mostly for recreation. Balboa Island draws ...
), with plans to open in 15 more cities including
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
and
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. The Nelsons also started a traveling "Sprinklesmobile", a Mercedes Sprinter van designed by Sprinkles architect Andrea Lenardin and built by "Pimp My Ride's" West Coast Customs. In 2007 the company developed a line of cupcake mixes sold exclusively through Sprinkles and
Williams Sonoma Williams Sonoma is an American retailer of cookware, appliances, and home furnishings. It is owned by Williams-Sonoma, Inc. and was founded by Charles E. (Chuck) Williams in 1956. History In 1947, Chuck Williams settled in Sonoma, Californ ...
stores in the United States and Canada. In February 2011 Sprinkles released an iPhone app that features free cupcakes and virtual gifting. Sprinkles Cupcakes opened its first New York City store on May 13, 2011. A second New York City store opened at Brookfield Place in the fall of 2013. In 2013, a branch was opened in Kuwait. In late 2016, a location opened in
Downtown Disney Downtown Disney (officially the Downtown Disney District) is an outdoor shopping center located at the Disneyland Resort in Anaheim, California. It opened on January 12, 2001; a component of the Disneyland Resort expansion project alongside the ...
at the
Disneyland Resort The Disneyland Resort, commonly known as Disneyland, is an entertainment resort in Anaheim, California. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division and is home to two theme parks (D ...
in
Anaheim, California Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most ...
.


Cupcake ATM

On March 6, 2012, Sprinkles Cupcakes opened the world's first Cupcake ATM in Beverly Hills. The second opened a few months later in Chicago. A third is at the company's bakery in Dallas, and the fourth outside the Lexington Avenue branch in New York City, with a future one planned for Georgetown. The Cupcake ATMs dispense cupcakes and doggie cupcakes 24 hours a day and are continuously restocked with freshly baked cupcakes. Each can hold up to 600 cupcakes at a time.


Sprinkles Ice Cream

On May 24, 2012, Sprinkles expanded its dessert brand with the opening of Sprinkles Ice Cream next door to its cupcake bakery in Beverly Hills, and later in 2013, in Newport Beach's Corona del Mar Plaza and in Dallas in The Plaza at Preston Center. The shop serves ice cream in unusual flavors like red velvet,
Cap'n Crunch Cap'n Crunch is a corn and oat breakfast cereal manufactured by Quaker Oats Company, a subsidiary of PepsiCo since 2001. After introducing the original cereal in 1963, marketed simply as ''Cap'n Crunch'', Quaker Oats has since introduced numer ...
and salty caramel and carries a cookie line with a modern twist on traditional flavors including salted oatmeal cornflake and peanut butter pretzel chip. They now offer nationwide shipping and have a traveling ice cream cart. Sprinkles Ice Cream is slow churned in order to create a denser, creamier, and more flavorful ice cream.


Celebrity endorsements

Sprinkles has gained many celebrity endorsements. Oprah Winfrey,
Barbra Streisand Barbara Joan "Barbra" Streisand (; born April 24, 1942) is an American singer, actress and director. With a career spanning over six decades, she has achieved success in multiple fields of entertainment, and is among the few performers awar ...
,
Tyra Banks Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American television personality, model, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15, and was the first Africa ...
, Katie Holmes,
Paris Hilton Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, socialite, model, and entertainer. Born in New York City, and raised there and in Beverly Hills, California, she is a great-granddaughter of Conrad ...
,
Blake Lively Blake Ellender Lively ( Brown; born August 25, 1987) is an American actress. Born in Los Angeles, Lively is the daughter of actor Ernie Lively, and made her professional debut in his directorial project ''Sandman'' (1998). She starred as Brid ...
, Ryan Seacrest,
Tom Cruise Thomas Cruise Mapother IV (born July 3, 1962), known professionally as Tom Cruise, is an American actor and producer. One of the world's highest-paid actors, he has received various accolades, including an Honorary Palme d'Or and three Go ...
, and
Jake Gyllenhaal Jacob Benjamin Gyllenhaal (; ; born December 19, 1980) is an American actor. Born into the Gyllenhaal family, he is the son of director Stephen Gyllenhaal and screenwriter Naomi Foner, and his older sister is actress Maggie Gyllenhaal. He ...
are among its customers. Barbra Streisand was one of Sprinkles' first customers and introduced Oprah Winfrey to the brand by sending her a box of cupcakes. Only eight months after opening Sprinkles, Charles and Candace received a call from
Harpo Studios Harpo Productions (or Harpo Studios) is an American multimedia production company founded by Oprah Winfrey and based in West Hollywood, California. It is the sole subsidiary of her media and entertainment company Harpo, Inc. The name "Harpo" is ...
that Oprah needed 300 cupcakes for her studio audience in
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the next morning for ''Breakfast with Oprah'', wherein she showcases her favorite delicacies. The couple managed to catch an overnight flight, and the cupcakes were featured on Oprah's show. Soon after, sales in their Beverly Hills location increased 50%, to 1,500 cupcakes daily. Sprinkles has also appeared on ''
The Today Show ''Today'' (also called ''The Today Show'' or informally, ''NBC News Today'') is an American news and talk morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It ...
'' and '' Nightline'', as well as ''
Entourage An entourage () is an informal group or band of people who are closely associated with a (usually) famous, notorious, or otherwise notable individual. The word can also refer to: Arts and entertainment * L'entourage, French hip hop / rap collecti ...
'' and ''
The Girls Next Door ''The Girls Next Door'' (also known as ''The Girls of the Playboy Mansion'') is a reality television series which focuses on the lives of Hugh Hefner's girlfriends who live with him at the Playboy Mansion. The series was created by executive pr ...
''. Sprinkles played a role in
Tom Cruise Thomas Cruise Mapother IV (born July 3, 1962), known professionally as Tom Cruise, is an American actor and producer. One of the world's highest-paid actors, he has received various accolades, including an Honorary Palme d'Or and three Go ...
's courtship of Katie Holmes. At Christmas in 2007, the Cruises sent out boxes of holiday-themed Sprinkles cupcakes to friends and associates.


References


External links

* {{Beverly Hills, California Bakeries of the United States Food and drink companies established in 2005 Retail companies established in 2005 Companies based in Beverly Hills, California