''Sports Illustrated Kids'' (''SI Kids'', trademarked ''Sports Illustrated KIDS'', sometimes ''Sports Illustrated for Kids'') is a monthly spin-off of the weekly American sports magazine ''

Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twi ...

''. ''SI Kids'' was launched in January 1989 and includes sports coverage with less vocabulary and more emphasis on humor. The magazine's secondary purpose is to market sports to children. The first issue featured

Naismith Basketball Hall of Fame The Naismith Memorial Basketball Hall of Fame is an American history museum and hall of fame, located at 1000 Hall of Fame Avenue in Springfield, Massachusetts. It serves as basketball's most complete library, in addition to promoting and prese ...

member and former

Chicago Bulls The Chicago Bulls are an American professional basketball team based in Chicago. The Bulls compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Central Division. The team was founded on January ...

guard Michael Jordan on the cover.

''Sports Illustrated Teen''

''Sports Illustrated Teen'' (''SI Teen'', trademarked ''Sports Illustrated TEEN'', sometimes ''Sports Illustrated TEEN Edition'') was a bound multiple-page insert within regular monthly issues of ''SI Kids'', written for the older readers of the children's magazine. Its contents featured more statistics, predictions, and in-depth looks at both team-based and

extreme sports Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extreme tourism overl ...

. ''Sports Illustrated Teen'' first appeared in the January 2004 issue, being published until it was cancelled in the March 2010 issue and was replaced with a selected article from ''Sports Illustrated''.

Partnership with Topps

In March 2006, the

Topps The Topps Company, Inc. is an American company that manufactures chewing gum, candy, and collectibles. Formerly based in New York City, Topps is best known as a leading producer of American football, baseball, basketball, ice hockey, soccer, a ...

company and ''Sports Illustrated Kids'' announced a marketing alliance to increase the overall awareness of trading card collecting among kids. The magazine advertises the inclusion of sports cards within every issue.

Magazine contents

Monthly features include comics, humorous captions of athletics photos, child reporters, and player interviews. The magazine's recurring

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...

is Buzz Beamer, a buzz-cut blond-haired Caucasian boy always in dark glasses. He stars in most of the comics in which he plays a variety of sports and also appeared in several flash cartoons on the official website. Buzz is created and drawn by award-winning cartoonist Bill Hinds. Other works have been published under the magazine title including video games, a television show, and books (such as a sports pop-up book). The December edition of the magazine features the SportsKid of the Year. Each issue features a poster that can be torn out of the issue.

Cover history

Most covers by athlete, 1989–2011 Spot Preview Editions 1989–2011 Special Editions 1989–2011

Awards and recognition

*Won the "Distinguished Achievement for Excellence in Educational Publishing" award 11 times *Won the "Parents' Choice Magazine Award" 7 times

References

External links

*
''Sports Illustrated Kids'' Teacher's web site

Topps and ''SI Kids'' announce a partnership
{{Children's programming on CBS in the 1990s Children's magazines published in the United States Monthly magazines published in the United States Sports magazines published in the United States Magazines established in 1989 Magazines formerly owned by Meredith Corporation Magazines published in New York City Kids