MANAGING EDITOR SI.COM: Stephen Cannella MANAGING EDITOR SI GOLF GROUP: Jim Gorant CREATIVE DIRECTOR: Christopher Hercik DIRECTOR OF PHOTOGRAPHY: Brad Smith SENIOR EDITOR, CHIEF OF REPORTERS: Richard Demak SENIOR EDITORS: Mark Bechtel, Trisha Lucey Blackmar, MJ Day (Swimsuit); Mark Godich; Stefanie Kaufman (Operations); Kostya P. Kennedy, Diane Smith (Swimsuit) 'SENIOR WRITERS: Kelli Anderson, Lars Anderson, Chris Ballard, Michael Bamberger, George Dohrmann, David Epstein, Michael Farber, Damon Hack, Lee Jenkins, Peter King , Thomas Lake, Tim Layden, J. Austin Murphy, Dan Patrick , Joe Posnanski, S.L. Price, Selena Roberts, Alan Shipnuck, Phil Taylor, Ian Thomsen, Jim Trotter, Gary Van Sickle, Tom Verducci , Grant Wahl, L. Jon Wertheim ASSOCIATE EDITORS: Darcie Baum (Swimsuit); Mark Beech, Adam Duerson, Gene Menez, Elizabeth Newman, David Sabino (Statistics) STAFF WRITERS: Brian Cazeneuve, Albert Chen, Chris Mannix, Ben Reiter, Melissa Segura DEPUTY CHIEF OF REPORTERS: Lawrence Mondi WRITER-REPORTERS: Sarah Kwak, Andrew Lawrence, Rick Lipsey, Julia Morrill, Rebecca Sun, Pablo S. Torre REPORTERS: Kelvin C. Bias, Matt Gagne, Rebecca Shore
CATEGORIES Sports magazine
PUBLISHER Brendan Ripp
Total circulation (December 2015) 3,023,197
FIRST ISSUE August 16, 1954
COUNTRY United States
BASED IN New York, USA
_SPORTS ILLUSTRATED_ is an American sports media franchise owned by
* 1 History * 2 Innovations * 3 Color printing * 4 Regular segments * 5 Sportsman of the Year * 6 Sportsman of the Century * 7 All-decade awards and honors * 8 Top sports colleges * 9 Cover history * 10 Regular columns * 11 Writers * 12 Photographers * 13 Spinoffs * 14 See also * 15 References * 16 References * 17 Further reading * 18 External links
There were two magazines named _Sports Illustrated_ before the
current magazine began on August 16, 1954. In 1936, Stuart Scheftel
created _Sports Illustrated_ with a target market for the sportsman.
He published the magazine from 1936 to 1938 on a monthly basis. The
magazine was a life magazine size and focused on golf, tennis, and
skiing with articles on the major sports. He then sold the name to
Dell Publications, which released _Sports Illustrated_ in 1949 and
this version lasted 6 issues before closing. Dell's version focused on
major sports (baseball, basketball, boxing) and competed on magazine
racks against _Sport_ and other monthly sports magazines. During the
1940s these magazines were monthly and they did not cover the current
events because of the production schedules. There was no large-base,
general, weekly sports magazine with a national following on actual
active events. It was then that _Time _ patriarch
The goal of the new magazine was to be basically a magazine, but with
sports. Many at Time-Life scoffed at Luce's idea; in his Pulitzer
Prize –winning biography, _Luce and His Empire_, W. A. Swanberg
wrote that the company's intellectuals dubbed the proposed magazine
"Muscle", "Jockstrap", and "Sweat Socks". Launched on August 16, 1954,
it was not profitable (and would not be so for 12 years) and not
particularly well run at first, but Luce's timing was good. The
popularity of spectator sports in the United States was about to
explode, and that popularity came to be driven largely by three
things: economic prosperity, television, and _Sports Illustrated_.
Mark Ford, President of the
The early issues of the magazine seemed caught between two opposing views of its audience. Much of the subject matter was directed at upper-class activities such as yachting , polo and safaris , but upscale would-be advertisers were unconvinced that sports fans were a significant part of their market.
After more than a decade of steady losses, the magazine's fortunes finally turned around in the 1960s when Andre Laguerre became its managing editor. A European correspondent for Time, Inc., who later became chief of the Time-Life news bureaus in Paris and London (for a time he ran both simultaneously), Laguerre attracted Henry Luce's attention in 1956 with his singular coverage of the Winter Olympic Games in Cortina d\'Ampezzo , Italy, which became the core of _SI'_s coverage of those games. In May 1956, Luce brought Laguerre to New York to become assistant managing editor of the magazine. He was named managing editor in 1960, and he more than doubled the circulation by instituting a system of departmental editors, redesigning the internal format, and inaugurating the unprecedented use in a news magazine of full-color photographic coverage of the week's sports events. He was also one of the first to sense the rise of national interest in professional football .
Laguerre also instituted the innovative concept of one long story at the end of every issue, which he called the "bonus piece". These well-written, in-depth articles helped to distinguish _Sports Illustrated_ from other sports publications, and helped launch the careers of such legendary writers as Frank Deford , who in March 2010 wrote of Laguerre, "He smoked cigars and drank Scotch and made the sun move across the heavens ... His genius as an editor was that he made you want to please him, but he wanted you to do that by writing in your own distinct way."
Laguerre is also credited with the conception and creation of the annual Swimsuit Issue , which quickly became, and remains, the most popular issue each year.
From its start, _Sports Illustrated_ introduced a number of innovations that are generally taken for granted today:
* Liberal use of color photos—though the six-week lead time
initially meant they were unable to depict timely subject matter
* Scouting reports—including a
In the late 1980s and early 1990s, during Gil Rogin's term as
Managing Editor, the feature stories of
Frank Deford became the
magazine's anchor. "Bonus pieces" on
Pete Rozelle ,
WHO\'S HOT, WHO\'S NOT: A feature on who's on a tear and who's in a slump.
INSIDE THE NFL , MLB , NHL , NBA , COLLEGE FOOTBALL , COLLEGE
FACES IN THE CROWD: honors talented amateur athletes and their accomplishments.
THE POINT AFTER: A back-page column featuring a rotation of SI writers as well as other contributors. Content varies from compelling stories to challenging opinion, focusing on both the world of sports and the role sports play in society.
Creative freedom that the staff had enjoyed seemed to diminish. By the 1980s and 1990s, the magazine had become more profitable than ever, but many also believed it had become more predictable. Mark Mulvoy was the first top editor whose background contained nothing but sports; he had grown up as one of the magazine's readers, but he had no interest in fiction, movies, hobbies or history. Mulvoy's top writer Rick Reilly had also been raised on _SI_ and followed in the footsteps of many of the great writers that he grew up admiring, but many felt that the magazine as a whole came to reflect Mulvoy's complete lack of sophistication. Mulvoy also hired the current creative director Christopher Hercik . Critics said that it rarely broke (or even featured) stories on the major controversies in sports (drugs, violence, commercialism) any more, and that it focused on major sports and celebrities to the exclusion of other topics.
The proliferation of "commemorative issues" and subscription incentives seemed to some like an exchange of journalistic integrity for commercial opportunism. More importantly, perhaps, many feel that 24-hour-a-day cable sports television networks and sports news web sites have forever diminished the role a weekly publication can play in today's world, and that it is unlikely any magazine will ever again achieve the level of prominence that _SI_ once had.
Nevertheless, _Sports Illustrated_ remains the predominant sports publication in print journalism with a consistent weekly circulation topping 3 million per issue.
SPORTSMAN OF THE YEAR
Main article: Sportsman of the Year
Since 1954, _Sports Illustrated_ magazine has annually presented the
Sportsman of the Year award to "the athlete or team whose performance
that year most embodies the spirit of sportsmanship and achievement."
Mike Krzyzewski and
Pat Summitt were named co-sportsmen of the year
for 2011 for their work as NCAA basketball coaches.
Drew Brees was
Sportsman of the Year for 2010 after leading the New Orleans
Saints to their first-ever Super Bowl win .
SPORTSMAN OF THE CENTURY
In 1999, _Sports Illustrated_ named
ALL-DECADE AWARDS AND HONORS
Main article: List of 2009 all-decade
* Top 20 Female Athletes of the Decade (2009)
* Top 20 Male Athletes of the Decade (2009)
* All-Decade Team (2009) (MLB, NBA, NFL, NHL, college basketball,
* Top 10 Coaches/Managers of the Decade (2009)
* Top 10 GMs/Executives of the Decade (2009)
* Top Team of the Decade (2009) (MLB, NBA, NFL, NHL, college
basketball, college football)
* Top 25 Franchises of the Decade (2009)
Major League Baseball
TOP SPORTS COLLEGES
_For a 2002 list of the top 200 Division I sports colleges in the U.S., see footnote _
The following list contains the athletes with most covers.
The magazine's cover is the basis of a sports myth known as the Sports Illustrated Cover Jinx .
MOST COVERS BY ATHLETE, 1954–2016
ATHLETE SPORT NUMBER OF COVERS
LeBron James Basketball 25
Tiger Woods Golf 24
MOST COVERS BY TEAM, 1954 – MAY 2008
TEAM SPORT NUMBER OF COVERS
Los Angeles Lakers
New York Yankees
St. Louis Cardinals Baseball 49
Dallas Cowboys Football 48
Boston Red Sox Baseball 46
Chicago Bulls Basketball 45
Los Angeles Dodgers Baseball 40
Cincinnati Reds Baseball 37
San Francisco 49ers Football 33
MOST COVERS BY SPORT, 1954–2009
SPORT NUMBER OF COVERS
Pro Football-NFL 550
Pro Basketball-NBA 325
College Football 202
College Basketball 181
Track and Field 99
CELEBRITIES ON THE COVER, 1954–2010
CELEBRITY YEAR SPECIAL NOTES
Gary Cooper 1959 Scuba diving
Brad Pitt 2011 Promoting the film _Moneyball _
FATHERS AND SONS WHO HAVE BEEN FEATURED ON THE COVER
Calvin Hill Grant Hill
* Walter Iooss * Lynn Johnsom * David E. Klutho * Neil Leifer * Bob Martin * John W. McDonough * Manny Millan
* Peter Read Miller * Hy Peskin * Chuck Solomn * Damian Strohmeyer * Al Tielemans
_Sports Illustrated_ has helped launched a number of related publishing ventures, including:
* _SPORTS ILLUSTRATED KIDS _ magazine (circulation 950,000)
* Launched in January 1989 * Won the "Distinguished Achievement for Excellence in Educational Publishing" award 11 times * Won the "Parents' Choice Magazine Award" 7 times
* _SPORTS ILLUSTRATED ALMANAC_ annuals
* Introduced in 1991 * Yearly compilation of sports news and statistics in book form
* SI.COM sports news web site
* _SPORTS ILLUSTRATED AUSTRALIA _
* Launched in 1992 and lasted 6 issues **
* _SPORTS ILLUSTRATED CANADA _
* Was created and published in Canada with US content from 1993 to 1995. Most of the issues appear to have the same cover except they say 'Canadian Edition'. These issues are numbered differently in the listing. A group of the Canadian issues have unique Canadian athletes (hockey mostly) and all the Canadian issues may have some different article content. The advertising may also be Canada-centric.
* _SPORTS ILLUSTRATED PRESENTS _
* Launched in 1989
* This is their tribute and special edition issues that are sold
both nationally or regionally as stand alone products. **Originally
started with Super Bowl Tributes the product became a mainstay in 1993
with Alabama as the NCAA National Football Champions. Today multiple
issues are released including regional releases of the NCAA, NBA, NFL,
MLB champions along with special events or special people. Advertising
deals are also done with
* CNNSI.COM a 24-hour sports news web site
* Launched on July 17, 1997 * Online version of the magazine * The domain name was sold in May 2015
* _SPORTS ILLUSTRATED WOMEN _ magazine (highest circulation 400,000)
* Launched in March 2000 * Ceased publication in December 2002 because of a weak advertising climate
* _SPORTS ILLUSTRATED ON CAMPUS_ magazine
* Launched on September 4, 2003 * Dedicated to college athletics and the sports interests of college students. * Distributed free on 72 college campuses through a network of college newspapers. * Circulation of one million readers between the ages of 18 and 24. * Ceased publication in December 2005 because of a weak advertising climate
* _Journalism portal
* ^ https://nppa.org/node/40093
* ^ "Consumer Magazines".
Alliance for Audited Media . Retrieved
February 10, 2014.
* ^ Plunkett, Jack W. (2006). _Plunkett\'s Sports Industry Almanac
2007_. Plunkett Research, Ltd. ISBN 1593924151 .
* ^ French, Alex. "The Very First Issues of 19 Famous Magazines".
_Mental Floss_. Retrieved August 10, 2015.
* ^ (MacCambridge 1997 , pp. 17–25).
* ^ "
* MacCambridge, Michael (1997), _The Franchise: A History of Sports Illustrated Magazine_, Hyperion Press, ISBN 0-7868-6216-5 .
* Fleder, Rob (2005), _
* McEntegart, Pete; Wertheim, L. Jon; Menez, Gene; Bechtel, Mark (December 16, 2002). "SI\'s "The Top 100 Sports Books of All Time"". CNN/Sports Illustrated. Retrieved 2011-02-11.