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MANAGING EDITOR SI.COM: Stephen Cannella MANAGING EDITOR SI GOLF GROUP: Jim Gorant CREATIVE DIRECTOR: Christopher Hercik DIRECTOR OF PHOTOGRAPHY: Brad Smith SENIOR EDITOR, CHIEF OF REPORTERS: Richard Demak SENIOR EDITORS: Mark Bechtel, Trisha Lucey Blackmar, MJ Day (Swimsuit); Mark Godich; Stefanie Kaufman (Operations); Kostya P. Kennedy, Diane Smith (Swimsuit) 'SENIOR WRITERS: Kelli Anderson, Lars Anderson, Chris Ballard, Michael Bamberger, George Dohrmann, David Epstein, Michael Farber, Damon Hack, Lee Jenkins, Peter King , Thomas Lake, Tim Layden, J. Austin Murphy, Dan Patrick , Joe Posnanski, S.L. Price, Selena Roberts, Alan Shipnuck, Phil Taylor, Ian Thomsen, Jim Trotter, Gary Van Sickle, Tom Verducci , Grant Wahl, L. Jon Wertheim ASSOCIATE EDITORS: Darcie Baum (Swimsuit); Mark Beech, Adam Duerson, Gene Menez, Elizabeth Newman, David Sabino (Statistics) STAFF WRITERS: Brian Cazeneuve, Albert Chen, Chris Mannix, Ben Reiter, Melissa Segura DEPUTY CHIEF OF REPORTERS: Lawrence Mondi WRITER-REPORTERS: Sarah Kwak, Andrew Lawrence, Rick Lipsey, Julia Morrill, Rebecca Sun, Pablo S. Torre REPORTERS: Kelvin C. Bias, Matt Gagne, Rebecca Shore

CATEGORIES Sports magazine

FREQUENCY Weekly

PUBLISHER Brendan Ripp

Total circulation (December 2015) 3,023,197

FIRST ISSUE August 16, 1954

COMPANY Time Inc.
Time Inc.

COUNTRY United States

BASED IN New York, USA

LANGUAGE English

WEBSITE www.SI.com

ISSN 0038-822X

_SPORTS ILLUSTRATED_ is an American sports media franchise owned by Time Inc.
Time Inc.
Its self-titled magazine has over 3 million subscribers and is read by 23 million people each week, including over 18 million men. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. Its swimsuit issue , which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendars .

CONTENTS

* 1 History * 2 Innovations * 3 Color printing * 4 Regular segments * 5 Sportsman of the Year * 6 Sportsman of the Century * 7 All-decade awards and honors * 8 Top sports colleges * 9 Cover history * 10 Regular columns * 11 Writers * 12 Photographers * 13 Spinoffs * 14 See also * 15 References * 16 References * 17 Further reading * 18 External links

HISTORY

There were two magazines named _Sports Illustrated_ before the current magazine began on August 16, 1954. In 1936, Stuart Scheftel created _Sports Illustrated_ with a target market for the sportsman. He published the magazine from 1936 to 1938 on a monthly basis. The magazine was a life magazine size and focused on golf, tennis, and skiing with articles on the major sports. He then sold the name to Dell Publications, which released _Sports Illustrated_ in 1949 and this version lasted 6 issues before closing. Dell's version focused on major sports (baseball, basketball, boxing) and competed on magazine racks against _Sport_ and other monthly sports magazines. During the 1940s these magazines were monthly and they did not cover the current events because of the production schedules. There was no large-base, general, weekly sports magazine with a national following on actual active events. It was then that _Time _ patriarch Henry Luce
Henry Luce
began considering whether his company should attempt to fill that gap. At the time, many believed sports was beneath the attention of serious journalism and did not think sports news could fill a weekly magazine, especially during the winter. A number of advisers to Luce, including _Life _ magazine's Ernest Havemann, tried to kill the idea, but Luce, who was not a sports fan, decided the time was right.

The goal of the new magazine was to be basically a magazine, but with sports. Many at Time-Life scoffed at Luce's idea; in his Pulitzer Prize –winning biography, _Luce and His Empire_, W. A. Swanberg wrote that the company's intellectuals dubbed the proposed magazine "Muscle", "Jockstrap", and "Sweat Socks". Launched on August 16, 1954, it was not profitable (and would not be so for 12 years) and not particularly well run at first, but Luce's timing was good. The popularity of spectator sports in the United States was about to explode, and that popularity came to be driven largely by three things: economic prosperity, television, and _Sports Illustrated_. Mark Ford, President of the Sports Illustrated
Sports Illustrated
Group in 2010 The Logo of Sports Illustrated
Sports Illustrated
Magazine

The early issues of the magazine seemed caught between two opposing views of its audience. Much of the subject matter was directed at upper-class activities such as yachting , polo and safaris , but upscale would-be advertisers were unconvinced that sports fans were a significant part of their market.

After more than a decade of steady losses, the magazine's fortunes finally turned around in the 1960s when Andre Laguerre became its managing editor. A European correspondent for Time, Inc., who later became chief of the Time-Life news bureaus in Paris and London (for a time he ran both simultaneously), Laguerre attracted Henry Luce's attention in 1956 with his singular coverage of the Winter Olympic Games in Cortina d\'Ampezzo , Italy, which became the core of _SI'_s coverage of those games. In May 1956, Luce brought Laguerre to New York to become assistant managing editor of the magazine. He was named managing editor in 1960, and he more than doubled the circulation by instituting a system of departmental editors, redesigning the internal format, and inaugurating the unprecedented use in a news magazine of full-color photographic coverage of the week's sports events. He was also one of the first to sense the rise of national interest in professional football .

Laguerre also instituted the innovative concept of one long story at the end of every issue, which he called the "bonus piece". These well-written, in-depth articles helped to distinguish _Sports Illustrated_ from other sports publications, and helped launch the careers of such legendary writers as Frank Deford , who in March 2010 wrote of Laguerre, "He smoked cigars and drank Scotch and made the sun move across the heavens ... His genius as an editor was that he made you want to please him, but he wanted you to do that by writing in your own distinct way."

Laguerre is also credited with the conception and creation of the annual Swimsuit Issue , which quickly became, and remains, the most popular issue each year.

INNOVATIONS

From its start, _Sports Illustrated_ introduced a number of innovations that are generally taken for granted today:

* Liberal use of color photos—though the six-week lead time initially meant they were unable to depict timely subject matter * Scouting reports—including a World Series
World Series
Preview and New Year\'s Day bowl game round-up that enhanced the viewing of games on television * In-depth sports reporting from writers like Robert Creamer , Tex Maule and Dan Jenkins . * Regular illustration features by artists like Robert Riger . * High school football _Player of the Month_ awards. * Inserts of sports cards in the center of the magazine (1954 in 1983, _SI_ became the first American full-color newsweekly. An intense rivalry developed between photographers , particularly Walter Iooss and Neil Leifer , to get a decisive cover shot that would be on newsstands and in mailboxes only a few days later.

In the late 1980s and early 1990s, during Gil Rogin's term as Managing Editor, the feature stories of Frank Deford became the magazine's anchor. "Bonus pieces" on Pete Rozelle , Woody Hayes
Woody Hayes
, Bear Bryant , Howard Cosell and others became some of the most quoted sources about these figures, and Deford established a reputation as one of the best writers of the time.

REGULAR SEGMENTS

WHO\'S HOT, WHO\'S NOT: A feature on who's on a tear and who's in a slump.

INSIDE THE NFL , MLB , NHL , NBA , COLLEGE FOOTBALL , COLLEGE BASKETBALL , NASCAR
NASCAR
, GOLF , BOXING , HORSE RACING , SOCCER and TENNIS (sports vary from issue to issue) has the writers from each sport to address the latest news and rumors in their respective fields.

FACES IN THE CROWD: honors talented amateur athletes and their accomplishments.

THE POINT AFTER: A back-page column featuring a rotation of SI writers as well as other contributors. Content varies from compelling stories to challenging opinion, focusing on both the world of sports and the role sports play in society.

Creative freedom that the staff had enjoyed seemed to diminish. By the 1980s and 1990s, the magazine had become more profitable than ever, but many also believed it had become more predictable. Mark Mulvoy was the first top editor whose background contained nothing but sports; he had grown up as one of the magazine's readers, but he had no interest in fiction, movies, hobbies or history. Mulvoy's top writer Rick Reilly had also been raised on _SI_ and followed in the footsteps of many of the great writers that he grew up admiring, but many felt that the magazine as a whole came to reflect Mulvoy's complete lack of sophistication. Mulvoy also hired the current creative director Christopher Hercik . Critics said that it rarely broke (or even featured) stories on the major controversies in sports (drugs, violence, commercialism) any more, and that it focused on major sports and celebrities to the exclusion of other topics.

The proliferation of "commemorative issues" and subscription incentives seemed to some like an exchange of journalistic integrity for commercial opportunism. More importantly, perhaps, many feel that 24-hour-a-day cable sports television networks and sports news web sites have forever diminished the role a weekly publication can play in today's world, and that it is unlikely any magazine will ever again achieve the level of prominence that _SI_ once had.

Nevertheless, _Sports Illustrated_ remains the predominant sports publication in print journalism with a consistent weekly circulation topping 3 million per issue.

SPORTSMAN OF THE YEAR

Main article: Sportsman of the Year

Since 1954, _Sports Illustrated_ magazine has annually presented the Sportsman of the Year award to "the athlete or team whose performance that year most embodies the spirit of sportsmanship and achievement." Roger Bannister
Roger Bannister
won the first-ever Sportsman of the Year award thanks to his record breaking time of 3:59.4 for a mile (the first-ever time a mile had been run under four minutes).

Mike Krzyzewski and Pat Summitt were named co-sportsmen of the year for 2011 for their work as NCAA basketball coaches. Drew Brees was the Sportsman of the Year for 2010 after leading the New Orleans Saints to their first-ever Super Bowl win . Derek Jeter
Derek Jeter
was _Sports Illustrated'_s Sportsman of the Year in 2009. Jeter led the New York Yankees to their 27th World Series
World Series
title in 2009 while batting .334 in the regular season and taking home the 2009 Silver Slugger and Gold Glove for American League shortstops.

SPORTSMAN OF THE CENTURY

Sports Illustrated
Sports Illustrated
Sportsman of the Century Muhammad Ali
Muhammad Ali

In 1999, _Sports Illustrated_ named Muhammad Ali
Muhammad Ali
, the Sportsman of the Century, at the _Sports Illustrated_'s 20th Century Sports Awards in New York City
New York City
's Madison Square Garden
Madison Square Garden
.

ALL-DECADE AWARDS AND HONORS

Main article: List of 2009 all-decade Sports Illustrated
Sports Illustrated
awards and honors

* Top 20 Female Athletes of the Decade (2009) * Top 20 Male Athletes of the Decade (2009) * All-Decade Team (2009) (MLB, NBA, NFL, NHL, college basketball, college football) * Top 10 Coaches/Managers of the Decade (2009) * Top 10 GMs/Executives of the Decade (2009) * Top Team of the Decade (2009) (MLB, NBA, NFL, NHL, college basketball, college football) * Top 25 Franchises of the Decade (2009) * Major League Baseball
Major League Baseball
honors * National Basketball
Basketball
Association honors * National Football League honors * National Hockey League honors * College basketball honors * College football honors

TOP SPORTS COLLEGES

_For a 2002 list of the top 200 Division I sports colleges in the U.S., see footnote _

COVER HISTORY

The following list contains the athletes with most covers.

The magazine's cover is the basis of a sports myth known as the Sports Illustrated Cover Jinx .

MOST COVERS BY ATHLETE, 1954–2016

ATHLETE SPORT NUMBER OF COVERS

Michael Jordan
Michael Jordan
Basketball 50

Muhammad Ali
Muhammad Ali
Boxing 40

LeBron James Basketball 25

Tiger Woods Golf 24

Magic Johnson
Magic Johnson
Basketball 23

Kareem Abdul-Jabbar
Kareem Abdul-Jabbar
Basketball 22

Tom Brady
Tom Brady
Football 20

MOST COVERS BY TEAM, 1954 – MAY 2008

TEAM SPORT NUMBER OF COVERS

Los Angeles Lakers
Los Angeles Lakers
Basketball 67

New York Yankees
New York Yankees
Baseball 65

St. Louis Cardinals Baseball 49

Dallas Cowboys Football 48

Boston Red Sox Baseball 46

Chicago Bulls Basketball 45

Boston Celtics
Boston Celtics
Basketball 44

Los Angeles Dodgers Baseball 40

Cincinnati Reds Baseball 37

San Francisco 49ers Football 33

MOST COVERS BY SPORT, 1954–2009

SPORT NUMBER OF COVERS

Baseball-MLB 628

Pro Football-NFL 550

Pro Basketball-NBA 325

College Football 202

College Basketball 181

Golf 155

Boxing 134

Hockey 100

Track and Field 99

Tennis 78

CELEBRITIES ON THE COVER, 1954–2010

CELEBRITY YEAR SPECIAL NOTES

Gary Cooper 1959 Scuba diving

Bob Hope
Bob Hope
1963 Owner of Cleveland Indians
Cleveland Indians

Shirley MacLaine
Shirley MacLaine
1964 Promoting the film _ John Goldfarb, Please Come Home _

Steve McQueen
Steve McQueen
1971 Riding a motorcycle

Burt Reynolds and Kris Kristofferson 1977 Promoting the film _ Semi-Tough _

Big Bird 1977 On the cover with Mark Fidrych

Arnold Schwarzenegger
Arnold Schwarzenegger
1987 Caption on cover was Softies

Chris Rock 2000 Wearing Los Angeles Dodgers hat

Stephen Colbert 2009 Caption: Stephen Colbert and his Nation save the Olympics

Mark Wahlberg
Mark Wahlberg
and Christian Bale 2010 Promoting the film _ The Fighter
The Fighter
_

Brad Pitt 2011 Promoting the film _Moneyball _

FATHERS AND SONS WHO HAVE BEEN FEATURED ON THE COVER

FATHER SON(S)

Archie Manning Peyton & Eli Manning
Eli Manning

Calvin Hill Grant Hill

Bobby Hull Brett Hull

Bill Walton Luke Walton

Jack Nicklaus Gary Nicklaus

Phil Simms Chris Simms

Dale Earnhardt
Dale Earnhardt
Dale Earnhardt, Jr.

Cal Ripken, Sr. Cal Ripken, Jr.
Cal Ripken, Jr.
text-align:left;vertical-align:top;">

* Robert Beck * Bob Rosato * John Biever * David Bergman * Simon Bruty * Bill Eppridge * Graham Finlayson * Bill Frakes * John Iacono

* Walter Iooss * Lynn Johnsom * David E. Klutho * Neil Leifer * Bob Martin * John W. McDonough * Manny Millan

* Peter Read Miller * Hy Peskin * Chuck Solomn * Damian Strohmeyer * Al Tielemans

SPINOFFS

_Sports Illustrated_ has helped launched a number of related publishing ventures, including:

* _SPORTS ILLUSTRATED KIDS _ magazine (circulation 950,000)

* Launched in January 1989 * Won the "Distinguished Achievement for Excellence in Educational Publishing" award 11 times * Won the "Parents' Choice Magazine Award" 7 times

* _SPORTS ILLUSTRATED ALMANAC_ annuals

* Introduced in 1991 * Yearly compilation of sports news and statistics in book form

* SI.COM sports news web site

* _SPORTS ILLUSTRATED AUSTRALIA _

* Launched in 1992 and lasted 6 issues **

* _SPORTS ILLUSTRATED CANADA _

* Was created and published in Canada with US content from 1993 to 1995. Most of the issues appear to have the same cover except they say 'Canadian Edition'. These issues are numbered differently in the listing. A group of the Canadian issues have unique Canadian athletes (hockey mostly) and all the Canadian issues may have some different article content. The advertising may also be Canada-centric.

* _SPORTS ILLUSTRATED PRESENTS _

* Launched in 1989 * This is their tribute and special edition issues that are sold both nationally or regionally as stand alone products. **Originally started with Super Bowl Tributes the product became a mainstay in 1993 with Alabama as the NCAA National Football Champions. Today multiple issues are released including regional releases of the NCAA, NBA, NFL, MLB champions along with special events or special people. Advertising deals are also done with Sports Illustrated
Sports Illustrated
Presents (Kelloggs).

* CNNSI.COM a 24-hour sports news web site

* Launched on July 17, 1997 * Online version of the magazine * The domain name was sold in May 2015

* _SPORTS ILLUSTRATED WOMEN _ magazine (highest circulation 400,000)

* Launched in March 2000 * Ceased publication in December 2002 because of a weak advertising climate

* _SPORTS ILLUSTRATED ON CAMPUS_ magazine

* Launched on September 4, 2003 * Dedicated to college athletics and the sports interests of college students. * Distributed free on 72 college campuses through a network of college newspapers. * Circulation of one million readers between the ages of 18 and 24. * Ceased publication in December 2005 because of a weak advertising climate

SEE ALSO

* _Journalism portal

* Sports Illustrated Kids _ * _ Sports Illustrated Swimsuit Issue _ * List of _ Sports Illustrated
Sports Illustrated
Swimsuit Issue_ cover models * University of South Carolina steroid scandal

REFERENCES

* ^ https://nppa.org/node/40093 * ^ "Consumer Magazines". Alliance for Audited Media . Retrieved February 10, 2014. * ^ Plunkett, Jack W. (2006). _Plunkett\'s Sports Industry Almanac 2007_. Plunkett Research, Ltd. ISBN 1593924151 . * ^ French, Alex. "The Very First Issues of 19 Famous Magazines". _Mental Floss_. Retrieved August 10, 2015. * ^ (MacCambridge 1997 , pp. 17–25). * ^ " Henry Luce
Henry Luce
and Time-Life's America: A Vision of Empire". _ American Masters _, 28 April 2004. * ^ MacCambridge, Michael (1998). _The Franchise: A History of Sports Illustrated
Sports Illustrated
Magazine_. Hyperion. ISBN 9780786883578 . * ^ (MacCambridge 1997 , pp. 6, 27, 42). * ^ "Designer Swimwear". * ^ Sutton, Kelso F. (January 29, 1979). "Letter From The Publisher". _Sports Illustrated_. * ^ Deford, Frank: "Sometimes the Bear Eats You: Confessions of a Sportswriter". _Sports Illustrated_, March 29, 2010 pp. 52–62. * ^ (MacCambridge 1997 , pp. 108–111, 139–141, 149–151, 236) * ^ (MacCambridge 1997 , pp. 236–238). * ^ "What\'s wrong with Sports Illustrated?". _Slate Magazine_. * ^ (MacCambridge 1997 , pp. 8–9, 268–273, 354–358, 394–398, 402–405) * ^ Rager, Ryan. " Sports Illustrated
Sports Illustrated
Magazine". _Echo Media_. Retrieved June 25, 2013. * ^ _A_ _B_ "Sportsmen of the Year 1954–2008". _Sports Illustrated_. December 8, 2008. Retrieved June 9, 2017. * ^ Brinson, Will (December 15, 2013). "\'Sports Illustrated\' names Peyton Manning its Sportsman of the Year". CBS Sports. Retrieved June 9, 2017. * ^ Holland, Gerald (January 3, 1955). "1954 & Its Sportsman: Roger Bannister". _Sports Illustrated_. Retrieved June 9, 2017. * ^ "Tennessee\'s Pat Summitt, Duke\'s Mike Krzyzewski named SI Sportswoman, Sportsman of the Year". _New York Daily News_. December 5, 2011. Retrieved June 9, 2017. * ^ "Brees named SI\'s sportsman of the year". Fox Sports. November 30, 2010. Retrieved June 9, 2017. * ^ "SI names Derek Jeter
Derek Jeter
2009 Sportsman of the Year". _Sports Illustrated_. Retrieved June 9, 2017. * ^ " Sports Illustrated
Sports Illustrated
honors world\'s greatest athletes". _CNN_. December 3, 1999. * ^ Kelly, Greg. _Sports Illustrated: The Covers_. New York: Sports Illustrated Books, 2010. Print. * ^ "America\'s Best Sports Colleges". _Sports Illustrated_. October 7, 2002. Retrieved 2012-02-10. * ^ Sports Illustrated
Sports Illustrated
covers * ^ Robert Smithies, "Through a lens lightly" (obituary of Finlayson), _The Guardian_, 27 February 1999. Accessed 16 February 2013. * ^ Search results for Finlayson, _Sports Illustrated_ archive. Accessed 17 February 2013. * ^ Silver, Elliot. "CNNSi.com Sells for $5,500". _DomainInvesting.com_. DomainInvesting.com. Retrieved 4 April 2016.

REFERENCES

* MacCambridge, Michael (1997), _The Franchise: A History of Sports Illustrated Magazine_, Hyperion Press, ISBN 0-7868-6216-5 .

* Fleder, Rob (2005), _ Sports Illustrated
Sports Illustrated
50: The Anniversary Book_, Time Inc., ISBN 1-932273-49-2 . * Regli, Philip (1998), _The Collectors Guide to Sports Illustrated and Sports Publications_, Beckett, ISBN 1-887432-49-3 .

FURTHER READING

* McEntegart, Pete; Wertheim, L. Jon; Menez, Gene; Bechtel, Mark (December 16, 2002). "SI\'s "The Top 100 Sports Books of All Time"". CNN/Sports Illustrated. Retrieved 2011-02-11.

EXTERNAL LINKS

_ Wikimedia

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