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Paramount Network is an American basic
cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...
channel owned by the
MTV Entertainment Group Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
unit of
Paramount Media Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
. The network's headquarters are located at the
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
studio lot in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
. The channel was originally founded by a partnership between radio station WSM and
Westinghouse Broadcasting The Westinghouse Broadcasting Company, also known as Group W, was the broadcasting division of Westinghouse Electric Corporation. It owned several radio and television stations across the United States and distributed television shows for syndicat ...
as
The Nashville Network The Nashville Network, usually referred to as TNN, was an American country music-oriented cable television network. Programming included music videos, taped concerts, movies, game shows, syndicated programs, and numerous talk shows. On Septembe ...
(TNN) and began broadcasting on March 7, 1983. It initially featured programming catering towards the culture of the
Southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...
, including
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
,
variety show Variety show, also known as variety arts or variety entertainment, is entertainment made up of a variety of acts including musical performances, sketch comedy, magic, acrobatics, juggling, and ventriloquism. It is normally introduced by a co ...
s, outdoors programming, and
motor racing Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily involve the use of motorized vehicles. The terminology can also be used to describe forms of competition of t ...
coverage (such as
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
). TNN was purchased by the
Gaylord Entertainment Company Ryman Hospitality Properties, Inc. () is a hotel, resort, entertainment, and media company named after National Historic Landmark the Ryman Auditorium, built as a tabernacle by Captain Thomas G. Ryman in 1892 and later the home of the Grand Ole Op ...
in 1983. After Gaylord bought CMT in 1991, TNN's music programming was shifted to CMT, leaving TNN to focus on entertainment and lifestyle programming. In 1995, TNN and CMT were acquired by Westinghouse, which was in turn acquired by Viacom in 1999. Under Viacom ownership, TNN would phase out country-influenced programming in favor of a general entertainment format appealing to Middle America. It was renamed The National Network in September 2000, coinciding with the network premiere of '' WWF Raw''. In August 2003, TNN relaunched as Spike TV, which targeted a young adult male audience. From June 2006, the network's programming had a more explicit focus on the action genre, while in 2010, the network had an increased focus on original reality series. This culminated with a final rebrand in 2015 to emphasize gender-balanced series (such as ''
Lip Sync Battle ''Lip Sync Battle'' is an American musical reality competition television series that premiered on April 2, 2015, on the American cable network Spike, later known as Paramount Network. The show is based on an idea by Stephen Merchant and Joh ...
'') and a return to original scripted programming. On January 18, 2018, Spike relaunched as Paramount Network, aiming to align the network with its namesake studio (which previously lent its name to the now-defunct
United Paramount Network The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which prod ...
), and to position it as a flagship, "premium" channel. One of Paramount Network's only major successes in scripted programming has been ''
Yellowstone Yellowstone National Park is an American national park located in the western United States, largely in the northwest corner of Wyoming and extending into Montana and Idaho. It was established by the 42nd U.S. Congress with the Yellow ...
—''which quickly became the channel's flagship drama, and has spawned multiple spin-offs on
Paramount+ Paramount+ is an American subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Media Networks (formerly Viacom Media ...
, the streaming service owned by its parent company
Paramount Global Paramount Global ( doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. ...
. In 2020 and 2021, the channel cancelled most of its original series or moved them to other Paramount Global networks, as part of a proposed plan to relaunch the Paramount Network with a focus on made-for-TV films. By January 2022, these plans had been scrapped due to the impact of
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quick ...
and success of the ''Yellowstone'' franchise, leaving it and Spike holdover ''
Bar Rescue ''Bar Rescue'' is an American reality television series that airs on Paramount Network (formerly Spike during the first five seasons). It stars Jon Taffer, a long-time food and beverage industry consultant specializing in nightclubs, bars and p ...
'' as the channel's only original, first-run programs. The channel has also featured limited engagements of new Paramount+ original series by ''Yellowstone'' co-creator
Taylor Sheridan Taylor Sheridan (born May 21, 1970) is an American filmmaker and actor. Sheridan portrayed David Hale in the FX television series ''Sons of Anarchy'' and Danny Boyd in ''Veronica Mars'' (2005–2007). Sheridan has written several films, inclu ...
, using ''Yellowstone'' as a lead-in. As of September 2018, approximately 80.24 million households in the United States receive Paramount Network.


History


The Nashville Network (1983–2000)

The Nashville Network first launched on March 7, 1983; it was dedicated to the culture and lifestyle of
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
and the
U.S. South The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...
. It originally operated as a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
of WSM, Inc., at the time owned by
National Life and Accident Insurance Company The National Life and Accident Insurance Company is a former life insurance company that was based in Nashville, Tennessee. National Life and Accident began in 1900 as the National Sick and Accident Association, a mutual company. It was reorg ...
, and Group W Satellite Communications. TNN operated from the now-defunct
Opryland USA Opryland USA (later called Opryland Themepark and colloquially "Opryland") was a theme park in suburban Nashville, Tennessee. It operated seasonally (generally March to October) from 1972 to 1997, and for a special Christmas-themed engagement ev ...
theme park near
Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and ...
.
Country Music Television Country Music Television (CMT) is an American pay TV cable channel, network owned by Paramount Media Networks, a division of Paramount Global. Launched on March 5, 1983, as Country Music Television, CMT was the first nationally available channel ...
(CMT), founded by Glenn D. Daniels, beat TNN's launch by two days, robbing them of the claim of the "first country music cable television network." TNN's flagship shows included ''
Nashville Now ''Nashville Now'' was an American talk show that focused on country music performers in the style of '' The Tonight Show''. The show aired live on weeknights on TNN from 1983–1993. The host was Nashville TV/radio personality Ralph Emery. The ...
'', '' The Statler Brothers Show'', '' American Sports Cavalcade'' and ''
Grand Ole Opry The ''Grand Ole Opry'' is a weekly American country music stage concert in Nashville, Tennessee, founded on November 28, 1925, by George D. Hay as a one-hour radio "barn dance" on WSM. Currently owned and operated by Opry Entertainment (a div ...
Live''. ''Nashville Now'' and the ''Grand Ole Opry'' were broadcast live from Opryland USA. The
Gaylord Entertainment Company Ryman Hospitality Properties, Inc. () is a hotel, resort, entertainment, and media company named after National Historic Landmark the Ryman Auditorium, built as a tabernacle by Captain Thomas G. Ryman in 1892 and later the home of the Grand Ole Op ...
purchased WSM, along with TNN and the Opryland properties, in the latter half of 1987. Much of TNN's programming (except for its sports) during the Gaylord era was originally produced by Opryland Productions, also owned by Gaylord Entertainment. From 1983 to 1992, all of TNN's auto racing and motor sports coverage was produced by Diamond P Sports. Starting in 1993, TNN started having its
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
coverage produced by World Sports Enterprises, and the
American Speed Association The American Speed Association (ASA) is a sanctioning body of motorsports in the United States formed in 1968. The Association was based in Pendleton, Indiana, and later in Daytona Beach, Florida. The ASA sanctioned asphalt and dirt tracks ...
coverage produced by Group 5 Sports, while Diamond P continued to produce most of the rest of the racing coverage. Programming included variety shows,
talk show A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Sh ...
s,
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, ...
s, outdoor shows (such as hunting and fishing), and lifestyle shows; all centered in some way around country music or the country style of living. Some of TNN's popular on-air talent included local Nashville media personalities Ralph Emery, Dan Miller, Charlie Chase and
Lorianne Crook Lorianne Crook (born February 19, 1957) is an American radio and television host, producer, and writer, best known for her work on The Nashville Network programs ''This Week In Country Music'' and ''Crook & Chase'' with Charlie Chase. Early li ...
, as well as established stars such as country music singer Bill Anderson and actresses
Florence Henderson Florence Agnes Henderson (February 14, 1934 – November 24, 2016) was an American actress. With a career spanning six decades, she is best known for her starring role as Carol Brady on the ABC sitcom ''The Brady Bunch''. Henderson also appeare ...
and
Dinah Shore Dinah Shore (born Frances Rose Shore; February 29, 1916 – February 24, 1994) was an American singer, actress, and television personality, and the top-charting female vocalist of the 1940s. She rose to prominence as a recording artist during ...
. By 1995, TNN was acquired by
Westinghouse Electric Corporation The Westinghouse Electric Corporation was an American manufacturing company founded in 1886 by George Westinghouse. It was originally named "Westinghouse Electric & Manufacturing Company" and was renamed "Westinghouse Electric Corporation" in ...
, which had recently acquired CBS around that time; two years later, Westinghouse bought CMT, TNN's chief competitor. In 1998, the channel dropped its "The Nashville Network" moniker and shortened its official name to TNN. Ownership shifted to Viacom in the late 1990s after its acquisition of CBS Corporation, Westinghouse's successor.


The National Network, the New TNN, and professional wrestling (2000–2003)

In 1999, TNN began to downplay its previous country lifestyle programming to appeal to a wider demographic, including younger viewers; capitalizing on the success of '' RollerJam'' (a
roller derby Roller derby is a roller skating contact sport played by two teams of fifteen members. Roller derby is played by approximately 1,250 amateur leagues worldwide, mostly in the United States. Game play consists of a series of short scrimmages (jam ...
-inspired series with elements of
professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
), TNN reached a three-year deal to broadcast a weekly television series from the Philadelphia-based wrestling promotion
Extreme Championship Wrestling HHG Corporation, doing business as Extreme Championship Wrestling (ECW), was a professional wrestling promotion and media company that was based in Philadelphia, Pennsylvania. The promotion was founded in 1992 by Tod Gordon as National Wrest ...
(ECW), which would air on Friday nights beginning in late-August 1999. Under the contract, ECW also agreed to revenue sharing with TNN for all of the promotion's events (including live shows and
pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program g ...
s) and merchandising. These two programs would air as part of a Friday-night
block Block or blocked may refer to: Arts, entertainment and media Broadcasting * Block programming, the result of a programming strategy in broadcasting * W242BX, a radio station licensed to Greenville, South Carolina, United States known as ''96.3 ...
themed around
extreme sports Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extreme tourism overl ...
programming, alongside ''
Motor Madness ''Motor Madness'' was a motorsports based television show on The Nashville Network debuted in 1997.
'' and ''Championship
Bull Riding Bull riding is a rodeo sport that involves a rider getting on a bucking bull and attempting to stay mounted while the animal tries to buck off the rider. American bull riding has been called "the most dangerous eight seconds in sports." To recei ...
''; a TNN executive described bull riding as being "the original extreme sport". In November 1999, TNN announced new programming and primetime theme blocks it planned to introduce in 2000, including ''Movie Monday'' (which would target female viewers), ''Action Wednesday'', ''Friday Night Thrill Zone'', ''Classic Country'' on Saturday nights, and ''TNN Outdoors'' on Sundays. The new schedule, along with new series such as the action drama ''
18 Wheels of Justice ''18 Wheels of Justice'' is an American crime drama series that aired from 2000 to 2001 on TNN. It starred Lucky Vanous as federal agent Michael Cates (posing as a truck driver, with a Kenworth T2000 semi-truck), and G. Gordon Liddy as Jacob ...
'', collegiate
bowling Bowling is a target sport and recreational activity in which a player rolls a ball toward pins (in pin bowling) or another target (in target bowling). The term ''bowling'' usually refers to pin bowling (most commonly ten-pin bowling), though ...
competition series ''Rockin' Bowl'', reruns of the Western anthology ''
Dead Man's Gun ''Dead Man's Gun'' was a western anthology series on Showtime from 1997 to 1999. The series followed the travels of a gun as it passed to a new character in each episode. The gun would change the life of whoever possessed it. Each episode was ...
'', and a new promotional campaign targeting younger viewers, were intended to introduce a broader audience to the network. Despite ECW reportedly driving a 200% increase in young male viewership in its timeslot, the promotion had a strained relationship with TNN's management—which had also given the program little advertising. On September 25, 2000, TNN was folded into the
MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
division based in New York City, and was renamed The National Network. The rebranding coincided with major changes to the network's programming, including the network premiere of ''
RAW Is War ''WWE Raw'', also known as ''Monday Night Raw'' or simply ''Raw'', is an American professional wrestling television program produced by WWE that currently airs live every Monday at 8 p.m. ET on the USA Network in the United States. The show f ...
—''the flagship weekly program of the
World Wrestling Federation World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and var ...
(WWF, later WWE)''—''which moved to TNN from
USA Network USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madi ...
as part of a new contract with Viacom. As WWF programs were among USA Network's top programs, the move was considered a major coup for TNN. MTV Networks chairman Tom Freston described TNN as now being a general entertainment service, albeit one with a "sort of populist middle-America flavor" rather than "another network for New York or Los Angeles."
Football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly ...
also became more prominent on the network, as it began airing games of the original
Arena Football League The Arena Football League (AFL) was a professional arena football league in the United States. It was founded in 1986, but played its first official games in the 1987 season, making it the third longest-running professional football league in ...
(AFL) with Eli Gold as an announcer. TNN was also one of three networks to air games of the ill-fated, WWF-backed XFL (along with
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
and UPN). As part of its contract, TNN had the rights to a late Sunday afternoon game each week except for the first week, when UPN aired the afternoon game instead. In 2001, TNN aired CBS Sports-produced coverage of the inaugural opening round game of the
NCAA Division I men's basketball tournament The NCAA Division I men's basketball tournament, branded as NCAA March Madness and commonly called March Madness, is a single-elimination tournament played each spring in the United States, currently featuring 68 college basketball teams fro ...
. The opening round game would later move to
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
in
2002 File:2002 Events Collage.png, From left, clockwise: The 2002 Winter Olympics are held in Salt Lake City; Queen Elizabeth The Queen Mother and her daughter Princess Margaret, Countess of Snowdon die; East Timor gains East Timor independence, indepe ...
. In 2001, TNN added off-network sitcoms and dramas such as ''
Diff'rent Strokes ''Diff'rent Strokes'' is an American television sitcom, which aired on NBC from November 3, 1978, to May 4, 1985, and on ABC from September 27, 1985, to March 7, 1986. The series stars Gary Coleman and Todd Bridges as Arnold and Willis Jackso ...
'', ''
The Wonder Years ''The Wonder Years'' is an American coming-of-age comedy/drama television series created by Neal Marlens and Carol Black. It ran on ABC from January 31, 1988, until May 12, 1993. The series premiered immediately after ABC's coverage of Super ...
'',TNN Shooting for Lineup that's 50% More Original
''
Broadcasting & Cable ''Broadcasting & Cable'' (or ''Broadcasting+Cable'') is a weekly telecommunications industry trade magazine published by Future US. Previous names included ''Broadcasting-Telecasting'', ''Broadcasting and Broadcast Advertising'', and ''Broadcas ...
'': January 22, 2001
''
The Rockford Files ''The Rockford Files'' is an American detective drama television series starring James Garner that aired on the NBC network from September 13, 1974 to January 10, 1980, and remains in syndication. Garner portrays Los Angeles private investiga ...
'', ''
WKRP in Cincinnati ''WKRP in Cincinnati'' is an American sitcom television series about the misadventures of the staff of a struggling fictional radio station in Cincinnati, Ohio. The show was created by Hugh Wilson and was based upon his experiences working ...
'', ''
Newhart ''Newhart'' is an American sitcom television series that aired on CBS from October 25, 1982, to May 21, 1990, with a total of 184 half-hour episodes spanning eight seasons. The series stars Bob Newhart and Mary Frann as an author and his wife, ...
'', '' Hangin' With Mr. Cooper'', ''
Miami Vice ''Miami Vice'' is an American crime drama television series created by Anthony Yerkovich and produced by Michael Mann (director), Michael Mann for NBC. The series stars Don Johnson as James "Sonny" Crockett and Philip Michael Thomas as Ricardo ...
'' and ''
Taxi A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choic ...
''. It also became the first channel to air reruns of ''
MADtv ''Mad TV'' (stylized as ''MADtv'') is an American sketch comedy television series originally inspired by ''Mad (magazine), Mad'' magazine. In its initial run, it aired on Fox Broadcasting Company, Fox from 1995 to 2009. After a one-off reuni ...
''. These moves went unnoticed for the most part, due to TNN's lack of popularity. By this time, all country-western programming had been purged from the network; some of The Nashville Network's former programming was picked up by CMT, while other classic TNN shows were picked up by
Great American Country Great American Family is an American cable television network. Owned by Great American Media, it broadcasts family-oriented general entertainment programming, including television series and made-for-TV movies. It was originally established in ...
, including eventually the ''
Grand Ole Opry The ''Grand Ole Opry'' is a weekly American country music stage concert in Nashville, Tennessee, founded on November 28, 1925, by George D. Hay as a one-hour radio "barn dance" on WSM. Currently owned and operated by Opry Entertainment (a div ...
'', which was pushed off to CMT and eventually removed by Viacom after they did not renew the agreement to carry the series. In 2001, TNN began to market itself as "The New TNN", an inadvertent
pleonasm Pleonasm (; , ) is redundancy in linguistic expression, such as "black darkness" or "burning fire". It is a manifestation of tautology by traditional rhetorical criteria and might be considered a fault of style. Pleonasm may also be used for em ...
in its full context. By late 2002, the channel had picked up more male-oriented shows, such as ''
Baywatch ''Baywatch'' is an American action drama television series about lifeguards who patrol the beaches of Los Angeles County, California, and Hawaii, starring David Hasselhoff. It was created by Michael Berk, Douglas Schwartz, and Gregory J. Bo ...
'', ''
Monster Jam Monster Jam is a live motorsport event tour operated by Feld Entertainment. The series began in 1992, and is sanctioned under the umbrella of the United States Hot Rod Association. Events are primarily held in North America, with some additiona ...
'', the hidden camera game show '' Oblivious'', '' Robot Wars Extreme Warriors,'' '' Star Trek: The Next Generation'', and ''
Slamball Slamball is a form of basketball played with four trampolines in front of each net and boards around the court edge. The name SlamBall is the trademark of SlamBall, LLC. While SlamBall is based on basketball, it is a contact sport, with blocks ...
''.


Spike (2003–2018)

In April 2003, it was announced that the network would be relaunched as Spike TV on June 16. Promoted with the slogan "The First Network for Men", Viacom aimed to target
young adult A young adult is generally a person in the years following adolescence. Definitions and opinions on what qualifies as a young adult vary, with works such as Erik Erikson's stages of human development significantly influencing the definition of ...
males aged 18–34 — a demographic they believed were being served insufficiently by other cable networks. Spike's launch programming would include a slate of new adult animation series such as ''
Gary the Rat ''Gary the Rat'' is an American adult animated sitcom created by the Cullen Brothers for Spike TV (previously known as TNN) and animated by Spike Animation Studios. It was produced by Grammnet Productions and Cheyenne Enterprises and distribute ...
'', ''
Ren & Stimpy "Adult Party Cartoon" ''Ren & Stimpy "Adult Party Cartoon"'' is an adult animated television series created by Canadian animator John Kricfalusi for the cable network Spike TV. The series was developed as an "extreme" revamp and spin-off/reboot of ''The Ren & Stimpy Sh ...
'' (an adult-oriented revival of the former
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
series ''
The Ren & Stimpy Show ''The Ren & Stimpy Show'' (also known as ''Ren & Stimpy'') is an American animated television series created by Canadian animator John Kricfalusi. Originally produced by Spümcø for Nickelodeon, the series aired from August 11, 1991, to Dece ...
'', led by its original creator
John Kricfalusi Michael John Kricfalusi ( ; born September 9, 1955), known professionally as John K., is a Canadian illustrator, blogger, voice actor and former animator. He is the creator of the animated television series ''The Ren & Stimpy Show'', which was ...
), and '' Stripperella'', as well as other new series such as ''
Ride with Funkmaster Flex ''Ride with Funkmaster Flex'' (Sometimes referred to as FMF) is a television show that was produced by MTV Networks. The show aired from 2003–2004, lasting two seasons. It was originally shown on Spike TV and RedMoxie and was also broadcast on M ...
'', joined by its recent acquisitions ''CSI'', ''Star Trek'', and ''Raw.'' Other planned programming included
interstitial An interstitial space or interstice is a space between structures or objects. In particular, interstitial may refer to: Biology * Interstitial cell tumor * Interstitial cell, any cell that lies between other cells * Interstitial collagenase ...
segments on health, technology, and finance in collaboration with ''
Men's Health ''Men's Health'' (''MH''), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands. Started as a men's health magazine by Rodale, Inc. ...
'', ''
Stuff Stuff, stuffed, and stuffing may refer to: *Physical matter *General, unspecific things, or entities Arts, media, and entertainment Books *''Stuff'' (1997), a novel by Joseph Connolly *''Stuff'' (2005), a book by Jeremy Strong Fictional cha ...
'', and
MarketWatch MarketWatch is a website that provides financial information, business news, analysis, and stock market data. Along with ''The Wall Street Journal'' and '' Barron's'', it is a subsidiary of Dow Jones & Company, a property of News Corp. Histo ...
. Three days before the planned launch date,
film director A film director controls a film's artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the film crew and actors in the fulfilment of that vision. The director has a key role in choosing the cast members, pr ...
Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...
won a
New York Supreme Court The Supreme Court of the State of New York is the trial-level court of general jurisdiction in the New York State Unified Court System. (Its Appellate Division is also the highest intermediate appellate court.) It is vested with unlimited civ ...
injunction An injunction is a legal and equitable remedy in the form of a special court order that compels a party to do or refrain from specific acts. ("The court of appeals ... has exclusive jurisdiction to enjoin, set aside, suspend (in whole or in p ...
preventing Viacom from using the name "Spike TV". Lee claimed that because of his well-known popularity in Hollywood, viewers would therefore assume that he was associated with the new channel. Lee stated in court papers that: "The media description of this change of name, as well as comments made to me and my wife, confirmed what was obvious—that Spike TV referred to Spike Lee." Spike Jones Jr., son of comic musician
Spike Jones Lindley Armstrong "Spike" Jones (December 14, 1911 – May 1, 1965) was an American musician and bandleader specializing in spoof arrangements of popular songs and classical music. Ballads receiving the Jones treatment were punctuated with gun ...
, became a party to the lawsuit as part of Viacom's defense to protect the rights to his father's name. Most of the new programming would premiere on the originally-planned date as a
soft launch A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public. Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it widely ...
; at this time, the TNN name and logo was downplayed heavily in favor of the "First Network for Men" tagline. The suit was settled on July 8, 2003, in announcing the settlement, Lee admitted that he did not believe that the channel intentionally tried to trade on his name. On July 28, 2003, it was announced that Spike TV would officially launch on August 11, 2003 — eight weeks later than initially scheduled. Its launch night programming featured two programs originally intended to air on June 16, including ''Party with Spike''—a launch special filmed at the
Playboy Mansion The Playboy Mansion, also known as the Playboy Mansion West, is the former home of ''Playboy'' magazine founder Hugh Hefner who lived there from 1974 until his death in 2017. Barbi Benton convinced Hefner to buy the home located in Holmby Hill ...
, and the premiere of '' Most Extreme Elimination Challenge''—a comedic dub of the
Japanese game show A Japanese variety show is an entertainment television program made up of a variety of original stunts, musical performances, comedy skits, quiz contests, and other acts. Japanese variety shows are predominantly made to be weird and extremely fast ...
''
Takeshi's Castle is a Japanese game show that aired between 1986 and 1990 on the Tokyo Broadcasting System (TBS). It features the Japanese comedian Takeshi Kitano (also known as Beat Takeshi) as a count who owns a castle and sets up difficult physical challeng ...
''.
Klasky Csupo Klasky-Csupo, Inc. (stylized as KLaSKY CSUPO INC., doing business as Klasky Csupo, ) is an American animation studio located in Los Angeles, California. It was founded in 1982 by producer Arlene Klasky and Hungarian animator Gábor Csupó (he ...
's '' Immigrants'' and the
John Leguizamo John Alberto Leguizamo Peláez (; ; born July 22, 196013:04) is an American actor, comedian, and film producer. He has appeared in over 100 films, produced over 20 films and documentaries, made over 30 television appearances, and has produced ...
-produced ''Zilch & Zero'' were originally slated to run on Spike TV's animation block, but these plans never materialized and the former was broadcast as a film instead. Later that year, Spike premiered the
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 1 ...
parody ''
The Joe Schmo Show ''The Joe Schmo Show'' is a reality television hoax show created by Paul Wernick and Rhett Reese. The series was broadcast in the U.S. on the cable network Spike. The show's premise is that a target person or people are led to believe tha ...
'', and launched the Spike Video Game Awards. On January 17, 2005, Spike TV premiered ''
The Ultimate Fighter ''The Ultimate Fighter'' is an American reality television series and mixed martial arts (MMA) competition produced by the Ultimate Fighting Championship (UFC) and Pilgrim Media Group currently airing on ESPN+. It previously aired for fourteen s ...
'', a reality competition series following
mixed martial arts Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, incor ...
(MMA) fighters training and competing to earn a contract with the
Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...
(UFC). The series helped to raise the profile of the promotion, and would run for 14 seasons, ending its run in 2011 only after
Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The ''Fox Sports'' name has since been used for other sports media assets. These assets are held mainly by the F ...
acquired the U.S. television rights to UFC programming and events under a new, seven-year deal. In March 2005, Viacom announced that it would not renew its contract with WWE when it expired in September 2005. Spike's new president,
Doug Herzog Doug Herzog (born July 16, 1959) is an American television executive. He was formerly the president of Viacom Music and Entertainment Group, he oversaw MTV, VH1, Logo, Comedy Central, Palladia, TVLand and Spike, Herzog has been credited wi ...
, stated that the network had planned to "expand its investments in original programming and new acquisitions for its core audience", including new scripted programming. The following month, it was announced that ''WWE Raw'' would return to USA Network. Spike subsequently reached a deal with another wrestling promotion,
Total Nonstop Action Wrestling Impact Wrestling (stylized as ''IMPACT! Wrestling''), is an American professional wrestling promotion based in Nashville, Tennessee. It is a subsidiary of Anthem Sports & Entertainment. Founded by Jeff and Jerry Jarrett in 2002, the prom ...
(TNA), which saw ''
TNA Impact! ''Impact!'' (stylized as ''IMPACT!''), also known as ''IMPACT! on AXS TV'', is an American professional wrestling television program produced by the American promotion Impact Wrestling (formerly known as Total Nonstop Action Wrestling (TNA)) tha ...
'' premiere on Saturday, October 1, 2005. Later in the month, Spike TV debuted the video game news show '' Game Head'', hosted by
Geoff Keighley Geoff Keighley () is a Canadian video game journalist and television presenter. He was most known for hosting the video game show '' GameTrailers TV'', and for co-hosting the now-defunct '' G4tv.com''. Keighley is also a freelance writer whose ...
.


"Get More Action"

In 2005, Viacom conducted research which found that word-of-mouth knowledge narrowly perceived Spike TV's programming as being predominantly " low-brow", violent, and reliant on
sex appeal Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones (ova, oft ...
. These findings led Viacom to pursue a rebrand in an effort to clarify the network's focus. At its upfront presentations in 2006, Viacom unveiled a new logo for the channel (officially shortening its name to simply "Spike"), and the new slogan "Get More Action". The new brand was described as being "authentic" and "unapologetically" masculine, and emphasizing
action Action may refer to: * Action (narrative), a literary mode * Action fiction, a type of genre fiction * Action game, a genre of video game Film * Action film, a genre of film * ''Action'' (1921 film), a film by John Ford * ''Action'' (1980 fil ...
as a core genre of programming for the network. The new branding would launch alongside the premiere of '' Blade: The Series'' in June 2006. Spike also attracted advertisers with
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
opportunities, such as the "Men of Action" promos, which featured homages and parodies of "classic action moments". On September 5, 2006, Spike premiered the documentary film ''Metal of Honor: The Ironworkers of 9/11'' by filmmaker Rachel Maguire, which profiled the ironworkers' efforts in the attempts for rescue and recovery following the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commer ...
at the
World Trade Center site The World Trade Center site, often referred to as "Ground Zero" or "the Pile" immediately after the September 11 attacks, is a 14.6-acre (5.9 ha) area in Lower Manhattan in New York City. The site is bounded by Vesey Street to the north ...
. The film proceeds through the ironworkers' dismantling of the fallen towers. On October 10, 2006, Spike debuted the ''
Scream Awards The Scream Awards was an award show dedicated to the horror, sci-fi, and fantasy genres of feature films. Originally only having ''Scream Queen'' and ''Heroic Performance'' awards for actors, the personnel awards have expanded to include actors a ...
'', the first awards show honoring horror, science fiction, fantasy and comic book-based entertainment. In October 2007, Kevin Kay was appointed network president after serving as executive vice president and general manager of the channel for the previous two years. The post had been vacant since December 2006. In 2008, the network debuted ''DEA'', a reality series based on the
Drug Enforcement Administration The Drug Enforcement Administration (DEA; ) is a United States federal law enforcement agency under the U.S. Department of Justice tasked with combating drug trafficking and distribution within the U.S. It is the lead agency for domestic en ...
. On April 7, 2008, Spike acquired cable syndication rights for the sitcom '' Married... with Children''. Five new unscripted series were also picked up for the channel's Summer 2008 lineup, including ''
1000 Ways To Die ''1000 Ways to Die'' is an American anthology television series that aired on Spike from May 14, 2008 to July 15, 2012, and also aired on Comedy Central during its run. The program recreates unusual supposed deaths, true events, and debunked ...
''. In the fall of 2009, Spike broadcast live Australian
rugby league Rugby league football, commonly known as just rugby league and sometimes football, footy, rugby or league, is a full-contact sport played by two teams of thirteen players on a rectangular field measuring 68 metres (75 yards) wide and 112 ...
semifinal games from the
National Rugby League The National Rugby League (NRL) is an Australasian rugby league club competition which contains clubs from New South Wales, Queensland, Victoria, the Australian Capital Territory and New Zealand. The NRL formed in 1998 as a joint partnership ...
and also showed the grand final, as part of efforts by
David Niu David Niumataiwalu, better known as David Niu (born 3 January 1966), is an Australian-American dual-code international rugby league and rugby union administrator, coach and former player. Regarded as one of the founders of rugby league in the U ...
to bring the National Rugby League USA to the United States. On June 1, 2010, Spike launched into the first crowd-sourced pilot episode contest with
Scripped Scripped was an online screenplay services company offering three services: script writing, script registration, and script coverage. Scripped did not facilitate collaboration among screenwriters. It combined with Zhura in 2010. According to Techc ...
, a web-based screenwriting community.


"Get Real"

In January 2011, Spike ordered two new
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 1 ...
series, ''
Bar Rescue ''Bar Rescue'' is an American reality television series that airs on Paramount Network (formerly Spike during the first five seasons). It stars Jon Taffer, a long-time food and beverage industry consultant specializing in nightclubs, bars and p ...
'' and ''
Repo Games ''Repo Games'' is an American game show on Spike. The series debuted on April 26, 2011. Format Hosts Josh Lewis and Tom DeTone are actual repo men. They visit actual owners of vehicles in danger of being repossessed and offer them a chance to ...
''. During Viacom's upfronts presentation that May, it was announced that Spike would undergo a brand repositioning, with a larger focus on reality programming and a broader audience of males in the
key demographic The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally co ...
. The changes were intended to pivot Spike's brand in a more mature direction, which were described as an aim to be less like ''
Maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition *Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...
'' magazine and more like ''
Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...
''. A promotional campaign emphasized adversity as a common theme in Spike's programming. The following year, Spike ordered the
bounty hunting A bounty hunter is a private agent working for bail bonds who captures fugitives or criminals for a commission or bounty. The occupation, officially known as bail enforcement agent, or fugitive recovery agent, has traditionally operated outsid ...
competition series ''Full Bounty'', ''Rat Bastards'' (a series following a
pest control Pest control is the regulation or management of a species defined as a pest; any animal, plant or fungus that impacts adversely on human activities or environment. The human response depends on the importance of the damage done and will range ...
business in Mississippi), and '' Tattoo Nightmares'', along with a revival of '' World's Wildest Police Videos''. ''Full Bounty'' was later revealed to actually be a third season of ''The Joe Schmo Show''. In 2013,
Bellator MMA Bellator MMA (formerly Bellator Fighting Championships) is an American mixed martial arts promotion founded in 2008 and based in Santa Monica, California, owned and operated as a subsidiary of television and media conglomerate Paramount Global. ...
made its network debut with the premiere of its eighth season; the now Viacom-owned
mixed martial arts Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, incor ...
promotion previously aired on sibling channel
MTV2 MTV2 (formerly M2) is an American pay television channel owned by the Paramount Media Networks division of Paramount Global. The channel launched initially as an all-music video service, once the original MTV had started to shift its programm ...
. Later that year, Fox reality series '' Cops'' moved to Spike beginning September 14. In the fall,
kickboxing Kickboxing is a combat sport focused on kicking and punching. The combat takes place in a boxing ring, normally with boxing gloves, mouthguards, shorts, and bare feet to favour the use of kicks. Kickboxing is practiced for self-defense, general ...
promotion Glory made its network debut with Glory 11: Chicago. This was not Spike's first time broadcasting a kickboxing event as, in 2012, they partnered with
K-1 K-1 is a professional kickboxing promotion established in 1993, well known worldwide mainly for its heavyweight division fights and Grand Prix tournaments. In January 2012, K-1 Global Holdings Limited, a company registered in Hong Kong, acquired ...
to broadcast several events on their website. The end of the year saw the ''Video Game Awards'' revamped and become known as VGX. At the end of the year, ''Impact Wrestling'' would air its last episode on Spike on December 24, 2014, before moving to
Destination America Destination America is an American cable television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. The network carries programming focused on the culture of the United States—including food, lifestyles, an ...
in 2015. Spike also announced that they would drop their video game award show; Geoff Keighley would go on to create his own award show in the form of ''
The Game Awards The Game Awards is an annual awards ceremony honoring achievements in the video game industry. Established in 2014, the shows are produced and hosted by game journalist Geoff Keighley, who worked on its predecessor, the Spike Video Game Awards ...
''. In January 2015, following a similar deal made by
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
, Spike announced they would air monthly fight cards by the ''Haymon Boxing''-created "
Premier Boxing Champions ''Premier Boxing Champions'' (PBC) is an ongoing series of televised boxing events connected to manager Al Haymon. PBC was initially promoted as an effort to return boxing to mainstream broadcast and cable television, as opposed to premium chann ...
".


"The Ones to Watch"

During its upfronts on March 3, 2015, Spike unveiled a new logo and tagline, "The Ones to Watch". The re-branding aimed to make the network more inclusive to women, emphasizing a focus on "big talent, engaging shows and hits that get people talking" and further expansions into scripted series. Alongside the miniseries '' Tut'' and the announcement of an expanded episode order for the series ''
Lip Sync Battle ''Lip Sync Battle'' is an American musical reality competition television series that premiered on April 2, 2015, on the American cable network Spike, later known as Paramount Network. The show is based on an idea by Stephen Merchant and Joh ...
'' (a spin-off of a segment from ''
Late Night with Jimmy Fallon ''Late Night with Jimmy Fallon'' is an American late-night talk show hosted by comedian Jimmy Fallon. About pag ...
''), the network announced an output deal with
Dwayne Johnson Dwayne Douglas Johnson (born May 2, 1972), also known by his ring name The Rock, is an American actor and former professional wrestler. Widely regarded as one of the greatest professional wrestlers of all time, he was integral to the develop ...
's Seven Bucks Productions for a series of specials, ''Emergency Broadcast'', an original drama co-created by
Max Brooks Maximillian Michael Brooks (born May 22, 1972) is an American actor and author. He is the son of comedy filmmaker Mel Brooks and actress Anne Bancroft. Much of Brooks's writing focuses on zombie stories. He is a senior fellow at the Modern War ...
, and ''Sweat Inc.'', a fitness-oriented reality series hosted by Jillian Michaels.


Paramount Network (2018–present)

On February 9, 2017, Viacom announced that Spike TV would relaunch as Paramount Network in 2018 and move its headquarters from the
One Astor Plaza One Astor Plaza, also known as 1515 Broadway and formerly the W. T. Grant Building, is a 54-story office building on Times Square in the Theater District of Midtown Manhattan in New York City. Designed by Der Scutt of Ely J. Kahn & Jacobs, the ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
to
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
to give the network a closer association with the film studio. This was part of a restructuring plan by new Viacom CEO
Bob Bakish Robert Marc Bakish ( ; born December 14, 1963) is an American business executive. He has been President and CEO of Paramount Global since December 4, 2019, formerly holding the same position at Viacom before the merger with CBS Corporation. Ear ...
to refocus the majority of its media business around six flagship brands, which included Paramount,
BET Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los ...
, Comedy Central,
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
,
Nick Jr. Nick Jr. (known on-air as the Nick Jr. Channel) is an American pay television channel spun off from Nickelodeon's long-running programming block of the same name. It is run by Paramount Global through its networks division's Kids and Family Gr ...
, and
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
. New original series announced in the first half of 2018 included the miniseries ''
Waco Waco ( ) is the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and I-35, halfway between Dallas and Austin. The city had a 2020 population of 138,486, making it the 22nd-most populous city in the s ...
'' and ''
Yellowstone Yellowstone National Park is an American national park located in the western United States, largely in the northwest corner of Wyoming and extending into Montana and Idaho. It was established by the 42nd U.S. Congress with the Yellow ...
'', along with ''
American Woman "American Woman" is a song by Canadian rock band the Guess Who, released January 1970, from the album of the same name. It was later released in March 1970 as a single backed with " No Sugar Tonight", and it reached number one for three weeks ...
'' and ''
Heathers ''Heathers'' is a 1989 American black comedy film written by Daniel Waters and directed by Michael Lehmann, in both of their respective film debuts. The film stars Winona Ryder, Christian Slater, Shannen Doherty, Lisanne Falk, Kim Walker, an ...
''—two comedies originally slated for
TV Land TV Land is an American pay television channel owned by Paramount Global through its networks division. Originally a spinoff of Nick at Nite consisting exclusively of classic television shows, the channel now airs a combination of recent and cl ...
. '' The Shannara Chronicles'', which moved to Spike for season 2 from MTV, was not renewed by Paramount Network. Paramount Network is being positioned as a "premium" basic cable network, similar to AMC and FX. Network president Kevin Kay explained that Bakish wanted Viacom to have a "flagship" outlet for scripted programming, as opposed to making inefficient investments into them across individual channels. He added that Paramount Network's offerings would be distinguished from its competitors by continuing to emphasize Middle America as a key viewer base. Even with its subsequent rebrandings, Paramount Network still had significant carriage strength and viewership in the
Midwest The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four Census Bureau Region, census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of ...
and
South South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþa ...
due to its heritage as TNN. Kay argued that its initial slate of original dramas were not as "dark", citing the
setting Setting may refer to: * A location (geography) where something is set * Set construction in theatrical scenery * Setting (narrative), the place and time in a work of narrative, especially fiction * Setting up to fail a manipulative technique to e ...
of ''Yellowstone'' as making it "brighter and a bit more blue sky than some of the things that are on premium cable TV now". In regards to the programs moved to Paramount Network from TV Land, ''American Woman'' was moved to take advantage of its prominent leads
Alicia Silverstone Alicia Silverstone ( ; born October 4, 1976) is an American actress. She made her film debut in the thriller '' The Crush'' (1993), earning the 1994 MTV Movie Award for Best Breakthrough Performance, and gained further prominence at age 16 as a ...
and
Mena Suvari Mena Alexandra Suvari (; born February 13, 1979) is an American actress, producer, fashion designer and model. After beginning her career as a model and guest-starring on several television shows, she made her film debut in the 1997 drama '' Now ...
, while ''Heathers'' was moved because, in Kay's opinion, the show was not appropriate for TV Land's target audience. In June 2018, ''Heathers'' was dropped by Paramount Network and Viacom, citing network concerns over the content of the series in the wake of recent shootings in the U.S., such as the
Stoneman Douglas High School shooting On February 14, 2018, 19-year-old Nikolas Cruz opened fire on students and staff at Marjory Stoneman Douglas High School in the Miami suburban town of Parkland, Florida, murdering 17 people and injuring 17 others. Cruz, a former student at ...
. The series would eventually air on Paramount Network in October 2018 in an edited form, with two episodes dropped due to the
Pittsburgh synagogue shooting The Pittsburgh synagogue shooting was an antisemitic terrorist attack which took place at the Tree of Life – Or L'Simcha Congregation synagogue in the Squirrel Hill neighborhood of Pittsburgh, Pennsylvania, United States. The congregation, al ...
. Paramount Network began a
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
campaign to promote its launch in December 2017. The campaign included a
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
advertisement asking viewers to phone and email Paramount Network's chief marketing officer Niels Schuurmans to protest Spike's "firing", as well as a string of
self-deprecating Self-deprecation is the act of reprimanding oneself by belittling, undervaluing, disparaging oneself, or being excessively modest. It can be used as a way to make complaints, express modesty, invoke optimal reactions or add humour. It may also be u ...
posts by the network's
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account about its history and programming (including that "My favorite number is 329 because it's the number of times '' Cops'' is on every night", "We had a show called ''
The Joe Schmo Show ''The Joe Schmo Show'' is a reality television hoax show created by Paul Wernick and Rhett Reese. The series was broadcast in the U.S. on the cable network Spike. The show's premise is that a target person or people are led to believe tha ...
''. Apparently every decent show name was taken", and that "There's a reason all our early shows were '' CSI'', UFC,
TNA TNA may refer to: Organisations * Tamil National Alliance, a political coalition in Sri Lanka * The National Alliance, a political party in Kenya * The National Archives (United Kingdom), a UK public body * Tonga Nurses' Association, a trade union ...
, '' MXC'', UTI. No one around here knew how to read"). A network executive stated that the campaign was meant to represent a "public meltdown" by a fired employee. The campaign concluded with a live streaming event on January 17, 2018, where users could vote on various ways a crew would deface a large model of the former Spike logo, culminating in its demolition. Paramount Network officially launched the following night at 9:00 p.m. ET, marked by a live,
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over ...
-themed ''Lip Sync Battle'' special from the
Dolby Theatre The Dolby Theatre (formerly known as the Kodak Theatre) is a live-performance auditorium in the Ovation Hollywood shopping mall and entertainment complex, on Hollywood Boulevard and Highland Avenue, in the Hollywood district of Los Angeles. ...
. In May 2019, the Spike brand was relaunched in the U.S. as two streaming channels on
Pluto TV Pluto TV is a free, ad-supported video streaming service owned and operated by the Paramount Streaming division of Paramount Global. Co-founded by Tom Ryan, Ilya Pozin and Nick Grouf in 2013 and based in Los Angeles, California, in the United S ...
, which was acquired by Viacom in March 2019. The relaunch consisted of a main Spike-branded channel and a second channel called "Spike Outdoors".


Aborted rebrand as a movie network

In early 2020, Paramount Network began to cut back on scripted series development, having dropped upcoming projects such as '' Emily in Paris'' (which was subsequently picked up by
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
), and cancelling '' 68 Whiskey'' after a single season. On September 11, 2020, it was announced that Bellator would move to
CBS Sports Network CBS Sports Network (a.k.a. CBSSN) is an American pay television network owned by the CBS Entertainment Group unit of Paramount Global. When it launched in 2002 as the National College Sports Network (later College Sports Television also known ...
in October 2020. It would later move to Showtime in April 2021. On September 22, 2020, ViacomCBS president of Entertainment and Youth Brands Chris McCarthy told ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' in an exclusive that Paramount Network would relaunch as a
movie channel {{Redirect, Movie channel, the American premium television network, The Movie Channel Movie channels are television specialty channels that present film content. Popular movie channels: * AMC Networks ** AMC ** IFC (United States and Canada) ** ...
"within the next year" (to be tentatively known as Paramount Movie Network). The relaunched network was to focus primarily on original made-for-TV films featuring major talent, with a plan to premiere 52 films per-year. The films would have been largely produced by Paramount Pictures and MTV Studios, with plans for co-productions with ViacomCBS International networks such as Argentina's
Telefe Telefe (acronym for Televisión Federal) is a television station located in Buenos Aires, Argentina. The station is owned and operated by Paramount Global through Televisión Federal S.A. Telefe is also one of Argentina's six national televisio ...
, Australia's
Network 10 Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
, and the United Kingdom's Channel 5. These changes would have mirrored a similar shift in programming that McCarthy undertook at sister channel Comedy Central, which also dropped live-action series development in favor of original specials, films, and adult animation. At least one scripted series or miniseries was to be carried per-quarter, such as ''Yellowstone'' (albeit with episodes premiering in a different format to suit a cinematic presentation), but the channel was to abandon non-scripted programming. In preparation for the relaunch, it was stated that ''Bar Rescue and Lip Sync Battle'' would move to another ViacomCBS channel to be determined, while '' Ink Master'' and '' Wife Swap'' were both cancelled. Former Lifetime SVP of original movies Meghan Hooper White had been brought on as ViacomCBS's head of original movies and specials in May 2020, and was to oversee the Paramount Movie Network slate, as well as television films and specials across all other ViacomCBS networks. However, she was released from the company in August 2021 as part of a reorganization of
Paramount+ Paramount+ is an American subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Media Networks (formerly Viacom Media ...
and MTV Entertainment Group's executive structure. In the interim, new seasons of ''Bar Rescue'' and ''Yellowstone'' would premiere on the network in 2021, and in October 2021, the second season of ''The Last Cowboy'' (a reality competition series by ''Yellowstone'' co-creator
Taylor Sheridan Taylor Sheridan (born May 21, 1970) is an American filmmaker and actor. Sheridan portrayed David Hale in the FX television series ''Sons of Anarchy'' and Danny Boyd in ''Veronica Mars'' (2005–2007). Sheridan has written several films, inclu ...
) moved to CMT. ''Ink Master'' was also picked up for a new season by Paramount+. The channel also began a strategy of promoting new Paramount+ original series involving Sheridan, such as ''
Mayor of Kingstown ''Mayor of Kingstown'' is an American crime thriller television series created by Taylor Sheridan and Hugh Dillon. The series premiered on November 14, 2021, on Paramount+. In February 2022, the series was renewed for a second season which is s ...
'' and ''Yellowstone'' prequel ''
1883 Events January–March * January 4 – ''Life'' magazine is founded in Los Angeles, California, United States. * January 10 – A fire at the Newhall Hotel in Milwaukee, Wisconsin, United States, kills 73 people. * Janua ...
'', under which their initial episodes were given special television airings on Paramount Network as lead-outs for ''Yellowstone''. ''1883'' would set a record for the highest-rated premiere in Paramount Network history, and on cable overall since 2015, with 4.9 million viewers. McCarthy described this practice as a method of using its linear platforms as a "launch pad" for streaming content. In January 2022, ''
Deadline Deadline(s) or The Deadline(s) may refer to: * Time limit, a narrow field of time by which an objective must be accomplished Arts, entertainment, and media Comics * Deadline (DC Comics), a fictional villain * ''Deadline'' (magazine), a British ...
'' reported that the network relaunch had been shelved, partly due to the impact of the COVID-19 pandemic on TV and film production, in addition to ''Yellowstones ratings success—which had been influenced by the acquisition of streaming rights to the series by NBCUniversal's
Peacock Peafowl is a common name for three bird species in the genera '' Pavo'' and '' Afropavo'' within the tribe Pavonini of the family Phasianidae, the pheasants and their allies. Male peafowl are referred to as peacocks, and female peafowl are r ...
. The network also acquired linear rights to the
Spectrum Originals Spectrum is a trade name of Charter Communications, used to market consumer and commercial cable television, internet, telephone, and wireless services provided by the company. The brand was first introduced in 2014; prior to that, these serv ...
series ''George & Tammy''. During the Paramount Global upfronts in May 2022, it was announced that ''Yellowstone'' spin-off ''6666'' had been shifted from Paramount+ to Paramount Network, the fifth season of ''Yellowstone'' would premiere in November 2022, and that the first two episodes of Sheridan and
Sylvester Stallone Sylvester Enzio Stallone (; born Michael Sylvester Gardenzio Stallone, ) is an American actor and filmmaker. After his beginnings as a struggling actor for a number of years upon arriving to New York City in 1969 and later Hollywood in 1974, h ...
's Paramount+ series '' Tulsa King'' would receive special airings as lead-outs for ''Yellowstone''.


Programming

Paramount Network's current programming consists primarily of reruns of
sitcom A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use ...
s and
drama series In film and television, drama is a category or genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. Drama of this kind is usually qualified with additional terms that specify its particular super-ge ...
, as well as airings of feature films. As of 2022, the network's lone original drama is ''Yellowstone'', which launched alongside the rebranding of Spike as Paramount Network, and grew in viewership throughout its first four seasons. ''
Bar Rescue ''Bar Rescue'' is an American reality television series that airs on Paramount Network (formerly Spike during the first five seasons). It stars Jon Taffer, a long-time food and beverage industry consultant specializing in nightclubs, bars and p ...
'', a reality series carried over from Spike, has also continued to air new episodes on Paramount Network. As Spike, male-oriented programs constituted the majority of the network's schedule upon its original relaunch in 2003. By 2011, Spike had shifted its programming towards shows aimed at a broader audience, such as ''Bar Rescue''. Finally, with its 2015 rebrand, Spike attempted to add more "gender-balanced" programming. The network had formerly carried
combat sports A combat sport, or fighting sport, is a competitive contact sport that usually involves one-on-one combat. In many combat sports, a contestant wins by scoring more points than the opponent, submitting the opponent with a hold, disabling the oppo ...
programming throughout its various incarnations; being the first basic cable home of
mixed martial arts Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, incor ...
promotion the
Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...
, and early seasons of ''
The Ultimate Fighter ''The Ultimate Fighter'' is an American reality television series and mixed martial arts (MMA) competition produced by the Ultimate Fighting Championship (UFC) and Pilgrim Media Group currently airing on ESPN+. It previously aired for fourteen s ...
''. Other promotions and sports-related programming have included
kickboxing Kickboxing is a combat sport focused on kicking and punching. The combat takes place in a boxing ring, normally with boxing gloves, mouthguards, shorts, and bare feet to favour the use of kicks. Kickboxing is practiced for self-defense, general ...
events from Glory and
K-1 K-1 is a professional kickboxing promotion established in 1993, well known worldwide mainly for its heavyweight division fights and Grand Prix tournaments. In January 2012, K-1 Global Holdings Limited, a company registered in Hong Kong, acquired ...
;
professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
from
Impact Wrestling Impact Wrestling (stylized as ''IMPACT! Wrestling''), is an American professional wrestling promotion based in Nashville, Tennessee. It is a subsidiary of Anthem Sports & Entertainment. Founded by Jeff and Jerry Jarrett in 2002, the promo ...
, WWE, and
Extreme Championship Wrestling HHG Corporation, doing business as Extreme Championship Wrestling (ECW), was a professional wrestling promotion and media company that was based in Philadelphia, Pennsylvania. The promotion was founded in 1992 by Tod Gordon as National Wrest ...
;
boxing Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermined ...
cards from
Premier Boxing Champions ''Premier Boxing Champions'' (PBC) is an ongoing series of televised boxing events connected to manager Al Haymon. PBC was initially promoted as an effort to return boxing to mainstream broadcast and cable television, as opposed to premium chann ...
; and the Paramount-owned
Bellator MMA Bellator MMA (formerly Bellator Fighting Championships) is an American mixed martial arts promotion founded in 2008 and based in Santa Monica, California, owned and operated as a subsidiary of television and media conglomerate Paramount Global. ...
and Bellator Kickboxing.


Website

On October 15, 2005, Viacom acquired iFilm, which was initially launched in 1997. After acquiring the website for $49 million, it was eventually rebranded to Spike.com and provided hosting of user-uploaded videos in a short-lived attempt to compete with
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
(which Viacom had
sued - A lawsuit is a proceeding by a party or parties against another in the civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. The term "lawsuit" is used in reference to a civil acti ...
to remove user-generated uploads of its programming from), a strategy eventually abandoned to refocus Spike.com as a general network site. The iFilm.com domain redirected to the Screen Junkies website for a period of time. During the era where they hosted user generated content, Spike.com's managers only approved videos pre-screened to meet their standards. On January 18, 2018, Spike.com was sunsetted, and viewers were redirected to the new Paramount Network site and domain.


International availability


Canada

In April 1984, while as TNN, the
Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcast ...
(CRTC) approved the channel for carriage by Canadian cable and satellite television providers. Following its re-branding as Spike TV, the
Canadian Association of Broadcasters The Canadian Association of Broadcasters (CAB) is a trade association representing the interests of commercial radio and television broadcasters in Canada. It is co-located with the Canadian Broadcast Standards Council in Ottawa. It was first ...
filed a complaint with the CRTC on behalf of
Canwest Global Canwest Global Communications Corporation, which operated under the corporate name Canwest, was a major Canadian media conglomerate based in Winnipeg, Manitoba, with its head offices at Canwest Place. It held radio, television broadcasti ...
, demanding the channel be removed from Canadian television providers. The CAB felt that its new general entertainment format would unduly compete with various Canadian-run specialty channels, arguing that there was overlap in its niche and its then-current schedule with Men TV (men's lifestyle),
Space Space is the boundless three-dimensional extent in which objects and events have relative position and direction. In classical physics, physical space is often conceived in three linear dimensions, although modern physicists usually consi ...
(''Star Trek''), sports channels such as TheScore (WWE), Discovery Health (interstitial segments focusing on men's health, although the network did not air any full-length programs on the topic and mainly focused on generic women's and children's health and pregnancy-related programming at the time), along with the inexplicable naming of Report on Business Television and
CTV Travel T+E is a Canadian English language cable television specialty channel owned by Blue Ant Media. The channel primarily broadcasts entertainment programming, including docu-series and dramas related to the supernatural and paranormal. History On No ...
for reasons unknown. In January 2005, the CRTC dismissed the CAB's complaint, ruling that it provided insufficient evidence that Spike was directly competing with Canadian specialty channels. The CRTC ruled that Spike did not unduly compete with Men TV, since it was licensed as a service that would carry men's lifestyle programming (in contrast to Spike, which the CRTC classified as a
general entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousand ...
channel targeting males), and that the remaining allegations of overlap with domestic Canadian specialty channels represented only a minority of Spike's overall programming. Due to programming rights issues, programs which the channel does not hold rights to air outside of the U.S. are replaced with alternate programs, consisting mainly of reruns of Spike's previous reality programs.


Czech Republic

Prima Comedy Central was rebranded as Paramount Network on January 12, 2021.


Hungary

On December 17, 2020, Paramount Channel in Hungary rebranded as the Paramount Network.


Latin America

On April 14, 2020, ViacomCBS rebranded the Latin American version of Paramount Channel into Paramount Network.


Netherlands

Spike rebranded as the Paramount Network in the Netherlands on May 24, 2022.


Spain

In May 2018, Viacom announced that it would rebrand Paramount Channel in Spain under the
Paramount Network Paramount Network is an American basic cable television channel owned by the MTV Entertainment Group unit of Paramount Media Networks. The network's headquarters are located at the Paramount Pictures studio lot in Los Angeles. The channel was ...
name on June 10, 2018, marking Viacom's first property outside of the U.S. to adopt the brand. Paramount Channel in Spain had been among Viacom's most successful international properties. The channel adopted a similar general entertainment format to the U.S. version, with its launch lineup featuring the fifth season of '' Alaska y Mario'' (moving from MTV Spain), and a lineup of imported dramas and films.


United Kingdom

Paramount Network launched in the UK on July 4, 2018, it is operated by the Viacom-owned network Channel 5. It is the second Paramount-branded property in that market; its domestic version of Comedy Central launched as the Paramount Channel in 1995, then was Paramount Comedy from 1997 until 2009, when it took the Comedy Central name. On January 7, 2020, it replaced the British version of Spike in its channel allotments on
Freeview Freeview may refer to: *Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia *Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), a ...
, cable, and satellite. The British version of Paramount Network was closed the day prior, and rebranded as 5Action on January 19, 2022.


Spike

Viacom began to launch localized versions of Spike in 2015. * On April 15, 2015, a British version of Spike was launched; owned by Viacom International Media Networks Europe, it is operated as a sister
digital terrestrial television Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...
channel to Channel 5, which Viacom had acquired the previous year. Its launch lineup primarily featured Spike's original programs and reruns from its parent network, acquired U.S. drama imports (such as ''
Breaking Bad ''Breaking Bad'' is an American crime drama television series created and produced by Vince Gilligan. Set and filmed in Albuquerque, New Mexico, the series follows Walter White (Bryan Cranston), an underpaid, overqualified, and dispirited h ...
'', '' Justified'' and '' The Walking Dead''), along with Bellator MMA and the domestic MMA promotion
BAMMA BAMMA (British Association of Mixed Martial Arts) was a mixed martial arts promotion based in the United Kingdom. It premiered on June 27, 2009, and was shown on the television channel Bravo. BAMMA events were shown live on ITV4 in the UK and I ...
. On 31 October 2017, the channel changed its name to 5Spike to better-signify its connection to Channel 5's other digital networks. On 7 January 2020, 5Spike was shut down, with its channel allotments and selected programs being assumed by the British version of Paramount Network. *On August 18, 2015, Viacom announced that a Dutch version of Spike would launch in the Netherlands and Flanders. The channel began as a timeshare on the Dutch
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
channel, airing from 21:00 to 02:30 CET daily. On December 12, 2016, Spike launched in the Netherlands as a 24-hour channel on
Ziggo Ziggo Holding B.V. () is the largest cable operator in the Netherlands, providing digital cable television, Internet, and telephone service to both residential and commercial customers. History The company is the result of the merger between ...
. Spike and Nickelodeon continued time-sharing in Flanders until January 6, 2021, when Nickelodeon became a 24-hour channel again. on May 24, 2022, Spike was replaced by Paramount Network. * In July 2016, an Australian
version Version may refer to: Computing * Software version, a set of numbers that identify a unique evolution of a computer program * VERSION (CONFIG.SYS directive), a configuration directive in FreeDOS Music * Cover version * Dub version * Remix * ''Ve ...
of Spike was launched on
Fetch TV Fetch TV is an Australian IPTV provider that delivers a subscription television service over a user's regular internet service. Fetch TV launched in 2010 backed by its Malaysian parent Astro Malaysia Holdings. On 2 August 2022, Telstra acquire ...
. * On December 1, 2016, a Hungarian version of the channel named RTL Spike was launched, via brand licensing and advertising sales agreements with the RTL Group. On October 20, 2020, ViacomCBS announced the channel's closure, and the closure date was confirmed on November 23 that year. RTL Spike was shut down on January 12, 2021, and was replaced by
TeenNick TeenNick is an American pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from sister channel Ni ...
. * On March 15, 2017, a Russian version of Spike was launched as a separate channel, airing alongside the local version of Paramount Channel. This channel was shut down on June 1, 2021. * On October 22, 2017, an Italian version of Spike was launched in the country as a free-to-air channel, replacing Fine Living on Digital TV channel 49. The channel, however, ceased broadcasting on January 16, 2022.


Note


References


External links

* {{DEFAULTSORT:Paramount Television networks in the United States English-language television stations in the United States Former video hosting services Television channels and stations established in 1983 Television channels and stations established in 2018 1983 establishments in Tennessee 2018 establishments in California Paramount Pictures Paramount Media Networks