Sparky the Sun Devil
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Sparky the Sun Devil is the official
mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
of Arizona State University. Originally the ASU athletic teams' mascot was an
owl Owls are birds from the order Strigiformes (), which includes over 200 species of mostly solitary and nocturnal birds of prey typified by an upright stance, a large, broad head, binocular vision, binaural hearing, sharp talons, and feathers a ...
, then became a "
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" (because ASU was founded as a
normal school A normal school or normal college is an institution created to train teachers by educating them in the norms of pedagogy and curriculum. In the 19th century in the United States, instruction in normal schools was at the high school level, turni ...
). It was later changed to a
bulldog The Bulldog is a British breed of dog of mastiff type. It may also be known as the English Bulldog or British Bulldog. It is of medium size, a muscular, hefty dog with a wrinkled face and a distinctive pushed-in nose.State Press'', the student newspaper, ran frequent appeals during the fall of 1946, urging the Bulldog to be replaced by the new Sun Devil. On November 8, 1946, the student body voted 819 to 196 to make the change. On November 20, as reported by the ''
Arizona Republic ''The Arizona Republic'' is an American daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper. Since 2000, it has been owned by the Gannett newspaper chain. Copies are sold at $2 daily or at $3 ...
'', the student council made it official. The following day, the first Arizona State team played as the Sun Devils. Two years later, Stanford Alum and
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
illustrator Berk Anthony designed "Sparky", a devil holding a
trident A trident is a three- pronged spear. It is used for spear fishing and historically as a polearm. The trident is the weapon of Poseidon, or Neptune, the God of the Sea in classical mythology. The trident may occasionally be held by other mari ...
(colloquially referred to as a
pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...
). Anthony is rumored to have based Sparky's facial features on that of his former boss,
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
.


Trademark

In the 1970s and early 1980s,
Orange Julius Orange Julius is an American chain of fruit drink beverage stores. It has been in business since the late 1920s and is noted for a particular drink, also called an Orange Julius. The beverage is a mixture of ice, orange juice, sweetener, milk, p ...
beverage stands used the image of a devil with a
pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...
around an orange. The company later dropped the logo after threats of a lawsuit from the alumni association.


Redesign

On March 1, 2013, Arizona State announced they were joining forces with the Walt Disney Company to redesign the mascot costume, as part of an effort to modernize the character, and planned to use the character in comic books, children books and animated features. The school also announced that they planned to continue using the iconic mark in various ways, including marketing and selling apparel alongside the new version of the character. This change was met with backlash from students, alumni, and fans.
/ref> Arizona State University President Michael M. Crow, Michael Crow indicated that officials were meeting with student leaders to discuss the issue; afterwards, Sparky's new look was scrapped on March 19, 2013. The school later announced that it had created a program for members of the ASU community to vote on Sparky's redesign in which users were able to choose between different features for the mascot. The most popular features were used for a new look that will be fully unveiled at the first football game in the fall of 2013. His updated look includes many of the same features of the older mascot but with different material that is easier to clean. Unlike the more cartoon-like Sparky designed with Disney, the newest version is viewed as more representative of the historical drawing. It received 55% of the vote among 4 choices. A giant Sparky is used in the " Stomp the Bus" entrance video for the Sun Devils football team.


Pitchfork and Traditions

The hand gesture "The Pitchfork", which is widely used by those associated with Arizona State, is an extension of the trident that Sparky carries during football games. On football game days, Sparky will do push-ups after every ASU score to match the total of points they have in the game. When ASU travels on the road for football, Sparky will do push-ups on his pitchfork supported by the ASU Spirit Squad.


Controversy

In September 2015, the Arizona State Sun Devils football team played a game against the
University of New Mexico The University of New Mexico (UNM; es, Universidad de Nuevo México) is a public research university in Albuquerque, New Mexico. Founded in 1889, it is the state's flagship academic institution and the largest by enrollment, with over 25,400 ...
. At halftime, there was a ceremony that included many city officials for a ceremony to go along with the City of Tempe Night at the stadium. As the city officials were lined up on the sideline of the field, Sparky Sun Devil leaped on councilman David Schapira's back. What Sparky did not know was that Schapira was still recovering from a back operation from July. Schapira filed a claim against the university over the injuries he suffered during the halftime ceremony. Schapira filed a claim for $120,000: $96,146 in damages for himself and $27,000 to reimburse Tempe. In May 2016, the two parties settled for $76,234.


References

{{Pac-12 Mascots Arizona State Sun Devils Pac-12 Conference mascots