x2 (pronounced "times two") is a British

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

set up in 2013 by Pet Shop Boys for the release of their own music.

x2 history

On 14 March 2013, the Pet Shop Boys officially left

Parlophone Parlophone Records Limited (also known as Parlophone Records and Parlophone) is a German–British record label founded in Germany in 1896 by the Carl Lindström Company as Parlophon. The British branch of the label was founded on 8 August 192 ...

after 28 years and entered into a new arrangement with

Kobalt Label Services Kobalt Music Recordings is a division of Kobalt Music Group. KLS provides record label services to artists, receiving a share of revenues, while allowing artists to retain ownership of their master recordings. The company was founded in 2012 wh ...

for the release of their 12th album, their first release on their own music label. Tennant said at the time, "We'd like to thank everyone we've worked with at Parlophone over the last 28 years both in the UK and abroad. When we signed to the label in 1985 we had no idea how long and successful a relationship we were embarking on. However it is also exciting now to commence a new phase working with a new team in a new business structure and we look forward to a creative and equally fulfilling relationship with Kobalt."

Previous record labels

In addition to their time signed to Parlophone, Pet Shop Boys had previously created several smaller record labels for the release of side projects and collaborations. Spaghetti Records was launched in September 1991. The label's first single to be released was by a 21-year-old Scottish singer, synthesizer player and songwriter called

David Cicero David John Cicero (born May 29, 1970, Greenport, New York, United States) is a Scottish-American singer and keyboardist who was signed in 1988 to Spaghetti Records, a record label owned by Pet Shop Boys. Releasing material as Cicero, he went ...

. The single was called "Heaven Must Have Sent You Back to Me". Cicero released four more singles and an album on Spaghetti. Other artists to release material on Spaghetti include

Masterboy Masterboy is a German Eurodance Euro-Dance (sometimes referred to as Euro-NRG, Euro-electronica or Euro) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of hip hop, techno, Hi-NRG, ...

Boy George George Alan O'Dowd (born 14 June 1961), known professionally as Boy George, is an English singer, songwriter, DJ, author and mixed media artist. Best known for his soulful voice and his androgynous appearance, Boy George has been the lead singer ...

and Ignorants. The label's logo is the word SPAGHETTI laid out vertically in extremely tall extra-thin type, to mimic a strand of spaghetti. Olde English Vinyl and Lucky Kunst were launched by the Pet Shop Boys in May 2003. These labels had releases by Atomizer, Pete Burns and

Sam Taylor-Wood Samantha Louise Taylor-Johnson OBE ( née Taylor-Wood; 4 March 1967) is a British filmmaker and photographer. Her directorial feature film debut was 2009's '' Nowhere Boy'', a film based on the childhood experiences of The Beatles songwriter ...

References

{{Authority control British record labels Record labels established in 2013 Pop record labels Pet Shop Boys 2013 establishments in the United Kingdom

x2 history

Previous record labels

See also

References