YP Texas Region Yellow Pages LLC is a division of

YP Holdings YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directory, telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketin ...

that publishes telephone directories to

Southwestern Bell Southwestern Bell Telephone Company is a wholly owned subsidiary of AT&T. It does business as other d.b.a. names in its operating region, which includes Arkansas, Kansas, Missouri, Oklahoma, Texas, and portions of Illinois. The company is cu ...

customers for

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...

. The company was originally formed in 1984 as Southwestern Bell Media, Inc. Its products included the Southwestern Bell Yellow Pages and the Silver Pages, a telephone directory specifically compiled with listings of businesses that were focused on senior citizens. In 1991, Southwestern Bell Media relocated its corporate domicile to Missouri and became Southwestern Bell Yellow Pages, Inc. Southwestern Bell Yellow Pages also began marketing its yellow pages directory under the "SWBYP'S" name, shorthand for Southwestern Bell Yellow Pages. Telephone numbers to the company also were cleverly named; if customers sought to order more telephone books, they called 1-800-SWB-BOOK; for the advertising side, 1-800-4SWBYPS. In 1995, Southwestern Bell Corporation changed its name to SBC Communications. The Southwestern Bell Yellow Pages division was reorganized, with Southwestern Bell Advertising, L.P. and Southwestern Bell Yellow Pages Resources, Inc. being formed. Southwestern Bell Advertising compiled directory listings, while Southwestern Bell Yellow Pages was a sales agent for directory advertising. In 1997, SBC began acquiring other telephone companies, including

Pacific Telesis Pacific Telesis Group was one of the seven Regional Bell Operating Companies, sometimes also referred to as "RBOCs" or "Baby Bells", created in 1983 in preparation of the breakup of AT&T as a holding company for Pacific Bell and Nevada Bell, Pa ...

Ameritech AT&T Teleholdings, Inc., formerly known as Ameritech Corporation (and before that American Information Technologies Corporation), is an American telecommunications company that arose out of the 1984 AT&T divestiture. Ameritech was one of the sev ...

, and SNET. It began including the "SBC" branding with the names of its operating companies. The SWBYP'S nickname went by the wayside, in favor of simply Southwestern Bell Yellow Pages. The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages, inherited from

Pacific Bell Directory YP Western Directory LLC, formerly Pacific Bell Directory, was the advertising and publishing division of the Pacific Telesis Group. PBD Holdings held Pacific Bell Directory under its umbrella, who published directories in both Nevada and Califo ...

. Until 2004, telephone directories published by Southwestern Bell Yellow Pages included the following disclaimer: :"Directory listings contained herein are transcribed by Southwestern Bell Advertising, L.P., from compilations copyright (year) by Southwestern Bell Telephone Company, and may not be reproduced in whole or part, or in any form whatsoever without the consent of Southwestern Bell Telephone Company."

Spinoff

In 2012, the company was sold to

, becoming YP Texas Region Yellow Pages LLC. The company was relocated to the state of

Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent Del ...

as opposed to

Missouri Missouri is a state in the Midwestern region of the United States. Ranking 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas t ...

, the historic domicile of

. The "Texas Region" identifier with its corporate name refers to Southwestern Bell's headquarters in Dallas, Texas.

External links

Official WebsitePersia Page DirectoryBank Number & Codes
Yellow pages Telephone directory publishing companies of the United States AT&T subsidiaries YP Holdings American companies established in 1984 {{US-telecom-company-stub