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Coordinates: 32°50′48″N 96°51′40″W / 32.8467°N 96.861°W / 32.8467; -96.861 ( Southwest Airlines
Southwest Airlines
Headquarters)

Southwest Airlines

IATA ICAO Callsign

WN SWA SOUTHWEST

Founded March 15, 1967 (1967-03-15)

Commenced operations June 18, 1971 (1971-06-18)

AOC # SWAA304A

Operating bases

Atlanta Baltimore Chicago–Midway Dallas–Love Denver Houston–Hobby Las Vegas Los Angeles Oakland Orlando Phoenix–Sky Harbor

Focus cities

Albquerque Austin Fort Lauderdale Nashville New Orleans Sacramento San Diego San Jose (CA) St. Louis Tampa

Frequent-flyer program Rapid Rewards

Fleet size 717

Destinations 100

Company slogan "Low fares. Nothing to hide. That's Transfarency."

Traded as NYSE: LUV DJTA Component S&P 500 Component

Headquarters Dallas, Texas, U.S.

Key people

Gary C. Kelly ( Chairman
Chairman
and CEO) Tom Nealon (President) Mike Van de Ven (Chief Operating Officer) Colleen Barrett
Colleen Barrett
( President
President
Emeritus) Blake Jordan-Borns (Owner, Former Investor)

Revenue US$
US$
21.171 billion (2017)[1]

Operating income US$
US$
3.515 billion (2017)[1]

Net income US$
US$
3.488 billion (2017)[1]

Total assets US$
US$
25.110 billion (2017)[1]

Total equity US$
US$
10.430 billion (2017)[1]

Employees ~56,100 (2017)[1]

Website www.southwest.com

Southwest Airlines
Southwest Airlines
Co. (NYSE: LUV) is a major U.S. airline headquartered in Dallas, Texas, and the world's largest low-cost carrier. The airline was established in 1967 by Herb Kelleher[2] as Air Southwest and then adopted its current name, Southwest Airlines, in 1971 when it began operating as an intrastate airline wholly within the state of Texas.[3] The airline has more than 55,000 employees as of July 2017[update] and operates more than 4,000 departures a day during peak travel season.[4][5] As of 2014, it carried the most domestic passengers of any U.S. airline.[6] As of April 2018, Southwest Airlines
Southwest Airlines
has scheduled services to 100 destinations in the United States
United States
and ten additional countries, with services to Turks & Caicos having begun on November 5, 2017. Service to Hawaii
Hawaii
is coming in late 2018 or early 2019 subject to FAA approval, with destination cities to be decided on and announced in the near future. Southwest Airlines
Southwest Airlines
has only operated Boeing 737
Boeing 737
jetliner models, except for a period from 1979 to 1987 when it leased and operated several Boeing
Boeing
727-200s from Braniff International Airways. Since January 2016, Southwest has been the largest operator of the Boeing 737 worldwide, with over 700 in service and each aircraft averaging six flights per day.[4]

Contents

1 History 2 Corporate identity

2.1 Advertising 2.2 Honor Flight
Honor Flight
Network

3 Corporate affairs

3.1 Headquarters 3.2 Employment

3.2.1 Labor relations

3.3 Sponsorships 3.4 Impact on carriers 3.5 Lobbying Texas
Texas
rail

4 Destinations

4.1 Top cities

5 Airline partnerships

5.1 Present 5.2 Past

6 Fleet

6.1 Historical fleet 6.2 Livery/Paint

6.2.1 Special
Special
Liveries And Decals

7 Passenger experience

7.1 In-flight entertainment 7.2 Evolve interior 7.3 Heart interior

8 Rapid Rewards 9 Southwest Vacations 10 Incidents 11 Controversies and passenger incidents 12 See also 13 References 14 External links

History[edit] Main article: History of Southwest Airlines In 1966 Southwest Airlines
Southwest Airlines
was founded by Rollin King and Herbert Kelleher; in 1967 it was incorporated as Air Southwest Company. It was not until 1971 that the airline began scheduled flights, from Dallas Love Field. The same year the organization adopted the name Southwest Airlines. The expansion of flights started in 1975, to cities throughout Texas, and in 1978 Southwest began flying to neighboring states. Service to the East and the Southeast started in the 1990s.[7] Corporate identity[edit] Advertising[edit] The company has always employed humor in its advertising. Former slogans include "Love Is Still Our Field," "Just Plane Smart," "The Somebody Else Up There Who Loves You," "You're Now Free To Move About The Country," "THE Low Fare Airline," "Grab your bag, It's On!" and "Welcome Aboard." The airline's current slogan is "Low fares. Nothing to hide."[when?]

A Southwest 737-800 in the Heart livery at BWI Airport

In March 1992, shortly after Southwest started using the "Just Plane Smart" motto, Stevens Aviation, which had been using "Plane Smart" for its motto, advised Southwest that it was infringing on its trademark.[8][9] Instead of a lawsuit, the CEOs for both companies staged an arm wrestling match. Held at the now-demolished Dallas
Dallas
Sportatorium (the famed wrestling facility) and set for two out of three rounds, the loser of each round was to pay $5,000 to the charity of his choice, with the winner gaining the use of the trademarked phrase. A promotional video was created showing the CEOs "training" for the bout (with CEO Herb Kelleher
Herb Kelleher
being helped up during a sit up where a cigarette and glass of whiskey (Wild Turkey
Turkey
101) was waiting) and distributed among the employees and also as a video press release along with the video of the match itself. Herb Kelleher
Herb Kelleher
lost the match for Southwest, with Stevens Aviation winning the rights to the phrase. Kurt Herwald, CEO of Stevens Aviation, immediately granted the use of "Just Plane Smart" to Southwest Airlines. The net result was both companies having use of the trademark, $15,000 going to charity and good publicity for both companies.[10] Honor Flight
Honor Flight
Network[edit] Southwest Airlines
Southwest Airlines
is the official commercial airline of the Honor Flight Network.[11] Honor Flights are dedicated to bringing aging and ailing veterans to visit the national monuments in Washington, D.C., devoted to the wars in which they served.[12] Corporate affairs[edit] Headquarters[edit]

Southwest Airlines
Southwest Airlines
headquarters in Dallas

The Southwest Airlines
Southwest Airlines
headquarters is located on the grounds of Dallas Love Field
Dallas Love Field
in the Love Field neighborhood of Dallas, Texas.[4][13] On September 17, 2012, Southwest broke ground on a new Training and Operational Support (TOPS) building.[14] The TOPS Building is across the street from its current headquarters building. The property includes a two-story, 100,000-square-foot operations building that can withstand an EF3 tornado. It also includes a four-story, 392,000-square-foot office and training facility with two levels devoted to each function. The new facilities house 24-hour coordination and maintenance operations, customer support and services, and training. The project was completed in late 2013, with occupancy beginning in 2014. On June 2, 2016, Southwest broke ground on its new training facility known as "Wings." The newest addition to the corporate campus will have more than 400,000 square feet of space and be home to more flight simulators, flight operations training centers, and much more. Employment[edit] As of September 30, 2017, Southwest Airlines
Southwest Airlines
has more than 56,000 employees.[15] Gary C. Kelly is Chairman
Chairman
and CEO of Southwest Airlines. Kelly replaced former CEO Jim Parker on July 15, 2004 and assumed the title of "President" on July 15, 2008, replacing former President
President
Colleen Barrett. In July 2008, Herb Kelleher
Herb Kelleher
resigned his position as Chairman. Colleen Barrett
Colleen Barrett
left her post on the Board of Directors and as Corporate Secretary in May 2008 and as President
President
in July 2008. Kelleher was President
President
and CEO of Southwest from September 1981-June 2001.[16] On January 10, 2017, Southwest announced changes to the Company's executive Leadership ranks with Thomas M. Nealon named as President and Michael G. Van de Ven named as the airline's Chief Operating Officer.[17] Labor relations[edit] In contrast to low-cost competitor JetBlue
JetBlue
Airways, where most employees are non-union, Southwest employees are generally members of a union. The Southwest Airline Pilots' Association, a union not affiliated with the Air Line Pilots Association, represents the airline's pilots.[18] The Aircraft Maintenance Technicians are represented by the Aircraft Mechanics Fraternal Association (AMFA).[19] Customer Service Agents and Reservation Agents are represented by the International Association of Machinists and Aerospace Workers Union (IAM). Flight Dispatchers, Flight Attendants, Ramp agents and Operations agents are represented by the Transport Workers Union (TWU). Sponsorships[edit] Southwest Airlines
Southwest Airlines
is the official airline for four Major League Baseball teams - the Baltimore
Baltimore
Orioles, the Milwaukee Brewers, the San Diego Padres, and the Texas
Texas
Rangers - five NBA
NBA
teams - the Denver Nuggets, the Houston
Houston
Rockets, the Indiana Pacers, the Orlando Magic, and the Phoenix Suns
Phoenix Suns
- and the NFL's Baltimore
Baltimore
Ravens[20] in addition to being the official airline for the Super Bowl. Southwest Airlines
Southwest Airlines
is the title sponsor of the annual Southwest Airlines San Francisco Chinese New Year Festival and Parade.[21][22] There were two aircraft painted to resemble Orcas to promote SeaWorld but they were repainted to standard Southwest livery following the end of their 26-year partnership. Impact on carriers[edit] Southwest has been a major inspiration to other low-cost carriers, and its business model has been repeated many times around the world. The competitive strategy combines high level of employee and aircraft productivity with low unit costs by reducing aircraft turn around time particularly at the gate.[23] Europe's EasyJet
EasyJet
and Ryanair
Ryanair
are two of the best known airlines to follow Southwest's business strategy in that continent. Other airlines with a business model based on Southwest's system include Canada's Westjet, Malaysia's AirAsia
AirAsia
(the first and biggest LCC in Asia), India's IndiGo, Australia's Jetstar, a subsidiary of Qantas
Qantas
(although Jetstar now operates two aircraft types), Philippines's Cebu Pacific, Thailand's Nok Air, Mexico's Volaris, Indonesia's Lion Air
Lion Air
and Turkey's Pegasus Airlines. Although Southwest has been a major inspiration to many other airlines, including Ryanair, AirAsia, Lion Air
Lion Air
and Jetstar, the management strategies, for example, of Ryanair, AirAsia, Lion Air
Lion Air
and Jetstar differ significantly from those of Southwest.[23] All these different management strategies can be seen as means of differentiation from other competitors in order to gain competitive advantages.[24] Lobbying Texas
Texas
rail[edit] Southwest has fought against the development of a high-speed rail system in Texas. In 1991, a plan was made to connect the Texas Triangle
Texas Triangle
( Houston
Houston
Dallas
Dallas
Fort Worth
Fort Worth
– San Antonio) with a privately financed high speed train system that would quickly take passengers from one city to the next. This was the same model Southwest Airlines
Southwest Airlines
used 20 years earlier to break into the Texas
Texas
market where it served the same cities. Southwest Airlines, with the help of lobbyists, created legal barriers to prohibit the consortium from moving forward and the entire project was eventually scuttled in 1994, when the State of Texas
Texas
withdrew the franchise.[25] This was also aided by lobbying from hotels and fast food restaurants. [25] Destinations[edit] Main article: Southwest Airlines
Southwest Airlines
destinations As of April 2018[update], Southwest Airlines
Southwest Airlines
has scheduled flights to 100 destinations in 40 states, Puerto Rico, Mexico, Central America and the Caribbean.[26] It operates crew bases at the following airports: Atlanta, Baltimore, Chicago–Midway, Dallas–Love, Denver, Houston–Hobby, Las Vegas, Los Angeles, Oakland, Orlando, and Phoenix–Sky Harbor.[27] Southwest does not use the "hub and spoke" system of other major airlines, preferring the "point-to-point" system, combined with a "rolling hub" model in its larger cities. Top cities[edit]

Southwest Airlines
Southwest Airlines
top served cities (as of January 25, 2018)[28][29][30]

City Daily departures Number of gates Cities served nonstop Service began Ref.

Chicago–Midway 259 32 69 1985 [31]

Baltimore–Washington 227 32 64 1993 [32]

Las Vegas 219 24 57 1982 [33]

Denver 208 24 65 2006 [34]

Phoenix–Sky Harbor 188 24 53 1982 [35]

Orlando 186 20 54 1996 [36]

Dallas–Love Field 180 18 57 1971 [37]

Houston–Hobby 168 25 57 1971 [38]

Los Angeles 133 15 32 1982 [39]

Oakland 126 15 35 1989 [40]

Atlanta 125 18 39 2012 [41]

Tampa 122 13 43 1996 [42]

St. Louis 119 15 49 1985 [43]

San Diego 115 11 33 1982 [44]

Nashville 111 12 38 1986 [45]

Fort Lauderdale 96 12 45 1996 [46]

San Jose (CA) 92 8 24 1993 [47]

Sacramento 85 11 22 1991 [48]

Kansas City 80 9 31 1982 [49]

New Orleans 71 6 29 1979 [50]

Austin 70 6 34 1977 [51]

Albquerque 40 5 15 1980 [52]

Airline partnerships[edit] Present[edit] Southwest does not currently partner with any other airline. Past[edit]

Icelandair: In 1997, Southwest and Icelandair
Icelandair
entered into interline and marketing agreements allowing for joint fares, coordinated schedules, transfer of passenger luggage between the two airlines in Baltimore
Baltimore
and a place connecting passengers between several U.S. cities and several European cities.[53] The frequent flyer programs were not included in the agreement. This arrangement lasted for several years but ended when Icelandair's service from BWI to KEF ended in January 2007.[54] ATA Airlines: In a departure from its traditional "go it alone" strategy, Southwest entered into its first domestic codesharing arrangement with ATA, which enabled Southwest Airlines
Southwest Airlines
to serve ATA markets in Hawaii, Washington, D.C.
Washington, D.C.
and New York City.

At the time of ATA's demise in April 2008, the airline offered over 70 flights a week to Hawaii
Hawaii
from Southwest's focus cities in PHX, LAS, LAX and OAK with connections available to many other cities across the United States. The ATA/Southwest codeshare was terminated when ATA filed for Chapter 11 bankruptcy on April 3, 2008. Southwest ultimately acquired the operating certificate and some of the landing rights of ATA in the ensuing proceedings.[55]

WestJet
WestJet
Airlines: On July 8, 2008, Southwest Airlines
Southwest Airlines
signed a codeshare agreement with WestJet
WestJet
of Canada, giving the two airlines the ability to sell seats on each other's flights.[56] Originally, the partnership was to be finalized by late 2009, but had been postponed due to economic conditions.[57] On April 16, 2010, Southwest and WestJet
WestJet
airlines amicably agreed to terminate the implementation of a codeshare agreement between the two airlines. Volaris: Southwest signed its second international codeshare agreement on November 10, 2008, with Mexican low-cost carrier Volaris. The agreement allowed Southwest to sell tickets on Volaris
Volaris
flights.[58] However, on February 22, 2013, the connecting agreement was terminated. It was said to be mutual between the airlines. Most industry experts believe that the expansion of the subsidiary of Southwest, AirTran Airways, into more Mexican markets, as a main reason for the termination of the agreement.[59] AirTran Airways: After acquiring AirTran Airways
AirTran Airways
in 2011, Southwest Airlines and AirTran Airways
AirTran Airways
took the first step in connecting their networks on January 26, 2013, by offering a small number of shared itineraries in five markets. The agreement ended after AirTran became fully integrated into Southwest on December 28, 2014.

Fleet[edit] Since its inception Southwest Airlines
Southwest Airlines
has almost exclusively operated Boeing 737
Boeing 737
aircraft (except for a brief period when it leased and flew some Boeing
Boeing
727-200 aircraft). Southwest is the world's largest operator of the Boeing
Boeing
737, and was the launch customer of the 737-300, 737-500, and 737-700. Southwest Airlines
Southwest Airlines
is also poised to be the launch customer for the 737 MAX 7. Southwest Airlines
Southwest Airlines
was operating the following aircraft as of December 31, 2017:[60]

Southwest Airlines
Southwest Airlines
fleet

Aircraft Current Orders Passengers Notes

Boeing
Boeing
737-700 512 — 143

Boeing
Boeing
737-800 181 12 175 Deliveries through 2018.[61]

Boeing 737
Boeing 737
MAX 7 — 30 150 Launch customer; scheduled to be delivered from 2019.[62][63] 23 aircraft deferred past 2023.[64]

Boeing 737
Boeing 737
MAX 8 14 196 175 Entered revenue service on October 1, 2017. Received the 10,000th 737[63]

Total 707 238

Southwest added the Boeing
Boeing
737-700 to its fleet on December 17, 1997. Southwest added the Boeing
Boeing
737-800 to its fleet on April 11, 2012. The aircraft has 175 seats, 32 more than the former largest 737s in Southwest's fleet.[65] After completing the purchase of AirTran Airways, Southwest Airlines acquired AirTran's existing fleet of Boeing 717
Boeing 717
aircraft. However, Southwest elected not to integrate them into its fleet and currently leases them to Delta Air Lines.[66][67] On December 13, 2011, Southwest placed a firm order for 150 Boeing
Boeing
737 MAX 8 aircraft, becoming the launch customer for the type (although the launch customer of the 737 MAX 8 has since been switched to Malindo Air).[68][68] On May 15, 2013, Southwest became the launch customer for the Boeing 737 MAX 7 aircraft and now has 30 MAX 7 aircraft on order. The first delivery is expected in 2019.[69] On August 29, 2017, Southwest Airlines
Southwest Airlines
took delivery of its first Boeing 737
Boeing 737
MAX 8, making it the first airline in United States
United States
to do so. The airline was also the first in the United States
United States
to operate the aircraft on scheduled revenue passenger flights, which began October 1, 2017.[70] On January 2, 2018, Southwest converted 40 options into firm orders for the Boeing 737
Boeing 737
MAX 8, bringing total orders of the variant to 210 aircraft.[71] On the same day, the airline also announced that it was deferring 23 deliveries of the Boeing 737
Boeing 737
MAX 7 to 2023-2024 and beyond.[64] On March 13, 2018, Southwest Airlines
Southwest Airlines
took delivery of the 10,000th Boeing
Boeing
737, setting the Guinness World Record for Boeing
Boeing
which started producing the 737 in January 1967. This beat the previous record of 5,000 set back in 2006. This will be flown under tail number N8717M. There are no special markings on it at this time to commemorate it and it will fly under the standard Southwest color scheme.[72] Historical fleet[edit]

Southwest Airlines
Southwest Airlines
fleet history

Aircraft Introduction Retired Replacement(s) Notes

Boeing
Boeing
727-200 1979 1987 Boeing
Boeing
737-300 Leased from Braniff International Airways, and People Express Airlines.

Boeing
Boeing
737-200 1971 2005 Boeing
Boeing
737-700 Southwest's first aircraft type.

Boeing
Boeing
737-500 1990 2016 Boeing
Boeing
737-700 Launch customer.

Boeing
Boeing
737-300 1984 2017 Boeing
Boeing
737-700/-800/MAX 8 North American launch customer.

Livery/Paint[edit]

Original Desert Gold livery, used until 2001

Southwest's original primary livery was "Desert Gold" (Gold, Red and Orange, with pinstripes of white separating each section of color). The word Southwest appeared in white on the gold portion of the tail. On the original three 737-200s, from June 1971, on the left side of the aircraft, the word Southwest was placed along the upper rear portion of the fuselage, with the word Airlines painted on the tail N21SW. On the right side, the word Southwest was on the tail, but also had the word Airlines painted on the upper rear portion of the fuselage.N20SW. This was later revised to simply include "Southwest" on both sides of the tail. The airline's Boeing
Boeing
727-200s, operated briefly in the late 1970s and early 1980s, featured other variations on the livery; one was painted in a shade of ochre instead of gold with stylized titles on the forward fuselage and an "S" logo on the tail, while others bore the standard livery (albeit in metallic gold) with the word "Southwest" moved from the tail to the forward fuselage.[73][74]

Canyon Blue livery used from 2001 - 2014

Southwest introduced the canyon blue livery on January 16, 2001, the first primary livery change in Southwest's then-30-year history. Spirit One was the first aircraft painted in the canyon blue fleet color scheme. The second livery replaces the former primary color, "Desert Gold", with "Canyon Blue" and changes the Southwest text and pinstripes to gold. The orange and red stripes continued to be used. The pinstripe along the aircraft was drawn in a more curved pattern instead of the straight horizontal line separating the colors in the original. For aircraft equipped with blended winglets, the blended winglets were painted to include the text Southwest.com. Southwest completed repainting its entire fleet with the new "Canyon Blue" livery in early 2010; however, The Colleen Barrett
Colleen Barrett
Classic (N714CB), The Herbert D. Kelleher One (N711HK) and The Metallic Gold One (N792SW, now repainted to Heart livery), which are Boeing
Boeing
737–700 aircraft, retained a simplified version of the original "Desert Gold" livery.

Heart livery used 2014–present

A new livery, named "Heart One" and developed with firms GSD&M, Lippincott, VML, Razorfish, and Camelot Communications, was unveiled on September 8, 2014.[75] The new livery uses a darker shade of blue. The orange stripe on the tail is changed to yellow; both the red and yellow stripes are now enlarged in reverse pattern; and the belly of the aircraft is now in blue and features a heart, which has been a symbol for Southwest during its 43-year history. Additionally, the pinstripes are changed to a silver-gray; and the Southwest text, now white, has been moved to the front of the fuselage.Lettering is in a font custom designed by Monotype, Southwest Sans. The web address was moved from the winglets to the engines. Special
Special
Liveries And Decals[edit] Some Southwest aircraft feature special liveries or are named with special decals. Southwest gives these aircraft special names, usually ending in "One." All special liveries painted prior to Spirit One originally wore the standard Desert Gold, red and orange colors on the vertical stabilizer and rudder. Subsequent special liveries featured tails painted with the canyon blue livery, with all earlier specials repainted with the Spirit livery tail. Aircraft painted in special liveries have white painted blended winglets with two exceptions: Warrior One, which added the split scimitar winglet in May 2014, and Missouri
Missouri
One. Missouri
Missouri
One was the first special livery to feature a modified version of the Heart tail design, with the red and yellow ribbons shrunk in order to fit the Southwest wordmark as it is too large to be used on the fuselage as on other aircraft. Previous special livery aircraft are currently being repainted with the new tail design.[4]

Table of Southwest Airlines' Special
Special
Liveries[76] (including photos)

Name Year Description Registration Photo

Active

2,000th "Next Generation" 737 2006 Southwest received the 2,000th "Next Generation" 737 produced on July 27, 2006. It is marked with decals behind the nose and a commemorative placard on the upper part of the inside entry door frame.[77] N248WN

35th Anniversary 2006 Combined the original primary livery with the canyon blue livery.[78] N238WN

500th 737 2007 Southwest received its 500th 737 on June 28, 2007. This aircraft is marked on the nose to honor this milestone.[79] The plane also includes a dedication to Southwest's loyal customers on the right side cabinet at the front entry door. N281WN

Arizona
Arizona
One 1994 The flag of the state of Arizona
Arizona
applied across the aircraft. N383SW (previous) N955WN (current)

California
California
One 1995 The flag of the state of California
California
applied across the aircraft. N609SW (previous) N943WN (current)

Charles E. Taylor One 2007 Named in honor of Charles E. Taylor, the first aviation mechanic, who worked with the Wright brothers and who built the engine used on the Wright Flyer.[80] N289CT (previous) N906WN(current)

Colleen Barrett
Colleen Barrett
Classic/Heroine of The Heart 2008 Named in tribute to Colleen Barrett, the company's former Executive Vice President. N714CB is painted in Southwest's original livery and marked with a "Southwest Classic" decal. N266WN wears a special decal in honor of Colleeen Barrett.[81] Colleen Barrett
Colleen Barrett
Classic (N714CB) Heroine of the Heart (N266WN)

Colorado
Colorado
One 2012 The flag of the state of Colorado
Colorado
applied across the aircraft. This aircraft is also the 5,000th 737 produced; it has a placard stating that it is the 5,000th 737 on the upper part of the inside entry door frame.[82] N230WN

Florida
Florida
One 2010 The flag of the state of Florida
Florida
applied across the aircraft. N945WN

The Fred J. Jones 1984 In honor of Fred J. Jones, one of Southwest's original employees.[83] Signature on the nose. It later became Southwest's only 737–200 to be painted in the Canyon Blue livery when it was applied in 2001. The aircraft was retired in 2005 and replaced in the same year with a 737–700 with the same signature on the nose.[citation needed] N96SW (previous) N201LV (current)

Green Plane 2009 Served as a test aircraft for new environmentally responsible materials and customer comfort products. When combined, the initiatives equated to weight savings of about five pounds per seat, saving fuel and reducing emissions, along with adding recyclable elements to the cabin interior and reducing waste. The aircraft also included a decal rendition of the Southwest corporate logo in green on the side of the fuselage.[81] N222WN

Heart One & Heart Two 2014 The first two aircraft painted in the new Southwest Heart livery. N8642E (One), N8645A (Two)

The Herbert D. Kelleher One 2008 Named in honor of Herbert D. Kelleher, the company's former CEO and Chairman
Chairman
and painted in Southwest's original livery.[84] N711HK

Illinois
Illinois
One 2008 The flag of the state of Illinois
Illinois
applied across the aircraft. In February 2015, the tail of the aircraft was repainted to the Heart livery tail, but the aircraft fuselage remained the same.[81] N918WN

Lone Star One 1990 The flag of the state of Texas
Texas
applied across the aircraft. The livery was applied to a 737-700 (N931WN) on July 13, 2016 with the new Heart tail.[85] This is because N352SW was retired on May 16, 2016 at Dallas Love Field.[86] N352SW (previous) N931WN (current)

Louisiana
Louisiana
One 2018 The flag of the state of Louisiana
Louisiana
applied across the aircraft. In spirit and recognition of the Pelican
Pelican
State, several pelicans are painted across the aircraft.[87] N946WN

Maryland
Maryland
One 2005 The flag of the state of Maryland
Maryland
applied across the aircraft. N214WN

Missouri
Missouri
One 2015 The flag of the state of Missouri
Missouri
applied across the aircraft. The first special livery with the Heart tail (not counting Heart One and Heart Two). This aircraft was formerly painted in the Penguin One livery. N280WN

Nevada
Nevada
One 1999 The flag of the state of Nevada
Nevada
applied across the aircraft. N727SW

New Mexico
Mexico
One 2000 The flag of the state of New Mexico
Mexico
applied across the aircraft. N781WN

The Spirit of Hope 2004 Dedicated to the Ronald McDonald House. Overhead bins are covered in artwork from kids at a Ronald McDonald House in Washington State.[81] N443WN

The Spirit of Kitty Hawk 1984 Livery and title introduced the first three Boeing
Boeing
737–300 aircraft to the Southwest Airlines
Southwest Airlines
fleet. All three aircraft (N300SW, N301SW, N302SW) have been retired since. N448WN, a 737-700, was delivered on the 100th Anniversary of the Wright brothers' first flight.[88] N300SW (previous) N301SW (previous) N302SW (previous) N448WN (current)

Tennessee
Tennessee
One 2016 The flag of the state of Tennessee
Tennessee
applied across the aircraft. This aircraft honors the airline's 30-year presence in Nashville. This aircraft was formerly painted in the Sports Illustrated
Sports Illustrated
One livery.[89] N922WN

Triple Crown One 1997 Livery dedicated to the employees of Southwest, in recognition of Southwest receiving five Triple Crown airline industry awards (best on-time record, best baggage handling, and fewest customer complaints). The overhead bins in Triple Crown One are inscribed with the names of all employees that worked for Southwest at the time, in honor of their part in winning the award. On May 22, 2015, Southwest announced on its blog that N409WN has been repainted in Triple Crown One livery with a special Heart livery tail.[90] N647SW was retired August 15, 2017. Final flight for this -300 was from BWI-VCV for storage prior to disposition.[91] N647SW (previous) N409WN (current)

Warrior One 2012 Named in salute of the Southwest Employees' Warrior Spirit, and was the first Boeing
Boeing
737–800 to enter Southwest service. It will keep the Southwest Spirit (Canyon Blue) livery.[92] N8301J

Retired

Beats by Dre 2015 Beats headphones painted making it look like the plane is wearing it. Used to promote Apple's streaming subscription service on Southwest's WIFI equipped aircraft. Headphones were removed in 2016 N909WN

Coco 2017 Painted to promote the premiere of Disney/Pixar's Coco N7816B

Jack Vidal One 1995 First flew on February 27, 1995. It was delivered to Southwest on March 10, 1995.[81] Retired September 4, 2017. Final flight was into Victorville, CA for storage.[93] N601WN

June M. Morris 1994 In honor of June Morris (founder of Morris Air), Signature and Morris Air logo on the nose.[81][94] Retired - Final flight August 14, 2017 DAL-VCV for storage prior to disposition.[95] N607SW

Kidd's Kids 2014 Painted to celebrated the 25th anniversary of the Kraddick Foundation. Thanks to the generosity of the Kidd Kraddick Morning Show listeners, 54 kids and their families went to Disney World on the Kidd's Kids plane N905WN

Live In The Vineyard 2012 Painted to promote Southwest and Live In The Vineyard's partnership N240WN N241WN N950WN N798SW

Metallic Gold One 2007 The last aircraft delivered to Southwest in the original livery. This aircraft is currently in the Heart livery.[citation needed] N792SW

Nolan Ryan
Nolan Ryan
Express 1999 Commemorative sticker dedicated to famous Texas
Texas
pitcher Nolan Ryan
Nolan Ryan
who is MLB's all-time strikeout leader with 5,714 strikeouts. The decal was removed, and the plane was repainted to the standard Heart livery.[81] N742SW

Penguin One 2013 To commemorate the 25th year of Southwest Airlines' partnership with SeaWorld, an aircraft was painted with penguins and advertisements for SeaWorld. This aircraft was repainted into the Missouri
Missouri
One livery because Southwest's partnership with SeaWorld
SeaWorld
has come to an end.[96] N280WN

Silver One 1996 25th Anniversary aircraft. Originally polished bare metal, it was later painted silver for easier maintenance. It was then re-painted with a silver metallic paint. This aircraft also featured silver seats, which were replaced to conform with the rest of the fleet for simplicity. Silver One also featured silver heart shaped drink stirrers. Most recently Silver One was repainted in the fleet standard Canyon Blue theme due to the silver paint looking dingy and the company felt it did not fit the company's cheerful, bright personality. The Silver One nose logo remained but the interior was replaced with the fleet standard blue and tan.[97] Retired - Final flight August 15, 2017 ATL-VCV for storage prior to disposition.[98] N629SW

Shamu 1988 Five aircraft (a Boeing
Boeing
737-300, two 737-500s, and later two 737-700s) were painted to look like an orca at various times, with advertisements for SeaWorld.1 The 737-300 was retired in 2012, and 737-700s were repainted to the standard Southwest livery following the end of Southwest's partnership with SeaWorld.[96] N334SW (One) N507SW (Two) N501SW (Three) N713SW (Two) N715SW (Three)

Shark Week 2016 Painted to promote Discovery Channel's shark week. Both planes were painted to the normal heart livery. N422WN N944WN

Slam Dunk One 2005 Basketball superimposed on side of aircraft and a different NBA
NBA
team logo on each overhead bin in the cabin, recognizing Southwest's partnership with the National Basketball Association. On October 11, 2010 Southwest Airlines
Southwest Airlines
and the National Basketball Association
National Basketball Association
ended their partnership and the aircraft was repainted to standard canyon blue livery.[99] N224WN

Spirit One 2001 30th Anniversary aircraft, first aircraft in canyon blue paint scheme. This aircraft is currently in the Heart livery. N793SA

Sports Illustrated
Sports Illustrated
One 2009 A large decal of Sports Illustrated
Sports Illustrated
Swimsuit Issue cover model Bar Refaeli adorned the fuselage of N922WN for the month of February 2009. This aircraft was painted in the Tennessee
Tennessee
One livery seven years later. N922WN

Tinker Bell One 2008 Includes the logo of the Tinker Bell movie and a sticker featuring the phrase "Powered by Pixie Dust."[100] N912WN

Notes * ^1 Subsequent to the retirement of Southwest's 737-200s, the 737-500s began to stay within a smaller geographic area formerly operated by the 737-200s and as such, Sea World was no longer getting the optimal national exposure from these two aircraft. Consequently, the livery was applied to the two 737-700s in 2005. The artwork on the nose of each aircraft stated "Shamu", and ads for Sea World were displayed on the overhead bins.

Passenger experience[edit]

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Southwest operates using a unique boarding process.

Southwest Airlines
Southwest Airlines
spirit interior introduced in 2001, succeeded by the evolve interior

Southwest offers free in-flight non-alcoholic beverages and offers alcoholic beverages for sale at a flat rate of $5/beverage, with Rapid Rewards members eligible to receive drinks vouchers with their tickets. Free alcoholic drinks are offered on popular holidays such as New Year's Day, Valentine's Day
Valentine's Day
and Mardi Gras, provided the passenger is at least 21. Southwest has complimentary peanuts or pretzels on all flights, and most flights have free Nabisco
Nabisco
snacks. Southwest is known for colorful boarding announcements and crews that burst out in song, which is quite popular among passengers.[101][102][103][104] Southwest maintains excellent customer satisfaction ratings; according to the Department of Transportation (DOT) Southwest ranks number one (lowest number of complaints) of all U.S. airlines for customer complaints. Southwest Airlines
Southwest Airlines
has consistently received the fewest ratio of complaints per passengers boarded of all major U.S. carriers that have been reporting statistics to the DOT since 1987, which is when the DOT began tracking customer satisfaction statistics and publishing its Air Travel Consumer Report. Prior to 2007, Southwest boarded passengers by grouping the passengers into three groups, labeled A, B and C. Passengers would line up at their specified letter and board.[105] In 2007, Southwest modified their boarding procedure by introducing a number. Each passenger receives a letter (A, B or C) and a number 1 through 60. Passengers line up in numerical order within each letter group and choose any open seat on the aircraft as part of Southwest's open seating policy.[105] According to a 2012 study by Mythbusters, this is the fastest method currently in use for non-first class passengers to board a plane; on average, it is 10 minutes faster than the standard method used by most airlines of boarding from the back frontward.[106] In-flight entertainment[edit]

A Southwest 737-800 with the evolve interior and old branding, succeeded by the heart interior

All 737 Next Generation and 737 MAX aircraft are equipped with Wi-Fi, free streaming live television, and movies on demand for a fee. After completing a testing phase that began in February 2009, Southwest announced on August 21, 2009 that it would begin rolling out in-flight Wi-Fi Internet connectivity via Global Eagle Entertainment's satellite-broadband based product. Southwest began adding Wi-Fi to its aircraft in the first quarter of 2010. The airline began testing streaming live television in the summer of 2012 and video on demand in January 2013.[107][108] As of 2017, live in-flight video and realtime flight tracking information via Wi-Fi are available for free to all passengers, with full Internet access available at a fee for regular passengers and free to A-List Preferred Rapid Rewards members. Evolve interior[edit] On January 17, 2012, Southwest introduced a plan to retrofit its fleet with a new interior. Improvements include a modern cabin design, lighter and more comfortable seats made of eco-friendly products, increased under-seat space, new netted seatback pockets to provide more knee room, a new fixed-wing headrest and improved ergonomics. All Boeing
Boeing
737-700s, 115 -800s and 30 737-300s have the Evolve Interior.[109] Though not originally planned, because of space saved, Southwest was able to fit an extra row of seats on its planes. All Boeing
Boeing
737-800s have the Boeing
Boeing
Sky Interior, which features sculpted sidewalls and redesigned window housings, along with increased headroom and LED mood lighting. Heart interior[edit] On June 20, 2016, Southwest introduced its newest interior, called the Heart Interior. It includes the widest seat to fit a Boeing 737
Boeing 737
that provides additional space for passengers and also includes a new galley.[110] The seat is being delivered on all new 737-800s and 737 MAX aircraft.[111] All current evolve equipped 737s will be retrofitted with new bulkheads and bold blue seat cushions to match the look of the heart interior. Rapid Rewards[edit] Southwest first began to offer a frequent-flyer program on June 20, 1987, calling it The Company Club. Unlike some competitors' programs that were based on miles flown (but not Northwest Airlines), The Company Club credited for trips flown regardless of distance.[112] Southwest Airlines
Southwest Airlines
renamed its frequent flyer program Rapid Rewards on April 25, 1996.[113] The original Rapid Rewards program offered one credit per one-way flight from an origin to a destination including any stops or connections on Southwest Airlines. When 16 credits were accumulated in a 24-month period, Southwest awarded one free round-trip ticket that was valid for 12 months.[114] On March 1, 2011, Rapid Rewards changed to a points system based on ticket cost. Members earn and redeem points based on a three-tier fare scale multiplier and the cost of the ticket. Changes also included no blackout dates, seat restrictions or expiring credits. It also adds more options to use points.[115][116][117] Southwest Vacations[edit] Southwest Vacations is the vacation package provider for Southwest Airlines. Southwest Vacations was founded May 14, 1989, and has since been operated by The Mark Travel Corporation (TMTC). The parent company of TMTC is La Macchia Enterprises, which was founded in 1983. Southwest Vacations’ products primarily focus on flight and hotel vacation packages to destinations within the U.S., Mexico, the Caribbean, and Central America.[118][119] Incidents[edit] Southwest Airlines
Southwest Airlines
incidents include 2 deaths (1 non-passenger death on the ground, 1 accidental passenger death in the air) and 7 accidents (including 2 aircraft hull losses). The airline was considered among the 10 safest in the world in 2012.[120]

Southwest Airlines
Southwest Airlines
incidents and accidents

Flight Date Aircraft Location Description Injuries

1455 March 5, 2000 Boeing
Boeing
737-300 Burbank, California The aircraft overran the runway upon landing at Burbank-Glendale-Pasadena Airport, now called Hollywood Burbank Airport, Burbank, California, injuring 43.[121] The incident resulted in the dismissal of the Captain. The aircraft was damaged beyond repair. 43 injuries

1763 August 11, 2000 Boeing
Boeing
737-700 In flight Passenger Jonathan Burton broke through the cockpit door aboard Southwest Airlines Flight 1763 while in route from Las Vegas to Salt Lake City. In self-defense, the other passengers restrained Burton, who later died of the resulting injuries.[122] 1 death

1248 December 8, 2005 Boeing
Boeing
737-700 Chicago, Illinois The aircraft overran the runway during landing at Chicago
Chicago
Midway International Airport in heavy snow conditions. A six-year-old boy died in a car struck by the plane after it slid into a street. Passengers on board the aircraft and on the ground reported several minor injuries. The aircraft involved, N471WN, became N286WN after repairs. 1 death (on ground); Several injuries

2294 July 13, 2009 Boeing
Boeing
737-300 Charleston, West Virginia The flight from Nashville International Airport
Nashville International Airport
to Baltimore-Washington International Airport
Baltimore-Washington International Airport
was forced to divert to Yeager Airport
Yeager Airport
in Charleston, West Virginia, after a hole formed on the top of the plane's fuselage near the tail, resulting in depressurization of the cabin and deployment of the oxygen masks. The aircraft landed safely.[123] None

812 April 1, 2011 Boeing
Boeing
737-300 Yuma, Arizona The flight from Phoenix Sky Harbor Airport to Sacramento International Airport operated with a Boeing
Boeing
737–300 aircraft registered N632SW, was forced to declare an emergency and divert to Yuma International Airport after a hole appeared in the top of the aircraft fuselage. The aircraft landed approximately 40 minutes after takeoff from Phoenix.[124] 2 minor injuries

345 July 22, 2013 Boeing
Boeing
737-700 Queens, New York The flight from Nashville International Airport
Nashville International Airport
crash-landed at New York's LaGuardia Airport
LaGuardia Airport
after touching down hard, nose-gear first. "[T]he nose gear gave away so violently that the jet's electronics bay was penetrated by the landing gear with only the right axle still attached."[125] The Boeing 737
Boeing 737
traveled 633 metres (2,077 ft) down the runway with its nose scraping, generating a shower of sparks, coming to rest slightly off the runway.[126][127] Damage to the 13-year-old aircraft, registered N753SW, was substantial.[128] The captain of Flight WN345 was fired, and the aircraft was ultimately removed by barge for scrapping in Albany, New York.[129] 10 minor injuries

3472 August 27, 2016 Boeing
Boeing
737-700 Pensacola, Florida The flight from Louis Armstrong New Orleans International Airport
Louis Armstrong New Orleans International Airport
to Orlando International Airport
Orlando International Airport
suffered an uncontained engine failure while at cruising altitude. The engine cowling suffered major damage, with the inlet being completely torn off. Fragments from the engine also caused a gash in the fuselage. The 16-year-old Boeing
Boeing
737-700 diverted and landed without incident at Pensacola International Airport. Passengers say that they "heard a loud boom and smoke trailing from the left engine, and saw metal flapping after the smoke cleared."[130] The NTSB is currently investigating the incident as an "uncontained engine failure" event. None

Controversies and passenger incidents[edit] See also: Access Now v. Southwest Airlines
Access Now v. Southwest Airlines
and Flying while Muslim § Southwest Airlines On June 22, 2011, a March 25 recording of an in-flight transmission of Southwest pilot Captain James Taylor apparently unintentionally broadcasting a conversation with his first officer was released to the press. The conversation was peppered with foul language directed at gay, overweight, and older flight attendants. According to Southwest, the pilot was reprimanded and temporarily suspended without pay and received diversity education before being reinstated. Captain Taylor also sent an e-mail apology to all of Southwest's employees, especially the crew members who were criticized.[131][132][133] On September 26, 2017, a woman was removed from a Southwest flight after claiming to have a life-threatening allergy to dogs, two of which were present on the aircraft, and having to be removed by law enforcement after failing to follow the instructions of airline staff. The two dogs present were service animals. After learning about the woman's allergy, Southwest employees requested that she prove her condition with the correct documentation. When she failed to do so, staff asked her to exit the aircraft multiple times. She refused, which prompted law enforcement to step in and remove the passenger. The interactions between the woman and the officers were recorded and posted online to many social media platforms, and gained much attention.[134][135] On December 29, 2017, a family was kicked off a flight from Chicago Midway Airport to Santa Ana, California
California
because of unconfirmed lice accusation. The family did not have lice after all, and was rebooked on the next flight.[136] See also[edit]

Dallas- Fort Worth
Fort Worth
portal Companies portal Aviation portal

Air transportation in the United States Southwest Airlines
Southwest Airlines
State Fair Classic The Southwest Effect Transportation in the United States

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External links[edit]

Wikivoyage has a travel guide for Air travel in the United States.

Wikimedia Commons has media related to Southwest Airlines.

Official website Corporate media site Southwest Airlines
Southwest Airlines
Seating Charts on SeatGuru.com Southwest Airlines
Southwest Airlines
Fleet Age

Business data for Southwest Airlines: Google Finance Yahoo! Finance Reuters SEC filings

Southwest Airlines' Yahoo! Finance Profile StartupStudio – Interview with Herb Kelleher
Herb Kelleher
on the founding of Southwest Airlines, recommendations for entrepreneurs and rule of thumb for raising venture funding Iflyswa.com (Official website archive)

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AirTran Airways ATA Airlines Morris Air TranStar Airlines

People

Herb Kelleher Rollin King J. George Mikelsons

Incidents

Flight 345 Flight 1248 Flight 1455 Flight 2294 Flight 812 Flight 1763

Television shows

Airline On the Fly

Related

History Access Now, Inc. v. Southwest Airlines
Southwest Airlines
Co. Southwest Airlines
Southwest Airlines
destinations Southwest Effect

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Airlines of the United States

Mainline

Alaska Airlines† Allegiant Air American Airlines Delta Air Lines Frontier Airlines Hawaiian Airlines JetBlue Southwest Airlines Spirit Airlines Sun Country Airlines United Airlines Virgin America†

Regional

Aerodynamics Inc. Air Wisconsin Cape Air CommutAir Compass Airlines Contour Airlines Elite Airways Endeavor Air Envoy Air ExpressJet GoJet Airlines Horizon Air Mesa Airlines PenAir Piedmont Airlines PSA Airlines Ravn Alaska Republic Airline Silver Airways SkyWest Airlines Trans States Airlines ViaAir

Air taxi

Air Choice One Air Flamenco Air Sunshine Bering Air Boutique Air Everts Air Frontier Flying Service Gem Air Grand Canyon Airlines Grand Canyon Scenic Airlines Grant Aviation Griffing Flying Service Hageland Aviation Services Island Airways JetSuiteX Kenmore Air Key Lime Air Makani Kai Air Mokulele Airlines New England Airlines Penobscot Island Air Reliant Air San Juan Airlines Scenic Airlines Seaborne Airlines Servant Air Southern Airways Express Surf Air Taquan Air Tradewind Aviation Tropic Ocean Airways Ultimate Air Shuttle Utah Airways Vieques Air Link Warbelow's Air Ventures Wright Air Service

Cargo

ABX Air Air Cargo Carriers Air Transport International AirNet Express Alaska Central Express Aloha Air Cargo Alpine Air Express Ameriflight Amerijet International Ameristar Jet Charter Asia Pacific Airlines Atlas Air Baron Aviation Services Bemidji Airlines Castle Aviation Centurion Air Cargo Corporate Air CSA Air Empire Airlines Everts Air
Everts Air
Cargo Express One International FedEx
FedEx
Express Flight Express Florida
Florida
West Freight Runners Express Kalitta Air Kalitta Charters
Kalitta Charters
II Lynden Air Cargo Martinaire Merlin Airways Mid-Atlantic Freight Mountain Air Cargo National Airlines Northern Air Cargo Polar Air Cargo Royal Air Freight Ryan Air Services Sky Lease Cargo Southern Air Tepper Aviation Transair UPS Airlines USA Jet Airlines West Air Western Global Airlines Wiggins Airways

Charter

Air Charter Bahamas Berry Aviation Bighorn Airways Charter Air Transport Choice Airways Contour Aviation Delta Private Jets Dynamic Airways ExcelAire Great Lakes Air Gryphon Airlines IBC Airways JetSuite L-3 Flight International Aviation Liberty Jet Management Miami Air International NetJets Omni Air International Pacific Coast Jet Pentastar Aviation Phoenix Air PlaneSense Presidential Airways Rediske Air Sierra Pacific Airlines Skymax Superior Aviation Swift Air Talkeetna Air Taxi Twin Cities Air Service World Atlantic Airlines XOJET Xtra Airways

Air ambulance

AirMed International Air Methods Critical Air Medicine Life Flight Network LIFESTAR

Government

Comco Janet JPATS

† Merger underway List of airline holding companies List of defunct airlines of the United States

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Members of Airlines for America

Members

Alaska Airlines American Airlines Atlas Air FedEx
FedEx
Express Hawaiian Airlines JetBlue Southwest Airlines United Airlines UPS Airlines

Associate members

Air Canada

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Dow Jones Transportation Average
Dow Jones Transportation Average
components

Alaska Air Group American Airlines
American Airlines
Group Avis Budget Group C. H. Robinson CSX Delta Air Lines Expeditors International FedEx J. B. Hunt JetBlue
JetBlue
Airways Kansas City Southern Kirby Landstar System Matson Norfolk Southern Ryder Southwest Airlines Union Pacific United Continental Holdings Uni

.