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SOUTH EAST (FUJIAN) MOTOR CO., LTD., trading as SOUEAST, is a Chinese automobile manufacturer based in Fuzhou , Fujian
Fujian
, and a joint venture between China
China
Motor Corporation (25%), Fujian
Fujian
Motor Industry Group (50%) and Mitsubishi Motors (25%). Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast
Soueast
marque. It also manufactures Mitsubishi brand passenger cars for sale in mainland China.

As of early 2011, Soueast
Soueast
had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction, which may have been finished by early 2012.

CONTENTS

* 1 History

* 2 Products

* 2.1 Soueast
Soueast
marque * 2.2 Mitsubishi marque

* 3 Operations * 4 Sales * 5 Notes * 6 References * 7 External links

HISTORY

Soueast
Soueast
was founded in November 1995 as a joint venture between China Motor Corporation and Fujian
Fujian
Motor Industry Group. Mitsubishi became a partner in the joint venture in 2006.

In April 2008, Soueast
Soueast
was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co. In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.

PRODUCTS

Soueast
Soueast
Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.

SOUEAST MARQUE

Soueast
Soueast
produces the following models under the Soueast
Soueast
marque:

* V3 _Lingyue_ sedan (2008) * V5 _Lingzhi_ sedan (2012) * V6 _Lingshi_ hatchback (2013) * C1 _Xiwang_ microvan * Delica minibus (1996) * DX7 _Bolang_ SUV (2015)

_

A Soueast
Soueast
V3 Lingyue_

_

A Soueast
Soueast
V3 Lingyue_ Sport

_

A Soueast
Soueast
V5 Lingzhi_

_

A Soueast
Soueast
V6 Lingshi_

_

A Soueast
Soueast
V6 Lingshi_ Cross

A Soueast
Soueast
V6 rally car

A Soueast
Soueast
Delica

MITSUBISHI MARQUE

Soueast
Soueast
produces the following models under the Mitsubishi marque:

* Lancer * Lancer EX * Lancer Fortis * Galant * Zinger

A Mitsubishi Lancer produced by Soueast
Soueast

A Mitsubishi Lancer EX produced by Soueast
Soueast

A Mitsubishi Lancer Fortis produced by Soueast
Soueast

A Mitsubishi Galant produced by Soueast
Soueast

A Mitsubishi Zinger produced by Soueast
Soueast

OPERATIONS

Soueast
Soueast
has at least one production base in Qingkou city, Minhou County , Fuzhou , Fujian
Fujian
province . This location has probably been expanded three times with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced. As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase. February 2012 production was 37% higher than that of the previous year, which may reflect this additional capacity coming online.

SALES

A total of 96,553 Soueast
Soueast
brand passenger cars were sold in China
China
in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).

NOTES

* ^ Production capacity figures may consider engines and vehicles as discrete.

REFERENCES

* ^ "Company Overview of South East (Fujian) Motor Co., Ltd.". Bloomberg Businessweek. Retrieved 4 January 2014. * ^ Affiliated Companies - China
China
Motor Corporation Yulon Group Official Site * ^ _A_ _B_ _C_ Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China
China
Mitsubishi Official Site, April 12, 2006 * ^ Activities by Region, Asia, 2009 Mitsubishi Official Site * ^ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site * ^ Soueast
Soueast
Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04] * ^ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15 * ^ _A_ _B_ _C_ "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". _Asia Pulse_. Rhodes. Jan 25, 2011. * ^ _A_ _B_ About Us - History South East Motor Official Site * ^ 1.6 Mitsubishi ASX flying into China
China
soon chinacartimes.com, December 6, 2010 * ^ " Soueast
Soueast
Motor wins Iranian export deal". _ China
China
Daily_. 1 January 2008. Retrieved 4 January 2014. * ^ Business in brief - Mar. 25 people.com.cn, March 25, 2008 * ^ _Activities by Region: Asia, ASEAN and other regions_ (PDF). Mitsubishi Motors. 2010. pp. 2 (18). Retrieved June 28, 2012. * ^ " Mitsubishi Motors announces production, sales and export figures for February 2012". _Mitsubishi Motors_. March 29, 2012. Retrieved June 28, 2012. * ^ "2013 Passenger Vehicle Sales by Brand". China
China
Auto Web. 15 January 2014. Retrieved 5 April 2014.

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