South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese
automobile manufacturer based in Fuzhou, Fujian, and a joint venture
China Motor Corporation (25%),
Fujian Motor Industry Group
Mitsubishi Motors (25%). Its principal activity
is the design, development, production and sale of passenger cars and
minibuses sold under the
Soueast marque. It also manufactures
Mitsubishi brand passenger cars for sale in mainland China.
As of early 2011,
Soueast had an annual production capacity of around
180,000 units, but this was set to rise to 300,000 with the completion
of current construction, which may have been finished by early
2.2 Mitsubishi marque
7 External links
Soueast was founded in November 1995 as a joint venture between China
Motor Corporation and
Fujian Motor Industry Group. Mitsubishi
became a partner in the joint venture in 2006.
In April 2008,
Soueast was awarded a contract to supply 5,700 Delica
minibuses to the Iranian Mehreghan Co. In the same year,
Jackie Chan was signed on as a Mitsubishi brand ambassador for
Soueast Motors produces Soueast-branded models including the V3 and V5
sedans, and a range of Mitsubishi models for the Chinese market.
Soueast produces the following models under the
Soueast V3 Lingyue sedan (2008)
Soueast V5 Lingzhi sedan (2012)
Soueast V6 Lingshi hatchback (2013)
Soueast C1 Xiwang microvan
Soueast Delica minibus (1996)
Soueast DX7 Bolang SUV (2015)
Soueast V3 Lingyue
Soueast V3 Lingyue Sport
Soueast V5 Lingzhi
Soueast V6 Lingshi
Soueast V6 Lingshi Cross
Soueast V6 rally car
Soueast produces the following models under the Mitsubishi marque:
Mitsubishi Lancer produced by Soueast
Mitsubishi Lancer EX produced by Soueast
Mitsubishi Lancer Fortis produced by Soueast
Mitsubishi Galant produced by Soueast
Mitsubishi Zinger produced by Soueast
Soueast has at least one production base in Qingkou city, Minhou
Fujian province. This location has probably been
expanded three times with the second phase possibly completed c.
2009 as that year saw a 150% increase in units produced. As of
early 2011, total yearly production capacity for all sites was
forecast to soon reach 300,000 with the completion of the base's third
phase. February 2012 production was 37% higher than that of the
previous year, which may reflect this additional capacity coming
A total of 96,553
Soueast brand passenger cars were sold in
2013, making it the 38th largest-selling car brand in the country in
that year (and the 21st largest-selling Chinese brand).
^ Production capacity figures may consider engines and vehicles as
^ "Company Overview of South East (Fujian) Motor Co., Ltd". Bloomberg
Businessweek. Retrieved 4 January 2014.
^ Affiliated Companies -
China Motor Corporation Archived 2012-03-14
at the Wayback Machine. Yulon Group Official Site
^ a b c
Mitsubishi Motors to invest in South East (Fujian) Motor Co.,
China Archived 2012-06-16 at the Wayback Machine. Mitsubishi
Official Site, April 12, 2006
^ Activities by Region, Asia, 2009 Archived 2012-03-09 at the Wayback
Machine. Mitsubishi Official Site
^ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Archived
2012-03-14 at the Wayback Machine. Yulon Group Official Site
Soueast Motor wins Iranian export deal chinadaily.com.cn,
^ Lagging far behind, Mitsubishi looks to new joint partnership
^ a b c "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER
FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
^ a b About Us - History Archived 2010-12-03 at the Wayback Machine.
South East Motor Official Site
^ 1.6 Mitsubishi ASX flying into
China soon chinacartimes.com,
December 6, 2010
Soueast Motor wins Iranian export deal".
China Daily. 1 January
2008. Retrieved 4 January 2014.
^ Business in brief - Mar. 25 people.com.cn, March 25, 2008
^ Activities by Region: Asia, ASEAN and other regions (PDF).
Mitsubishi Motors. 2010. pp. 2 (18). Archived from the original
(PDF) on December 2, 2012. Retrieved June 28, 2012.
Mitsubishi Motors announces production, sales and export figures
for February 2012". Mitsubishi Motors. March 29, 2012. Retrieved June
^ "2013 Passenger Vehicle Sales by Brand".
China Auto Web. 15 January
2014. Retrieved 5 April 2014.
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