SOUTH EAST (FUJIAN) MOTOR CO., LTD., trading as SOUEAST, is a Chinese
automobile manufacturer based in
Fujian , and a joint venture
China Motor Corporation (25%),
Fujian Motor Industry Group
Mitsubishi Motors (25%). Its principal activity is the
design, development, production and sale of passenger cars and
minibuses sold under the
Soueast marque. It also manufactures
Mitsubishi brand passenger cars for sale in mainland China.
As of early 2011,
Soueast had an annual production capacity of around
180,000 units, but this was set to rise to 300,000 with the completion
of current construction, which may have been finished by early 2012.
* 1 History
* 2 Products
* 2.2 Mitsubishi marque
* 3 Operations
* 4 Sales
* 5 Notes
* 6 References
* 7 External links
Soueast was founded in November 1995 as a joint venture between China
Motor Corporation and
Fujian Motor Industry Group. Mitsubishi became
a partner in the joint venture in 2006.
In April 2008,
Soueast was awarded a contract to supply 5,700 Delica
minibuses to the Iranian Mehreghan Co. In the same year, Jackie Chan
was signed on as a Mitsubishi brand ambassador for Mainland China
Soueast Motors produces Soueast-branded models including the V3 and
V5 sedans, and a range of Mitsubishi models for the Chinese market.
Soueast produces the following models under the
* V3 Lingyue sedan (2008)
* V5 Lingzhi sedan (2012)
* V6 Lingshi hatchback (2013)
* C1 Xiwang microvan
* Delica minibus (1996)
* DX7 Bolang SUV (2015)
Soueast V3 Lingyue
Soueast V3 Lingyue Sport
Soueast V5 Lingzhi
Soueast V6 Lingshi
Soueast V6 Lingshi Cross
Soueast V6 rally car
Soueast produces the following models under the Mitsubishi marque:
* Lancer EX
* Lancer Fortis
A Mitsubishi Lancer produced by
A Mitsubishi Lancer EX produced by
A Mitsubishi Lancer Fortis produced by
A Mitsubishi Galant produced by
Mitsubishi Zinger produced by
Soueast has at least one production base in Qingkou city, Minhou
Fujian province . This location has probably been
expanded three times with the second phase possibly completed c. 2009
as that year saw a 150% increase in units produced. As of early 2011,
total yearly production capacity for all sites was forecast to soon
reach 300,000 with the completion of the base's third phase. February
2012 production was 37% higher than that of the previous year, which
may reflect this additional capacity coming online.
A total of 96,553
Soueast brand passenger cars were sold in
2013, making it the 38th largest-selling car brand in the country in
that year (and the 21st largest-selling Chinese brand).
* ^ Production capacity figures may consider engines and vehicles
* ^ "Company Overview of South East (Fujian) Motor Co., Ltd.".
Bloomberg Businessweek. Retrieved 4 January 2014.
* ^ Affiliated Companies -
China Motor Corporation Yulon Group
* ^ A B C
Mitsubishi Motors to invest in South East (Fujian) Motor
Co., Ltd. of
China Mitsubishi Official Site, April 12, 2006
* ^ Activities by Region, Asia, 2009 Mitsubishi Official Site
* ^ Affiliated Companies - South East (Fujian) Motor Co., Ltd.
Yulon Group Official Site
Soueast Motor wins Iranian export deal chinadaily.com.cn,
* ^ Lagging far behind, Mitsubishi looks to new joint partnership
* ^ A B C "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER
FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
* ^ A B About Us - History South East Motor Official Site
* ^ 1.6 Mitsubishi ASX flying into
China soon chinacartimes.com,
December 6, 2010
* ^ "
Soueast Motor wins Iranian export deal".
China Daily. 1
January 2008. Retrieved 4 January 2014.
* ^ Business in brief - Mar. 25 people.com.cn, March 25, 2008
* ^ Activities by Region: Asia, ASEAN and other regions (PDF).
Mitsubishi Motors. 2010. pp. 2 (18). Retrieved June 28, 2012.
* ^ "
Mitsubishi Motors announces production, sales and export
figures for February 2012". Mitsubishi Motors. March 29, 2012.
Retrieved June 28, 2012.
* ^ "2013 Passenger Vehicle Sales by Brand".
China Auto Web. 15
January 2014. Retrieved 5 April 2014.