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Sony Life Insurance Co., Ltd. (ソニー生命保険株式会社; ''Sony Seimei Hoken Kabushiki Gaisha'') is a Japanese insurance company, founded in 1979 as a joint venture between
Sony Corporation , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
and
Prudential Financial Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, retirement planning, investment management, and other products and services to both retail and institutional customers t ...
and headquartered in
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...
.


History

Sony Prudential Life Insurance Co., Ltd. (Sony Prudential Life) was established in August 1979 as a joint venture between Sony and
Prudential Financial Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, retirement planning, investment management, and other products and services to both retail and institutional customers t ...
. This company began operations in April 1981 with its Lifeplanner system. Sony and Prudential agreed to end their joint venture in July 1987. In September 1987, Sony Prudential Life was renamed to Sony Pruco Life Insurance Co, Ltd. In April 1991, Sony renamed this company to Sony Life Insurance Co, Ltd. (Sony Life). Sony Life established Sony Life Insurance (Philippines) Corporation in August 1998. The company is a wholly owned subsidiary of Sony Life. In 2001, Sony Life accounted for 5% of Sony's overall revenue.Bach, Deborah. "Sony Seeks Japanese License for Web Bank; Morgan has Role." American Banker: 1. ProQuest Research Library. Feb 01 2001. Web. 27 May 2012. Sony Life opened an office in
Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
in October 2008. It opened an office in
Taipei Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the n ...
in July 2009.


Shareholders

* Sony Financial (100%)


References


External links


Sony Life Insurance Co., Ltd.
(in Japanese)
Sony Life Insurance Co., Ltd. Business Report 2004Sony Life Insurance (Philippines) Corporation
Financial services companies established in 1979 Insurance companies of Japan
Life Insurance Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money upon the death ...
Prudential Financial {{japan-company-stub