John Paul Vincent "Sonny" Vaccaro (born September 23, 1939 in

Trafford, Pennsylvania Trafford is a borough in Allegheny and Westmoreland counties in the U.S. state of Pennsylvania. Located near Pittsburgh in western Pennsylvania, the borough lies primarily in Westmoreland County; only a small portion extends into Allegheny Coun ...

) is an American former

sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...

executive, and lives in Santa Monica, California. Vaccaro is best known for his tenure with

Nike, Inc. Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered ne ...

, where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then

Reebok Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...

. He founded the ABCD Camp, an elite showcase of high school

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...

standouts, which ran from 1984 to 2007. It featured future stars Kobe Bryant,

Dwight Howard Dwight David Howard II (born December 8, 1985) is an American professional basketball player for the Taoyuan Leopards of the T1 League. He is an NBA champion, eight-time All-Star, eight-time All-NBA Team honoree, five-time All-Defensive Team ...

, and

LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest p ...

. Vaccaro cofounded the first national high school All-Star game, The Dapper Dan

Roundball Classic The Roundball Classic, originally known as The Dapper Dan Roundball Classic (also known as ''Magic Johnson's Roundball'', ''Sonny Vaccaro's Roundball Classic'', ''EA Sports Roundball Classic'', '' Asics Roundball Classic'') is well known in the spor ...

, with concert promoter and boyhood friend Pat DiCesare in

Pittsburgh Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsylva ...

in 1965. The game endured for 43 years and its alumni includes such greats as

Calvin Murphy Calvin Jerome Murphy (born May 9, 1948) is an American former professional basketball player who after a prolific collegiate career at Niagara, where he averaged 33.1 points per game over his three years, played in the National Basketball Assoc ...

, Shaquille O'Neal, Kobe Bryant,

Chris Webber Mayce Edward Christopher Webber III (born March 1, 1973) is an American former professional basketball player. Drafted number one overall by the Orlando Magic, though arguably best known and remembered as the star forward for the Sacramento Ki ...

, Alonzo Mourning,

Kevin Garnett Kevin Maurice Garnett ( ; born May 19, 1976) is an American former professional basketball player who played for 21 seasons in the National Basketball Association (NBA). Nicknamed KG by his initials, and the "Big Ticket" for his emphatic dunki ...

Vince Carter Vincent Lamar Carter Jr. (born January 26, 1977) is an American former professional basketball player who serves as a basketball analyst for ESPN. He primarily played the shooting guard and small forward positions, but occasionally played Powe ...

Tracy McGrady Tracy Lamar McGrady Jr. (born May 24, 1979) is an American former professional basketball player, best known for his career in the National Basketball Association (NBA). McGrady is a seven-time NBA All-Star, seven-time All-NBA selection, two- ...

Patrick Ewing Patrick Aloysius Ewing (born August 5, 1962) is a Jamaican-American basketball coach and former professional player who is the head coach of the Georgetown University men's team. He played most of his career as the starting center for the N ...

Rasheed Wallace Rasheed Abdul Wallace (born September 17, 1974) is an American basketball coach and former professional player. A native of Philadelphia, Wallace played college basketball at the University of North Carolina before declaring for the draft in 199 ...

and

Stephon Marbury Stephon Xavier Marbury (born February 20, 1977) is an American former professional basketball player and current head coach in the Chinese Basketball Association. After his freshman year with the Georgia Tech Yellow Jackets, he was selected as th ...

. An

ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...

'' 30 for 30'' documentary about Vaccaro entitled "Sole Man" aired on April 16, 2015. Vaccaro had a rivalry with George Ravelling over summer high school basketball. Vaccaro was a key figure in the O'Bannon v. NCAA lawsuit, which allowed players to be compensated. Vaccaro helped to recruit

Ed O'Bannon Edward Charles O'Bannon Jr. (born August 14, 1972) is an American former professional basketball player in the National Basketball Association (NBA). He was a power forward for the UCLA Bruins on their 1995 NCAA championship team. He was selecte ...

for the case.

References

External links

The Shame of College Sports
in ''

The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...

'' {{DEFAULTSORT:Vaccaro, Sonny 1939 births Living people People from Trafford, Pennsylvania American people of Italian descent Businesspeople from Pennsylvania Adidas people American sports businesspeople Nike, Inc. people