Songwhale is an interactive technology company based in
Pittsburgh, Pennsylvania with offices in
Minneapolis, Minnesota
Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
and
Milwaukee, Wisconsin. Founded in 2007 by Ty Morse and Jon Greenlee, Songwhale develops mobile media technologies through internet and SMS technology for all devices, and designs mobile marketing campaigns for businesses.
[Startropic]
"Pittsburgh Startup Songwhale Born From Beowulf! Interview"
, ''Nibletz'', 23 Oct 2012
History
Songwhale was conceived as a platform for sharing music through
mobile media and
mobile technologies
Mobile technology is the technology used for cellular communication. Mobile technology has evolved rapidly over the past few years. Since the start of this millennium, a standard mobile device has gone from being no more than a simple two-way pag ...
.
The company then evolved that technology into a mechanism for delivering content digitally to handheld and other devices, providing behind-the-scenes access and promotions at sporting events and other live performances. Through its partnership with
California University of Pennsylvania
Pennsylvania Western University, California (commonly known as PennWest California) is a public university campus in California, Pennsylvania and one of three campuses of Pennsylvania Western University, part of the Pennsylvania State System o ...
, Songwhale expanded the applications of its technologies from athletics into education, creating tools to support the college experience from the practical, like emergency alerts and campus maps, to the desirable, like food delivery.
The development of new mobile technologies and the repurposing of those they had created enabled Songwhale to move into overseas markets in Thailand, China, Japan, and Indonesia. Additionally, Songwhale partnered with Cannella Response Television to adapt their mobile technology platforms to the direct response market.
Products
Songwhale creates marketing campaigns using mobile technologies. In 2011, Songwhale developed a text-to-purchase payment system, Paywhale. Paywhale allows
direct response television
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of ...
to send text messages to consumers, in addition to their traditional consumer interface, 1-800 numbers. Through the Paywhale model, direct response is adapting to its consumers affinity for their handheld devices and can use the database their clients become part of for re-marketing.
In 2015, Songwhale launched Cheapest Texting as a low-cost SMS platform.
Awards
♦Ernst & Young Entrepreneur of the Year Award Finalist, 2009, Ty Morse, Songwhale
♦Ernst & Young Entrepreneur of the Year Award Finalist, 2010, Ty Morse, Songwhale
♦Pittsburgh Technology Council's Tech 50 Startup of the Year Nominee, 2011
♦Pittsburgh Technology Council's Tech 50 Nominee for New Media, 2012
[Deborah M. Tod]
"Pittsburgh Technology Council names Tech 50 award finalists"
''Pittsburgh Post-Gazette'', 27 Aug 2012
References
{{Reflist
External links
Songwhale
Companies based in Pittsburgh
American companies established in 2007
Technology companies established in 2007