Emplifi is a private company headquartered in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. It develops and markets
customer experience systems. The business was founded in 2020 after social media analytics company Socialbakers was acquired by customer experience systems business Astute. The combined entity changed its name to Emplifi.
History
Emplifi's predecessor Socialbakers was a social media monitoring and analytics company based in
Prague, Czech Republic
Prague ( ; cs, Praha ; german: Prag, ; la, Praga) is the capital and largest city in the Czech Republic, and the historical capital of Bohemia. On the Vltava river, Prague is home to about 1.3 million people. The city has a temperate oc ...
and founded in 2008.
It was focused on finding and analyzing social media posts from customers to identify trends and sentiments, but not on creating content or responding.
Its software had modules called Audiences, Influencers, Analytics, and Content, to segregate the various content.
In 2014, Socialbakers acquired Facebook monitoring and analytics company EdgeRank.
The next year, Socialbakers co-founder and CEO Jan Rezab resigned and Robert Lang was appointed CEO.
By 2016, Socialbakers had 350 employees, about $30–50 million in annual revenues, and had raised $34 million in total funding over the years.
In 2020, customer engagement software company Astute acquired Socialbakers.
At the time, Socialbakers was one of the last remaining major independent social media analytics companies.
In June 2021, the companies rebranded as Emplifi, and Socialbakers CEO Yuval Ben-Itzhak became president of Emplifi.
The name combines the words "empathy" and "amplification."
That September, Emplifi acquired video-streaming service Go Instore.
In 2022, Emplifi attained
unicorn status with an additional investment that valued the business at more than $1 billion.
Products
Emplifi develops
cloud-based
Cloud computing is the on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over multip ...
services for social media marketing, customer service, and
social commerce
Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
More succinctly, social commerce ...
.
Operations
Emplifi has offices worldwide. As of September 2021, the company reported 750 employees.
References
External links
* {{Official website, https://emplifi.io/
Software companies based in New York City
Software companies established in 2021
Customer experience
Digital marketing companies of the United States
2021 establishments in New York City