''Snowboard Magazine'' is an independent snowboarding publication. It was founded in April 2004 by Mark Sullivan and Liz Sullivan in
Hailey, Idaho
Hailey is a city in and the county seat of Blaine County, in the Wood River Valley of the central part of the U.S. state of Idaho. The population was 7,960 at the 2010 census, up from 6,200 in 2000. Soon they were joined by Jeff Baker, Jeff Douglass, Aaron Draplin, Gary Hansen and Jason "J2" Rasmus. Most of the crew were previous employees and/or contracted employees of '' Snowboarder Magazine''. Until 2007 Mark Sullivan was also the publisher. The magazine was the first product focused magazine in snowboarding, quickly set trends for competing titles to follow and quickly became the third largest snowboarding publication in the world. In 2011 ''Snowboard Magazine'' was sold to
Storm Mountain Publishing
A storm is any disturbed state of the natural environment or the atmosphere of an astronomical body. It may be marked by significant disruptions to normal conditions such as strong wind, tornadoes, hail, thunder and lightning (a thunderstorm), ...
, publishers of ''Freeskier Magazine'', which is based in Boulder, Colorado.
In February 2016 the print edition of ''Snowboard'' ceased publication and it went on online.