Snapplify is an edtech company, focusing on content distribution, mobile publishing and digital education tools for schools. Snapplify is Africa’s largest ebook aggregator and distributor, with an ebook offering of over 250 000 titles from over 250 publishers. Snapplify’s hardware distribution solution for ebooks – the Snappbox – allows schools with limited or no connectivity to access learning materials, saving data and download time. Snapplify has won multiple awards for their technical innovations in digital distribution for emerging market classrooms.[1]

Snapplify was founded by Wesley Lynch in 2011 in South Africa. The business has expanded into Africa, Europe and the United States, with offices across South Africa, as well as in Nairobi, Amsterdam and New Jersey.


Snapplify was launched at the Frankfurt Book Fair in October 2011, as a subsidiary of Realm Digital.[2] The company secured a number of global partnerships, working with brands such as Random House, Popular Mechanics, Rolling Stone, Ramsay Media, and First National Bank (FNB).[3]

In 2015, South African venture capital firm AngelHub, backed by former First National Bank CEO Michael Jordaan and RMB co-founder Paul Harris’ family, announced that it had invested in Snapplify.[4] The next year, Snapplify raised expansion capital from existing funder AngelHub Ventures, as well as new backers from South Africa and the UK to enable the company’s continued growth into new markets in Africa.[5]

Awards and recognition

In 2012, Snapplify won the 2012 Cape Town Entrepreneur Competition in the Growth Stage category.[6]

Snapplify won the 2014 Tech Innovation Prize at the FutureBook Awards[7] for the Snappbox, their hardware distribution solution for ebooks. In the same year, Snapplify was a finalist in BookExpo America’s startup challenge.[8]

Snapplify was recognised by the London Stock Exchange Group (LSE) as one of the Companies to Inspire Africa for 2017.[9] The company also won an SAB Innovation Award (2015) and was nominated for the 2017 Eduweek Awards.[10]

In 2017, Snapplify was selected from over 900 applications as one of 20 African companies to participate in the World Bank’s XL Africa accelerator programme.[11]

In November 2017, Snapplify was awarded the Education Award at the 2017 AppsAfrica.com Innovation Awards, focused on recognising excellence in mobile and tech in Africa.[12]