SnapTag, invented by SpyderLynk, is a 2D mobile barcode alternative similar to a

QR code A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about th ...

, but that uses an icon or company logo and code ring rather than a square pattern of black dots. Similar to a QR code, SnapTags can be used to take consumers to a brand’s website, but can also facilitate mobile purchases, coupon downloads,

free sample A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase. Free samples A free sample or "freebie" is a portion of food or other product (for exam ...

requests, video views, promotional entries, Facebook Likes,

Pinterest Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboard ...

Pins,

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

Follows, Posts and Tweets. SnapTags offer back-end data mining capabilities.

Use in mobile operating systems

SnapTags can be used in Google's mobile Android operating system and iOS devices (iPhone/iPod/iPad) using The SnapTag Reader App or third party apps that have integrated the SnapTag Reader SDK. SnapTags can also be used by standard camera phones by taking a picture of the SnapTag and texting it to the designated short code or email address.

References

{{Reflist Barcodes Encodings Automatic identification and data capture