Snack Barz
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Hershey's Snack Barz is the name of a brand of candy bar produced, marketed, and sold by The Hershey Company. Snack Barz are a combination of crisped rice held together with marshmallow and reinforced with a coating of Hershey's
milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...
.


Flavors and varieties

In 2004, The Hershey Company released three flavors of Snack Barz: Hershey's Chocolate Creme, Reese's Peanut Butter, and Hershey's
S'mores A s'more is a campfire treat popular in the United States and Canada, consisting of one or more toasted marshmallows and a layer of chocolate sandwiched between two pieces of graham cracker. Etymology and origins ''S'more'' is a contraction of ...
Marshmallow Creme. Later, the company began manufacturing and distributing two new flavors of Snack Barz in 2005:
Caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...
and Cookies 'n Creme.


Product

Hershey's Snack Bars are manufactured, packaged, and sold by The Hershey Company. The Snack Barz are made of two layers of a crispy rice and marshmallow mixture. In between these two "rice and marshmallow bars", a "creamy" marshmallow layer is added in between the two pieces to help the layers stick together. The end product is dipped in
Hershey's chocolate The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...
before it is packaged and boxed. Snack Barz are sold in 1.5 and 2.1 ounce bar sizes. Each 1.5 ounce Snack Bar sells for about 70  cents, while each 2.1 ounce Snack Bar sells for about
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
1.05 a bar.


Advertising

Hershey's Snack Bars are advertised as being a healthier candy bar (as compared with traditional candy) as well as having zero  grams of trans fat and being a good source of calcium, iron, and "seven essential vitamins" (one bar has about fifteen percent of the
Recommended Dietary Allowance The Dietary Reference Intake (DRI) is a system of nutrition recommendations from the National Academy of Medicine (NAM) of the National Academies (United States). It was introduced in 1997 in order to broaden the existing guidelines known as Reco ...
of them). For these reasons, when the product was first released The Hershey Company aimed much of their marketing at parents concerned about the health of their children.


References

{{Hershey Chocolate bars The Hershey Company brands