SMARTER PLANET is a corporate initiative of the information
IBM . The initiative seeks to highlight how
forward-thinking leaders in business, government, and civil society
around the world are capturing the potential of smarter systems to
achieve economic growth , near-term efficiency, sustainable
development and societal progress.,
Examples of smarter systems include smart grids , water management
systems, solutions to traffic congestion problems, greener
buildings, and many others. These systems have historically been
difficult to manage because of their size and complexity. But with new
ways of monitoring, connecting, and analyzing the systems, business,
civic and nongovernmental leaders are developing new ways to manage
these systems. IBM's strategy is to provide or enable many of these
technology and process management capabilities and, outside of the
realm of technology, to advocate for policy decisions that, according
to the views expressed by IBM's management in interviews, speeches,
op-ed articles and opinion advertising, and other public venues,
could "make the planet smarter."
* 1 Origins
* 2 Advertising campaign
* 3 Smarter cities
* 4 See also
* 5 References
* 6 External links
In November 2008, IBM’s Chairman, CEO and President
Sam Palmisano ,
during a speech at the
Council on Foreign Relations
Council on Foreign Relations , outlined a new
agenda for building a "Smarter Planet". The speech emphasized how the
world's systems and industries are becoming more instrumented,
interconnected and intelligent, and that leaders and citizens can take
advantage of this state of affairs to improve these systems and
In January 2010
Sam Palmisano gave a follow-up speech to the Chatham
House called the "Decade of Smart". He highlighted dozens of
initiatives in which leaders created smarter systems to solve the
planet's most pressing problems. The speech aimed to inspire others to
follow the leads of these innovators by helping to create a smarter
On March 1, 2011,
IBM announced the Smarter Computing framework to
support Smarter Planet.
IBM has created an advertising campaign to support its Smarter
In 2008 and 2009,
IBM ran a series of full-page advertisements in
newspapers such as the
New York Times
New York Times and the
Wall Street Journal
Wall Street Journal .
Each of these "op-ads" featured an essay about a system or industry
IBM claims can be made "smarter" through the application of
A display at
Epcot 's Innoventions was installed, and opened on
January 29, 2010. A video that plays on a 12-foot globe in the
exhibit was created by Christian Matts and edited by Ben Suenaga. A
game called "RUNTIME" has been installed since 2009, where you could
record your own images in the park, and play the game online.
IBM, under its
Smarter Planet advertising campaign is supporting TED
(Technology, Entertainment, Design) Talks.
IBM Smarter Cities is an initiative of
IBM Smarter Planet, created
to provide hardware, middleware, software and service solutions for
city governments and agencies. The solutions implement existing IBM
technology such as
IBM cloud computing , analytics, mobility and
To date, Smarter Cities serves thousands of cities around the world
in all areas of management including public safety, health and human
services, education, infrastructure, energy, water, and
IBM Smarter cities also include citizen participation
through People4SmarterCities.com, so they can be part of the
technological advances transforming their cities.
Examples of major cities around the world using
IBM Smarter Cities
1) Year 2010, Rio de Janeiro, Brazil implemented an emergency
response solution using
IBM technology in anticipation of hosting the
2016 Olympics and 2014 World Cup.
2) Year 2010,Peterborough, UK, Visualising the city systems using
data to accelerate collaboration and better decision making
3) Year 2013, New Taipei City Police, implemented an
IBM solution to
enhance police productivity and ensuring public safety.
4) Year 2013, Tucson, Arizona, implemented a water conservation
IBM focused on smart metering and water leak detection.
5) Year 2013, Digital Delta transforms Dutch water management system
using Big Data.
CeNSE (similar project by HP)
* ^ http://www.ibm.com/smarterplanet/now
* ^ Lohr, Steve (2010-01-12). "Big Blue\'s Smarter Marketing
Playbook". The New York Times. Retrieved 2010-08-08.
* ^ Terdiman, Daniel (2010-08-02). "At
IBM Research, a constant
quest for the bleeding edge". CNET News. Retrieved 2010-08-08.
* ^ http://www.ibm.com/smarterplanet/grid
* ^ http://www.ibm.com/smarterplanet/water
* ^ http://www.ibm.com/smarterplanet/traffic
* ^ http://www.ibm.com/smarterplanet/buildings
* ^ Ball, Matt (2009-09-13). "
IBM Takes Aim at Creating a Smarter
Planet: Interview with Richard Lechner,
IBM Vice President, Energy &
Environment". V1 Magazine. Retrieved 2010-08-08.
* ^ Palmisano, Samuel J. "A Smarter Planet: The Next Leadership
Agenda", Council on Foreign Relations, November 6, 2008.
* ^ "Example of
IBM advertisement following U.S. 2008 Presidential
* ^ http://www.ibm.com/smarterplanet/decadeofsmart
* ^ "Launch of
IBM Smarter Computing". Retrieved 1 March 2011.
* ^ https://www.youtube.com/ibm
* ^ "22 opportunities for a smarter planet"
* ^ http://www-03.ibm.com/press/us/en/pressrelease/29289.wss
* ^ https://www.youtube.com/watch?v=24_AckuhDlY
* ^ http://vimeo.com/11356415
* ^ http://www.thinkingofyoupostcards.com/runtime/play/
* ^ http://www.ted.com/pages/view/id/339
* ^ http://www.ibm.com/smartercities
* ^ http://people4smartercities.com
IBM UK (2010-09-09), The Peterborough Story: Progress in
Action, retrieved 2016-06-23