SmarTone-Vodafone

SmarTone Telecommunications Holdings Limited, trading as SmarTone (), is a telecommunications company headquartered in Hong Kong. The company is a subsidiary of conglomerate Sun Hung Kai Properties.

The company provides voice, multimedia, plain SIM card, and mobile broadband services through its 4G and 3G networks, as well as fixed fibre broadband services for consumer and corporate markets, via their operating subsidiaries in Hong Kong and Macau. SmarTone also owns and operates Birdie Mobile, a mobile virtual network operator in Hong Kong.

Company overview

The company is a mobile phone operator in Hong Kong. It provides service on GSM-900, GSM-1800, W-CDMA (on the 2100 MHz frequency) and LTE-2600 with the brand SmarTone.

The holding company of the SmarTone group, SmarTone Telecommunications Holdings Limited, is 70.98% owned by Sun Hung Kai Properties. SmarTone Telecommunications Holdings is incorporated in Bermuda as an offshore company.

SmarTone Mobile Communications is an indirect wholly owned subsidiary of SmarTone Telecommunications Holdings, via SmarTone (BVI) Limited. SmarTone-Comunicações Móveis, S.A., or known as SmarTone Macau, is 72% owned by SmarTone Telecommunications Holdings indirectly.

In 2017, SmarTone launched a new brand
Birdie
which is targeting millennials. Birdie has two products: the no contract local mobile plan and the travel data SIM card (simply known as Birdie Travel SIM).

History

SmarTone was launched by Sun Hung Kai Properties and ABC Communications in 1992. It started operations in March 1993 as the first GSM network in Hong Kong and in Asia. It used to have another branding EXTRA for its GSM-1800-only packages obtained by the acquisition of P Plus Communications in March 1998. The brand EXTRA ended in 2002 and was merged into SmarTone's dual-band network.

A new branding "SmarTone-Vodafone" was officially launched in April 2005, following a partnership agreement with Vodafone in December 2004. This brand name was used only in Hong Kong. SmarTone retained its original brand name in Macau.

On 19 September 2011, SmarTone Telecommunications Holdings Limited announced that it would not renew its marketing co-operation with Vodafone and reverted its brand to SmarTone from December 2011.

In Jul 2017, SmarTone launched a new brand, Birdie, which is targeting millennial. Birdie has two products: the no contract local mobile plan and the travel data SIM card (simply known as Birdie Travel SIM).

Network Development

Hong Kong

2G

* March 1993 – Launched Asia's first GSM mobile service
* December 1993 – Launched Asia's first auto-GSM roaming service
* December 2002 – Launched SmarTone iN! – Proprietary advanced multimedia services mobile portal for customers
* August 2012 – Re-farmed the 2G 1800 MHz frequency band for its 4G LTE network and put into use
*September 2014 – Announced in the 2013/2014 Annual Results Announcement that it started to re-farm its 2G 900 MHz spectrum for 4G LTE, to provide even better coverage. The re-farming targets to complete at the end of 2014

3G

* December 2004 – Launched 3G services
* July 2007 – Became the first company in the world to enable customers to stream flash video when browsing on any 3G feature phone
* April 2010 – Debut 28.8Mbit/s HSPA+ network
* September 2001 – Successfully bid the 3G license in Hong Kong
* March 2011 – Won the auction for 850 MHz frequency band for its 3G service

4G

* August 2012 – Launched its 4G service with 1800 MHz spectrum, supporting all 4G smartphones available in Hong Kong. 1800 MHz spectrum provides better indoor coverage than higher frequency spectrum
* September 2012 – Became the only Hong Kong mobile operator approved by Apple to offer 4G on iPhone 5. SmarTone emphasized that "it is the only operator in HK offers 4G network on iPhone 5"
* November 2012 – Extended 4G LTE coverage on all MTR Island Line stations and targets to offer 4G LTE coverage at all MTR stations and its connecting tunnels in early 2013
* January 2013 – Provided 4G LTE network along the seven MTR lines (Island Line, Kwun Tong Line, Tsuen Wan Line, Tseng Kwan O Line, Tung Chung Line, Disney Line and the Airport Express). In the same year, it successfully bid for 2 x 10 MHz at the 2600 MHz frequency band for its 4G network to expand its network capacity and offer higher speed
* December 2013 – Extended its 4G coverage to KCR's lines (East Rail Line, West Rail Line and Ma On Shan Line) and Lok Ma Chau Line
* August 2014 – Launched VoLTE service but only supported selected smartphone models
* September 2014 – Commenced the re-farming of 2G 900MHZ spectrum for its 4G LTE, to provide better indoor coverage. Target to complete the re-farming end of this year. SmarTone planned to meet the growing data demand with cell densification, small cell technologies, LTE-Advanced, as well as refarming
* October 2016 – Extended 4G coverage to the new MTR Kwun Tong Line Extension, covering the new Whampoa and Ho Man Tin stations
* December 2016 - Extended 4.5G coverage to the new South Island Line, including Ocean Park, Wong Chuk Hang, Lei Tung and South Horizons stations and deployed additional 2100 MHz spectrum to all MTR lines

5G

* November 2016 – Partnered with Ericsson for a five-year partnership toward 5G, commencing early trials and pilot deployments of key pre-5G technologies to take place in Q4 2016
* May 2020 - Launched its 5G service

Macau

2G

* July 2001 – Launched GSM mobile service in Macau

3G

* July 2010 – Launched 3G service in Macau

4G

* November 2015 – Launched 4G service in Macau

See also

* List of companies of Hong Kong

References

External links

*

Official website of SmarTone-Comunicações Móveis


Official website of SmarTone Telecommunications Holdings

{{Hong Kong mobile phone companies

Vodafone
Sun Hung Kai Properties
Companies listed on the Hong Kong Stock Exchange
Mobile phone companies of Hong Kong
Companies of Macau
Telecommunications companies established in 1992
Former companies in the Hang Seng Index
Hong Kong brands
Offshore companies of Bermuda
1992 establishments in Hong Kong