SureStop is an anti-lock

bicycle brake A bicycle brake reduces the speed of a bicycle or prevents it from moving. The three main types are: rim brakes, disc brakes, and drum brakes. Most bicycle brake systems consist of three main components: a mechanism for the rider to apply the ...

technology and manufacturing company. It was founded in 2009 in

Palo Alto, California Palo Alto (; Spanish language, Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree kno ...

, as SlidePad by Brian Riley and Andrew Ouellet.O’Conner, Brian
Slide Into More Control with Slidepad
''Kinetic Shift''. June 22, 2011.Jurries, Amy

''The Gear Caster''. March 17, 2011. As of 2021, SureStop is headquartered in

Irvine, California Irvine () is a Planned community, master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on ...

, with a subsidiary in

Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...

History

Slidepad was started by Riley and Ouellet while students at

Cal Poly, San Luis Obispo California Polytechnic State University, San Luis Obispo (California Polytechnic State University, Cal Poly"Cal Poly" may also refer to California State Polytechnic University, Humboldt in Arcata, California or California State Polytechnic Univ ...

. Ouellet received inspiration for the product after he crashed his bicycle when applying too much pressure on his front brakes, resulting in front wheel lockup. In 2009, Riley and Ouellet entered their initial design in Cal Poly’s Business Plan competition and won 1st place.New Company Launches Brake System
''Bicycle Retailer and Industry News''. February 25, 2011. In 2013 Alan Nordin, former president of Fallbrook Technologies' bicycle division, joined the company as an executive advisor. In 2011, Slidepad Technologies formed an agreement with a

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

ese manufacturer to build a Slidepad braking system for

OEM An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...

distribution.Slidepad Secures Taiwan Manufacturing
''Bicycle Retailer and Industry News''. June 10, 2011. Jamis Bicycles was the first bike-manufacturer to specify the technology on their 2013 models.

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...

and Jamis Bicycles currently use Slidepad technology.Smith, Chip and Alex Strickland
Jamis Bicycles Latest Manufacturer to Feature Slidepad
''SOAR Communications''. November 9, 2011. In November 2012, the company took a 40-day, 11,000 mile, "Save Your Teeth Tour" across 90 bike shops from

, to

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...

. In 2014 the company rebranded from SlidePad to SureStop. On April 14, 2017, the product was on Season 8 Episode 21 of

Shark Tank ''Shark Tank'' is an American business reality television series that premiered on August 9, 2009, on ABC.Hibberd, James (May 10, 201'Dancing,' 'Bachelor,' and a bigger 'Shark Tank' returning to ABCInsider TV. Retrieved June 24, 2012 The show i ...

. Brian Riley and Kyle Jansen, another founder, accepted a deal with

Mark Cuban Mark Cuban (born July 31, 1958) is an American billionaire entrepreneur, television personality, and media proprietor whose net worth is an estimated $4.8 billion, according to ''Forbes'', and ranked No. 177 on the 2020 ''Forbes'' 400 list ...

Description

SureStop is a system for bicycles aimed at making the correct application of braking force easier for novice or casual cyclists. It integrates into V-brake systems to provide single-lever braking for front and rear brakes. It modulates the front brake force in real time, based on the road surface and rider weight position, and avoids front wheel lockup accidents when applying the front brake.Reid, Carlton
Single lever break system gets Asian production slot
''Bike Biz''. June 8, 2011. It was designed to prevent riders from flipping over their handlebars when applying the front brake. Once the brake pads make contact with the rear wheel, the Slidepad slides forward, which pulls a cable that is connected to the front brakes. Similar to the anti-lock brake system in cars, the mechanism prevents the front wheel from locking, no matter how hard the brake is pressed or how slippery the road conditions are.Overholt, Zach
One Lever, Two Breaks: Slidepad
''Bike Rumor''. May 16, 2011.

References

{{American bicycle manufacturers 2009 establishments in California Bicycle parts Companies based in Irvine, California Manufacturing companies established in 2009 Cycle parts manufacturers Science and technology in Greater Los Angeles

History

Description

See also

References