Slashdot effect
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The Slashdot effect, also known as slashdotting, occurs when a popular
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and W ...
links to a smaller website, causing a massive increase in traffic. This overloads the smaller site, causing it to slow down or even temporarily become unavailable. This has the same effect as a
denial-of-service attack In computing, a denial-of-service attack (DoS attack) is a cyber-attack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host conne ...
, albeit accidentally. The name stems from the huge influx of
web traffic Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are ...
which would result from the technology news site ''
Slashdot ''Slashdot'' (sometimes abbreviated as ''/.'') is a social news website that originally advertised itself as "News for Nerds. Stuff that Matters". It features news stories concerning science, technology, and politics that are submitted and eval ...
'' linking to websites. The original circumstances have changed, as flash crowds from ''Slashdot'' were reported in 2005 to be diminishing due to competition from similar sites, and the general adoption of elastically scalable cloud hosting platforms. The effect has been associated with other websites or metablogs such as
Fark Fark is a community website created by Drew Curtis that allows members to comment on a daily batch of news articles and other items from various websites. The site receives many story submissions per day and approximately 100 of them are publi ...
,
Digg Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launch ...
, '' Drudge Report'',
Imgur Imgur ( , stylized as imgur) is an American online image sharing and image hosting service with a focus on social gossip that was founded by Alan Schaaf in 2009. The service has hosted viral images and meme, particularly those posted on Reddit ...
,
Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, imag ...
, and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, leading to terms such as being farked or drudged, being under the Reddit effect, or receiving a hug of death from the site in question.
Google Doodle A Google Doodle is a special, temporary alteration of the logo on Google's homepages intended to commemorate holidays, events, achievements, and notable historical figures. The first Google Doodle honored the 1998 edition of the long-running an ...
s, which link to search results on the doodle topic, also result in high increases of traffic from the search results page.Williams, David E.
Google's unknown artist has huge following
" '' CNN.'' July 19, 2006. Retrieved on July 19, 2006.
Typically, less robust sites are unable to cope with the huge increase in traffic and become unavailable – common causes are lack of sufficient
data bandwidth In computing, bandwidth is the maximum rate of data transfer across a given path. Bandwidth may be characterized as network bandwidth, data bandwidth, or digital bandwidth. This definition of ''bandwidth'' is in contrast to the field of signal p ...
, servers that fail to cope with the high number of requests, and traffic quotas. Sites that are maintained on
shared hosting A shared web hosting service is a web hosting service where many websites reside on one web server connected to the Internet. The overall cost of server maintenance is spread over many customers. By using shared hosting, the website will share ...
services often fail when confronted with the Slashdot effect. A flash crowd is a more generic term without using any specific name that describes a network phenomenon where a network or host suddenly receives much traffic. This is sometimes due to the appearance of a website on a blog or news column.


Terminology

According to the
Jargon File The Jargon File is a glossary and usage dictionary of slang used by computer programmers. The original Jargon File was a collection of terms from technical cultures such as the MIT AI Lab, the Stanford AI Lab (SAIL) and others of the old ARPANET ...
, the term "Slashdot effect" refers to the phenomenon of a website becoming virtually unreachable because too many people are hitting it after the site was mentioned in an interesting article on the popular Slashdot news service. It was later extended to describe any similar effect from being listed on a popular site, similar to the more generic term, flash crowd, which is a more appropriate term. The term "flash crowd" was coined in 1973 by Larry Niven in his science fiction short story, '' Flash Crowd''. It predicted that a consequence of inexpensive
teleportation Teleportation is the hypothetical transfer of matter or energy from one point to another without traversing the physical space between them. It is a common subject in science fiction literature and in other popular culture. Teleportation is oft ...
would be huge crowds materializing almost instantly at the sites of interesting news stories. Twenty years later, the term became commonly used on the Internet to describe exponential spikes in website or server usage when it passes a certain threshold of popular interest. This effect was anticipated years earlier in 1956 in Alfred Bester's novel '' The Stars My Destination''. The ''Reddit effect'' has also been used to describe viral crowd fundraising efforts in addition to the surge in web traffic.


Cause

Sites such as ''Slashdot'', Digg, Reddit, StumbleUpon and Fark consist of brief submitted stories and a self-moderated discussion on each story. The typical submission introduces a news item or website of interest by linking to it. In response, large masses of readers tend to simultaneously rush to view the referenced sites. The ensuing flood of page requests from readers can exceed the site's available bandwidth or the ability of its servers to respond, and render the site temporarily unreachable.


Extent

Major news sites or corporate websites are typically engineered to serve large numbers of requests and therefore do not normally exhibit this effect. Websites that fall victim may be hosted on home servers, offer large images or movie files or have inefficiently generated dynamic content (e.g. many database hits for every web hit even if all web hits are requesting the same page). These websites often became unavailable within a few minutes of a story's appearance, even before any comments had been posted. Occasionally, paying ''Slashdot'' subscribers (who have access to stories before non-paying users) rendered a site unavailable even before the story was posted for the general readership. Few definitive numbers exist regarding the precise magnitude of the ''Slashdot'' effect, but estimates put the peak of the mass influx of page requests at anywhere from several hundred to several thousand hits per minute. The flood usually peaked when the article was at the top of the site's front page and gradually subsided as the story was superseded by newer items. Traffic usually remained at elevated levels until the article was pushed off the front page, which could take from 12 to 18 hours after its initial posting. However, some articles had significantly longer lifetimes due to the popularity, newsworthiness, or interest in the linked article. By 2005, reporters were commenting that the ''Slashdot'' effect had been diminishing. However, the effect has been seen involving Twitter when some popular users mention a website.


Communities

When the targeted website has a
community A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, t ...
-based structure, the term can also refer to the secondary effect of having a large group of new users suddenly set up accounts and start to participate in the community. While in some cases this has been considered a good thing, in others it is viewed with disdain by the prior members, as quite often the sheer number of new people brings many of the unwanted aspects of ''Slashdot'' along with it, such as trolling,
vandalism Vandalism is the action involving deliberate destruction of or damage to public or private property. The term includes property damage, such as graffiti and defacement directed towards any property without permission of the owner. The ter ...
, and
newbie Newbie, newb, noob, noobie, n00b or nub is a slang term for a novice or newcomer, or somebody inexperienced in a profession or activity. Contemporary use can particularly refer to a beginner or new user of computers, often concerning Internet ...
-like behavior. This bears some similarity to the 1990s Usenet concept of
Eternal September Eternal September or the September that never ended is Usenet slang for a period beginning around 1993 when Internet service providers began offering Usenet access to many new users. The flood of new users overwhelmed the existing culture for onl ...
.


Assistance and prevention

Many solutions have been proposed for sites to deal with the Slashdot effect. There are several systems that automatically mirror any Slashdot-linked pages to ensure that the content remains available even if the original site becomes unresponsive. Sites in the process of being Slashdotted may be able to mitigate the effect by temporarily redirecting requests for the targeted pages to one of these mirrors. Slashdot does not
mirror A mirror or looking glass is an object that reflects an image. Light that bounces off a mirror will show an image of whatever is in front of it, when focused through the lens of the eye or a camera. Mirrors reverse the direction of the im ...
the sites it links to on its own servers, nor does it endorse a third party solution. Mirroring of content may constitute a breach of
copyright A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educatio ...
and, in many cases, cause ad revenue to be lost for the targeted site.


See also

*
Denial-of-service attack In computing, a denial-of-service attack (DoS attack) is a cyber-attack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host conne ...
* Flash crowds alleviation network * Streisand effect *
Web traffic Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are ...


References


External links


Slashdot
{{DEFAULTSORT:Slashdot effect Internet terminology Slashdot Denial-of-service attacks Computer networking 1970s neologisms Web 2.0 neologisms