Sky Direct
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Sky Direct was a
direct-broadcast satellite Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commo ...
subscription television service in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
owned and operated by Sky, a subsidiary of
ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Philippine commercial broadcast network that serves as the flagship property of ABS-CBN Corporation, a company unde ...
. Sky Cable had been eyeing for a DBS service and considered on acquiring Dream Satellite TV from Antonio O. Cojuangco, Jr. The acquisition of Dream was reported to have reached an advanced stage but for some undisclosed reasons, the deal was not sealed. Sky's entry to the DBS market was hindered by various oppositions from the industry, citing legal issues and the slow growth of the pay TV market in the country. On December 23, 2015, Sky was granted by the NTC a provisional authority to operate and maintain a DBS service in 251 cities and municipalities in the country for a period of 18 months. Sky Direct offered both prepaid and postpaid packages with exclusive channels from
ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Philippine commercial broadcast network that serves as the flagship property of ABS-CBN Corporation, a company unde ...
and
Creative Programs Creative Programs, Inc., also known as CPI, is a subsidiary of ABS-CBN Corporation that operates and distributes pay TV channels and provides pay-per-view services to direct-to-home satellite and cable television providers in the Philippines. Si ...
such as ABS-CBN HD,
ABS-CBN News Channel ABS-CBN News Channel, commonly known as ANC, is a 24/7 Philippine pay television news channel. It was launched in 1996 as the first all-news network in English language. The majority of its programs are produced by ABS-CBN News. The channel is ...
, ABS-CBN Sports+Action HD,
Cinema One Cinema One (also called C1 and stylized as C1NEMAONE) is a Philippine pay television channel targeted to the Filipino diaspora. It is owned by Creative Programs Inc., a subsidiary of Philippine media conglomerate ABS-CBN Corporation. Its prog ...
,
Jeepney TV Jeepney TV is a 24-hour Philippine pay television channel owned and operated by ABS-CBN's narrowcast arm Creative Programs Inc. since 2012. The programming consists of classic and archived series and programs previously aired on ABS-CBN. The c ...
,
Metro Channel Metro Channel (formerly Lifestyle (Network), visually rendered in its logo in all capital letters as METRO CHANNEL) is a Philippine pay television channel based in Quezon City. It is owned by Creative Programs Inc., a subsidiary of media cong ...
,
Liga Liga or LIGA may refer to: People * Līga (name), a Latvian female given name * Luciano Ligabue, more commonly known as Ligabue or ''Liga'', Italian rock singer-songwriter Sports * Liga ACB, men's professional basketball league in Spain * Lig ...
, and
Myx Myx (, stylized as MYX or myx) is a Philippine pay TV channel based in Quezon City, owned by Creative Programs Inc., a subsidiary of ABS-CBN Corporation. The channel is targeted to youth audiences and primarily airs music videos. It was intr ...
. As of March 2019, Sky Direct had over 1 million subscribers. On June 30, 2020, Sky Direct stopped operations due to the
alias Alias may refer to: * Pseudonym * Pen name * Nickname Arts and entertainment Film and television * ''Alias'' (2013 film), a 2013 Canadian documentary film * ''Alias'' (TV series), an American action thriller series 2001–2006 * ''Alias the J ...
cease-and-desist order A cease and desist letter is a document sent to an individual or business to stop alleged illegal activity. The phrase "cease and desist" is a legal doublet, made up of two near-synonyms. The letter may warn that, if the recipient does not disc ...
(ACDO) issued by the
National Telecommunications Commission The National Telecommunications Commission (NTC; fil, Pambansang Komisyon sa Telekomunikasyon) is an attached agency of the Department of Information and Communications Technology responsible for the supervision, adjudication and control over a ...
(NTC) and Solicitor General
Jose Calida Jose Callangan Calida (born July 7, 1950) is a Filipino lawyer. He previously served as Undersecretary of Justice under the Arroyo administration, as executive director of the Dangerous Drugs Board, as Solicitor General of the Philippines und ...
regarding the expiration of ABS-CBN's legislative franchise.


History

In May 2015, Sky Cable Corporation applied with the National Telecommunications Commission (NTC) for the roll-out of its DBS service with plans of spending at least 252 million pesos for the purchase of equipment (₱122 million) and working capital (₱130 million). On December 23, 2015, Sky Cable was granted a provisional authority by the NTC to operate and maintain a DBS service in 251 cities and municipalities for 18 months. Sky Cable plans to get 49,500 subscribers in the first year of operations and increase it to 864,600 subscribers in 10 years. NTC approved the application of Sky Cable to offer DBS services despite opposition from 14 companies from the cable and television industry. In January 2016, Sky Direct began the trial period for its prepaid service in three areas through authorized dealers in
Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...
, province of
Cavite Cavite, officially the Province of Cavite ( tl, Lalawigan ng Kabite; Chavacano: ''Provincia de Cavite''), is a province in the Philippines located in the Calabarzon region in Luzon. Located on the southern shores of Manila Bay and southw ...
and
Quezon Quezon, officially the Province of Quezon ( tl, Lalawigan ng Quezon), is a province in the Philippines located in the Calabarzon region on Luzon. Kalilayan was the first known name of the province. It was later renamed Tayabas. In honor of the ...
. Sky Direct had a soft launching on March 18, 2016, by releasing the television commercial advertisement with endorser
Kris Aquino Kristina Bernadette Cojuangco Aquino (born February 14, 1971), professionally known as Kris Aquino (), is a Filipino television host, actress, producer, socialite and businesswoman. Dubbed as Philippine's "Queen of All Media", Aquino has hos ...
. The Sky Direct prepaid subscription package includes a
satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioiso ...
dish antenna A parabolic antenna is an antenna that uses a parabolic reflector, a curved surface with the cross-sectional shape of a parabola, to direct the radio waves. The most common form is shaped like a dish and is popularly called a dish antenna or ...
, set top box (Integrated Receiver-Decoder) and remote control. Sky Direct uses the
DVB-S2 Digital Video Broadcasting - Satellite - Second Generation (DVB-S2) is a digital television broadcast standard that has been designed as a successor for the popular DVB-S system. It was developed in 2003 by the Digital Video Broadcasting Projec ...
digital television broadcast standard in the
Ku band The Ku band () is the portion of the electromagnetic spectrum in the microwave range of frequencies from 12 to 18  gigahertz (GHz). The symbol is short for "K-under" (originally german: Kurz-unten), because it is the lower part of the or ...
to provide standard definition (SD) and high definition (HD) TV broadcasts. For the
conditional access Conditional access (CA) is a term commonly used in relation to software and to digital television systems. Conditional access is that ‘just-in-time’ evaluation to ensure the person who is seeking access to content is authorized to access the c ...
, it uses the Verimatrix encryption system to scramble the data and protect its content from signal piracy. On May 24, 2016,
Luxembourg Luxembourg ( ; lb, Lëtzebuerg ; french: link=no, Luxembourg; german: link=no, Luxemburg), officially the Grand Duchy of Luxembourg, ; french: link=no, Grand-Duché de Luxembourg ; german: link=no, Großherzogtum Luxemburg is a small lan ...
-based satellite owner SES S.A. announced a multi-year, multi-
transponder In telecommunications, a transponder is a device that, upon receiving a signal, emits a different signal in response. The term is a blend of ''transmitter'' and ''responder''. In air navigation or radio frequency identification, a flight trans ...
capacity agreement with Sky Cable, Sky Direct's parent, to broadcast DTH television channels via the SES-9 and New Skies NSS-11 satellites at 108.2 degrees East. SES-9 is expected to be operational middle of 2016.


Sky Direct broadcast

In December 2015, Sky Direct began its test broadcast using SES
NSS-11 This is a list of satellites operated by SES S.A. AMC fleet SES-9 Satellite.


Competition

Sky Direct competes with
Cignal Cignal (pronounced as ''signal'') is a Philippine satellite television and IPTV provider, owned by Cignal TV Inc., a wholly owned subsidiary of the MediaQuest Holdings Inc. under the PLDT Beneficial Trust Fund. Cignal's prepaid electroni ...
, the leading DTH provider with more than two million subscribers owned by the
Philippine Long Distance Telephone Company The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
(PLDT) through
MediaQuest Holdings MediaQuest Holdings, Inc. is a Philippine-based media conglomerate that provides radio and television broadcasting, as well as direct-to-home satellite services and print media. Though an affiliate of telecommunications company PLDT, MediaQ ...
, and with
G Sat G-Sat (''Global Satellite'') is a subscription-based direct-to-home (DTH) satellite television service commercially available in the Philippines. G-Sat is owned by Global Satellite Technology Services (GSTS), registered in the Philippines with ...
owned by
Global Satellite Technology Services Global Satellite Technology Services (formerly known as First United Broadcasting Corporation) is a broadcast radio and television company in the Philippines. Its original station FUBC TV-9 in Zamboanga was an affiliate of BBC from 1974 to 1986 ...
.


Oppositions

The entry of Sky Direct in the DTH service was being opposed by various groups citing violation of the anti-monopoly law, including Cignal and its sister company
TV5 Network TV5 Network Inc., commonly known as TV5, is a Philippine media company based in Mandaluyong, with its alternate studios located in Novaliches, Quezon City. It is primarily involved in radio and television broadcasting, with subsidiaries an ...
under the PLDT group, Dream Satellite TV, and the Philippine Cable Television Association. In a filing with the NTC, PMSI said the DTH players in the Philippines are expected to continue incur losses due to tougher competition with the entry of Sky Cable. From 2009 to 2013, Cignal TV incurred an accumulated deficit of 5 billion pesos, Dream with 1.1 billion pesos, and GSat with 173 million pesos. In February 2016, TV5 Network, Inc formally filed a motion for reconsideration with the NTC asking the regulator to dismiss Sky Cable's application to offer DBS and reverse its order from December 2015 that allowed Sky Cable to offer both wired and wireless cable network services nationwide. TV5 argued that DBS or wireless cable service is beyond the scope of Sky Cable’s franchise and articles of incorporation. According to TV5, Sky Cable's amended articles of incorporation states that it can establish and operate a
cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...
which is wired in nature and not a wireless service like DBS. The regulator emphasized in its December 2015 order that DBS service is within the scope of Sky Cable's congressional franchise. On June 29, during the joint
hearing Hearing, or auditory perception, is the ability to perceive sounds through an organ, such as an ear, by detecting vibrations as periodic changes in the pressure of a surrounding medium. The academic field concerned with hearing is audit ...
by the House Franchises and
Good Government Good government is a normative description of how government is supposed to be constituted. It has been frequently employed by various political thinkers, ideologues and politicians. Thomas Jefferson and good government Thomas Jefferson often r ...
committee, regarding on their operations of
ABS-CBN TV Plus ABS-CBN TV Plus (formerly Sky TV+ and stylized as ABS-CBN TVplus, repackaged in 2021 as ABS-CBN TVplus Digital TV Receiver) is a Philippine ISDB-T encrypted digital terrestrial television provider owned and operated by ABS-CBN Convergence, a ...
, Sky Direct and its blocktime deal with
AMCARA Broadcasting Network AMCARA Broadcasting Network is a Philippine television broadcast company. The company is located in Katipunan Avenue, Loyola Heights, Quezon City. The company is majority-owned by the heirs of Arcadio M. Carandang, one of the pioneers of Phi ...
, the Federation of International Cable TV and Telecommunications Association of the Philippines (FICTAP), National Chairperson Estrellita Juliano Tamano has urged the to stop their operations, because of their expired franchise. After that, Telecommunications Commissioner Gamaliel Cordoba announced that Sky Direct will cease operations, despite their objections made by Rodante Marcoleta, which he asked him to resign as commissioner and Boying Remulla's threat to face graft charges before the
Ombudsman An ombudsman (, also ,), ombud, ombuds, ombudswoman, ombudsperson or public advocate is an official who is usually appointed by the government or by parliament (usually with a significant degree of independence) to investigate complaints and at ...
against him.


References

{{ABS-CBN Sky (cable company) Direct broadcast satellite services Television in the Philippines Entertainment companies of the Philippines Entertainment companies established in 2016 Mass media companies established in 2016 Assets owned by ABS-CBN Corporation