Skechers USA Inc. is an American lifestyle and performance footwear
company for men, women and children. Headquartered in Manhattan Beach,
California, the brand was founded in 1992. Now the third largest
athletic footwear brand in the United States,
Skechers earned more
than $3.56 billion in revenues during the 2016 fiscal year. As of
January 2017, the company employed more than 9,800 people
1 History and products
5 External links
History and products
Skechers' early products were utility-style boots and skate shoes; the
company has since diversified to include thousands of athletic and
casual styles for men, women, and children as well as performance
Skechers makes an effort to maintain its brand image by using
celebrity-driven advertising, and has promoted its product with
multi-platinum recording artist Camila Cabello, TV personality Brooke
Burke-Charvet, model, actress Kelly Brook, boxer Sugar Ray Leonard,
former baseball player David Ortiz, and football legends
Tony Romo and
Howie Long. The
Skechers Performance Division features Olympic runners
Meb Keflezighi and Kara Goucher, plus pro golfers Matt Kuchar, Brooke
Henderson, Belén Mozo, Russell Knox, Wesley Bryan, Colin Montgomerie
and Billy Andrade. In 2014,
Skechers signed an endorsement deal
with legendary musician Ringo Starr. South Korean boyband EXO, girl
Red Velvet (band)
Red Velvet (band) , rapper Zico & girl group
also endorsed the brand.
The company offers two distinct footwear categories: a lifestyle
division that includes
Skechers Memory Foam, the charity line BOBS and
Relaxed Fit comfort shoes, and a performance division that includes
Skechers GOrun and
Skechers GOwalk footwear.
Skechers also produces
sport and performance apparel for men and women. Through licensing
agreements, the company offers branded bags, watches, eyewear and
Skechers has an extensive network of global
distributors that sell its product in over 160 countries and
territories, and more than 2,400
Skechers stores around the world.
Founded in 2010, the SKECHERS Foundation, in partnership with
Nickelodeon and The Friendship Foundation, annually hosts their
SKECHERS Pier to Pier Friendship Walk. The SKECHERS Foundation has the
goal of investing in organizations dedicated to assisting children
with special needs, improving education and empowering disadvantaged
Skechers agreed to settle a class action lawsuit for $40
million based on a U.S.
Federal Trade Commission
Federal Trade Commission complaint that it had
misled customers with its Shape-Ups ads.
^ a b c d "SKECHERS Corporate Information". skx.com. Retrieved 2
^ a b c d e SKECHERS U.S.A., INC. Form-10K, Securities and Exchange
Commission, March 1, 2017
Skechers Strides Into Second Place in U.S. Sports Footwear Market".
The Wall Street Journal.
The Wall Street Journal. May 18, 2015.
^ "History of
Skechers U.S.A. Inc." fundinguniverse.com. Retrieved 11
Skechers U.S.A. (SKX)". wikinvest.com. Retrieved 11
Skechers signs Ringo Starr".
^ "SKECHERS Friendship Walk".
^ Dina Elboghdady (2012-05-16). "
Skechers agrees to $40 million
settlement for claims about shoes' benefits". The Washington Post.
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