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Skechers
Skechers
USA Inc. is an American lifestyle and performance footwear company for men, women and children. Headquartered in Manhattan Beach, California, the brand was founded in 1992.[2] Now the third largest athletic footwear brand in the United States,[3] Skechers
Skechers
earned more than $3.56 billion in revenues during the 2016 fiscal year. As of January 2017, the company employed more than 9,800 people worldwide.[2]

Contents

1 History and products 2 Causes 3 Litigation 4 References 5 External links

History and products[edit] Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic and casual styles for men, women, and children[4] as well as performance shoes.[1] Skechers
Skechers
makes an effort to maintain its brand image by using celebrity-driven advertising,[5] and has promoted its product with multi-platinum recording artist Camila Cabello, TV personality Brooke Burke-Charvet, model, actress Kelly Brook, boxer Sugar Ray Leonard, former baseball player David Ortiz, and football legends Tony Romo
Tony Romo
and Howie Long. The Skechers
Skechers
Performance Division features Olympic runners Meb Keflezighi
Meb Keflezighi
and Kara Goucher, plus pro golfers Matt Kuchar, Brooke Henderson, Belén Mozo, Russell Knox, Wesley Bryan, Colin Montgomerie and Billy Andrade.[1] In 2014, Skechers
Skechers
signed an endorsement deal with legendary musician Ringo Starr.[6] South Korean boyband EXO, girl group Red Velvet (band)
Red Velvet (band)
, rapper Zico & girl group Sistar
Sistar
have also endorsed the brand. The company offers two distinct footwear categories: a lifestyle division that includes Skechers
Skechers
Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers
Skechers
GOrun and Skechers
Skechers
GOwalk footwear. Skechers
Skechers
also produces sport and performance apparel for men and women. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise. Skechers
Skechers
has an extensive network of global distributors that sell its product in over 160 countries and territories, and more than 2,400 Skechers
Skechers
stores around the world.[1] Causes[edit] Founded in 2010, the SKECHERS Foundation, in partnership with Nickelodeon
Nickelodeon
and The Friendship Foundation, annually hosts their SKECHERS Pier to Pier Friendship Walk. The SKECHERS Foundation has the goal of investing in organizations dedicated to assisting children with special needs, improving education and empowering disadvantaged youths.[7] Litigation[edit] In 2012, Skechers
Skechers
agreed to settle a class action lawsuit for $40 million based on a U.S. Federal Trade Commission
Federal Trade Commission
complaint that it had misled customers with its Shape-Ups ads.[8] References[edit]

^ a b c d "SKECHERS Corporate Information". skx.com. Retrieved 2 January 2018.  ^ a b c d e SKECHERS U.S.A., INC. Form-10K, Securities and Exchange Commission, March 1, 2017 ^ " Skechers
Skechers
Strides Into Second Place in U.S. Sports Footwear Market". The Wall Street Journal.
The Wall Street Journal.
May 18, 2015.  ^ "History of Skechers
Skechers
U.S.A. Inc." fundinguniverse.com. Retrieved 11 September 2015.  ^ "Stock: Skechers
Skechers
U.S.A. (SKX)". wikinvest.com. Retrieved 11 September 2015.  ^ " Skechers
Skechers
signs Ringo Starr".  ^ "SKECHERS Friendship Walk".  ^ Dina Elboghdady (2012-05-16). " Skechers
Skechers
agrees to $40 million settlement for claims about shoes' benefits". The Washington Post. Retrieved 2012-05-30. 

External links[edit]

Wikimedia Commons has media related to Skechers.

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