Sjuan ( en, The Seven; formerly TV4 Plus) is a sister channel of

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

TV4, owned by

TV4 AB TV4 AB (formerly Nordisk Television AB; previously traded as ) is a Swedish media company owned by Telia Company through TV4 Media (formerly known as Bonnier Broadcasting). The company owns the largest commercial television channel in Sweden, ...

. The main focus of the channel is on entertainment, sports and lifestyle programmes. The channel started as ''TV4 Plus'' in 2003 but changed name to Sjuan in September 2011. The channel was launched in 2003 on digital terrestrial, digital satellite and cable networks. The channel could be received by many households from its launch and became the seventh most watched television channel in 2005. Sjuan has been showing ''

Late Night with Conan O'Brien ''Late Night with Conan O'Brien'' is an American late-night talk show hosted by Conan O'Brien. NBC aired 2,725 episodes from September 13, 1993, to February 20, 2009. The show featured varied comedic material, celebrity interviews, and music ...

'' since its launch. In 2004, Sjuan took over ''

Dr. Phil Phillip Calvin McGraw (born September 1, 1950), better known as Dr. Phil, is an American television personality and author best known for hosting the talk show '' Dr. Phil''. He holds a doctorate in clinical psychology, though he ceased rene ...

'' from its parent channel. In 2005, they also took over ''

The Bold and the Beautiful ''The Bold and the Beautiful'' (often referred to as ''B&B'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera ''The Yo ...

'' from its parent channel. Sjuan also broadcasts much sports, including

La Liga The Campeonato Nacional de Liga de Primera División, commonly known simply as Primera División in Spain, and as La Liga in English-speaking countries and officially as LaLiga Banco Santander, Santander for sponsorship reasons, stylized as LaL ...

and

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matches every weekend. Other channels from TV4 AB include TV12 (youth and entertainment),

TV4 Film TV4 Film is a Swedish film channel owned by TV4 Group. TV4 applied for a licence to broadcast a film channel terrestrially in the autumn of 2003 and was granted a licence in December. The channel was launched as TV4 Film in April 2004. The first f ...

(movies),

TV4 Komedi TV4 Komedi was a sister subchannel of Swedish TV4, owned by TV4 Group. The channel focuses on comedy only with sitcoms, comedy shows and talk shows. The channel airs classic sitcoms like '' ALF'', ''Family Matters'', ''Cheers'', ''Hope & Faith'', ...

(sitcoms),

TV4 Guld TV4 Guld is a Swedish television channel devoted to "classic" programmes such as older television dramas. The channel launched on November 3, simultaneously with its sister channel TV4 Komedi, on satellite from Canal Digital and cable from Com He ...

(old classic series) and

TV4 Fakta TV4 Fakta is a Swedish documentary television channel owned by the TV4 Group. It started broadcasting in 2005. Much of the programming is taken from A+E Networks. Since December 2005, the remainder of the schedule is filled with the English langu ...

(documentaries). In April 2011, TV4 announced that TV4 Plus would change its name to Sjuan, with the complete change to happen on 12 September 2011. From September 1, 2020 the TV4 Group channels, including Sjuan, became available on the Dplay - Discovery SVOD service (later renamed to Discovery+).

Identity

At first, the channel was intended to be a sports channel but the profile was widened before launch to also include lifestyle programming and entertainment. The initial name "TV4 Plus" was decided upon during the autumn of 2002. The first logotype and idents were designed in cooperation with the British design agency Kemistry. The logo consisted of a cube, a die with '4' and '+' symbols on the sides. The dice was chosen as the channel originally included much sports and betting programming. The idents were replaced a few years later. On 5 February 2007 Sjuan overhauled its on-air look, dropping the cube logo and replacing it with a blue version of TV4's Circle 4 logo (with a plus sign attached to it), and new idents featuring people engaged in different hobbies.

Logos

TV4 Plus logo 2003.svg, The TV4 Plus logo used from 2003 to 2007. Tv4 plus logo.jpg, The TV4 Plus logo used from 2007 to 2011. Sjuan logo.jpg, The Sjuan logo was used from 2011 to 2018.

References

External links

* {{Swedish television channels Television channels in Sweden TV4 AB Television channels and stations established in 2003 2003 establishments in Sweden