Sisi (stylized as SiSi; originally si si) is the brand name of a wide range of fruit-flavoured beverages produced by

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beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoo ...

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company Vrumona under a joint venture with

Heineken International Heineken N.V. () is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. , Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality be ...

since 1951. The manufacturing plant is located at

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. In 1936, George Becht launched a grapefruit-flavoured drink called Ja-Ja. One year later, an apple-flavoured drink was launched under the si si name. After George Becht died in 1949, his son Cornelius took over and adopted the "si si" name to the similar products of the company Vrumona. Between 1951 and 1969 there were a number of similarly named drinks, including Cas-Si ( blackcurrant), Ceri-Se ( cherry) and Grapy (grapefruit). In 1969, the name Si si was changed to one word, Sisi. These were later brought under the SiSi name: Cas-Si became SiSi cassis (blackcurrant), Ceri-Se became SiSi Cerise (cherry) and Grapy became Sisi grapefruit. In 1987, these flavours were purchased by another company and relaunched under the name Royal Club. In 1957, cabaret singer

Wim Sonneveld Willem "Wim" Sonneveld (; 28 June 1917 – 8 March 1974) was a Dutch cabaret artist and singer. Together with Toon Hermans and Wim Kan, he is considered to be one of the 'Great Three' of Dutch cabaret. Sonneveld is generally viewed as a Dutch cu ...

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sung the company's first jingle "ome Daan the Si-Si-liaan". In 1972, and 1973, two well known

actors, John Kraaijkamp sr. and Rijk de Gooijer, acted in some television commercials for the brand. Since the early 1990s, the company has used the slogan "Take it easy, take a SiSi". In recent years, Sisi has touted itself as having half as much sugar as similar products produced by its competitors.

References

External links

* * {{Heineken International Citrus sodas Soft drinks Heineken Products introduced in 1936