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SimplySiti Sdn. Bhd., (written in
Launched in early 2010, SimplySiti is Siti Nurhaliza's second attempt to participate in a business industry after her first trial with her CTea came to a dead end, and the production of her branded tea was stopped in March to focus more on SimplySiti. With the help of her husband, Datuk Seri Khalid Mohd Jiwa and two others business partners, she ventured into the cosmetic industry after two years of research with 
all caps
In typography, all caps (short for "all capitals") refers to text or a font in which all letters are capital letters, for example: "THIS TEXT IS IN ALL CAPS". All caps may be used for emphasis (for a word or phrase). They are commonly seen in l ...
) is a Malaysian cosmetic company founded by a Malaysian singer, Siti Nurhaliza
Dato' Sri Hajah Siti Nurhaliza Tarudin ( Jawi: سيتي نورهاليزا بنت تارودين ; IPA: ; born 11 January 1979) is a Malaysian singer, songwriter, actress and businesswoman with more than 300 local and international awards. ...
in March 2010 with the headquarters in Kuala Lumpur
, anthem = ''Maju dan Sejahtera''
, image_map =
, map_caption =
, pushpin_map = Malaysia#Southeast Asia#Asia
, pushpin_map_caption =
, coordinates =
, sub ...
, Malaysia
Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
. The brand's name was derived from the word “simplicity”.
History
Launched in early 2010, SimplySiti is Siti Nurhaliza's second attempt to participate in a business industry after her first trial with her CTea came to a dead end, and the production of her branded tea was stopped in March to focus more on SimplySiti. With the help of her husband, Datuk Seri Khalid Mohd Jiwa and two others business partners, she ventured into the cosmetic industry after two years of research with AC Nielsen
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for ...
to study the market and target customers. The cosmetics are produced in Korea
Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...
. with the incorporation of nanotechnology. Before being released into the market, SimplySiti received Halal
''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with '' haram'' (forbidden). This binary opposition was elaborated into a more complex classification k ...
status from Jabatan Kemajuan Islam Malaysia (JAKIM
Islam in Malaysia is represented by the Shafi‘i school of Sunni jurisprudence.
) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal. Many of the products, especially her lipstick range released bear the names from her singles' and albums' titles. Marketing strategies include availability of the products over 200 Watsons
Watsons () is a Hong Kong health care and beauty care chain store in Asia and Europe. It is the flagship health and beauty brand of the A.S. Watson Group, which is majority owned by CK Hutchison Holdings.
It operates near 8,000 stores and ...
, Guardian and Jusco
is the acronym for Japan United Stores Company, a chain of "general merchandise stores" (or hypermarket) and the largest of its type in Japan.
The various JUSCO companies are subsidiaries of the ÆON supermarket chain.
The JUSCO name was adopte ...
outlets throughout Malaysia, with its first kiosk at the JB Sentral
Johor Bahru Sentral (also known as JB Sentral) is an integrated transport hub in Bukit Chagar, Johor Bahru, Johor, Malaysia.
Inaugurated on 21 October 2010, it replaced the closed Johor Bahru railway station located 200m south of it. As part ...
in Johor Bahru and there are plans for promoting the products to Brunei
Brunei ( , ), formally Brunei Darussalam ( ms, Negara Brunei Darussalam, Jawi: , ), is a country located on the north coast of the island of Borneo in Southeast Asia. Apart from its South China Sea coast, it is completely surrounded by t ...
, Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
, Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
and Middle East
The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...
countries.
In July, Siti signed a contract a British toiletries company, Standard Soap for producing SimplySiti new products such as shampoo, anti-perspirant and other toiletries for release in February 2011, which could worth up to £5 million for the first three to four years.
A limited gold edition of SimplySiti products with her signature was released in late August especially for Hari Raya Aidilfitri
, nickname = Festival of Breaking the Fast, Lesser Eid, Sweet Eid, Sugar Feast
, observedby = Muslims
, type = Islamic
, longtype = Islamic
, significance = Commemoration to mark the end of fasting in Ramadan
, date ...
and a month later, a new collection known as "SimplySiti Glam Red" was released with five new hues for the lipstick collection.
Promotion
Siti was personally involved with the promotion of the products including starring in the product's television commercials and touring malls around Malaysia where she also released a theme song for the SimplySiti products, ''Rahsiaku Kini Milikmu'' (It Used To Be My Secret, Now It's Yours).See also
* Movit * Adore Beauty * Body Organics * KORA OrganicsReferences
External links
* {{DEFAULTSORT:Simplysiti 2010 establishments in Malaysia Malaysian companies established in 2010 Cosmetics companies of Malaysia Malaysian brands Privately held companies of Malaysia Siti Nurhaliza