Silvertone is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

created and promoted by

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

for its line of

consumer electronics Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...

and musical instruments from 1916 to 1972. The rights to the Silvertone brand were purchased by

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...

n corporation Samick Music in 2001. Samick made new musical instruments under the Silvertone brand and relaunched some historic models. In 2020, RBI Music was appointed the exclusive worldwide distributor of the Silvertone brand. Musical instruments under the Silvertone name are

electric Electricity is the set of physical phenomena associated with the presence and motion of matter that has a property of electric charge. Electricity is related to magnetism, both being part of the phenomenon of electromagnetism, as described by ...

and acoustic guitars,

basses Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Music * Bass (sound), describing low-frequency sound or one of several instruments in the bass range: ** Bass (instrument), including: ** Acoustic bass ...

and

ukulele The ukulele ( ; from haw, ukulele , approximately ), also called Uke, is a member of the lute family of instruments of Portuguese origin and popularized in Hawaii. It generally employs four nylon strings. The tone and volume of the instrumen ...

History

Beginnings

The Silvertone brand was introduced by

in 1916 with the hand-cranked model 1 phonograph. Beginning in the 1920s, the brand was expanded to include Silvertone

radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmi ...

s and again expanded in the 1930s to musical instruments, superseding the previously-used

Oxford Oxford () is a city in England. It is the county town and only city of Oxfordshire. In 2020, its population was estimated at 151,584. It is north-west of London, south-east of Birmingham and north-east of Bristol. The city is home to the ...

branding.

In the early 1920s Sears began selling Silvertone radio tubes and batteries, although Silvertone

radios Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitt ...

decreased in popularity during late 1930s. During

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...

, Sears introduced the Silvertone radio antenna for their radio receivers.

Musical instruments

Silvertone

guitar The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected strin ...

s became popular with novice musicians due to their low cost and wide availability in Sears stores and the Sears catalog. The Canadian band Chad Allan and The Silvertones (later

The Guess Who The Guess Who are a Canadian rock band formed in Winnipeg, Manitoba, in 1965. The band originated in 1962 and achieved an international hit single with a cover of " Shakin' All Over" in 1965 under the name Chad Allan and the Expressions. After ...

) took its name from this line of instruments. Silvertone instruments and amplifiers were manufactured by various companies, including

Danelectro Danelectro is a brand of musical instruments and accessories, founded in Red Bank, New Jersey in 1947. The company is known primarily for its string instruments that employed unique designs and manufacturing processes. The Danelectro company was ...

Valco Valco was a US manufacturer of guitar amplifiers from the 1940s through 1968. Apart from its original products, Valco also commercialised electric and acoustic guitars and basses through its subsidiary companies. History Valco was formed ...

, Harmony, Thomas, Kay and

Teisco Teisco was a Japanese musical instrument manufacturing company from 1948 until 1967, when the brand "Teisco" was acquired by Kawai (河合楽器製作所; Kawai Gakki Seisakusho). The company produced guitars as well as synthesizers, microphones ...

. The guitars, especially the 1960s models, are frequently prized by collectors today. Two of the best-known Silvertone offerings are the Danelectro-built Silvertone 1448 and 1449, made in the early to mid-1960s. The 1448 had a single lipstick pickup, while the 1449 was equipped with a two-pickup configuration, and was succeeded in 1964 by the 1457 model. These guitars' cases had a small built-in amplifier, and the guitars themselves had very short-scale 18-fret necks, which proved popular with beginners. Similarly the Silvertone 1484 "Twin Twelve" 60 Watt

guitar amplifier A guitar amplifier (or amp) is an electronic device or system that strengthens the electrical signal from a pickup on an electric guitar, bass guitar, or acoustic guitar so that it can produce sound through one or more loudspeakers, which ar ...

, introduced in 1963 as an affordable beginner's amp, has gained a collectors' following, since artists like Jack White, Beck,

Coldplay Coldplay are a British rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey. They met at University ...

, and others have been known to use it. Sears also sold a number of non-stringed instruments under the Silvertone name, such as

electronic organ An electric organ, also known as electronic organ, is an electronic keyboard instrument which was derived from the harmonium, pipe organ and theatre organ. Originally designed to imitate their sound, or orchestral sounds, it has since developed ...

s and

chord organ Chord organ is a kind of home organ that has a single short keyboard and a set of chord buttons, enabling the musician to play a melody or lead with one hand and accompanying chords with the other, like the accordion with a set of chord button ...

s manufactured by the

Thomas Organ Company The Thomas Organ Company is an American manufacturer of electronic keyboards and a one-time holder of the manufacturing rights to the Moog synthesizer. The company was a force behind early electronic organs for the home. It went out of business ...

, and harmonicas made by the Wm. Kratt Company.

Samick rebrand

Rights to the Silvertone brand were purchased by Samick Music Corporation in 2001. In 2013 Samick released the Silvertone Classic series, reissues of Silvertone electrics. The first two models released were the 1303/U2 (originally manufactured by Danelectro) and the 1478 (originally manufactured by Harmony), followed by the 1449 (also known as the "Amp-in-Case" model, originally manufactured by Danelectro), and the 1423 Jupiter (originally manufactured by Harmony). In January 2014, the Silvertone reissue 1444 bass was debuted at the Anaheim Winter NAMM show. In early 2015, Samick introduced six reissue Silvertone acoustic guitars including the full-body 955 and single cutaway 955CE, the 600 in either spruce or mahogany, the "Sovereign" 633, and the 604. Some models were also made available with acoustic pickup circuitry for amplified playing. In addition, the model 853

was introduced with an amplificable version as well.Reissue guitars - The real deal
on Silvertone Classic website (archived, 2 Apr 2015)

New distribution

In late 2020, Samick exclusively partnered with Rhythm Band Instruments (RBI Music) for worldwide distribution, expanding the reach of the Silvertone brand and ensuring better market access for the whole product range. Based in Fort Worth, Texas, RBI Music has been developing and distributing musical instruments accessories for over sixty years, including the Vintage, Big Joe, and Fret King lines of instruments and guitar accessories. RBI Music's president, Brad Kirkpatrick, said of the deal: “Does anyone not know the Silvertone name? We are thrilled to represent this iconic brand on a worldwide basis.” William Park, executive director of Samick Music Corporation, said “RBI Music already distributes a number of high-value brands globally... We believe they will prove an excellent fit for growing the Silvertone brand.”

References

External links

Official website
(archived, 16 Jun 2013)
Silvertone Classic
with catalogs and memorabilia
Silvertone World

Vintage Silvertones
curated collection of 1950s–80s models {{DEFAULTSORT:Silvertone (Instruments) Musical instrument manufacturing companies of the United States Sears Holdings brands Phonograph manufacturers