Sierra Nevada Brewing Company
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Sierra Nevada Brewing Co. was established in 1979 by homebrewers Ken Grossman and Paul Camusi in
Chico, California Chico ( ; Spanish for "little") is the most populous city in Butte County, California. Located in the Sacramento Valley region of Northern California, the city had a population of 101,475 in the 2020 census, reflecting an increase from 86,18 ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
. The brewery produced in 2010, and as of 2016, Sierra Nevada Brewing is the seventh-largest
brewing company A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer ...
in the United States and is the third largest privately owned brewery in the United States. The brewery was named "Green Business of the Year" by the
United States Environmental Protection Agency The Environmental Protection Agency (EPA) is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it ...
in 2010 for its practices in
sustainability Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livi ...
.


History

Sierra Nevada Brewing Co. was founded in 1979, with founders
Ken Grossman Ken Grossman (born November 11, 1954) is an American billionaire businessman, founder of Sierra Nevada Brewing Company. Early life Grossman was born to a Jewish family in southern California on November 11, 1954. He studied at Butte College an ...
and Paul Camusi expanding their
homebrewing Homebrewing is the brewing of beer or other alcoholic beverages on a small scale for personal, non-commercial purposes. Supplies, such as kits and fermentation tanks, can be purchased locally at specialty stores or online. Beer was brewed dom ...
hobby into a brewery in Chico, California. Along with the brewery's location, Grossman claims the company's name comes from his love of hiking in the mountains of the
Sierra Nevada The Sierra Nevada () is a mountain range in the Western United States, between the Central Valley of California and the Great Basin. The vast majority of the range lies in the state of California, although the Carson Range spur lies primar ...
. With $50,000 in loans from friends and family, Grossman and Camusi rented a warehouse and pieced together discarded dairy equipment and scrapyard metal to create their brewing equipment. They later were able to acquire second-hand copper brewing kettles from Germany before moving to their larger, current brewing facility in 1989. The first batch brewed on premises was its Pale Ale, in November 1980. The following year, the brewery introduced Celebration, an
IPA IPA commonly refers to: * India pale ale, a style of beer * International Phonetic Alphabet, a system of phonetic notation * Isopropyl alcohol, a chemical compound IPA may also refer to: Organizations International * Insolvency Practitioners A ...
, which continues to be released as a winter seasonal. The company sold of beer in its first year and doubled that amount in the second. The company's first employee was Steve Harrison, who was put in charge of marketing and sales.
Head brewer A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of bee ...
Steve Dresler was hired in 1983, when its output was 25 to 30 barrels per week, and retired in 2017. The company distributed the beer itself in the early 1980s, struggling with financial and
marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
problems. A 1982 article in the ''
San Francisco Chronicle The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and Michael H. de Young. The pa ...
'' highlighting the brewery, as well as having its beer sold in prominent restaurants such as Berkeley's
Chez Panisse Chez Panisse is a Berkeley, California, restaurant, known as one of the originators of the style of cooking known as California cuisine, and the farm-to-table movement. The restaurant emphasizes ingredients rather than technique and has develo ...
, helped establish a market for Sierra Nevada's beer. By 1987, the brewery was distributing to seven states and production had reached per year, causing the company to pursue building a new brewery. In 1988, the brewery moved into a 100-barrel brewhouse, with four open fermenters, and eleven secondary fermenters. A year later, Grossman and Camusi added the Sierra Nevada Taproom and Restaurant, which serves lunch and dinner and includes a giftshop. In 2000, the brewery opened "The Big Room", a live-music venue located inside the brewery's facilities, featuring a variety of acts including country, bluegrass, folk, rock, blues, and other musical genres. Camusi retired in 1998 and sold his share in the company to Grossman. In 2010, Sierra Nevada Brewing partnered with the
Abbey of New Clairvaux The Abbey of New Clairvaux is a rural Trappist monastery located in Northern California in the small town of Vina in Tehama County. The farmland, once owned by Leland Stanford, grows prunes, walnuts, and grapes that the monks harvest from t ...
, with the monastery beginning production of
Trappist The Trappists, officially known as the Order of Cistercians of the Strict Observance ( la, Ordo Cisterciensis Strictioris Observantiae, abbreviated as OCSO) and originally named the Order of Reformed Cistercians of Our Lady of La Trappe, are a ...
-style beers in 2011. The Abbey has not yet been sanctioned by the International Trappist Association, and therefore the monastery will not be brewing official
Trappist beer Trappist beer is brewed by Trappist monks. Thirteen Trappist monasteries—six in Belgium, two in the Netherlands, and one each in Austria, Italy, England, France, and Spain—currently produce beer, but the ''Authentic Trappist Product'' labe ...
. The brewery employed about 450 people in 2011. In January 2012, Sierra Nevada announced it would build a second brewing facility with an attached restaurant in
Mills River, North Carolina Mills River is a town in Henderson County, North Carolina, United States. The population was 6,802 at the 2010 census, and was estimated to be 7,406 in 2019.https://www.census.gov/quickfacts/fact/table/millsrivertownnorthcarolina/PST045218 The t ...
. The
LEED Leadership in Energy and Environmental Design (LEED) is a green building certification program used worldwide. Developed by the non-profit U.S. Green Building Council (USGBC), it includes a set of rating systems for the design, construction ...
-Platinum-certified building opened in early 2014 on a
forest A forest is an area of land dominated by trees. Hundreds of definitions of forest are used throughout the world, incorporating factors such as tree density, tree height, land use, legal standing, and ecological function. The United Nations' ...
ed tract adjacent to
Asheville Regional Airport Asheville Regional Airport is a Class C airport near Interstate 26 near the town of Fletcher, south of downtown Asheville, in the U.S. state of North Carolina, United States. It is owned by the Greater Asheville Regional Airport Authority. ...
, re-using the cut-down trees as
lumber Lumber is wood that has been processed into dimensional lumber, including beams and planks or boards, a stage in the process of wood production. Lumber is mainly used for construction framing, as well as finishing (floors, wall panels, w ...
both in the building and for the rainwater
cistern A cistern (Middle English ', from Latin ', from ', "box", from Greek ', "basket") is a waterproof receptacle for holding liquids, usually water. Cisterns are often built to catch and store rainwater. Cisterns are distinguished from wells by ...
s that flush the toilets. In 2013, the company opened the "Torpedo Room" in Berkeley, their first tasting room outside of Chico. In January 2017, Sierra Nevada issued a voluntary recall of certain 12-ounce bottles of different beers in 36 states due to a manufacturing defect that had possibly introduced chipped pieces of glass into the bottle.


Influence

Along with
Anchor Brewing Company Anchor Brewing Company is an American alcoholic beverage producer, operating a brewery on Potrero Hill in San Francisco, California. The brewery was founded in 1896 and was purchased by Frederick Louis Maytag III in 1965, saving it from closure. ...
in
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
and the now-defunct
New Albion Brewing Company The New Albion Brewing Company is known as the first American craft beer brewery. Founded in 1976 by Jack McAuliffe, Suzy Stern, and Jane Zimmerman in Sonoma, California, New Albion is acknowledged as the first United States microbrewery of th ...
in Sonoma, whose owners offered Grossman and Camusi early guidance in their venture, Sierra Nevada is considered one of the earliest and most influential breweries which spawned the craft beer movement of the 1980s-90s. Grossman has been dubbed a "pioneer" by fellow craft brewers in the United States. Whereas many of the newly spawned
microbreweries Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis o ...
of the 1980s went out of business, Sierra Nevada Brewing endured to become one of the largest independent brewers in the country, whose beers were noted for their "character and complexity". Grossman believed many microbrewers of the early 1980s had put out an inferior product due to lack of preparation for the financial and mechanical realities of commercial brewing, which were a "much different process" from homebrewing. For its 30th anniversary in 2010, the company released a series of collaborative beers with the assistance of those Grossman considered an early influence on his brewing: Charlie Papazian,
Fred Eckhardt Otto Frederick Eckhardt (May 10, 1926 – August 10, 2015) was an American brewer, homebrewing advocate, and writer. Eckhardt is best remembered as a pioneer in the field of beer journalism, publishing a series of articles and books on the topic, ...
,
Fritz Maytag Frederick Louis "Fritz" Maytag III (born December 9, 1937 in Newton, Iowa) is the former owner of Anchor Brewing Company in San Francisco and is Chairman of the Board of the Maytag Dairy Farms (maker of Maytag Blue cheese). He is also the owner ...
(Anchor) and Jack McAuliffe (New Albion). In November 2010, Stansbury Publishing released ''Hops and Dreams: The Story of Sierra Nevada Brewing Co'', written by
California State University, Chico California State University, Chico, or commonly, Chico State, is a public university in Chico, California. Founded in 1887, it is the second oldest campus in the California State University system. As of the fall 2020 semester, the university h ...
professor Rob Burton, who researched the company for three years. The company has claimed to be neutral on political issues, and reiterated this stance in 2010 when it was erroneously linked by a beer industry group to opposing the California Proposition 19 of that year, which would have legalized marijuana in the state.


Environmental record

Sierra Nevada Brewing Co. won the US Environmental Protection Agency's "Green Business of the Year" award for 2010. The brewery is powered by
solar energy Solar energy is radiant light and heat from the Sun that is harnessed using a range of technologies such as solar power to generate electricity, solar thermal energy (including solar water heating), and solar architecture. It is an essen ...
, having 10,000
photovoltaic Photovoltaics (PV) is the conversion of light into electricity using semiconducting materials that exhibit the photovoltaic effect, a phenomenon studied in physics, photochemistry, and electrochemistry. The photovoltaic effect is commercially ...
modules covering its rooftops and parking lot. In all, the brewery uses 2.6 megawatts of solar electricity on premises. It also has built a charging station for electric vehicles on its premises. The company uses a small-scale BioPro™ biodiesel processor to convert the used cooking oil from its restaurant for
biodiesel Biodiesel is a form of diesel fuel derived from plants or animals and consisting of long-chain fatty acid esters. It is typically made by chemically reacting lipids such as animal fat ( tallow), soybean oil, or some other vegetable oi ...
use in its delivery trucks. In 2009, it reached an agreement with a local ethanol company to produce high-grade
ethanol Ethanol (abbr. EtOH; also called ethyl alcohol, grain alcohol, drinking alcohol, or simply alcohol) is an organic compound. It is an alcohol with the chemical formula . Its formula can be also written as or (an ethyl group linked to a ...
fuel from its discarded yeast.
Spent grain Brewer's spent grain (BSG) or draff is a food waste that is a byproduct of the brewing industry that makes up 85 percent of brewing waste. BSG is obtained as a mostly solid residue after wort production in the brewing process. The product is i ...
is sold to local cattle ranchers for livestock feed; spent water is sent to the brewery's own water treatment plant, where it is reused, mainly as drip irrigation for its fields. Over 99.5% of the brewery plant's solid waste is diverted from
landfill A landfill site, also known as a tip, dump, rubbish dump, garbage dump, or dumping ground, is a site for the disposal of waste materials. Landfill is the oldest and most common form of waste disposal, although the systematic burial of the wast ...
. The company owns one mile of
railway Rail transport (also known as train transport) is a means of transport that transfers passengers and goods on wheeled vehicles running on rails, which are incorporated in tracks. In contrast to road transport, where the vehicles run on a p ...
in Chico for use in
intermodal freight transport Intermodal freight transport involves the transportation of freight in an intermodal container or vehicle, using multiple modes of transportation (e.g., rail, ship, aircraft, and truck), without any handling of the freight itself when changing ...
, which aids in reducing the brewery's carbon footprint. Each rail car can hold the equivalent of four semi-trailers of grain; rail transport is more fuel efficient than road transport. Sierra Nevada is the largest buyer of
organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...
hops Hops are the flowers (also called seed cones or strobiles) of the hop plant '' Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to w ...
in the United States. It also farms its own organic hops and
barley Barley (''Hordeum vulgare''), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains, particularly in Eurasia as early as 10,000 years ago. Globally 70% of barley p ...
for use in its annual Chico Estate Harvest Ale release. Sierra Nevada Brewing Company's Mills River, NC facility earned a LEED Platinum certification in June 2016 Sierra Nevada's Mills River brewery is the only LEED Platinum certified brewery in the USA. The Mills River brewery is also a Platinum Zero Waste facility, certified by the US Zero Waste Business Council.


Beers


Sierra Nevada Classics

The brewery's year-round offerings include its Pale Ale, Porter, Stout, Torpedo 'Extra' IPA, Kellerweis Hefeweizen, and Hazy Little Thing. Sierra's flagship
Pale Ale Pale ale is a golden to amber coloured beer style brewed with pale malt. The term first appeared around 1703 for beers made from malts dried with high-carbon coke, which resulted in a lighter colour than other beers popular at that time. Dif ...
has been described as "a balance between aggressive hops and hearty malt flavor", with its
Cascade hops Cascade is one of the many cultivars of hops. Cascade hops are one of the most widely used hops by craft breweries in the United States. Cascade was the most widely planted hop by growers in the US for many years, before being surpassed by Citra ...
offering a grapefruit aroma and fruity palate. Like several other Sierra Nevada offerings, it is
bottle-conditioned Brewing is the production of beer by steeping a starch source (commonly cereal grains, the most popular of which is barley) in water and fermenting the resulting sweet liquid with yeast. It may be done in a brewery by a commercial brewer ...
. It is the best-selling pale ale in the United States as of 2012. Sierra Nevada's
Porter Porter may refer to: Companies * Porter Airlines, Canadian regional airline based in Toronto * Porter Chemical Company, a defunct U.S. toy manufacturer of chemistry sets * Porter Motor Company, defunct U.S. car manufacturer * H.K. Porter, Inc., ...
, along with its heavier
Stout Stout is a dark, top-fermented beer with a number of variations, including dry stout, oatmeal stout, milk stout, and imperial stout. The first known use of the word ''stout'' for beer, in a document dated 1677 found in the Egerton Manuscr ...
version, have been described by writer
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over ...
as "gently coffeish" and "beautifully roasty" examples of their respective styles. The two offerings have been brewed since the company's first year of operation. Torpedo is an American India Pale Ale, and Kellerweis is a traditional Bavarian
hefeweizen Wheat beer is a top-fermented beer which is brewed with a large proportion of wheat relative to the amount of malted barley. The two main varieties are German ''Weizenbier'' and Belgian ''witbier''; other types include Lambic (made with wild ...
. Both were introduced as nationwide offerings in 2009.


Seasonals

The brewery's current lineup of seasonals include Beer Camp Hoppy Lager, Summerfest Lager, Oktoberfest, and Celebration Ale. Sierra Nevada's Celebration Ale has been brewed as a winter seasonal since 1981. While it has won medals under the IPA category, it has also been described as a hoppy, malty
amber ale Pale ale is a golden to amber coloured beer style brewed with pale malt. The term first appeared around 1703 for beers made from malts dried with high-carbon coke, which resulted in a lighter colour than other beers popular at that time. Diff ...
, as well as a "bigger version" of the company's pale ale. Previous Autumn seasonal Tumbler Brown Ale has been described as a full-bodied, malt-heavy
brown ale Brown ale is a style of beer with a dark amber or brown colour. The term was first used by London brewers in the late 17th century to describe their products, such as mild ale, though the term has a rather different meaning today. 18th century br ...
and is sold for the autumn months. Previous Spring seasonal Ruthless Rye IPA is an IPA brewed with rye and whole-cone hops for the spring, while Summerfest is a
pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Bre ...
brewed in the Czech tradition.


Special release

Annual "Special Release" beers produced by Sierra Nevada include Bigfoot Barleywine Style Ale, Hemisphere Harvest Ales and Chico Harvest Estate Ale. Bigfoot is brewed with two types of malt and three differing hops, and tops out at 9.6%
ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
. It is a
barleywine Barley wine is a strong ale between 6–12% alcohol by volume."Barley wine"
alcohol law Alcohol laws are laws in relation to the manufacture, use, being under the influence of and sale of alcohol (also known formally as ethanol) or alcoholic beverages that contains ethanol. Common alcoholic beverages include beer, wine, (hard) c ...
s in the U.S. it must be marketed as a "barleywine style ale". Only alcohols derived from fruits, not grains, can be marketed as wine. It first won medals at the
Great American Beer Festival The Great American Beer Festival (GABF) is an annual beer festival hosted by the Brewers Association, held in Denver, Colorado. Typically held in late September or early October, the event is currently held at Denver's Colorado Convention Center. ...
in 1987. It is generally released January–February of each year. The brewery releases both a Northern and Southern Hemisphere Harvest "wet hop" ale. Introduced in 1996 as Harvest Ale, Northern Hemisphere utilizes wet (undried) hops from eastern
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...
for its "fresh harvest" ale. It was the first fresh-hop ale brewed in the United States. The brewery later introduced Southern Hemisphere which features wet hops from
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island coun ...
. The Chico Estate Harvest Ale is brewed with organic wet hops and barley grown on the brewery's premises. Old Chico Crystal Wheat, a
wheat beer Wheat beer is a top-fermented beer which is brewed with a large proportion of wheat relative to the amount of malted barley. The two main varieties are German ''Weizenbier'' and Belgian ''witbier''; other types include Lambic (made with wild ye ...
, is named in memory of the Chico Brewery which operated in the town during the 19th century. Old Chico brand beers are only distributed in the northern California area around Chico. The "Resilience Butte County Proud IPA" is a limited edition
IPA IPA commonly refers to: * India pale ale, a style of beer * International Phonetic Alphabet, a system of phonetic notation * Isopropyl alcohol, a chemical compound IPA may also refer to: Organizations International * Insolvency Practitioners A ...
, released to benefit recovery efforts for the
Camp Fire A campfire is a fire at a campsite that provides light and warmth, and heat for cooking. It can also serve as a beacon, and an insect and predator deterrent. Established campgrounds often provide a stone or steel fire ring for safety. Campfires ...
, which impacted areas nearby Sierra Nevada's Chico brewery in 2018; about 50 Sierra Nevada employees lost their homes in the fire. Resilience IPA is brewed at the Chico and Mills River, North Carolina breweries, and over 1,500 other breweries signed up to brew and sell the beer.


Awards


See also

*
California breweries This list of breweries in California, both current and defunct, includes both microbreweries and larger industrial scale breweries. Brewing companies range widely in the volume and variety of beer produced, ranging from small breweries to massive ...
*
Craft beer Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis o ...
*
Barrel-aged beer A barrel-aged beer is a beer that has been aged for a period of time in a wooden barrel. Typically, these barrels once housed bourbon, whisky, wine, or, to a lesser extent, brandy, sherry, or port.Sierra Nevada Brewing Co.
Official website at sierranevada.com * * * {{Coord, 39, 43, 29.7, N, 121, 48, 46.9, W, display=title American beer brands Beer brewing companies based in California Companies based in Chico, California American companies established in 1980 Food and drink companies established in 1980 1980 establishments in California Privately held companies of the United States