Shun Fat Supermarket (; also known as SF Supermarket) is a Chinese Vietnamese American supermarket chain in the San Gabriel Valley region in California,

Sacramento, California ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

San Pablo, California San Pablo (Spanish for "St. Paul") is an enclave city in Contra Costa County, California, United States. The city of Richmond surrounds nearly the whole city. The population was 29,139 at the 2010 census. The current Mayor is Rita Xavier. C ...

Las Vegas, Nevada Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vega ...

Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the list of cities in Oregon, largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette River, Willamette and Columbia River, Columbia rivers, Portland is ...

and

Garland, Texas Garland is a city in the U.S. state of Texas. It is located northeast of Dallas and is a part of the Dallas–Fort Worth metroplex. It is located within Dallas County except for small portions located in Collin and Rockwall Counties. At the ...

. Shun Fat Supermarket was started in the mid-1990s by a Chinese Vietnamese entrepreneur named Hieu Tai Tran (陳才孝). Its first store was opened in the Chinese American suburban community of

Monterey Park, California Monterey Park is a city located in the western San Gabriel Valley region of Los Angeles County, California, United States, approximately from the Downtown Los Angeles civic center. The city's motto is "Pride in the past, Faith in the future". Mo ...

. Despite some amusement in the English-speaking press, the name "Shun Fat" actually means "prosperity" in Chinese. The

Asian supermarket In the West or non-Asian countries, an Asian supermarket largely describes a category of grocery stores that focuses and stocks items and products imported from countries located in the Far East (e.g. East, Southeast and South Asia). These st ...

chain that sells imported grocery items from

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

- particularly

Mainland China "Mainland China" is a geopolitical term defined as the territory governed by the People's Republic of China (including islands like Hainan or Chongming), excluding dependent territories of the PRC, and other territories within Greater China. ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

, Japan,

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

, and

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

- and also a few mainstream American brands as well. Its locations tend to be in newer suburban Chinatowns as well as in developing ethnic

Vietnamese American Vietnamese Americans ( vi, Người Mỹ gốc Việt, lit=Viet-origin American people) are Americans of Vietnamese ancestry. They make up about half of all overseas Vietnamese and are the fourth-largest Asian American ethnic group after Chinese ...

commercial districts. The market chain competes mainly with the

99 Ranch Market 99 Ranch Market () is an American supermarket chain owned by Tawa Supermarket Inc., which is based in Buena Park, California. 99 Ranch has 54 stores (as of June 2021), primarily in California, with other stores in Nevada, Oregon, Washington, Ne ...

and Hong Kong Supermarket. Like these two supermarket chains, Shun Fat Supermarket usually serves as a major anchor store in some Asian shopping centers and strip malls, which in some cases have been renovated extensively by Hieu Tran. The "Superstores" in Dallas, El Monte, Garden Grove, Las Vegas, San Gabriel and Westminster are uniquely Chinese

hypermarket A hypermarket (sometimes called a hyperstore, supercentre or superstore) is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including ...

s, as they sell clothing, small electronics and other products in addition to groceries, although these stalls are operated by independent vendors with separate payment. In 2005, Shun Fat Supermarket opened a megastore in the

Little Saigon Little Saigon ( vi, Sài Gòn nhỏ or Tiểu Sài Gòn) is a name given to ethnic enclaves of expatriate Vietnamese mainly in English-speaking countries. Alternate names include Little Vietnam and Little Hanoi (mainly in historically communist ...

Westminster, California Westminster is a city in northern Orange County, California, known for its many Vietnamese refugees who immigrated to the city during the 1980s. They settled largely in Little Saigon, and the city is known as the "capital" of overseas Vietnam ...

, joining the already highly competitive Vietnamese supermarket commerce in the community. In June 2013, the market opened Dallas Superstore, marking its first expansion in Texas. In 2017, Shun Fat sold the Monterey Park and Rowland Heights locations to Great Wall Supermarket. In June 2019, the popular Asian supermarket opened its first Oregon branch in Southeast Portland’s Jade District on 82nd Avenue and Foster Road, formerly a Fred Meyer store. This marked Shun Fat’s fifteenth location and first in the Northwest.Lizzy Acker
"Shun Fat Supermarket in former Southeast Portland Fred Meyer building, set to open this month"
''

The Oregonian ''The Oregonian'' is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously published newspaper on the U.S. west coast, founded as a weekly by Thomas J. Dryer on December 4, 18 ...

'', June 3, 2019.

Locations

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

South El Monte South El Monte is a city in the San Gabriel Valley, in Los Angeles County, California, United States. At the 2010 census, the city had a population of 20,116, down from 21,144 at the 2000 census. Geography According to the United States C ...

- 2650 Rosemead Blvd ** Garden Grove - 13861 Brookhurst St ** San Gabriel - 1635 S San Gabriel Blvd **

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United State ...

- 6935 Linda Vista Rd **

Westminster Westminster is an area of Central London, part of the wider City of Westminster. The area, which extends from the River Thames to Oxford Street, has many visitor attractions and historic landmarks, including the Palace of Westminster, B ...

- 15440 Beach Blvd #123 **

Fresno Fresno () is a major city in the San Joaquin Valley of California, United States. It is the county seat of Fresno County and the largest city in the greater Central Valley region. It covers about and had a population of 542,107 in 2020, maki ...

- 4970 E Kings Canyon Rd **

Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

- 4562 Mack Rd **

Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

- 6930 65th St #123 **

Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

- 5820 South Land Park Dr ** Stockton - 8004 West Ln ** San Pablo - 2368 El Portal Dr *

Nevada Nevada ( ; ) is a state in the Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the 7th-most extensive, ...

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

- 4801 Spring Mountain Rd **

- 5115 Spring Mountain Rd *

Oregon Oregon () is a state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington, while the Snake River delineates much of its eastern boundary with Idaho. T ...

** Portland - 5323 SE 82nd Ave *

Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...

Garland A garland is a decorative braid, knot or wreath of flowers, leaves, or other material. Garlands can be worn on the head or around the neck, hung on an inanimate object, or laid in a place of cultural or religious importance. Etymology From the ...

- 3212 Jupiter Rd

Notes

External links

Official Website
{{Supermarkets of the United States Companies based in Los Angeles County, California Supermarkets based in California Chinese supermarkets Chinese-American culture in California Vietnamese-American culture in California Vietnamese-American cuisine