Connexity (formally Connexity Inc.) is a privately held Los Angeles operator of shopping web sites, including Shopzilla.com. Originally started as
comparison shopping website Bizrate.com, the company changed its name to Shopzilla in 2004, and changed again to Connexity in 2014.
Connexity operates websites serving consumers and retailers in the U.S., UK, French and German markets. The company is headquartered in
West Los Angeles
West Los Angeles is an area within the city of Los Angeles, California. The residential and commercial neighborhood is divided by the Interstate 405 freeway, and each side is sometimes treated as a distinct neighborhood, mapped differently by di ...
, CA.
History
Originally founded as Bizrate.com, the company changed its name to Shopzilla in 2004.
In June 2005, Shopzilla was acquired by The
E. W. Scripps Company for $525 million
and was part of its interactive media division.
In June 2011, Scripps sold Shopzilla to strategic private equity
Symphony Technology Group for $165M.
In September 2014, Shopzilla rebranded as Connexity.
[ In December, Connexity bought fellow price comparison shopping company Become.com.
In June 2015, it announced it had purchased PriceGrabber, Inc. for an undisclosed amount.
In 2016, Connexity sold its division, ]Bizrate Insights
Bizrate Insights Inc., doing business as Bizrate Insights, is a market research company, providing consumer ratings information to over 6,000 retailers and publishers across the United States, United Kingdom, France, Germany, and Canada. Bizrate ...
, to Time Inc.
In September 2021, Connexity was acquired by Taboola.
References
{{reflist, 30em
External links
Official siteShopzilla.com comparison shopping siteShopzilla Jason Hall interview
Comparison shopping websites