Shoppers World Danforth
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Shoppers World Danforth is a hybrid shopping plaza and
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
in
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
,
Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...
, Canada. It has 40 stores serving parts of
East York East York is a former administrative district and municipality within Toronto, Ontario, Canada. From 1967 to 1998, it was officially the Borough of East York, a semi-autonomous borough within the upper-tier municipality of Metropolitan Toron ...
,
Scarborough Scarborough or Scarboro may refer to: People * Scarborough (surname) * Earl of Scarbrough Places Australia * Scarborough, Western Australia, suburb of Perth * Scarborough, New South Wales, suburb of Wollongong * Scarborough, Queensland, su ...
and
The Beaches The Beaches (also known as "The Beach") is a neighbourhood in Toronto, Ontario, Canada. It is so named because of its four beaches situated on Lake Ontario. It is located east of downtown within the "Old" City of Toronto. The approximate boundar ...
, near the Victoria Park subway station. Today a moderately sized suburban plaza, it has a notable place in history as one of the first suburban and one of the first enclosed malls in Canada. It is approximately in area.


History


Site use as a car plant

In 1921, the site was still a largely rural area on the fringe of the city of Toronto when the Danforth streetcar was extended to a new loop at Luttrell Avenue, just west of Victoria Park Avenue. This led to rapid development of the area. Most notably a
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
assembly plant was built covering the large site at the southwest corner of Danforth and Victoria Park. The old factory building is now the main building of the mall. The plant was the Canadian site of Ford production of the
Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...
and Model A. It remained Ford's primary Canadian facility until 1953 when Ford decided to construct the new
Oakville Assembly The Oakville Assembly Complex is a Ford Motor Company of Canada automobile factory in Oakville, Ontario, spanning 487 acres. This landmark occupies the same site as, and combines, the former Ontario Truck plant and Oakville Assembly Plant. Clearly ...
Plant. It then became the first Canadian plant of
Nash Motors Nash Motors Company was an American automobile manufacturer based in Kenosha, Wisconsin from 1916 to 1937. From 1937 to 1954, Nash Motors was the automotive division of the Nash-Kelvinator Corporation. Nash production continued from 1954 to 195 ...
making cars such as the
Nash Rambler The Nash Rambler is a North American automobile that was produced by the Nash Motors division of Nash-Kelvinator Corporation from 1950 to 1954 in sedan, wagon, and fixed-profile convertible body styles. On 1 May 1954, Nash-Kelvinator merged ...
and the Nash Canadian Statesman. In 1954, Nash merged with Hudson Motor Car Company to create
American Motors American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the ...
and soon after the Danforth assembly plant was closed. AMC moved its assembly operations to a new plant in Peel Village Development's Peel Village in Brampton, and the Danforth factory was sold to Peel Village parent company Elder Mines & Developments Ltd, who planned to redevelop it into a shopping centre.


Redevelopment as mall

In 1962, it was redeveloped into a mall. The mail was built to serve the rapidly growing population of East York and Scarborough. Developer Elder Mines (later Peel-Elder) would go on to build a similarly named Shoppers World Brampton mall a few years later. It was an early Canadian example of what would soon become ubiquitous: the fully enclosed and air conditioned, suburban shopping mall. When it opened it advertised itself as "the world's largest all electrically heated and air conditioned mall" The mall was 98% leased, shortly after opening. The anchor tenant was Eaton's, marking only the second time Eaton's had opened a store outside of a downtown area. Another original tenant was a branch of
Murray Koffler Murray Bernard Koffler, (January 22, 1924 – November 5, 2017) was a Canadian pharmacist, businessman, and philanthropist. He was best known for founding the Canadian pharmacy chain Shoppers Drug Mart, establishing the Koffler Centre of the Arts ...
's drug store. Previously the stores had all been called Koffler's Drugs, but the new store adopted the name of the mall as
Shoppers Drug Mart Shoppers Drug Mart Inc. (named Pharmaprix in Quebec) is a Canadian retail pharmacy chain based in Toronto, Ontario. It has more than 1,300 stores in nine provinces and two territories. The company was founded by pharmacist Murray Koffler in 19 ...
. Finding the name a great success, Koffler soon applied it to the entire chain. The facility covered and was the primary shopping mall for the entire eastern Greater Toronto Area until supplanted a decade later by
Scarborough Town Centre Scarborough Town Centre (STC) is a shopping mall in Toronto, Ontario, Canada. Central to the Scarborough City Centre in the former city of Scarborough, it is adjacent to Scarborough Centre station, the Scarborough Centre Bus Terminal and the C ...
, which opened in 1973. The Eaton's store was converted to a
Zellers Zellers was a Canadian discount department retail chain and is currently a brand name owned by the Hudson's Bay Company (HBC). Founded in 1931 in London, Ontario, in later decades it was based in Brampton, Ontario. Zellers was acquired by HBC ...
in the early 1990s.
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, f ...
purchased most Zellers leaseholds in 2012, and reopened it as a Target store in 2013. Target left in early 2015, and the store was purchased by Lowe's Canada during Target's bankruptcy liquidation. The new Lowe's location opened to the public in June 2016.


Anchors

*
Metro Metro, short for metropolitan, may refer to: Geography * Metro (city), a city in Indonesia * A metropolitan area, the populated region including and surrounding an urban center Public transport * Rapid transit, a passenger railway in an urb ...
* Staples


References

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