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Shopa Docket is an Australian
coupon In marketing, a coupon is a ticket or document that can be redeemed for a financial discounts and allowances, discount or rebate (marketing), rebate when purchasing a product (business), product. Customarily, coupons are issued by manufacturers ...
company, founded in 1986, based in
Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
, Australia. It is a provider of coupons that appear on the back of receipts in supermarkets and variety stores and outlets including
Woolworths Supermarkets Woolworths Supermarkets (colloquially known in Australia as "Woolies") is an Australian chain of supermarkets and grocery stores owned by Woolworths Group (Australia), Woolworths Group. Founded in 1924, Woolworths today is Australia's bigges ...
,
Target Australia Target Australia Pty Ltd (formerly Lindsay's and Lindsay's Target, formerly stylised as Target. and doing business as Target and Target Australia) is a department store chain owned by Australian retail conglomerate Wesfarmers. Target stocks c ...
,
Kmart Kmart Corporation ( , doing business as Kmart and stylized as kmart) is an American retail company that owns a chain of Big-box store, big box department stores. The company is headquartered in Hoffman Estates, Illinois, United States. The co ...
,
Big W Big W (stylized as BIG W) is an Australian chain of discount department stores, which was founded in regional New South Wales in 1964. The company is a division of Woolworths Group (Australia), Woolworths Group and as at 2019 operated 176 store ...
, Chemist Warehouse, Harris Farm and IGA. Shopa Docket helps companies to advertise, promote and market their brand through their coupons. Shopa Docket is part of the Shopa Group. It provides online offers, deals, vouchers, and coupon codes from several local and national brands. It is the sole provider of printed docket advertising in Australia, reportedly by
Brisbane Times ''Brisbane Times'' is an online newspaper for Brisbane and Queensland, Australia. History The ''Brisbane Times'' was launched on 7 March 2007 by then-Queensland Premier Peter Beattie. The publication started with 14 journalists in an attempt ...
.


History

Shopa Docket was established in 1986 by Simon McCord, with a single retailer called Pick N Pay Hypermarket in
Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
,
Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , established_ ...
offering free cash register rolls in exchange for advertising space on the back of receipts. In 1989, Franklins, Bi-Lo and many other independent and regional supermarkets came on board. In April 1992, The
New South Wales Police The New South Wales Police Force (NSW Police Force; previously the New South Wales Police Service and New South Wales Police) is the primary law enforcement agency of the state of New South Wales, Australia. Divided into Police Area Commands (P ...
tied up with Shopa Docket to spread the anti-criminal message as part of the Crimestoppers Program throughout
New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...
,
Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , established_ ...
and Victoria. In 2001, Shopa Docket rolled out full-color dockets across Australia for the first time. In 2013, the Metropolitan Fire Brigade (Melbourne) teamed up with Shopa Docket to spread awareness about fire safety among the
Vietnamese people The Vietnamese people ( vi, người Việt, lit=Viet people) or Kinh people ( vi, người Kinh) are a Southeast Asian ethnic group native to modern-day Northern Vietnam and Dongxing, Guangxi, Southern China (Jing Islands, Dongxing, Guangxi ...
. In 2019 Shopa Docket launched Shopa Save, a prepaid deals and in-store and online cashback rewards program. In 2020, Shopa Digital was launched, offering clients social media, search engine optimisation and pay-per-click advertising services. All three brands became part of the Shopa Group. Shopa Docket currently have over 720,000 active registered user members and over 100,000 participating businesses. Shopa Docket distributes more than 1 billion ads a year in Australia.


Others

In February 2003, The company partnered with Clean Up Australia and supported the '' Clean Up Australia Day'' initiative by printing and distributing more than 60 million coupons on the back of shopping receipts. Shopa Docket have been supporting Clean Up Australia for more than twenty years. In 2012, Shopa Docket partnered with Hannah's Chance Foundation to hold the first Shopa Docket NSW Sarcoma Surf Tag Team event, raising over $7,000 for the foundation. Shopa Docket has sponsored
Hawthorn Football Club The Hawthorn Football Club, nicknamed the Hawks, is a professional Australian rules football club based in Mulgrave, Victoria, Mulgrave, Victoria (Australia), Victoria, that competes in the Australian Football League (AFL). The club was founded ...
, Sydney Kings,
Parramatta Eels The Parramatta Eels are an Australian professional rugby league football club based in the Sydney suburb of Parramatta that competes in the National Rugby League. The Parramatta District Rugby League Football Club was formed in 1947, and their ...
and
Manly Warringah Sea Eagles The Manly Warringah Sea Eagles are an Australian professional rugby league club based in Sydney's Northern Beaches. The team colours are maroon and white, while their namesake and logo is the sea eagle. They compete in Australia's premier rugb ...
.


References


External links

* 1986 establishments in Australia Advertising agencies of Australia Online advertising Marketing companies established in 1986 Companies based in Brisbane Privately held companies of Australia {{Australia-company-stub