The Very Group is a multi-brand online retailer and financial services provider in the United Kingdom and Ireland. Its head offices are based in the

Speke Speke () is a suburb of Liverpool. It is southeast of the city centre. Located near the widest part of the River Mersey, it is bordered by the suburbs of Garston and Hunts Cross, and nearby to Halewood, Hale Village, and Widnes. The rural ...

area of the city of

Liverpool Liverpool is a City status in the United Kingdom, city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the List of English districts by population, 10th largest English district by population and its E ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...

. The brand was established in November 2005 as a result of the merger of the former

Littlewoods Littlewoods was a retail and football betting company founded in Liverpool, England, by John Moores in 1923. By the 1980s, it had grown to become the largest private company in Europe, but subsequently declined in the face of increased com ...

and Shop Direct companies, the retailer was known as Littlewoods Shop Direct Group until a corporate rebranding to Shop Direct Group in May 2008. In 2013, the company rebranded to Shop Direct, dropping the 'group' from its name. Shop Direct rebranded themselves to The Very Group in 2020. A

business group A corporate group or group of companies is a collection of parent and subsidiary corporations that function as a single economic entity through a common source of control. These types of groups are often managed by an account manager. The concept ...

trading via several digital department stores, The Very Group traces its roots to a variety of

mail order Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing a telephone call * Placing ...

companies in

northern England Northern England, also known as the North of England, the North Country, or simply the North, is the northern area of England. It broadly corresponds to the former borders of Angles, Angle Northumbria, the Anglo-Scandinavian Scandinavian York, K ...

, the

football pools In the United Kingdom, the football pools, often referred to as "the pools", is a betting pool based on predicting the outcome of association football matches taking place in the coming week. The pools are typically cheap to enter, and may enco ...

and mail order business founded by John Moores, as well as the

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The ...

-based home shopping business of Great Universal Stores. These companies were purchased by Sir

David and Frederick Barclay Sir David Rowat Barclay (27 October 1934 – 10 January 2021) and Sir Frederick Hugh Barclay (born 27 October 1934), commonly referred to as the "Barclay Brothers" or "Barclay Twins", were British billionaires. They were identical twin brothers ...

in 2003, and a major business restructuring took place leading to a merger of two companies that had "been arch rivals for the best part of 100 years". Since the merger of what had been struggling businesses in 2005, ongoing restructuring and modernisation of the company has resulted in Shop Direct emerging as one of the largest online retailers in the UK. Its traditional paper-based and phone-in orders system has been superseded by

electronic commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manage ...

technology. The group is now amongst the largest online retailers in the UK, with annual sales of £1.86bn in 2016 and 62% of online sales coming from mobile devices. The group's brands are Very.co.uk, Littlewoods.com, Very Exclusive and Very Ireland (rebranded from '

Ireland' in July 2022). The former Shop Direct brands are Additions Direct, Abound, Choice, Great Universal, Isme, K&Co, Kays, Marshall Ward and

Woolworths Woolworth, Woolworth's, or Woolworths may refer to: Businesses * F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores * Woolworths Group (United Kingdom), former operator of the Woolworths chain of shop ...

. In 2009, The Very Group acquired the brand name of the failed Woolworths Group and re-established it as an online-only operation.

History

Origins

The Very Group traces its roots to a variety of independent

and retail companies in

, particularly

, the pools and mail order business founded by John Moores, as well as the

-based home shopping business of Great Universal Stores. Other businesses from this time that became part of Shop Direct included K&Co (formerly Kays Catalogues). Founded by John Moores and his brother Cecil in 1923, Littlewoods was initially a

company, which used its network of pools agents and printing company (founded in 1928) to establish itself as a catalogue retailer from 1932 onwards. The success of the catalogue shopping business led to the opening of a Littlewoods high street department store in

Blackpool Blackpool is a seaside resort in Lancashire, England. Located on the northwest coast of England, it is the main settlement within the borough also called Blackpool. The town is by the Irish Sea, between the Ribble and Wyre rivers, and is ...

in 1937. In October 2001, Littlewoods became the owner of Swan electronics. In November 2002, the Moores family sold Littlewoods to the Barclay brothers for £750 million. Littlewoods also owned the

Index Index (or its plural form indices) may refer to: Arts, entertainment, and media Fictional entities * Index (''A Certain Magical Index''), a character in the light novel series ''A Certain Magical Index'' * The Index, an item on a Halo megastru ...

chain of stores. The home shopping/catalogues business of Argos and Homebase owner, GUS plc, ARG Equation (which included Great Universal, Kays, Choice and Marshall Ward) was de-merged and bought by the Barclay brothers in 2003, where it became Shop Direct.

Merger: Littlewoods Shop Direct Group

In March 2005, following a 20-year history in which it had never made a profit, it was announced that part of the

chain of catalogue shops was to be sold to Argos, and the remainder was to be closed. In July 2005,

Associated British Foods Associated British Foods plc (ABF) is a British multinational food processing and retailing company headquartered in London, England. Its ingredients division is the world's second-largest producer of both sugar and baker's yeast and a major ...

purchased the 120-branch Littlewoods retail chain on behalf of its retail subsidiary

Primark Primark Stores Limited (; trading as Penneys in the Republic of Ireland) is an Irish multinational fast fashion retailer with headquarters in Dublin, Ireland. It has stores across Europe and in the United States. The Penneys brand is not us ...

for £409 million. Some of the stores were converted into branches of Primark, and the remainder were sold on to other retailers. The Littlewoods name disappeared from the British high street in March 2006. Following these disposals, and clearance from the

Competition Commission The Competition Commission was a non-departmental public body responsible for investigating mergers, markets and other enquiries related to regulated industries under competition law in the United Kingdom. It was a competition regulator under t ...

, the Littlewoods home shopping business was formally merged with that of Shop Direct (the former GUS plc home shopping business) in October 2005, to form the United Kingdom's largest home shopping business. The merger was in reality effected in early 2004 when work started on a business optimisation programme, consolidating various business functions. Following the merger, Littlewoods Shop Direct Group moved its headquarters from

Manchester city centre Manchester City Centre is the central business district of Manchester in Greater Manchester, England situated within the confines of Great Ancoats Street, A6042 Trinity Way, and A57(M) Mancunian Way which collectively form an inner ring road. ...

to Skyways House in

, south Liverpool. The then newly appointed

Chief Executive A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Mark Newton-Jones said the merger had "been the biggest challenge of all – taking two companies that adbeen arch rivals for the best part of 100 years and bringing them together. Not just from an operational point of view, but also two different business cultures".

Post-merger

In May 2008, Littlewoods Shop Direct Group announced it would change its corporate brand name to Shop Direct Group, to reflect the multi-branded nature of the business. In July 2008, Shop Direct completed its purchase of the Empire Stores brand name and customer base from mail order competitor Redcats. In May 2008, Home Delivery Network, previously Shop Direct Group's logistics division, was separated from the group and subsequently renamed

Yodel Yodeling (also jodeling) is a form of singing which involves repeated and rapid changes of pitch between the low-pitch chest register (or "chest voice") and the high-pitch head register or falsetto. The English word ''yodel'' is derived from th ...

. With the demise of the Woolworths Group in January 2009, Shop Direct purchased rights to children's clothing brand

Ladybird Coccinellidae () is a widespread family of small beetles ranging in size from . They are commonly known as ladybugs in North America and ladybirds in Great Britain. Some entomologists prefer the names ladybird beetles or lady beetles as th ...

along with the

trade name from the administrators. The takeover of the Woolworths brand by Shop Direct was announced on 2 February 2009, and the new online retailer began trading on 25 June that year. At the start of 2009, Shop Direct predicted growth in online sales, with a spokesperson saying: "We anticipate that 70 per cent of our sales will be online by 2010/11 and, therefore, the future of our business is online-led." It was confirmed in late 2009 that it was on track to achieve 70% of its sales via the internet by 2011. By the end of the 2012/13 financial year, this figure had reached 78%. In 2013, the company rebranded to Shop Direct, dropping the 'group' from its name. On October 27, 2017, Shop Direct successfully placed its debut bond. In 2019, Shop Direct rebranded to The Very Group.

Intellectual properties

Retailers

* Littlewoods.com * Very.co.uk * Very Ireland (https://www.very.ie) Defunct * BargainCrazy * ShopDirect.com * Woolworths.co.uk * Littlewoodsireland.ie

Brands

* Ladybird for Children * V by Very Defunct * Additions Direct * Abound * Choice * Great Universal * Isme * K&Co * Kays * Marshall Ward

Financial services

* Very Financial Services Defunct * Everyday Financial Solutions * Shop Direct Financial Services

Operations

Very.co.uk, Littlewoods.com and Littlewoods Ireland retail clothing and footwear, electricals, home and furniture, gifts and beauty, outdoor and seasonal, and toys. Very Exclusive sells luxury fashion. As well as its celebrity brands, Shop Direct previously had a stable of own-brand fashion labels. Today, it operates a 'hero' own brand fashion label, V by Very, alongside Ladybird for children. Alongside the core retail business, Shop Direct owns and operates a financial services business, formerly known as Everyday Financial Solutions, and now known as Shop Direct Financial Services. In July 2022, the company announced the appointment of Lionel Desclée as its new group chief executive, replacing Henry Birch who held the position for over four years.

Locations

The Very Group's headquarters is Skyways House, a £31 million renovated aircraft

hangar A hangar is a building or structure designed to hold aircraft or spacecraft. Hangars are built of metal, wood, or concrete. The word ''hangar'' comes from Middle French ''hanghart'' ("enclosure near a house"), of Germanic origin, from Frankish ...

, situated in

, south Liverpool. Order processing for The Very Group is primarily undertaken in the

Metropolitan Borough of Oldham The Metropolitan Borough of Oldham is a metropolitan borough of Greater Manchester in North West England. It is named after its largest town, Oldham, The borough had a population of 237,628 making it the seventh-largest district by populati ...

, particularly at the

Shaw National Distribution Centre Shaw National Distribution Centre (also known as Shaw NDC) was a warehouse distribution centre located in Shaw and Crompton, a town in Greater Manchester, England. It was the main distribution and order processing centre for British retailer Th ...

, a warehousing and returns centre in

Shaw and Crompton Shaw and Crompton is a civil parish in the Metropolitan Borough of Oldham, Greater Manchester, England, which contains the town of Shaw and lies on the River Beal at the foothills of the South Pennines. It is located north of Oldham, south ...

Greater Manchester Greater Manchester is a metropolitan county and combined authority area in North West England, with a population of 2.8 million; comprising ten metropolitan boroughs: Manchester, Salford, Bolton, Bury, Oldham, Rochdale, Stockport, Tam ...

. It comprises six former cotton mills Lily 1, Lily 2, Newby, Rutland, Ash and Dee. Subsequently, Rutland, Ash and Dee mills have been demolished and replaced with new purpose made buildings. It is one of Europe's largest retail distribution centres. The Very Group processes returns at Raven Mill in

Chadderton Chadderton is a town in the Metropolitan Borough of Oldham, Greater Manchester, England, on the River Irk and Rochdale Canal. It is located in the foothills of the Pennines, west of Oldham, south of Rochdale and north-east of Mancheste ...

. On 9 May 2006, the company announced the closure of three warehouses in Eccles,

Wigan Wigan ( ) is a large town in Greater Manchester, England, on the River Douglas. The town is midway between the two cities of Manchester, to the south-east, and Liverpool, to the south-west. Bolton lies to the north-east and Warrington ...

and

Worcester Worcester may refer to: Places United Kingdom * Worcester, England, a city and the county town of Worcestershire in England ** Worcester (UK Parliament constituency), an area represented by a Member of Parliament * Worcester Park, London, Engla ...

. These closures have taken place, with all operations being transferred to their Shaw and Crompton site. Around 1,200 jobs were lost from the closures, but further jobs were created at the Shaw National Distribution Centre. In 2016, The Very Group launched a training, conferencing and wellbeing facility for its Liverpool HQ staff, calling the building "The Cube".

Relocation of distribution business

In Spring 2018, The Very Group announced that 2,000 jobs were at risk from redundancy as the company intends to close three distribution centres and move their distribution business to the

East Midlands The East Midlands is one of nine official regions of England at the first level of ITL for statistical purposes. It comprises the eastern half of the area traditionally known as the Midlands. It consists of Leicestershire, Derbyshire, L ...

by 2020.

References

External links

* {{DEFAULTSORT:Very Group, The Financial services companies established in 2005 Retail companies established in 2005 Companies based in Liverpool Online retailers of the United Kingdom Mail-order retailers David and Frederick Barclay British companies established in 2005