''Shoot'' (stylized ''SHOOT'') is a

trade magazine A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this ...

for the

advertising industry The advertising industry is the global industry of public relation and marketing companies, media services and advertising agencies - largely controlled today by just a few international holding companies (WPP plc, Omnicom, Publicis Groupe, Interpub ...

that was established in 1990 as ''BackStage/Shoot'', providing news and information about

advertising agencies An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

, executives, and creative

advertising professional Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

s. It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See".

History

The magazine was established in December 1960 under the title ''Back Stage'', in a newspaper format covering theatre and commercial production. The owners were

Ira Eaker General (Honorary) Ira Clarence Eaker (April 13, 1896 – August 6, 1987) was a general of the United States Army Air Forces during World War II. Eaker, as second-in-command of the prospective Eighth Air Force, was sent to England to form and ...

and

Allen Zwerdling Allen Zwerdling (October 12, 1922 – January 12, 2009) was an American journalist who was co-founder of '' Backstage'', the "casting bible" for theater performers. Biography Zwerdling was born on October 12, 1922, in Brooklyn, New York, an ...

. In the late 1980s, they sold the paper to

British Phonographic Industry British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with th ...

and the newspaper was split into two in the summer of 1990. On July 6, 1990, the portion known as ''Back Stage Shoot'' was spun off into a full, standalone publication, ''BackStage/Shoot''; while the original Backstage continued on independently as well. The concept was to have the original '' Backstage'' publication concentrate on actors, performing artists, and theatre, while ''Shoot'' would continue to "serve the news and information needs of creative and production decision-makers at ad agencies, and executives & artisans in the production industry". To emphasize the change, the official ''Back Stage''

tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...

, "The complete service weekly for the communications and entertainment industry" was switched to "The Performing Arts Weekly." In 1994, ''BackStage/Shoot'' was renamed simply ''SHOOT''. In 2005, the primary ''Back Stage'' tagline changed from "The Performing Arts Weekly" to "The Actor's Resource", and sister publication ''SHOOT'' (and ShootOnline.com) was sold to DCA Business Media LLC. The SHOOTonline website was launched that year, along with an electronic version of the publication.

References

External links

* {{Official website, http://www.shootonline.com Magazines established in 1990 Monthly magazines published in the United States English-language magazines Professional and trade magazines Magazines published in Connecticut