Shock rock is an umbrella term for artists who combine rock music or metal with highly theatrical live performances emphasizing shock value. Performances may include violent or provocative behavior from the artists, the use of attention-grabbing imagery such as costumes, masks, or face paint, or special effects such as pyrotechnics or fake blood. Shock rock also often includes elements of horror.
A 2014 article in The Guardian states, "British rock always was more theatrical than its US counterpart. Often this involved destruction or macabre gimmickry: the Move smashing TV sets, Arthur Brown and his flaming helmet. "That's why most people thought we were British at first" said Alice Cooper.
Screamin' Jay Hawkins was arguably the first shock rocker. After the success of his 1956 hit "I Put a Spell on You", Hawkins began to perform a recurring stunt at many of his live shows; he would emerge from a coffin, sing into a skull-shaped microphone and set off smoke bombs. Another artist who performed similar stunts was the British singer-songwriter Screaming Lord Sutch.
The 1960s brought several proto-shock rock artists. In the UK, The Who often destroyed their instruments, The Move did the same to television sets, and Arthur Brown wore vivid makeup and a flaming headpiece. In the US, Jimi Hendrix set his guitar alight at the Monterey Pop Festival in 1967, while Detroit musician Iggy Pop's violent, erratic onstage persona drew widespread recognition, as Pop would often throw his body about the stage, frequently injuring his band members.
On seeing Arthur Brown, Alice Cooper states, "Can you imagine the young Alice Cooper watching that with all his make-up and hellish performance? It was like all my Halloweens came at once!." With a career spanning the mid-1960s to today, Cooper refined shock rock, with expensive, upscale illusionary, graphic stunts, such as feigning decapitation with the use of elaborate special effects. In the early 1970s, Cooper's unique blend of heavy metal and punk rock, complete with sardonic and inevitably controversial lyrics, proved a powerful inspiration for many future genre artists such as KISS of the mid 1970s; W.A.S.P., Gwar, and King Diamond of the 1980s; and Marilyn Manson of the 1990s.
The Plasmatics were an American punk rock band formed by Yale University art school graduate Rod Swenson with Wendy O. Williams. The band was a controversial group known for wild live shows that broke countless taboos. In addition to chainsawing guitars, blowing up speaker cabinets and sledgehammering television sets, Williams and the Plasmatics blew up automobiles live on stage. Williams was arrested in Milwaukee by the Milwaukee police before being charged with public indecency. Jim Farber of Sounds described the show: "Lead singer/ex-porn star/current weight lifter Wendy Orleans Williams (W.O.W. for short) spends most of the Plasmatics' show fondling her family size breasts, scratching her sweaty snatch and eating the drum kit, among other playful events".
From the late 1970s to his death in 1993, GG Allin was known less for his music than for his wildly transgressive antics, which included indecent exposure (stripping and performing naked was one of Allin's most common rituals), on-stage defecation, coprophagia, self-mutilation, and attacking audience members. He was also known to beat his own head in with a microphone onstage and promised for many years that he would commit suicide on stage as a sacrifice to rock and roll (though he died of an accidental heroin overdose at a party before seeing that threat coming true). Allin's lyrics were known for being politically incorrect.
In the 1980s in Richmond, Virginia, Gwar formed as a collaboration of artists and musicians. The band members make their own lavish monster costumes, which they claim are inspired by many of the creatures from H. P. Lovecraft's literary multiverse, the Cthulhu Mythos. Gwar frequently incorporates extravagant theatrics into their shows, such as mock jousts and pretending to murder each other. Gwar condemned Eldon Hoke, the vocalist of the Mentors, during their appearance on The Jerry Springer Show, because he advocated rape during his interview.
In the 1990s and 2000s, Marilyn Manson became perhaps the most notable and well known act in shock rock. He was once dubbed by former US Senator Joseph Lieberman (D-Conn) as "perhaps the sickest group ever promoted by a mainstream record company." Manson's stage antics, such as burning the American flag and ripping pages out of the Bible, have been the focus of protests throughout his career. Manson argued that every artist has their means of presentation and that his visual and vocal styles are merely a way for him to control the angle that his audience and the general public view and interpret what he is trying to convey artistically.
And fans will witness Mudvayne trying to remake itself from a costume-wearing shock-rock act into a just plain menacing hard-rock act.