Shelly Martinez
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Shelly Leonor Martinez (born February 9, 1980) is an American
model A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...
, actress, retired professional wrestler and
valet A valet or varlet is a male servant who serves as personal attendant to his employer. In the Middle Ages and Ancien Régime, valet de chambre was a role for junior courtiers and specialists such as artists in a royal court, but the term "valet ...
. She is known for her work with
World Wrestling Entertainment World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and va ...
(WWE) on its ECW
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
under the ring name Ariel and for
Total Nonstop Action Wrestling Impact Wrestling (stylized as ''IMPACT! Wrestling''), is an American professional wrestling promotion based in Nashville, Tennessee. It is a subsidiary of Anthem Sports & Entertainment. Founded by Jeff and Jerry Jarrett in 2002, the promo ...
(TNA) under the ring name Salinas as valet to
The Latin American Xchange The Latin American Xchange (LAX) is a professional wrestling stable that has wrestled in various incarnations primarily for Total Nonstop Action / Impact Wrestling and currently in Major League Wrestling (MLW). The group achieved initial succe ...
(LAX). Martinez entered professional wrestling in December 2000. She worked mainly on the independent circuit in
Southern California Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most populous urban a ...
, using the name Desire, competing for promotions including
Revolution Pro Wrestling Revolution Pro Wrestling (RevPro/RPW) is a British professional wrestling promotion founded on 26 August 2012 by Andy Quildan after separating from International Pro Wrestling: United Kingdom. Revolution Pro Wrestling currently has partnershi ...
, Ultimate Pro Wrestling and the
Empire Wrestling Federation The Empire Wrestling Federation (EWF) is an independent wrestling promotion based in Covina, California. It is owned and operated by Jesse Hernandez. The EWF is also tied to Hernandez's wrestling school, ''The School Of Hard Knocks''. The EWF is ...
(EWF). In April 2005, she signed a contract with WWE, and was assigned to their developmental territory, Ohio Valley Wrestling (OVW). She moved to the ECW brand in mid-2006, and using a gimmick of a tarot reader, managed Kevin Thorn, while known as Ariel. In 2007, she was released from her WWE contract, and signed with TNA. Known as Salinas, she was associated with LAX, and managed both members of the team, Homicide and Hernandez. She left TNA in September 2008, and appeared for several independent promotions until her retirement in 2017. Martinez is also known for her acting and modeling work. She was a contestant on the
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early ...
show, ''
The Search for the Next Elvira ''The Search for the Next Elvira'' is an American reality television series created by Eric Gardner and Cassandra Peterson for the Fox Reality channel. The reality competition show is a search to be the next late-night horror cult movie host Elvi ...
'', and has also appeared in films. She starred in ''The Notorious Jewel De'Nyle & Shelly Martinez'', a
softcore pornography Softcore pornography or softcore porn, is commercial still photography or film that has a pornographic or erotic component but is less sexually graphic and intrusive than hardcore pornography, defined by a lack of visual sexual penetration. So ...
video alongside
Jewel De'Nyle Jewel De'Nyle (born Stephany Schwartz on August 5, 1976) is an American former pornographic actress and director, active from late 1996 until at least 2008. She is a member of the NightMoves, AVN, and XRCO Halls of Fame. De'Nyle has directed o ...
, and has also posed nude on several occasions.


Professional wrestling career


Early career

Martinez began working as a
model A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...
in order to further her
professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
career. She also worked as an actress, and after being cast in an independent film about wrestling, she was introduced to a wrestling promoter and trainer. She trained at his school for two and a half years. Martinez first wrestled in Southern California under the ring name Desire, appearing in several
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...
promotions such as Revolution Pro Wrestling,
Empire Wrestling Federation The Empire Wrestling Federation (EWF) is an independent wrestling promotion based in Covina, California. It is owned and operated by Jesse Hernandez. The EWF is also tied to Hernandez's wrestling school, ''The School Of Hard Knocks''. The EWF is ...
(EWF) and Ultimate Pro Wrestling (UPW), where she worked as the storyline sister of Kyra. While in UPW, she also competed under the name Halloween Barbie. She also had a run in Women's Extreme Wrestling, where she played the storyline cousin of
Mercedes Martinez Jazmin Benitez (born November 17, 1980) is an American professional wrestler currently signed to All Elite Wrestling (AEW) under the ring name Mercedes Martinez. She also appears for AEW's sister promotion, Ring of Honor (ROH), where she is a form ...
. On July 19, 2002, Martinez, under the name Desire, teamed with Threat to win the vacant EWF Tag Team Championship in a
battle royal Battle royal (; also royale) traditionally refers to a fight involving many combatants that is fought until only one fighter remains standing, usually conducted under either boxing or wrestling rules. In recent times, the term has been used in a ...
. They held the championship for 28 days, before losing it to PHAT (Eric Matlock and Devon Willis) on August 16. In December 2004, Martinez trained at
World Wrestling Entertainment World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and va ...
(WWE)'s developmental territory, Ohio Valley Wrestling (OVW) for a few weeks.


World Wrestling Entertainment


Ohio Valley Wrestling (2005–2007)

In April 2005, Martinez signed a developmental contract with WWE. By July of that year she had begun training and wrestling in their primary developmental territory OVW, using simply "Shelly" as a ring name. Her first role there had her, along with
Beth Phoenix Elizabeth Copeland ( Kociański; born November 24, 1980), known professionally as Beth Phoenix, is an American professional wrestler. She is a former WWE Divas Champion and a three-time WWE Women's Champion. Kociański had a successful amateur ...
, acting as co-manager for Aaron Stevens. As part of her affiliation with Phoenix and Stevens, Shelly had an erotic gimmick, with a relationship between all three being implied. She was involved in a scripted rivalry with
Alexis Laree Mickie Laree James (born August 31, 1979) Additional January 6, 2017. is an American professional wrestler and country singer. She is currently signed to Impact Wrestling. She has also had tenures in WWE and the National Wrestling Alliance (NW ...
, with Shelly and Phoenix attacking her on several occasions and the pair wrestled her in handicap matches. In her first singles match in OVW Shelly defeated Laree on October 29. Shelly and Phoenix also appeared together on the January 27, 2006, episode of ''
Heat In thermodynamics, heat is defined as the form of energy crossing the boundary of a thermodynamic system by virtue of a temperature difference across the boundary. A thermodynamic system does not ''contain'' heat. Nevertheless, the term is ...
'' as part of
The Heart Throbs The Heart Throbs, also known as The Heartbreakers, is the name of a professional wrestling tag team consisting of Antonio Thomas and Romeo Roselli, currently wrestling on the independent circuit. Thomas and Roselli are billed as being popular "wi ...
(
Romeo Roselli Giovanni "Johnny" Roselli (born September 23, 1980) is a professional wrestler and actor better known as Romeo Roselli. He is best known for his work with World Wrestling Entertainment, on its RAW brand, as one half of the tag team "The Heart Thr ...
and Antonio Thomas) "Throb-o-Meter" section, dancing in the ring with the team and teasing a kiss, before being interrupted by
Trevor Murdoch William Theodore Mueller (born September 10, 1980) is an American professional wrestler, better known by his ring name, Trevor Murdoch. He is currently signed to the National Wrestling Alliance where he is a former two-time NWA Worlds Heavyweight ...
. In February 2006, Shelly began a gimmick of being obsessed with
Paul Burchill Paul Birchall (born 8 October 1979), better known by his ring name Paul Burchill, is an English retired professional wrestler best known for his time with WWE. Prior to joining WWE, Burchill wrestled for the Frontier Wrestling Alliance and oth ...
, who was using a
pirate Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...
gimmick on ''SmackDown!''. It began at the television tapings on February 1, when Burchill had picked her up to perform a piledriver, but instead carried her backstage after looking at her panties. This obsession provoked a feud with Phoenix, when Shelly attacked Phoenix who was attempting to stop Shelly from attacking Cherry during a match between Burchill and Deuce Shade. As part of the feud, Shelly and Phoenix competed against each other in several matches, including a street fight at the television tapings on April 19. On the May 6 episode of ''
Velocity Velocity is the directional speed of an object in motion as an indication of its rate of change in position as observed from a particular frame of reference and as measured by a particular standard of time (e.g. northbound). Velocity i ...
'', Shelly appeared as Burchill's valet for his match against Road Warrior Animal, and was referred to as his "buxom wench". Returning to OVW, she became involved in Seth Skyfire's ongoing feud with Mike "The Miz" Mizanin and Roni Jonah. Upon her debut on the ECW
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
in mid-2006, Martinez began using the ring name Ariel in OVW as well. In November 2006, Ariel unsuccessfully challenged Beth Phoenix for the
OVW Women's Championship The OVW Women's Championship is a women's professional wrestling championship in Ohio Valley Wrestling (OVW). The first holder of the title was ODB, who declared herself champion in August 2006. The belt was defended as any other championship in ...
. Her final appearance in OVW came on January 25, 2007, when she and Jon Bolen defeated Stevens and Phoenix.


ECW (2006–2007)

In mid-2006, Martinez joined the ECW brand as Ariel, a tarot reading fortune teller. Originally, Martinez was to be part of a '
vampire A vampire is a mythical creature that subsists by feeding on the vital essence (generally in the form of blood) of the living. In European folklore, vampires are undead creatures that often visited loved ones and caused mischief or deat ...
' faction with Gangrel and Kevin Thorn; however, the faction did not materialise on television. Instead, Ariel and Thorn began appearing in vignettes together, and on July 25, Thorn made his in-ring debut with Ariel acting as his
valet A valet or varlet is a male servant who serves as personal attendant to his employer. In the Middle Ages and Ancien Régime, valet de chambre was a role for junior courtiers and specialists such as artists in a royal court, but the term "valet ...
. Ariel then increased her ringside presence during Thorn's matches, often interfering in his matches, and Thorn began a scripted feud with
Balls Mahoney Jonathan Rechner (April 11, 1972 – April 12, 2016), better known by his ring name Balls Mahoney, was an American professional wrestler. He is perhaps best known for his appearances with Extreme Championship Wrestling (ECW) during the late 199 ...
. In order to counteract Ariel's interference, Mahoney began bringing in Francine as an equalizer. Ariel made her ECW in-ring debut against Francine on September 26 in an "Extreme Catfight", which ended as a no contest due to interference from both Thorn and Mahoney. The two teams feuded until early October, until Francine was released by WWE. During a match between Thorn and CM Punk, Kelly Kelly interfered in order to help Punk. As a result, Punk won the match, and Ariel and Thorn attacked Kelly after the match. At the December to Dismember pay-per-view, Thorn and Ariel defeated Kelly and Kelly's on-screen boyfriend
Mike Knox Michael Knoxville Hettinga (born July 17, 1978) is an American professional wrestler best known under the ring name Mike Knox. He currently performs for the National Wrestling Alliance (NWA). Hettinga is best known for his work in World Wrestli ...
in a
mixed tag team match Much like the singles match, tag team professional wrestling matches can and have taken many forms. Just about any singles or melee match type can be adapted to tag teams; for example, hardcore tag team matches are commonplace. Tag team ladder ...
, after Knox walked out on Kelly. The next week on ''ECW'', Ariel lost to Kelly in a singles match, when Kelly utilized a schoolgirl for the victory. On February 6, 2007, Ariel and Thorn joined
Elijah Burke Elijah Samuel Burke (born May 24, 1981) is an American professional wrestler also known under the ring names "The Pope" D'Angelo Dinero and Da Pope. He currently wrestles for National Wrestling Alliance (NWA) as "Da Pope" Elijah Burke, where he i ...
,
Matt Striker Matthew Kaye (born June 26, 1974) is an American professional wrestler, professional wrestling commentator, actor and former high school teacher, using the ring name Matt Striker. During his career he has worked for WWE, Impact Wrestling, Luc ...
, and
Marcus Cor Von Montaque "Monty" Brown (born April 13, 1970) is an American retired professional wrestler and NFL linebacker. In professional wrestling, he is best known for his time with Total Nonstop Action Wrestling (TNA) where he wrestled under his real n ...
in forming the New Breed stable. Ariel began accompanying the New Breed to the ring during their matches, and appeared at WrestleMania 23, managing the New Breed during their match against the ECW Originals. Shortly afterward, Burke announced a match between Thorn and CM Punk, after Punk had betrayed the New Breed, but Thorn lost. After the match, Thorn quit the New Breed, as none of the other members interfered during the match to help him. A few weeks later, on May 18, 2007, Martinez was released from her WWE contract. In a 2013 interview, Martinez blamed her release on a confrontation with Dave Batista.


Total Nonstop Action Wrestling (2007–2008)

At the Bound for Glory pay-per-view in October 2007, Martinez participated in a Knockout Gauntlet battle royal to crown the first TNA Knockout Champion, which was won by
Gail Kim Gail Kim-Irvine (born February 20, 1977) is a Canadian-American retired professional wrestler, currently signed to Impact Wrestling, where she serves as a producer. In Impact Wrestling she was the inaugural and record setting seven-time Knockou ...
. Shortly afterward, a masked member of
The Latin American Xchange The Latin American Xchange (LAX) is a professional wrestling stable that has wrestled in various incarnations primarily for Total Nonstop Action / Impact Wrestling and currently in Major League Wrestling (MLW). The group achieved initial succe ...
(LAX) began interfering in LAX's matches to help them gain victories and attacking The Rock 'n Rave Infection's valet, Christy Hemme. At the Final Resolution pay-per-view in January 2008, the mystery masked wrestler was unveiled as Martinez after attacking Hemme again. On the following episode of '' Impact!'', Homicide and Hernandez gave her the name "Salinas". Salinas then began accompanying Homicide and Hernandez to the ring as their valet. She made her in-ring debut for TNA in a singles against
Awesome Kong Kia Stevens (born September 4, 1977) is an American actress and retired professional wrestler. She is best known for her time with Total Nonstop Action Wrestling (TNA)/Impact Wrestling under the ring name Awesome Kong. She also worked with Ri ...
, and was quickly defeated. She then began competing more frequently in matches, including intergender tag team matches alongside Homicide and Hernandez. Salinas participated at
Lockdown A lockdown is a restriction policy for people, community or a country to stay where they are, usually due to specific risks (such as COVID-19) that could possibly harm the people if they move and interact freely. The term is used for a prison ...
in the first ever " Queen of the Cage" match, which was won by Roxxi Laveaux. After a Knockouts "Makeover Battle Royal" was announced for the Sacrifice pay-per-view, where one Knockout would get their head shaved, Salinas competed in a match to gain immunity from the head shaving on the May 8 episode of '' Impact!'', but was unsuccessful. At Sacrifice, the "Makeover Battle Royal" was won by
Gail Kim Gail Kim-Irvine (born February 20, 1977) is a Canadian-American retired professional wrestler, currently signed to Impact Wrestling, where she serves as a producer. In Impact Wrestling she was the inaugural and record setting seven-time Knockou ...
, and Roxxi Laveaux had her head shaved. The same night, Salinas and
Hector Guerrero In Greek mythology, Hector (; grc, Ἕκτωρ, Hektōr, label=none, ) is a character in Homer's Iliad. He was a Trojan prince and the greatest warrior for Troy during the Trojan War. Hector led the Trojans and their allies in the defense o ...
were in the corner of LAX as they won the
TNA World Tag Team Championship TNA may refer to: Organisations * Tamil National Alliance, a political coalition in Sri Lanka * The National Alliance, a political party in Kenya * The National Archives (United Kingdom), a UK public body * Tonga Nurses' Association, a trade union ...
. As part of LAX's feud with Beer Money, Inc., Salinas wrestled their manager Jackie Moore on ''Impact!'' in June 2008, but lost by
submission Deference (also called submission or passivity) is the condition of submitting to the espoused, legitimate influence of one's superior or superiors. Deference implies a yielding or submitting to the judgment of a recognized superior, out of re ...
. She participated in a gauntlet battle royal match for the number one contendership to the
TNA Women's Knockout Championship The Impact Knockouts World Championship is a women's professional wrestling world championship owned by Impact Wrestling. It is primarily contested for in Impact's women's division, known as the Impact Knockouts. The championship debuted on Octob ...
, but was unsuccessful, and a few weeks later lost a three-on-one
handicap match Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...
to Awesome Kong and The Beautiful People (
Velvet Sky Jamie Lynn Szantyr (born June 2, 1981) is an American color commentator and retired professional wrestler, currently signed to NWA. She is best known for her time in Total Nonstop Action Wrestling (TNA) under the ring name Velvet Sky. She is a ...
and Angelina Love). After Beer Money, Inc. won the TNA World Tag Team Championship from LAX, the two teams began feuding, and at No Surrender in September, Salinas was attacked off camera by their manager Jackie Moore. This storyline was put in place as a way to take Martinez off television, as she had quit TNA to film an Italian thriller movie.


Later career (2008–2017)

Martinez wrestled under her real name for the
Perros del Mal Los Perros del Mal (''English: The Dogs of Evil'') was a Mexican ''Lucha libre'' wrestling group stable, originally competed in Consejo Mundial de Lucha Libre and in Lucha Libre AAA World Wide (AAA). The name (meaning "The Dogs of Evil") is a pla ...
promotion in Mexico. Martinez is part of both World Independent Ladies Division and World Wrestling Fan Xperience in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
. Martinez has also appeared as a valet for
Dragon Gate USA Dragon Gate USA (DGUSA) was an American professional wrestling promotion founded in 2009 as an international expansion of the Japanese promotion Dragon Gate. Gabe Sapolsky, former head booker of Ring of Honor, served as the promotion's Vice P ...
. Beginning in 2010, Martinez began appearing for
Championship Wrestling From Hollywood Championship Wrestling from Hollywood (CWFH) is an American professional wrestling promotion and television program that airs on KDOC-TV Los Angeles and carried in first-run syndication in the United States. The television series premiered ...
. She defeated Lucky O'Shea in her debut match for the promotion in August 2010. In 2013, she was briefly associated with Todd Chandler, before switching her affections to Ricky Mandel, appearing as his storyline girlfriend. On May 10, 2014, Martinez and J. T. Dunn competed in the 2014 WSU Queen and King of the Ring tournament, losing to the team of Candice LeRae and Joey Ryan. In 2016, Martinez appeared on TNA's One Night Only: Knockouts Knockdown 4, where she fought Rebel in a losing effort. Martinez announced her retirement from professional wrestling in May 2017.


Other media

She also starred in a pin-up film titled ''American Pinups Vol. 2''. Martinez collaborated with
Jewel De'Nyle Jewel De'Nyle (born Stephany Schwartz on August 5, 1976) is an American former pornographic actress and director, active from late 1996 until at least 2008. She is a member of the NightMoves, AVN, and XRCO Halls of Fame. De'Nyle has directed o ...
on an all-female spanking and soft-core bondage video entitled ''The Notorious Jewel De'Nyle & Shelly Martinez''. In October 2009, Martinez posed nude for a contest called "THE 1 Contest". In November 2012, Martinez appeared on the fourth season of the ''Bad Girls Club'' spin-off '' Love Games: Bad Girls Need Love Too''. She starred in the
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...
supernatural horror movie ''Dead Things''. In addition, she was a contestant on the reality show ''
The Search for the Next Elvira ''The Search for the Next Elvira'' is an American reality television series created by Eric Gardner and Cassandra Peterson for the Fox Reality channel. The reality competition show is a search to be the next late-night horror cult movie host Elvi ...
'', which debuted October 13, 2007, on the
Fox Reality Channel Fox Reality Channel was an American pay television channel. It was launched on May 24, 2005, and was owned by the Fox Entertainment Group. It featured many shows that were originally on the Fox network (or produced by Fox). The channel also fea ...
. Martinez appears in the beginning of the Mötley Crüe hit music video for "
Saints of Los Angeles ''Saints of Los Angeles'' is the ninth and final studio album by the American heavy metal band Mötley Crüe, released on June 24, 2008. It was the first full-length studio album with the band's original lineup since 1997's ''Generation Swine'' ...
". In May 2011, Martinez, Raven, and
Cheerleader Melissa Melissa Anderson (born August 17, 1982) is an American professional wrestler, better known by her ring name Cheerleader Melissa. She is best known for her work in Total Nonstop Action Wrestling, where she worked as Alissa Flash and Raisha Saeed. ...
filmed the music video for the
Smashing Pumpkins Smash may refer to: People * Smash (wrestler) (born 1959), professional wrestler * Moondog Rex, another professional wrestler who briefly wrestled as the original Smash, before being replaced by the above. * DJ Smash, DJ and music producer Ar ...
hit song " Owata". As of late 2011, Martinez has been the official Hollywood event correspondent and the hostess for the horror news website MoreHorror.com. She appears as herself in the ''
1000 Ways to Die ''1000 Ways to Die'' is an American anthology television series that aired on Spike from May 14, 2008 to July 15, 2012, and also aired on Comedy Central during its run. The program recreates unusual supposed deaths, true events, and debunked ...
'' segment "Slippery When Dead."


Personal life

Martinez is of Mexican descent. She is an advocate of
medical marijuana Medical cannabis, or medical marijuana (MMJ), is cannabis and cannabinoids that are prescribed by physicians for their patients. The use of cannabis as medicine has not been rigorously tested due to production and governmental restrictions ...
and is also as an
animal rights activist The animal rights (AR) movement, sometimes called the animal liberation, animal personhood, or animal advocacy movement, is a social movement that seeks an end to the rigid moral and legal distinction drawn between human and non-human animals, ...
.


Championships and accomplishments

*
Empire Wrestling Federation The Empire Wrestling Federation (EWF) is an independent wrestling promotion based in Covina, California. It is owned and operated by Jesse Hernandez. The EWF is also tied to Hernandez's wrestling school, ''The School Of Hard Knocks''. The EWF is ...
** EWF Tag Team Championship ( 1 time) – with Threat *''
Wrestling Observer Newsletter The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four W ...
'' ** Worst Match of the Year (2016) vs. Rebel at Knockouts Knockdown 2016


References


External links

* * * {{DEFAULTSORT:Martinez, Shelly 1980 births American female models American female professional wrestlers American professional wrestlers of Mexican descent Living people Professional wrestling managers and valets 21st-century American women American actresses of Mexican descent People from Chino, California